blackstone code

Chapter 1304 Want to answer the question?

"No one can say no to money, just like no one can say no to me!"

At the beginning, when Lynch wanted to move the acquired TV station from the local area to Bu Pain, the local municipal government had some opinions.

A TV station looks like it's just a TV station, as if... that's all.

In fact, a TV station can provide at least hundreds of job opportunities for a region, and this refers to those small-scale ones.

TV stations like Bu Paine's, as well as some top-ranked TV stations in the Federation, behind each of them, there is a team of thousands or even tens of thousands of people working!

The employment opportunities brought by the TV station alone are enough to make the local government attach great importance to it, and it is said that the TV station also has the role of propaganda.

After some exchange of interests, the TV station was relocated to Bu Paine, where Lynch built a factory to provide some non-high-tech parts for his Blackstone Aviation.

Coupled with the relatively cheap local labor, in fact, no one loses.

After the TV station moved over, it updated some information about taking pictures, and then started to set up.

The project we are talking about today is about how the TV station can quickly establish its own brand and status.

In this regard, Momo has a better say. After all, she was a well-known host of a TV station before, and she knows more about the inside story of this industry than others.

In her opinion, if you want to quickly establish a TV station's brand, you must have a clear goal.

"We must first determine what time period we want to compete with other TV stations. My personal suggestion is to set the competition time during the day..."

"We're not very competitive during the day, most of the stations are running reruns, and if we can get a foothold in the daytime slots and prove our appeal, there's support for moving to nighttime shows."

A lot of people gathered in the conference room, and these people were all dug by Momo through her relationship during this time.

Maybe these people were not very interested in changing jobs at the beginning, but with stock incentives, higher salaries, higher positions, and a better future, this is enough to convince many people to try to change jobs.

After all, this is not a pheasant TV station. This is Blackstone Media's TV station. It is backed by Lynch and his consortium that has already taken shape. This is a big tree that is growing.

Here are some producers who used to be ace programs, as well as some senior practitioners in the industry. When Momo put forward his point of view, he immediately got everyone's support.

After all, television programs are different from producing products. Products are often one-time transactions. Except for a few that may be purchased repeatedly, the repurchase rate of most products is very low and the time span is very long.

TV programs are different, and the cost of production is not small. Once the ratings cannot be grasped at the beginning, a series of subsequent problems will appear.

Therefore, the trump card program must be successful. In order to make the trump card program successful, the time period is deliberately set in the daytime when the competition is lower.

Busy federal people spend almost all their time at work during the day, and some housewives may watch TV for a long time during the day, so this time period has always been abandoned.

Lynch didn't make a statement, but asked Momo to talk about their trump card program.

"TV dramas and various current affairs programs are highly concentrated in the evening time period. We will not compete with them, and at the same time, we must distance ourselves from them in terms of genre."

"The audience has a habit of watching movies. When they are keen on a certain program, they will subconsciously reject other similar programs."

"We recently conducted a market survey. More than 40.00% of people are willing to actively watch travel programs, and more than 30.00% of people hope to see some new high-tech things."

In fact, tourism and science popularization have always had a strong market demand. Exploration and curiosity are always indelible genes in human beings.

People can't travel by themselves, maybe because of poverty, maybe because of lack of time, maybe...

Whatever the reason, they hope to see something they don't see often.

The same is true of curiosity about high-tech products. They also want to know how far the current technology has developed, and then say a few words, "These people are so fucking crazy", and then use the weird research they know to brag to others the next day. .

These are all market demands, and they are also lacking in current TV programs.

In fact, when Momo didn't leave her previous TV station, what she wanted to do was to make a program related to tourism, invite some celebrity guests who had time, and then let the audience follow them to enjoy the beautiful scenery of the Federation.

The two types she raised were discussed by others, mostly positively.

First of all, she is now the assistant director, that is, the deputy director, and no one knows when she will become a regular.

Secondly, Lynch supported her behind her back. Everyone knew very well that in this line of work, it really didn't matter what she did as long as she had money.

Anyway, I can afford it!
As long as you are not afraid of losing money, if you do a hundred categories of programs, you will always meet one or two successful ones, right?

Listening to everyone's exchanges, it seems that the program is really good, and they also confirmed the time, which is after two o'clock in the afternoon.

This time period belongs to those housewives who are alone at home. These women yearn for a strange world and a passionate encounter more than others.

With a clear customer group positioning and more precise commercial promotion, Momo has already listed some advertisers who can cooperate. It can be said that as long as there are no major problems in the program, not to mention the success, at least it will not fail!

This is a very complete plan, which has almost complete content from the idea of ​​project establishment, market research, target group, profit group and method.

Even a fool can do a very good job on this show with such a plan.

As for the rest of the time, they can buy the copyrights of some TV dramas. Anyway, they don't compete for the ratings of the prime time at night, and they don't blindly watch original dramas. Those cheap TV dramas have become a good choice instead.

Especially for some classic TV series, one or two rounds may have been let go, but there will always be some people who want to watch it again.

These TV dramas have pretty good ratings, and the risk of broadcasting at the same time is very small, and the benefits are huge.

"As for the news program, it is the simplest one. While we can cultivate our own news channels, we can also pay for news at the same time. This is what almost all TV stations are doing."

News is time-sensitive, and many of the news happening in a region are not worth broadcasting, so purchase has become the main way to obtain it.

There are many agencies in the Federation that sell various news materials, and how much each article costs, so even if they don't have their own team of reporters, they don't need to worry too much about news issues.

The conference room gradually fell silent, only the voice of Lynch flipping through the materials remained.

After about ten minutes, he put down the proposal and lit a cigarette.

Everyone's eyes are on him, his words will determine how the TV station will proceed in the future.

"These things are very good and quite executable..." Momo showed some smiles, but soon, she couldn't laugh anymore.

Because Lynch doesn't like these, or their plans!

"Daytime programs can follow these, but we will not give up nighttime ratings competition."

"We not only want to compete, we want to win!"

There was some commotion in the conference room for a while, and some questions were raised, "Mr. Lynch, if we want to compete for the ratings of evening TV, we must have enough tough programs that can be sold."

"Any program has continuity. It is impossible for us to change a program every time to test the audience's preferences. This will not help our brand image in any way."

Any program must be able to cater to the likes of some viewers, even if it is only a small part.

But if the program is changed frequently, some viewers will continue to be bored, so even if the ratings of some programs are not very good, the broadcast is also periodic.

The first season, the first part, whatever.

If they can't come up with a good show, not only will they waste money, but they will also lose their reputation.

After Lynch watched him finish speaking, he asked, "Do you like money?"

The staff member who raised a different opinion was stunned for a moment, then nodded with a blushing face, "Yes, Mr. Lynch, I like money."

Lynch did not reject him because of his different opinions, but gave him a chance to express himself, "There is nothing wrong with liking money, and I like money too. If you are given a chance now, you can Get a million, do you set aside nine 100 minutes for it?"

The gentleman nodded, "Yes, if I really have such an opportunity, I will definitely set aside enough time for it, and everything will come after it."

Lynch looked at the others again, "What about you?"

Everyone nodded, saying that if all this is true, why should they refuse?

100 million, for people of this era, it is like an incredible number!
At least this is the case for most people. Many families only save tens of thousands of dollars in their lifetime savings, which is saved by a very planned life.

Many families without plans and goals will not be able to save thousands of dollars in their lifetime.

Let alone 100 million, 10 yuan is an astronomical wealth for them!

If something actually made them a million dollars in nine 10 minutes, they'd be crazy about it.

After a brief hustle and bustle, everyone realized something, and their breathing began to become short of breath!

"This is a comprehensive question-and-answer program. We will select some lucky ones from the registered contestants to participate in each episode."

"It doesn't have any special content, as long as you answer all the questions correctly, you can take home 100 million."

"And its name is called "Millionaire Maker"!"

(End of this chapter)