Tokyo Video Game Tycoon

Chapter 166 Take the initiative
In the face of obstacles and difficulties, Zhu Yuxing never wanted to sit and wait for the development of the situation, but at least do something.

Unless he has anticipated in advance that certain obstacles and difficulties will slowly get better by waiting.

He had to find a way to find out the reason for the suspected situation of Pokémon.

There are some attractive things about Pokémon itself, but Pokémon did experience a period of downturn in the first generation, and it was saved after some marketing methods.

However, Zhuyouxing has already advanced various marketing, arranged animation in advance, and released more advertisements in advance, but the effect is not very good.

He decided to take a closer look.

"President Zhuyou, the ratings of Pokémon fluctuate around 17.00%, which is considered to be above the cut-off line. Our TV station will definitely not cut it in half casually, but if there are better results, I can also make it easier for us. Shareholders are responsible, the animation and game linkage you said can effectively increase the audience of both parties, will it really work?"

On the phone, Kubo's direct subordinates in the production bureau are reporting the ratings of the anime to Take Yusei.

"You will get help, but the premise is that it must be made well enough."

The Kubo subordinate quickly assured: "You can rest assured, President Takeyou, our production bureau has allocated special manpower to make this animation. Isn't the Dragon Quest we cooperated with before also very popular."

Zhu Youxing replied: "I'm not worried about this, but don't worry, you can wait patiently for now."

Zhu Youxing reassured the manager of the TV station production bureau, and then began to think about what to do next.

Do some marketing in advance about hidden Pokémon dreams?

Zhu Yuxing intends to let players slowly discover their dreams.

But that kind of thing is more probable.

Looking at the Internet and some public media platforms now, there is no relevant news, and according to his intentional settings at the time, fantasy has not been discovered by players.

Publishing the hidden news of the dream directly may indeed stimulate the interest of some players in collecting, but Zhu Yuxing thinks that there will be sales because of this increase, but it is definitely not large.

Zhu Youxing once again looked at the sales data and the results of the online civil survey, trying to find out if there were any breakthroughs.

However, after searching for a long time, there was still no result.

Zhu Yuxing had to continue to invest in publicity funds first, and then appease the employees, so that they can feel at ease and continue to develop the next one.

The previous successes also seem to have made the employees a little impetuous, making them feel that the first-party games they develop always sell well in the first week.

But this time it was significantly lower than expected, and they seemed slightly demoralized.

However, Zhu Yuxing has always been very calm, and did not have much reaction because the sales volume was lower than expected.

Game sales are not good This is actually the most common thing.

For example, in the film industry, a giant film company often relies on certain blockbuster films to return funds, and then fills the holes in several loss-making film and television dramas.

In the end, what kind of film will be successful, many film companies do not have an obvious conclusion, they all have to go through practice, and it is difficult for the audience to serve.

The same is true for gamers. They are also not easy to coax. If they don’t produce enough quality games, they will have a hard time buying them.

Games that can make money are more attractive to people who only have fragmented time in the future. At least today's children don't have much of this spending power, and they value the durability and fun of the game more.

The success of Pokémon in the past life has a certain chance. If you rely on this chance, it will be too passive. You must take the initiative to solve the problem and use all the more successful marketing experience in the previous life.

Taking out a pen and paper, Zhu Yuxing began to recall the successful propaganda methods in his previous life.

"The live broadcast anchor is promoting, this PASS, the world's Internet has just flourished, and the live broadcast network speed cannot be brought up, at least another ten years."

"Product authorization linkage? This is possible, but record it in the small book first."

"Game community operation, to create an excellent community discussion ecology, to increase the stickiness of players, well, it seems to be possible, but there are not many children online, so this is listed as an alternative."

"Select the lucky ones in the group of children, let them become opinion leaders, become the first children with enough Pokémon, become the most popular children, and then expand their influence."

……

Zhuyouxing wrote one by one, occasionally marking some of the ideas with asterisks, and preparing to implement them in the future, while others will be temporarily put aside.

Some publicity and marketing methods are temporarily useless, but it does not mean that they will not be used in the future.

For example, the promotion of live broadcast anchors will definitely be used when the live broadcast industry is hot in the future.

After roughly writing a series of promotion plans, Zhu Yuxing called in Natsume Kanglong.

"President, look for me."

Natsume Kanglong has been very busy recently, mainly because of the marketing of Pokemon.

However, the response in the end was not particularly enthusiastic, and he also felt a little regrettable. He had already made a lot of efforts, but there was no good result, and he also had a headache.

Zhu Youxing nodded, and then handed over the plan he had written and said: "Look at this, if you think it's okay, then arrange it according to the above, if you need money, ask me, and draw another one billion 20 The publicity fee of [-] million yen is still affordable.”

Now Zhuyouxing has already counted its wealth and wealth. A game that sells 50 million copies will have a profit of at least 20 billion. This is not to mention the current share received from third-party manufacturers. In fact, it has gradually surpassed it. Earn money by developing your own games.

Natsume Kanglong took over the plan in confusion. It was full of various methods and details of publicity and marketing. Basically, just follow the plan without any brains.

"Oh yes, I forgot one."

At this time, Zhu Yuxing sounded again, and quickly picked up the pen again and began to write on a piece of white paper.

And Natsume Kanglong also patiently looked at all the content on the schedule, and the more he looked, the more frightened he became.

After this set of marketing is completed, the cost is not low, but if it is really implemented according to this, I am afraid it will be the ultimate marketing strategy.

Wait, why do you know so well, President? Did you study it before?
He glanced at Zhu Yuxing oddly, and it happened that Zhu Yuxing had also finished writing the plan, and then handed a new plan to Natsume Yasushi again.

"This is also arranged, and it must be done as soon as possible. If you are short of money, tell me that the most important thing right now is money."

There will be a lot of investment in video games in the future, but now the money is simply eating ashes. He wants to have enough reserve funds, but he also knows the effect of making the money flow, and it is good to ensure that the reserve funds are within a certain range.

(End of this chapter)