tearjerker director

Chapter 1089 Please give me more bowls of chicken soup like this

All of a sudden, in the conference room, discussions erupted one after another.

Everyone has their own understanding of this short film and this story. Some people like the mother's strength and tenacity in adversity.

Some people also like the mutual understanding and care between the mother and son.

In the same way, some people like the honesty of the mother, the debt owed by the husband, and the family situation is not good, but they still grit their teeth and insist on paying it off.

Others like the empathy of the proprietress, who treats every customer with warmth and thoughtfulness.

The mother and son only ordered one portion of noodles, and everyone could feel their embarrassment, but she, as always, faced it with the most sincere attitude.

And the boss silently added half more face, he expressed his concern carefully and silently, but he was afraid of hurting their self-esteem and embarrassing them.

This short film, in fact, is very plain and a very simple story. At first glance, it looks more like pouring a bowl of chicken soup for the soul. However, you must know that people do not live to eat, but there is a kind of Powerful things seem to be useless, but people can create more value later. This is the meaning of this story.

Soon, this short film was launched on CCTV.

The comments from the audience who saw the short film at the beginning are quite interesting.

"It's a weird short video, it doesn't look good at all, it's more like a bowl of chicken soup, but why can't my fucking eyes turn red?"

"It's obviously very simple and plain, but I can't help but make people move. As expected of you, Director Dog!"

"So, what's the problem?"

"Obviously I hate chicken soup for the soul, but why watching this short video, I just feel like drinking a bowl of hot chicken soup. Is my heart warm?"

"It's just chicken soup for the soul, but it's weird, and it seems to be a bit different from other chicken soup for the soul works. No, I have to read it again."

"Chicken soup for the sake of chicken soup is of course not advisable, but if this bowl of chicken soup is really warm to the stomach, why do you force yourself not to like it?"

Because "A Bowl of Yangchun Noodles" was originally invited to create for "Entrepreneurship", so, naturally, the protagonist in the program broadcast that day is also the entrepreneur Cao Rui who once brought a big oolong to this program .

After watching this short film, I almost burst into tears.

He said: "The short film does not show how the family lives behind the debt, but I know.

In fact, people who are in debt can best see the face of everyone around them, and can best understand the so-called sophistication of the world.

When you are in a good mood, everyone is willing to listen to every word you say, even if you fart, they will all say it is delicious;

And when you are a mess, no matter how reasonable what you say, others seldom agree with it, and sometimes they just echo it.

So, this mother is really great! "

"From a realistic point of view, the owner of the noodle shop didn't pay much, just two pieces of dough, but he was honest, kind, and warm-hearted, and he said a few sincere words of encouragement and blessing, "Thank you, happy new year!" "But the three mothers and sons who were forced into trouble by the cruel reality increased their courage to face the predicament and walked through that difficult day. Their good deeds were rewarded with good rewards, and the business of the noodle shop became more and more prosperous.

This story also gives us an inspiration: don't ignore your own influence on the environment, and always have kind thoughts in your heart. Maybe your sincere care from the heart may seem insignificant on the surface, but it can bring happiness to others. Infinite light.

Actually, what is entrepreneurship?
In my opinion, the attitude of the noodle shop owner and the proprietress towards the mother and son, as well as the mother's courage and integrity in desperate situations, are the real entrepreneurial spirit!

From a commercial point of view, how many customers have won this ordinary noodle shop with the behavior of the noodle shop owner and his wife, the happy table that has been preserved for more than ten years on New Year's Eve?The influence of a bowl of noodles not only fills the stomachs of customers, but also warms their hearts. The owner of the noodle shop regards the warmth, care and respect for customers as the core of business management. Taoism is worthy of emulation and learning by all entrepreneurs. "

The "Entrepreneurship" program group naturally hopes to promote it.

So how to generalize it?
So, they interviewed many successful entrepreneurs about this short film.

Originally, some people only watched this short film because of the face of the CCTV program group.

But after watching it, I was amazed.

Many entrepreneurs even regarded this work as a business classic and asked their employees to read it!
In fact, the emergence of this novel has a special background, which is the collapse of the economy of an island country in another world.

At that time, the appearance of "A Bowl of Yangchun Noodles" was cited by many companies struggling to survive to encourage their employees.

Although the world, the economic crisis and so on seems to have passed.

But in fact, which company's development process is all smooth?
Especially for entrepreneurs like Cao Rui, these domestic private entrepreneurs, the feeling is even deeper.

Because they have all faced such adversity before, and no one dares to say that their company will never encounter adversity.

In addition, this short film itself was benchmarked against "Entrepreneurship" as a promotional film for this program, so it quickly entered the attention of these entrepreneurs.

The appearance of this work can be said to be timely, and it has become the favorite of many businessmen almost at once.

Of course, different people must have different feelings when watching this short film.

Ordinary people see the beauty of human nature, the courage to face difficulties in adversity, the dedication of sincerity, and the teachings of mothers to their children.

These are actually enough.

And for many entrepreneurs, such a work can also be used to motivate their employees.

Like keeping that table for years.

In the eyes of ordinary people, it is good intentions and perseverance. When the mother told about the family accident, the boss and his wife listened without moving, and wiped their tears with a towel. From these subtle actions, we can see that The boss and the proprietress were sympathetic, so they prepared the appointment cards, so even though the price of noodles had increased, the price for the three of them, mother and child, was always the same.

But for operators, this can actually be said to be a classic case of brand management.

For more than ten years, we have consistently maintained the style we have always had.

That old table, that appointment board, and that touching story are themselves the way of brand management.

How many brands can be consistent?Persist?

(End of this chapter)