Movie: Get Alpha Dog at the start

Chapter 794: Opening at the same time, dimensionality reduction attack
On July 1991, 7, the Shenzhen Stock Exchange officially opened for business.

The business hall of Zhenye Building on Shennan East Road was crowded with people waving money to buy stocks.

Just like the situation in the Shanghai Stock Exchange, at this time, people who hold stocks are waiting for the stock to soar. How could they sell them easily?
As a result, the stocks of the only listed companies soared all the way. On the opening day, the increase in the price of all stocks exceeded 50%. In 1991, both the Shanghai and Shenzhen stock markets basically copied the system of the U.S. stock market, without setting upper and lower limits. Some stocks could even double in one day.

At the Shenzhen branch of Nan Guotou Investment Group, Mr. A and his team also went crazy as they watched the stock price continue to rise.

In fact, in such a warm atmosphere, no one can resist such temptation. Just imagine that you invest 10 yuan in the morning and it becomes 20 yuan in the evening.

I made 10 yuan in one day. That was 1991 yuan in 10.

I make more in one day than I did in the past ten or even twenty years.

This is a real chance to get rich quick.

After the news spread, many people from all over the country tried their best to come to Shenzhen. However, you couldn't come to Shenzhen just because you wanted to. There was a barbed wire fence outside the customs. You had to pass customs inspection to enter Shenzhen. You also had to apply for a temporary residence permit. There were patrol inspections every day.

Even so, it still couldn't stop investors from all over the country from flocking in. Most of these people had no idea what stocks were and didn't have any financial knowledge.

Some people even went to the trading hall and said to the traders: "Buy me that stock, the kind that will make money if you buy it."

This is a wild and chaotic market. You don't need to have any financial knowledge. The main feature is that resources are scarce. As long as you buy them, no matter how bad the performance of a listed company is, it will not affect the soaring stock price.

In just one month, the 1.4 million yuan Qin Hao invested has turned into million yuan, directly doubling. Such an increase is rarely seen in mature financial markets, but it is a common phenomenon in the Shenzhen stock market.

Unfortunately, the plate is too small to accommodate more funds. Otherwise, if the funds withdrawn from the Japanese market were invested there, Qin Hao would not have to worry about insufficient funds in the next few years.

However, Qin Hao was able to control himself, but Mr. A could not hold back any longer. He found Qin Hao again and asked him to make additional investments.

Qin Hao decisively refused. He went to the card table to earn chips, not to buy the entire casino.

Obviously, the smooth sailing gave Mr. A an illusion about his own abilities and strength. What he wants now is not just to manipulate the stock price, but to control the entire Shenzhen stock market.

Whom God wants to destroy, he must first make crazy. It is obvious that Mr. A has fallen into madness.

According to Qin Hao's intelligence, after being rejected, Mr. A first sought investment in the financial circle. However, investors like Qin Hao were only a minority. After failing to find any, Mr. A could only borrow money from private individuals. The interest rates of such private loans were terrifyingly high. An annualized rate of 50% was normal, and he borrowed a full million.

After learning that Mr. A had borrowed money from private individuals, Qin Hao focused all his attention on attracting investment in Shenzhen MixC Plaza and Hema Supermarket. Anyone who could come up with so much money to borrow at one time was not a good person. Once Mr. A could not repay the money, his fate could be imagined.

The investment promotion of MixC Plaza went very smoothly. With the example of the Shanghai store, representatives of manufacturers were eager to move in. However, the investment promotion of Hema Supermarket encountered some setbacks.

After all, Hema Supermarket has no successful precedent in the mainland. In addition, the membership system is a threshold that is destined to make its consumer base not as wide as MixC. Moreover, if manufacturers want to put their products on the shelves of Hema Supermarket, they must set up a large package separately. The cost has risen before the effect is seen.

Qin Hao's response to this is also very simple. Those who are willing can join, and those who are not willing will not be forced. After all, there are not many other things in the mainland, but there are many manufacturers. As for brands? Wait until Hema Supermarket becomes famous, and whoever Qin Hao says is a famous brand will be a famous brand.

Of course, publicity is indispensable. Starting from June, print media in Guangzhou and Shenzhen have successively published advertisements for MixC and HEMA Supermarket.

The difference is that the advertisements in Vientiane Plaza are more targeted at the masses and the slogans are simpler.

“Gather at Vientiane Plaza and enjoy a wonderful time.”

The advertisements of Hema Supermarket focus on the middle-income group.

“Hema boutique supermarket, the secret garden of high-end people.”

Judging from the effects of the two advertisements, the Hema Supermarket advertisement is actually better. The two words "high-end people" and "secret garden" are enough to arouse imagination.

After discussion, Qin Hao finally set the opening time of MixC Plaza and Hema Supermarket on October 1st. According to Liu Sen's original idea, the opening times of the two supermarkets should be staggered in order to avoid competition.

However, Qin Hao felt that it was unnecessary, because the positioning of MixC Plaza and Hema Supermarket did not conflict, and their customer profiles were completely different. Opening them at the same time would not only not create competition, but would be more likely to cause economies of scale.

The fact was just as Qin Hao expected. On the opening day on October 1st, long queues formed in front of the two supermarkets early in the morning.

Relatively speaking, there are more customers queuing in front of the Vientiane Plaza, and although there are fewer people queuing at the Hema Supermarket, the parking lot is full of private cars at eight o'clock.

"Hey, Brother Sen, are you ready?"

At half past eight, Qin Hao called Liu Sen on the intercom.

Soon, Liu Sen's hearty laughter came from the intercom: "Don't worry, we are already in place and can start at any time."

"Okay, then we'll proceed as planned. There's still half an hour left, so all departments should be ready to welcome customers."

"Security Department received."

"The Sales Department received it."

At 8:50, there was a sudden commotion among the people in the queue.

Under the escort of security personnel, Alan Tam, Jenny Tseng, Eddie Chiang and Pan Meichen appeared on the stage at the entrance of Vientiane Plaza.

In the 1991 Spring Festival Gala, these four artists took the stage as Hong Kong and Taiwan artists and gave a wonderful performance, which instantly made them famous in the mainland.

The Spring Festival Gala in the 90s was undoubtedly a star-making machine. All the variety shows in later generations were not even worthy of it. Every year, the songs of the Hong Kong and Taiwan stars who appeared on the Spring Festival Gala would become the hits of the year. The speakers in the streets and alleys were filled with their voices, especially the pirated tapes, which sold dozens or even hundreds of times more than the genuine ones.

Although the live sound effect is not very good, the four singers are powerful and the atmosphere is comparable to a concert.

After the performance, they started to interact cordially with their fans. It has to be said that the Hong Kong and Taiwan stars of this era are ten blocks ahead of the later domestic entertainment stars in terms of professionalism.

Compared to the bustling event at MixC, the opening ceremony of Hema Supermarket was relatively simple. Only two people attended the opening ceremony, one was Chow Yun-fat and the other was Jackie Chan.

Both of them were dressed in suits and interacted with customers with smiles on their faces, showing their superstar demeanor.

At nine o'clock, Vientiane Plaza and Hema Supermarket opened on time. The moment the door opened, Vientiane Plaza was like a dry pond, with crowds of people surging. Some people even had their shoes stepped on. This was the result of queuing in advance. If customers were allowed to enter casually, the door would probably be squeezed down.

At Hema Supermarket, entry is by swiping cards, so it is obviously much more orderly. Customers holding membership cards look at the chaotic scene next door and feel somewhat proud that they have spent a hundred yuan on the membership cards.

Some of the service staff at Vientiane Plaza are old employees transferred from Shanghai, and the other part are newcomers who have undergone three months of training. Mr. Xu is very experienced and has arranged an old employee in each area. When new employees encounter emergencies and don't know how to deal with them, these old employees can step forward and give guidance.

With these veteran employees in charge, the problems encountered during the opening of the MixC Plaza in Shenzhen were much fewer than those encountered in the Shanghai store, and customer satisfaction also improved significantly.

In fact, most customers will not question the service of MixC, because there is no other shopping mall in Shenzhen that can compare with MixC in terms of service.

"No wonder MixC is so famous in Shanghai. It's really a good place. Even the toilets are fragrant and there are free tissues. It's really thoughtful."

"There's actually a playground here. Our little girl will definitely like it."

"Dear, there are so many styles of clothes here, and the material looks good, and the price is not expensive."

Compared with the store in Shanghai, the MixC Plaza in Shenzhen has five floors and a larger area, so there are naturally more types of shops. In addition to regular goods such as clothing, luggage, jewelry, and electrical appliances, it also includes restaurants and a large number of amusement facilities, truly ensuring worry-free eating, drinking, and entertainment.

Liu Sen stood on the top floor and looked at the dense crowd below. He snapped his fingers excitedly: "Ahao, I knew it would be right to follow you."

Qin Hao smiled and patted Mr. Xu on the shoulder: "Mr. Xu is our great hero."

“No, no, it’s the bosses who gave me the opportunities.” Mr. Xu said modestly.

Liu Sen laughed: "Mr. Xu, don't be so modest. We all see your hard work. Don't worry, the option bonus we agreed on before will be paid at the end of the year."

"Thank you, bosses."

Qin Hao interrupted with a smile: "If you get the options, you will also be one of the bosses."

"Haha, that's right, you will be the boss too in the future." Liu Sen put his arm around Mr. Xu's shoulder and patted him hard. The latter's face was full of gratitude. Just as Qin Hao said, having shares and not having shares are completely different identities. No matter how high the salary is, he is just a senior employee. No matter how well the company develops, he can only get some bonuses at most, and it depends on the boss's mood. With shares, no matter how much, he is qualified to share this cake.

"Then I'll leave this to Mr. Xu. Hao, let's go to Hema and take a look."

Compared with MixC, Liu Sen actually cares more about Hema. After all, MixC has already had a successful precedent in the mainland, but whether Hema's business model is suitable for the mainland market is an unknown.

Liu Sen also told Qin Hao that if Hema can achieve good results in the mainland, he will apply for listing on the Hong Kong stock market.

Hema has now opened three stores in Hong Kong. Based on its scale, it can apply for a listing. However, due to the bursting of the Japanese economic bubble, the current situation of Hong Kong stocks is not very good. Liu Sen thinks that the number of stores in Hong Kong has reached its peak, and there is no point in opening more stores, which will increase operating costs.

Investors of listed companies not only look at the company's current performance, but also pay more attention to the future growth rate. If Hema does not become popular in the mainland, the listing will have no effect and will be a waste of money and effort.

"Boss Qin, Boss Liu."

Qin Hao and Liu Sen came to the Hema Supermarket opposite. The scene inside seemed a little deserted compared to the MixC Plaza, but there were still many people. This was mainly due to the regional planning. The aisles of the Hema Supermarket were designed to be wider and looked more refreshing.

The most popular areas are still cooked food and braised food, and Chinese and Western pastries. Both the decoration and taste are basically copied from the Hong Kong stores.

The Hong Kong market has long been mature and customers have seen everything. Hema Supermarket can still attract many customers by relying on these two areas. If it were in Shenzhen, it would basically be a dimensionality reduction attack.

Many customers have never seen such exquisite Western pastries, such as croissants and baguettes, which are sold out as soon as they come out of the pot.

As for braised food, roast goose and barbecued pork are also popular items.

"No wonder you need to be a member to enter this Hema supermarket. Look, the things here are even cheaper than those in other stores."

"Of course. Didn't you see it in the newspaper? This Hema supermarket basically doesn't make any money from buying things. It completely relies on membership fees to subsidize operating costs."

"Which newspaper? Why didn't I see it?"

“It’s a newspaper from Hong Kong.”

“Hong Kong newspapers also know about Hema?”

"Hema is originally from Hong Kong. It has opened three stores in Hong Kong and has more than 500,000 members."

"I see. I was wondering why it looked so high-end. It turns out it's a supermarket in Hong Kong."

"That's right. I heard that celebrities like Chow Yun-fat in Hong Kong often go to Hema Supermarket to buy groceries."

There is no doubt that the opening of MixC Plaza and Hema Supermarket was quite successful.

At one o'clock in the morning, Qin Hao got the financial statements of Mixc Plaza. The first-day sales of Mixc Supermarket reached 638 million, and the sales of the entire Mixc Plaza exceeded 1863 million. Judging from the data alone, it has far exceeded the Shanghai store.

Of course, this is also due to the fact that stores in Shenzhen are larger than those in Shanghai, and the purchasing power of Shenzhen customers is higher than that of Shanghai customers.

But overall, the performance of MixC’s Shenzhen store has already reached the ceiling of the industry, and no other shopping mall will be able to surpass it for a long time in the future.

The sales of Hema Supermarket was 562 million, but the number of members exceeded . It should be noted that in order to avoid overcrowding at the opening, Qin Hao only opened the membership card application three days in advance. Today alone, more than customers came to apply for membership.

"Ahao, I think we can apply for listing."

Liu Sen said excitedly after seeing the financial statements of Hema Supermarket.

“Well, it’s time to prepare for an IPO.”

(End of this chapter)