Movie: Get Alpha Dog at the start

Chapter 788 The Coming of a New Era
As the night lights come on, neon lights flicker on Yellow River Road, and there is a constant stream of passers-by coming and going.

"Boss Qin, please take care."

"Boss Qin, please come to our store when you have time."

After the proprietresses sent Qin Hao away, they glanced at Golden Phoenix with disdain and then left.

After the Cadillac disappeared at the Huanghe intersection, Jin Fenghuang lost the stiff smile on her face, glared at Commander Cai fiercely, and walked towards the hotel angrily.

Commander Cai had no choice but to catch up in a hurry, but it was difficult for his old arms and legs to keep up with the Golden Phoenix.

In the office, Jin Fenghuang cleared the desk and yelled at Commander Cai with red eyes.

"You always say how capable you are, but what happened? Is this what you said you would do for me?"

"With the stage removed, how can I attract customers? I might as well close Golden Phoenix."

Commander Cai looked helpless and could only wait for the Golden Phoenix to vent his anger.

"Just remove the stage. Have you forgotten that last time two tables of guests almost got into a fight over song requests? When running a restaurant, the main thing is the environment and the food."

It would have been fine if this had not been mentioned. As soon as it was mentioned, Jin Fenghuang became furious again and pinched Commander Cai hard.

"After removing ten signature dishes in a row, what can I use to compete with Jin Meilin and the others?"

Commander Cai put his arm around Jin Fenghuang's shoulders and comforted her softly, "Don't worry, I've already thought about this for you. Jin Meilin and the others also have these dishes of yours, but they're not their signature dishes. I've found a master chef of Su cuisine for you. Only by competing with differentiation can you stand out."

"Is it really as powerful as you say?"

"When people come tomorrow, you'll know after trying the food."

The Golden Phoenix turned from anger to anger: "You said it, if it doesn't work, don't even think about me paying attention to you in the future."

"Don't worry. When has Commander Cai ever fought a battle that he was not sure of winning?"

"You have some conscience."

As winter approached, the temperature dropped sharply, and in the blink of an eye it was already November 1990.

The autumn wind is fierce, and the trees are colorful. The golden fallen leaves are dancing, spreading a beautiful carpet on the ground.

Qin Hao and Wang Mingzhu walked hand in hand on Nanjing Road where leaves were falling. Perhaps because the weather was too cold or because she was shy, Wang Mingzhu kept her head half lowered with two blushes on her cheeks.

"Is it cold?" Qin Hao asked softly.

Wang Mingzhu shook her head.

Qin Hao was happy and trotted Wang Mingzhu to Vientiane Plaza.

Perhaps due to the change of seasons, there were a lot of people in Vientiane Plaza, especially in the clothing area, where every store was packed with people.

To be honest, the clothes in Vientiane Plaza are not cheap, especially some foreign brands, which cost hundreds of yuan, but still cannot stop customers' enthusiasm for buying. As for domestic brands, there are even more people. After all, only a few people can spend hundreds of yuan to buy a piece of clothing.

"Why don't we go to another store? The clothes here are too expensive. My monthly salary is not enough to buy two pieces." Wang Mingzhu stopped in front of a foreign women's clothing store.

It has to be said that the salary at the Foreign Trade Corporation was still very high. When Wang Mingzhu first started working, her monthly salary was more than 90 yuan. Later, as Abao's foreign trade business grew, her bonuses also increased steadily. In just three years, her monthly salary exceeded yuan, which was definitely a very high salary in .

"If I come out shopping with you, can I still let you spend money?"

"That's even worse. The organization has a rule that we can't just accept gifts from others."

Qin Hao laughed: "I'm not your client. Do you still need to report a gift from a boyfriend to his girlfriend to the organization?"

However, Wang Mingzhu was very determined and pulled Qin Hao into another store.

"Look, how about this one?" Wang Mingzhu held a burgundy coat in front of her and compared it.

Qin Hao admired it for half a minute before nodding slowly: "Well, you have a good eye, it's pretty good."

"Yeah, I think it looks good too." Wang Mingzhu smiled and looked at herself in the mirror again and again.

"Wait for me a moment, I'll try it on."

While Wang Mingzhu was changing her clothes, the salesperson came over to say hello.

"Mr. Qin."

"Morning, Mr. Qin."

Qin Hao nodded to them one by one: "How are you doing recently? Are you tired?"

"Fortunately."

"pretty good."

Qin Hao asked again: "Are you satisfied with your salary?"

"Satisfied, extremely satisfied."

The salary for sales staff in Vientiane Plaza is quite good, they can get around 300 yuan per month. Although not as much as Wang Mingzhu, it is better than many technical jobs. Moreover, the job of salesperson in department stores at that time was still relatively decent. Being able to work here, the requirements for blind dates are much higher than those of ordinary women.

Not long after, Wang Mingzhu had changed her clothes and came out.

"How about it?"

Qin Hao looked at her for a while before giving her a thumbs up: "She is beautiful and looks good in anything she wears."

"Don't give me that." Wang Mingzhu snorted, but she was actually very happy in her heart.

The salesperson nearby also laughed secretly when he saw this.

In the end, Wang Mingzhu insisted on paying the bill herself. She was very satisfied with her results today.

"Look, the materials and styles of these clothes are similar. Foreign brands cost more than 400 yuan, while domestic ones cost less than 40 yuan. There is no need to waste that money."

Qin Hao smiled and said, "Let me ask you a question. Why are these foreign brands so expensive, yet so many people are willing to spend ten times as much to buy them?"

"Vanity."

"Yes and no. Why can't domestic products be sold at high prices? Because most domestic manufacturers now only make money from processing. Foreign brands spend so much money on promotion and publicity every year, and it's not wasted. Every advertisement they run, every poster they post, and every picture printed in fashion magazines are creating value for their own brands."

Wang Mingzhu nodded thoughtfully: "So, this is why you are determined to promote the three guarantees policy?"

"That's right. Quality is the primary condition for building a brand. If you can't even do this, then nothing else can be achieved. I want to build Vientiane Plaza into the country's most high-end shopping complex. Those who can't keep up with me will have to be kicked off the bus."

Looking at Qin Hao's heroic look, Wang Mingzhu felt a sense of admiration in her heart.

Just as Qin Hao said, ever since that day when Qin Hao proposed to provide three guarantees for the goods sold, many manufacturers have privately wanted him to take back his decision, and some even used both soft and hard tactics, threatening to withdraw from Vientiane Plaza.

In response to this, Qin Hao had only one thing to say: let's part ways in peace.

Faced with Qin Hao's stubborn attitude, some manufacturers decided to raise prices, hoping that consumers would bear the costs. After all, MixC is so high-end that it seems reasonable that the things sold there are a little more expensive than elsewhere.

However, when it came to changing the price, they got stuck. All management of Vientiane Plaza, including product listing information, is handled by the management team of Vientiane Plaza, and manufacturers cannot adjust prices privately.

Mr. Xu also took out the contract, on which there was a clause that stated that if it was discovered that the supplier's supply price was higher than that of other shopping malls, there would be a warning and a fine for the first time, and the cooperation would be canceled directly for the second time, and the deposit would not be refunded.

After two months of tug-of-war and battle of wits and courage, the manufacturers' representatives saw that there was really no loophole to be exploited and had no choice but to agree to sign the "Three Guarantees" commitment letter.

As for those who are unwilling to sign, without exception, they will automatically leave when the contract expires next year.

After everything was ready, Qin Hao began to focus on publicity. All of a sudden, major newspapers in Shanghai began to publish the Three Guarantees Policy of Vientiane Plaza.

"Oh my, do you think that this offer of refunds, exchanges and repairs at Vientiane Plaza is true?"

"How could it be fake? They've even published it in the newspaper. If it was a lie, would they dare to do it so openly?"

"Is there such a good thing? Then I will only go to Vientiane Plaza to buy things from now on."

"Yes, last time we bought a TV at Hulian Department Store, but it broke after half a year. They said they would send it back to the factory for repair, but it took half a year to repair it. Less than half a month after returning, it broke again. The one at MixC is better. They offer a refund within seven days, a replacement within three months, and repair within two years. I don't have to worry about buying electrical appliances anymore."

In 1990, there was no concept of "three guarantees". The quality of products that consumers could buy depended entirely on luck. In addition, the concept of quality was relatively vague at that time, and the defective rate was extremely high. It was a very frustrating thing to spend a lot of money to buy a product only to find out that there was a problem after receiving it.

Qin Hao's move can be said to have hit the nail on the head for consumers. In addition, as it was almost the end of the year, many families had begun to buy New Year's goods, and Vientiane Plaza was almost packed.

The scene of customers rushing in is no worse than when it first opened. Moreover, compared to the time when many customers just went to visit out of curiosity, now the customers are all there to buy things. For three consecutive days, the sales of Vientiane Plaza increased by nearly 20% compared with the same period last year.

This also made those manufacturers who signed the "Three Guarantees" agreement with Qin Hao smile from ear to ear. With such sales as a foundation, even if the "Three Guarantees" return will increase some costs, what does it matter? What's more, customers' recognition of their own brands is also rapidly increasing.

As for those manufacturers who would rather withdraw from Mixc than sign the Three Guarantees Agreement, they must be regretting it now, because as one of the very few brands that are not covered by the Three Guarantees service, Mixc also "thoughtfully" reminds customers which products are not covered by the Three Guarantees when they pay.

"It doesn't support the three-guarantee policy? What if it breaks after I buy it?"

"I've returned it. What the hell, this brand has no confidence in its products. The quality must be bad."

If those manufacturers can still hold on despite the decrease in sales, they cannot accept equating brand with poor quality.

But they are unable to explain to customers, because customers will just ask in return: Since there is no problem with your product, why don’t you dare to promise the three guarantees?
Instant kill!

"Boss Qin, they can't bear it any longer and are begging to sign the "Three Guarantees" letter one by one." Boss Xu looked at Qin Hao's back with admiration.

Qin Hao stood in front of the window and turned back to smile at Mr. Xu: "Well done."

"You are the one who makes the plans, and I am just running errands."

"According to what you said, I'm just talking. Haha, okay, let's stop being modest. The New Year is coming soon. Do you have any ideas?" Qin Hao motioned for Mr. Xu to sit down and talk.

After sitting down, Mr. Xu said seriously, "It's like this. I plan to build some sheds and a flower market in the open space in front of Vientiane Plaza during the period from Little New Year to Spring Festival, and then launch a New Year Goods Festival. In this way, customers don't have to run around. As long as they come to Vientiane Plaza, they can buy all the New Year goods at once."

"Well, this is a good idea. Let's execute it according to this plan." Qin Hao praised.

Busy times always pass quickly, and before we knew it, 1990 has entered its last month.

On December 1990, 12, the Shanghai Stock Exchange officially opened for business, marking the first step for the mainland securities market to face the public.

For a time, people from all over the country flocked to Shanghai. These people were gold diggers with a keen sense of smell and a spirit of adventure.

On the first day of opening, the Shanghai Stock Exchange was packed with people.

However, compared with the surging crowds, the transaction volume on that day was not large. The reason was very simple: there were too many wolves and too little meat.

Although the stock exchange was established, there were actually only eight stocks that could be traded on the market, commonly known as the "old eight stocks."

Those who purchased these stocks before are all old stock investors. They all know very well that once the stock exchange officially starts operations, the stocks they hold will definitely rise sharply. How could they easily sell off their stocks?

Therefore, in the entire trading market, there are more buy orders and fewer sell orders, the trading volume cannot be increased, but the stock price is soaring.

Take Qin Hao's previous purchase of 20 shares of Yanzhong Industrial for example. The price has only risen to 16000 in the past two years, doubling. Within less than half a month after the market opened, the price had risen to 40 million, directly quadrupling. Moreover, the price is still rising every day. There is no way around it. It is so popular. Investors from all over the country are rushing to grab these eight stocks. It is difficult not to rise.

In fact, even these eight listed companies are puzzled. How come their company values ​​have skyrocketed several times in less than half a month?
When it comes to soaring stocks, the happiest ones must be the joint fleet of Abao and Commander Cai. They were the first batch of people to reap the dividends of the opening of the stock exchange. According to Abao, the wealth of everyone in their joint fleet at least tripled.

Commander Cai, who had made money, was in a very good mood. He invited people from the Combined Fleet to Golden Phoenix for a three-day banquet. This also attracted many retail investors to join the Combined Fleet, including Fa Gen and of course Golden Phoenix. However, she did not join the fleet on the surface, but was very attentive to Commander Cai and tried to get information from him. From the beginning to the end, she just treated Commander Cai as a tool.

The prosperous scene after the opening of the Shanghai Stock Exchange also gave Shenzhen hope. According to Mr. A's report, the higher-ups were already studying the establishment of the Shenzhen Stock Exchange. At the same time, Mr. A did not forget to ask Qin Hao indirectly whether he wanted to increase investment.

"Don't worry for now. Let's wait until the Shenzhen Stock Exchange opens." There was an inexplicable meaning in Qin Hao's tone, but Mr. A was only thinking about getting more funds from Qin Hao, so he didn't notice it.

(End of this chapter)