Movie: Get Alpha Dog at the start

Chapter 764

In a blink of an eye, "Hema" has been open for three months, and the number of members has climbed to 8. It is certain to exceed before the Chinese New Year.

Liu Sen is already planning to open branches.

As the number of members continues to rise, one store certainly cannot accommodate so many members, and many members have to come from Kowloon, which is too far.

"Then let's wait until the New Year is over and then open a branch in Kowloon next year."

Seeing that Qin Hao agreed to his plan, Liu Sen couldn't help but show joy on his face.

Qin Hao couldn't help but pour cold water on him when he saw this: "After all, Hong Kong only has so many people. According to Hema's model, opening a maximum of three branches is already the limit. Any more will only increase operating costs."

In essence, "Hema" makes money from membership fees, and opens branches to make it convenient for members to shop nearby. The sales revenue brought by the increase in the number of branches can only cover the basic costs such as labor, water and electricity.

Based on this model, Hema will not be able to grow big in Hong Kong.

Liu Sen couldn't help but feel a little disappointed when he heard this, but he soon thought of something: "The mainland! The mainland has a large enough population and a vast market. We can open a branch in the mainland."

However, Qin Hao still shook his head: "The Hema model is not suitable for the mainland, at least not yet."

"why?"

"The average monthly salary of an ordinary worker in mainland China is only about 30 yuan. It is unrealistic to ask them to spend three months' salary to buy a membership card and renew it every year."

"Of course, the mainland has huge potential. In another ten years, it will have the consumption capacity to support Hema."

"Before that, we can follow the development model of conventional supermarkets and seize the market first."

In terms of Hema's current scale and popularity, it is completely incomparable with international giants such as Walmart. However, Qin Hao has an advantage in one aspect, that is, international giants such as Walmart are now focusing on the European, American, Japanese and Korean markets, and are not very concerned about the mainland market.

What Qin Hao needs to do now is to create a time difference and seize enough market share before these international giants enter the mainland market. In many cases, consumers' habitual thinking is the most effective moat for a company.

"Yeah, that makes sense." Although Liu Sen was a little disappointed, he was still full of energy. The success of "Hema" gave him enough confidence.

At the same time, Qin Hao's stock account was liquidated at the end of the year. The final average selling price was 39 yuan, for a total of 2 shares. After deducting various handling fees, 2100 million in cash entered Qin Hao's bank account.

For this purpose, Qin Hao also gave the stock broker Wang Wei a big red envelope of 38 yuan. After all, the average selling price he had preset for Wang Wei was 5 yuan. Wang Wei helped him make more money, so Qin Hao was not stingy in expressing his gratitude.

Feeling the heavy weight of the red envelope, Wang Wei was so excited that he almost cried, and he almost kowtowed to Qin Hao.

"Mr. Qin, I just received a call from the mainland."

The front desk clerk at the Peninsula Hotel came up to greet Qin Hao as soon as they saw him enter the lobby.

"Okay, I understand, thank you." Qin Hao gave the front desk a tip of 100 Hong Kong dollars.

"Thank you, Mr. Qin. This is the number to call back."

Qin Hao nodded with a smile, took the number, returned to the hotel room and called back.

There was a telephone booth on the other end of the line. After about three minutes, Taotao's voice came from the other end of the line.

"Ahao, you finally called me back."

"What's so urgent that you're calling me long distance?"

This was the first time Taotao called him, and Qin Hao couldn't help but feel curious.

Tao Tao also got angry when he mentioned this: "How dare you say that? You've been gone for half a year. Tell me honestly whether you were blinded by the glamorous world of Hong Kong and forgot about us, the bare-pants brothers."

Qin Hao couldn't help but sigh at the passing of time. He had been in Hong Kong for almost half a year.

"I'm busy with some things here. I can't go back until after the Chinese New Year."

Tao Tao felt a little resentful when she heard the tone: "You guys are really good, you are all obsessed with money. Abao also said that he will not come back for the New Year and will go to Anhui to collect treasury bonds. You are in Hong Kong and will not come back. I am bored to death in Shanghai alone."

"Then why don't you just come to Hong Kong to celebrate the New Year."

"No, I still have to do business. During the New Year, business on Huanghe Road was extremely good. I can't even deliver goods to beat them."

Qin Hao laughed and scolded: "Then you still have the nerve to say that we are obsessed with money, aren't you the same?"

Tao Tao's sophistry came from the other end of the phone: "That's different. After all, I am still in Shanghai and defending my base camp. You two ran so far away and didn't even call me."

"Okay, stop complaining. I'll go back to Shanghai after I'm done with this. I'll have a few drinks with you then."

"That's better. I'll hang up then. International calls are very expensive."

Qin Hao clearly heard a woman's voice coming from the other end of the phone. If he heard it correctly, it should be Fang Mei's. He couldn't help but sigh inwardly: What a bad fate.

In Hong Kong, the most important holiday before the Chinese New Year is Christmas. After all, the British have been in Hong Kong for so many years, so many customs have naturally remained.

Qin Hao also discussed with Liu Sen and planned a special Christmas membership day, where all Hema products were discounted by 10% on the original basis. It seemed to be a loss-making business, but in fact it was to expand the influence and increase the number of members.

The campaign started warming up a week before Christmas and was indeed well received by customers. For seven consecutive days, the number of customers who came to apply for membership every day was more than five times the original number. The number of members, which had previously been growing slowly, soared to 10, completing the 1986 target ahead of schedule.

At the same time, Qin Hao also specially formulated an advertising slogan for Christmas and the Spring Festival: During the New Year and other holidays, go to HEMA boutique supermarket for shopping.

As the new advertisement was broadcast on TVB throughout the day, the brainwashing slogans soon became popular and many children could recite them.

"Ah Hao, you've worked hard this year."

On Christmas Eve, the finance department left after finishing the report, leaving Qin Hao and Liu Sen alone in the office. Liu Sen even opened a bottle of XO to celebrate.

Qin Hao took the wine glass and smiled: "Next year will be even harder."

Liu Sen was slightly startled, then burst into laughter: "As long as there is money to be made, no matter how hard it is, it is worth it."

"Then I wish us a prosperous new year."

“Get rich all year round!”

The two smiled at each other and emptied their glasses.

After Christmas, Qin Hao is still very busy. In addition to preparing for the Spring Festival activities, the location selection of the new store is of paramount importance. According to his plan, he only plans to open three stores in Hong Kong, so the location selection of the store is of paramount importance.

Unlike half a year ago, this time Qin Hao has more places to choose from. Many commercial complexes have also actively invited "Hema". However, after inspecting these places one by one, Qin Hao declined them all. The main reason is the area issue. The land in Hong Kong is really too tight. More than five million people are crowded in an area of ​​less than 15% of the area. Especially in the more prosperous commercial areas, parking spaces alone are a big problem.

In the end, Qin Hao chose a relatively remote place in Tsim Sha Tsui, but with convenient area and transportation. He rented the first to fourth floors of a building for renovation. Judging from the construction period, it would take at least half a year for the branch to open.

Busy times always pass quickly. Before Qin Hao knew it, he had spent the Lunar New Year in Hong Kong, and it was already February 2th in the Gregorian calendar.

Qin Hao boarded a flight to the mainland. "Hema" was basically on the right track. With Liu Sen watching over it, Qin Hao didn't have to keep an eye on it. Before leaving, Qin Hao once again took out 1500 million to build a position in Hong Kong stocks. However, this time he bought more dispersed stocks, all of which were relatively well-performing stocks in the Hong Kong stock market. He was taking advantage of the rise in Hong Kong stocks before Black Monday.

On Guling Road, Tao Tao was sitting on a recliner dozing off out of boredom, and said impatiently to the auntie who was selecting fish: "Hey, auntie, are you going to buy it or not? You're going to strangle my fish to death."

"Oh, how do you do business as a boss? When I buy fish, I must buy the best and freshest ones. You can't even look at them. I won't buy it. You're not the only one selling fish here." The aunt became unhappy when she heard it, and threw the fish directly into the water tank. The splashing water washed Taotao's face directly.

Mr. Fang, the owner of the shop next door, curled his lips when he saw this: "Look at how careless he is. If it weren't for the orders from Huanghe Road, his shop would have gone bankrupt sooner or later."

Fang Mei, who was standing next to him, couldn't help but defend Tao Tao: "It's no wonder that he can't cheer up. He's used to doing big business on Huanghe Road, so he doesn't care about this little money."

"Hmph, isn't it just that he started earlier than others? Besides, it was Ah Hao who helped him build up the business in the first place. What can he accomplish with his own hands? Look at the two guys with him. Ah Hao, forget about him, he went to Hong Kong to make a fortune. Ah Bao is not bad either, he made a fortune trading treasury bonds. But he is still running this shabby stall. What is there to be proud of?" Boss Fang felt sour when he saw his daughter actually speaking for others.

Fangmei didn't argue, but she couldn't hide the look in her eyes when she looked at Taotao.

Just as Boss Fang was about to continue teaching his daughter a lesson, a warm greeting suddenly came from the Cobalt Ridge intersection.

"Hey, Ahao is back. I heard that you went to Hong Kong to make a lot of money and are now a big boss."

"Oh, this is different from what I got from Hong Kong. Look at this suit, it's very stylish. It must be expensive, right?"

Qin Hao greeted the shop owners one by one with a smile.

"Boss Fang, long time no see. Happy New Year and I hope your business is booming."

Boss Fang had an unnatural expression on his face, and thought to himself: This guy is really hard to talk about, he just blurted it out as soon as I mentioned it, but he quickly forced a smile and greeted Qin Hao.

Tao Tao was surprised to see Qin Hao rushing over. After a bear hug, he punched Qin Hao on the shoulder and complained, "You kid still remember to come back."

"How are you lately?" Qin Hao smiled and put his arm around Tao Tao's shoulder.

Tao Tao shrugged: "You've seen it all. Business is still the same as before. It's just that without you and Abao, I can't get excited about anything."

In fact, Taotao's state is the mental state that many middle-aged men have. His career is basically stable, and he doesn't have enough motivation to move forward. His life is pretty good, but he feels like something is missing. It is not as interesting as when he was penniless and struggling.

"Where's Abao? When will he come back?" Qin Hao had no intention of persuading Taotao. In fact, he thought it would be nice to be like Taotao. Not everyone has to pursue climbing to the top. After having a certain amount of capital, lying flat is a kind of luck.

"It's still early as we won't be in Shanghai until the evening. Let's go and have dinner first." Tao Tao said as he took off his waterproof suit and threw it directly on the recliner. Then he pulled Qin Hao away and turned around to wave to Fang Mei before leaving.

"Sister Fang, please help me look after the shop and I'll bring you a gift later."

"Ah."

Mr. Fang, the owner of the shop next door, was so angry that his nose was almost crooked. He saw that his cabbages were about to be eaten by the pigs.

"What the hell, what does he think of you? Servants need to be paid. You help him look after the shop all day, has he ever paid you? Don't help him!"

"I'm talking to you, do you hear me?"

Boss Fang became even angrier when he saw his daughter remained silent.

Fang Mei pouted unconvincedly: "Then he also brought me a gift."

"You were bought off with just those little favors? Let me tell you, this man is a bad guy with all his sweet words. Be careful not to be fooled by him!"

"My pleasure."

"I'm so mad at you that I'll die."

On the other side, Tao Tao dragged Qin Hao to Huanghe Road, but Qin Hao stopped him and said, "Okay, let's go to Huanghe Road tonight after Abao comes back. Now, let's just find a small restaurant nearby and have a meal. I've been missing this for the past six months in Hong Kong."

"Okay then, let's go tonight. I've reserved a seat, so don't stand me up."

Afterwards, the two went to a nearby restaurant and ordered three dishes and a soup.

"By the way, what have you been doing in Hong Kong for the past six months? You were so busy that you didn't even have time to come back for the New Year." Tao Tao had a lot to say after two glasses of wine.

Qin Hao said casually: "It's nothing, just speculating in stocks and opening a supermarket by the way."

"supermarket?"

"It's similar to a department store, but there aren't so many counters. Customers can choose whatever they want and then pay at the door."

Tao Tao was very curious when he heard this: "There is such a department store? Why haven't I seen one in Shanghai?"

"You will see it soon. I came back this time just to find out the truth."

In 1987, the mainland market was still far from being "free and open", and the primary consideration in doing business was policy. Qin Hao was very clear that once a supermarket was established in Shanghai, it would inevitably squeeze the living space of Shanghai's department stores, large and small. Many of these department stores were state-owned, and it was hard to say whether they would encounter resistance from some unknown factors at that time.

"It would cost a lot of money to open a supermarket, right?" In Taotao's memory, department stores were huge businesses. Apart from anything else, the sales clerks in department stores had to rely on connections to get in.

"I think 20 to 30 million would be enough."

"Twenty to thirty million."

(End of this chapter)