Movie: Get Alpha Dog at the start

Chapter 474 Unique (Ask for a monthly pass!!!)
On the third day after Qin Hao returned to Shanghai, he held an all-management meeting at the headquarters of "Mainas", which also included the 12 existing store managers of "Mainas" and the managers of the 10 stores under preparation. Prepare store manager.

The huge meeting room was filled, and the store managers were all whispering. This was the first time they participated in a meeting of this level.

And the executives were also muttering to themselves, the boss went to Xiangjiang, and held such a grand meeting when he came back, and strictly ordered that all the managers invited to attend the meeting must not be absent unless they were lying in the hospital and couldn't get up.

"You said, did the boss make any big moves?"

"Could it be that the company is about to go public?"

"It shouldn't be that fast. I remember that the mainland company has only been established for more than a year?"

Just as everyone was discussing, Qin Hao opened the door and entered the conference room.

"President Qin."

"Morning, Mr. Qin."

The executives and store managers present stood up to greet them.

Qin Hao walked to the main seat and nodded to everyone: "Morning, let's all sit down."

After Qin Hao took his seat, everyone sat down sparsely.

"The reason why everyone is called here for a meeting today is that on the one hand, there are some things to be announced about the company's strategy, and on the other hand, it is also to meet with the store managers. I have mentioned it more than once in previous meetings. The position of manager enjoys the same treatment as a senior executive in 'Mainas', and please believe all store managers that this is not empty talk, as long as you have the ability, there is no ceiling for promotion."

As soon as the voice fell, the meeting room became lively.

After hearing Qin Hao's words, some of the store managers looked happy, as if they saw a smooth path to the pinnacle of life with a promotion and salary increase, while some were a little disdainful, thinking that Qin Hao was just singing high-profile, pouring chicken soup for their souls.

However, the executives all looked worried. Compared with the store managers who rarely had contact with the boss, they could often see Qin Hao. The boss of the cake is not in the same way at all. What he said will really be implemented.

For a while, many executives felt a sense of urgency, fearing that one day they would be replaced by those eyeing store managers.

"Cough cough."

When everyone calmed down again, Qin Hao signaled his assistant to turn off the lights and turn on the projector.

A PPT listing various data soon appeared on the projector.

"In recent years, with the development of the mainland economy, the wealth of the middle class has also been rising. This is also the basis for our 'Mainas' to open 12 stores in just one year, and the turnover has repeatedly hit new highs. reason."

"Essentially, we are just standing on the tuyere, and how long will this tuyere last? When our body is getting bigger and bigger, whether this wind can continue to support us is unknown, so I hope Everyone, don't be obsessed with past achievements, but have a sufficient sense of crisis."

"Everyone should be very clear that luxury brands such as LV have already had a deep-rooted influence among the domestic luxury consumer groups. The same bag can sell for hundreds of thousands, but we can only buy tens of thousands. , This is the gap, and this gap is not something we can make up in a few years."

"In addition, under us, there are many foreign brands that are not well-known in the country, as well as many local brands in the mainland, who are also staring at our current market. We will be easily replaced. The market is cruel. Believe me Not to mention, you should be very clear that when one day the market eliminates us, maybe even we won’t be aware of it.”

After Qin Hao finished speaking, the atmosphere in the conference room was not as cheerful as before, and "heaviness" was written all over everyone's faces.

Qin Hao nodded in satisfaction. After all, it was a one-year-old company with a sense of crisis, so he paused and said again.

"Therefore, there are only two roads ahead of us. Take advantage of the fact that the brands chasing us behind have not yet grown, grab enough market, and dig a wide enough moat for us at the same time!"

"I don't need to talk about robbing the market. Store managers here, you will work very hard and the pressure will be great in the future, but there is no way. Everyone, including me, can only bear the burden. Forge ahead under pressure."

"But please rest assured that I will not treat any employee who has contributed to 'Mainas' badly, not to mention performance improvements. Starting this year, all store managers will enjoy 16 salaries. In addition, every year I will get 5% of the annual profit as a year-end bonus.”

Before Qin Hao finished speaking, the meeting room became chaotic. The reason is very simple. Everyone has heard about the company's turnover. Although they don't know the specific profit, but referring to other luxury brands, Profits will certainly not go anywhere.

And the most important thing is that "Mainas" is different from luxury brands such as LV that have so many employees. At present, all the employees of "Mainas" are only 200 people, and 5% of the profits are shared by 200 people. What a huge sum that will be, it is exciting to think about it.

The store managers present all wished to go back to the store to sell more products to increase the turnover.

Some executives couldn't help raising their hands to ask: "Mr. Qin, the 5% profit you mentioned just now is used as a year-end bonus. Is it shared by everyone?"

"Yes, including the sales in the store, everyone is rated according to their performance. As for the ratings of the executives, I personally rate them."

After getting Qin Hao's affirmative answer, all the executives present also smiled.

The atmosphere in the meeting room also became extremely peaceful, and everyone was eagerly waiting for Qin Hao's next instructions.

"While grabbing enough markets, we also need to create a moat to ensure that we will not be killed on the beach by the waves. To do this, we must first improve the brand image. Where does the brand image of luxury goods come from?"

"publicity!"

"Although we have repeatedly emphasized that 'light luxury' is a way of life that respects the quality of life more when promoting it, it has nothing to do with wealth or status. It represents the pursuit of high-quality life details, but this is for us Our customers listen, we can’t fool ourselves.”

"Essentially, light luxury is still a luxury, just because most people's wealth is not enough to buy luxury goods such as LV, and at the same time they want to pretend that they are rich and have a social status to show their uniqueness different."

"So, next, the focus of our publicity is to create the 'different' of 'Mainas', so that customers will have a sense of superiority when they wear and wear our products."

"To do this, we first need to understand our user groups. Our users are generally younger than those of LV's big-name luxury goods, so we should seize this point to create: LV's big-name luxury goods are all older people. If you buy it, young people should fully show their personality and atmosphere.”

Some store managers are confused, while others are thoughtful, but the executives are shining in front of their eyes. If they can really do what Qin Hao said, 'Maina Si' may not be able to do so in the future. Reach the height of LV's big-name luxury goods, even surpass them!

Qin Hao paused for everyone to digest, and then continued.

"How to show the personality of young people? On the one hand, I will invite more internationally renowned young designers to settle in to make our products younger and more distinctive. On the one hand, we also need to make some improvements in our offline stores. .”

Hearing that Qin Hao said that offline stores would be improved, the store managers present all became nervous, after all, this was a matter involving their vital interests.

"Since we want customers to feel that 'Mainas' has personality and characteristics, then our offline store should not just be a place to sell products, we must make customers feel more involved."

A store manager plucked up the courage to raise his hand and asked, "Mr. Qin, what else can this offline store do besides selling products?"

Her question resonated with the store managers present.

Qin Hao smiled unhurriedly: "This is precisely where we want to make a difference. Have you ever thought about whether a unique gift in the world is more valuable than a cookie-cutter product? "

"unique?"

Qin Hao pointed at the conference table: "That's right, why can't we set up a handmade DIY area in the offline store? Let those young people make a unique product in the world by themselves, and give it to themselves, or give it to their loved ones." person, a commemorative gift?"

Not to mention those store managers, even the executives present were stunned and couldn't keep up with Qin Hao's rhythm at all.

"But will it work? Will those customers take the time to learn it?"

Qin Hao said with a smile: "DIY does not mean that customers can make it by themselves from the beginning to the end. For example, for a T-shirt, we can provide semi-finished products for customers to design their own patterns or words, and then print on it. Isn't it unique in the world? Yet?"

"Another example is a handbag. We can provide materials and tools for free, and let customers sew along with the tutorial, so that even if they can't successfully sew a handbag, it can make them feel more involved and experience the hard work of hand-sewing. , I believe they will never feel that our bags are expensive in the future.”

"If customers successfully sew a handbag, we will issue them an invoice to prove that the handbag is unique, and then collect their money, will they still think it is expensive?"

"Of course, this process is very complicated. I will conduct a trial operation in some stores after communicating with the design and manufacturing links. If the effect is good, we will fully implement it."

Hearing what Qin Hao said, the store managers present were all relieved. After all, if the store is to be vacated for a DIY production area, there will inevitably be less display area, which will affect their performance.

After the meeting, the store managers all returned to their stores.

Kerry Center store.

After get off work, the store manager called all the store staff together for a meeting.

"Oh, there's another meeting, and I'm so tired that I can't even stand on my feet."

"Isn't that right, I'm so hungry that my chest is sticking to my back."

The store manager didn't get angry when he heard the complaints from the employees below, he just smiled.

"Okay, don't complain, I will talk for 2 minutes at most in today's meeting."

"Today I went to the headquarters for a meeting, and a great news was announced."

Hearing the good news, the employees cheered up one by one.

"What's so good?"

"Are you going to give us a raise?"

The store manager glared at everyone: "Twitter, do you want me to talk?"

"Say it, say it quickly."

All the employees, including Wang Manni, looked at the store manager eagerly.

The store manager cleared his throat: "The superiors said that from this year onwards, the company will take 5% of the profits as the year-end bonus!"

"Boss, is this true?"

"Isn't it painting big cakes again?"

Wang Manni's eyes lit up. Although she didn't know the specific profit of the company, the store she was in had monthly sales of 3000 to [-] million, and their store performance was still the last, which shows that the company's annual sales The amount must be astronomical, and the profits of luxury goods are also very rich.

Thinking of this, Wang Manni's heart became hot. With this money, she can move out of that dirty and old environment, and even buy a house and settle in Shanghai in the future.

The store manager pressed his palm, and waited for everyone to calm down again, then said arrogantly.

"This is what Boss Qin promised in front of all the store managers and executives. How can it be false? And the official email will be sent out tomorrow. You guys, you still worry about how to improve your performance, you guys ratings are all about performance."

"If you don't work hard now, you'll just be drooling over other people's year-end awards."

Hearing what the store manager said, all the employees present seemed to have been beaten to death.

"Shop manager, why don't we close the door later today? Maybe there will be customers coming later."

"Yeah, I think I can stand another two hours."

The store manager gave everyone an angry look: "The company has regulations on when to close the store. In addition, I want to emphasize that if you want to improve your performance, you must do so under the premise of complying with the company's rules and regulations. Otherwise, even if you achieve the top sales , was expelled in the end, and he would not get the year-end bonus."

"Okay, let's go, go back and rest early, it's still early for the Chinese New Year, and there will be opportunities for you to perform in the future."

After everyone left, Wang Manni found the store manager alone.

"The store manager."

The store manager looked at Wang Manni suspiciously: "What's the matter?"

"Well, the store manager said that I applied for a dormitory."

The store manager frowned slightly: "Didn't you say you lived with your boyfriend before? You broke up?"

Wang Manni hesitated for a moment, then nodded silently. Before, she only wanted to live outside and have her own private space, but later learned from her colleagues that the dormitory environment prepared by the company is very good, and it is in the formal community , This is much better than the old and dilapidated environment she lives in.

As for Jiang Chen, let him live alone.

"Okay, I'll apply for you later, and I should be able to get it. Manny, don't be too sad. You are so young and beautiful, what kind of boyfriend can't you find?"

The store manager's words made Wang Manni feel a little guilty, but it was only a flash, and she was finally about to get rid of that embarrassing life.

(End of this chapter)