My fintech empire.

Chapter 836 [Three Tortures of the Soul]

Tian Jiayi picked up the business plan for investors that was placed on the table. The subtitle is "New Media Based on Social Mining and Personalized Promotion". The plan explained to investors the six investment highlights of this product.

The personalized digital media market is about to explode; an original personalized information discovery engine; functions and technologies that are ahead of similar products in the world; industry-leading user stickiness and natural growth; complete product layout and coverage of mobile terminals and PCs; rich capabilities A team with entrepreneurial experience and technical skills.

These six investment highlights capture the key points while boasting a lot. Especially for the sixth investment highlight, Zhang always described his previous four entrepreneurial failures as having rich entrepreneurial experience...

But it is understandable that Wang Po is selling melons and boasting about herself.

After a while, Tian Jiayi put down the price inquiry and looked at Fang Hong and asked: "If it is an acquisition, how do you plan to talk to the founder of Toutiao?"

Hearing this, Fang Hong said calmly: "Let's talk openly about status based on strength. What is the advantage of Toutiao? A personalized recommendation engine based on big data. Although Mr. Zhang boasts that his personalized information discovery engine has original technology, it is still ahead. There are similar products in the world, but if I throw out Chen Yu’s trump card, how will you respond?”

Of course, it’s not really about getting rid of Chen Yu, but the artificial intelligence technology and powerful algorithm development capabilities of Chen Yu’s Quantitative Capital. Mr. Zhang’s so-called original personalized algorithm recommendation technology is not unbreakable.

Fang Hong continued: "Secondly, if we integrate the rich big data of various platform companies under Qunxing Capital, such as Weibo, WeChat, Yixing Video and other platforms, is the scale of the data ecosystem richer than that of your Toutiao? Faced with this, is it not? My 'Family Buckets' teamed up to surround your headlines, how should you respond?"

After a pause, Fang Hong turned to smile and said: "Finally, the Internet industry has to fight for the ability to burn money. To put it bluntly, it is the ability to burn money. To fight for the money burning thing, we don't have much else but a lot of money. Your Excellency How will we respond?”

Fang Hong's three soul tortures are fatal to the current headlines, and none of them can withstand them.

The beautiful assistant couldn't help but nod: "I understand."

The three tortures of the soul are based on strength and status. Fang Hong said: "Let Wu Cheng go to Mr. Zhang with these three questions, and at the same time find other investment institutions that have already invested in the previous rounds of financing to deal with them." If you ask these three questions, if you think you can answer them, then you will see the truth, if you can’t answer them, then transfer the equity to me, but the premise is that you must do work for the founder of Toutiao to 'persuade' him to sell Toutiao."

The beautiful assistant couldn't help but laugh and said: "The so-called word 'persuade', can I understand it as pressure?"

Fang Hong shrugged, noncommittal.

If you want to take over the equity held by other investment institutions, of course you have to ask those institutions to put pressure on the headlines, otherwise it is useless to sell the equity in their hands but not get control.

Therefore, the additional condition is that which investment institutions have to do ideological work for the founders of Toutiao, whether it is persuasion or pressure, the premise is that the entire Toutiao is packaged and sold if they want Qunxing Capital to sell the equity in their institutions.

It is foreseeable that Mr. Zhang, who is already in trouble, will face great pressure in the future. It is difficult for outsiders to imagine, and there is a high probability that he will not be able to bear it.

If Qunxing Capital fails, Fang Hong’s three soul tortures cannot be solved.

There is a high probability that no investor will provide money for Toutiao’s subsequent D round of financing. The risk is too great, and Qunxing Capital is also very good at playing in the Internet industry. It is definitely a losing situation in [-] out of [-] cases. It will definitely happen. Discouraged a large number of investors.

Without the support of capital, Toutiao's crisis cannot be solved if the capital chain is broken, and it may face the risk of sudden death.

At this time, Fang Hong added: "Of course, we can't make too much noise in front of those capitalist organizations. We also leave a mouthful of soup for them to drink when we eat meat, so that they will work harder and be willing to work harder for the founder of Toutiao. Thoughts are working.”

Once the acquisition operation is launched and the three soul tortures are issued, it will directly reveal that Qunxing Capital is very optimistic about this track, and it will also make all capitals more determined about the prospects of this track.After all, this is a track that Qunxing Capital is optimistic about, and it must gain control. Referring to Qunxing Capital’s past cases in the Internet industry, such as Weibo and WeChat, the answer is self-evident.

We all are not fools. We know it is a good thing and do not want to sell it, but we are forced to sell it at a cabbage price due to pressure. We must be filled with resentment.

In this case, if you don't even give a sip of soup to other investment institutions, you may be forced to succumb to Qunxing Capital's current strength and give up a piece of potential fat meat unwillingly, but you must bear this hatred in your heart. Unsightly eating looks will definitely make the tripper take revenge in the future.

Although Fang Hong is not afraid of offending people, he will not mindlessly offend people and make enemies everywhere. Properly sharing a little profit is more beneficial and can achieve his strategic goals more smoothly. This is the most sensible method.

Friends, it’s better to have as many as possible.

Of course, those who carry original sin and corruption in the medical field must not be friends with them. Star Capital has no original sin because it has no historical baggage. For this type of group, it will either become enemies or passers-by, and will never become friends.

After a while, Fang Hong added: "Among Toutiao's current shareholders, Sequoia Capital and other overseas investment institutions will have their equity fully recovered, while other domestic-funded institutions will be reorganized to allow them to Get on board again, or give them an existing exit mechanism to make a profit on their exit.”

“As for the exit mechanism, Toutiao’s financing this year was not valued at US$5 million. Let’s sell their equity at three times this valuation, which is a premium to the overall valuation of US$15 billion. This is not a trap for them. "

However, Fang Hong knew in his heart that compared with the valuation that could exceed 15 billion US dollars in [-] years, even if it is now valued at a premium of [-] billion US dollars, it is still a drop in the bucket to acquire those shares.

At this time, Toutiao has not yet hatched Douyin, and the short video field has not yet exploded.

Fang Hong continued: "The other way is not to take money, but we reserve a seat for them to get on the bus, pick them up during the last round of primary market financing on the eve of Toutiao's IPO, and complete the boarding before the IPO. .”

If you choose to get in the car again, and get in the car in the last round of financing before the IPO, the valuation at that time will definitely be high, and the return on investment will definitely be far worse than it is now, and the equity you will get for the same money will definitely be much less. Of course, the risks at that time were much lower, and you were basically making money steadily, so the investment cost was naturally high, which is reasonable.

Tian Jiayi couldn't help but say: "If you are so optimistic, then they must have chosen to raise funds on the eve of the IPO before getting on board."

Of course, you can make a lot of money and be safe by taking money directly now, but Star Capital is obviously very optimistic about this battle and will invest a lot of money in this track. Referring to the successful cases in the past, as long as you are a little courageous and not so short-sighted, Those who choose to book a parking space will choose to wait to board the car on the eve of the IPO.

And those investment institutions must be absolutely convinced that as long as Qunxing Capital wants to list this company, there will be absolutely no problem.

Obviously, if Fang Hong wins the company Toutiao, he will also get it listed on the A-share market. That is why he will ask Sequoia Capital to directly withdraw money.

Although next year Big A will usher in a channel for capital to go north, and foreign investors can invest in A-shares, but there is no official announcement yet, so naturally we have to follow the current rules.

Finally, Fang Hong made a final decision: "That's it. Let's arrange for Wu Cheng to lead the team and set off for talks."

……

(End of this chapter)