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Chapter 1411 [If the robot dog wants to sell well, it must capture the hearts of children]

The commercial version of the robot dog from Bionic Dynamics is priced at 1 yuan, which is actually cheap considering its technological content. However, yuan itself is not that cheap, and the market size is certainly not too exaggerated, and it is impossible for it to replace pet dogs in a short period of time.

If you want to sell it well, the price must be reduced tenfold, bringing the retail price to around 1000 yuan. Then it will be possible for it to become popular quickly, and the general public will not have much hesitation in paying yuan to buy such a robot dog.

With a retail price of 1 yuan, it is difficult for ordinary consumers to buy it immediately. They have to think carefully before deciding whether to buy it or not.

However, this does not mean that there is no market potential, because the market is large enough. The population of Greater China is 14 billion, and e-commerce online shopping logistics is also super developed.

With such a huge market size, there are many people who do not care about the price and will buy a 1 yuan product just because they like it, including some technology enthusiasts who are potential customer groups.

With an overall market size of 14 billion, even if the product’s market audience is small, the absolute number will not be low.

The market potential of focusing on family life scenarios is that the annual sales volume can reach 100 million units, which is a market share of about 100 billion, which is already a very large amount, and there are no competitors in the market now.

Whether in terms of price or technology, it cannot compete with Bionic Power Company. Moreover, in the commercial field, the market is not only focused on family life scenarios, but also on fire protection application scenarios, industrial application scenarios, and so on.

Industrial application scenarios such as inspecting dangerous infrastructure, such as chemical plants and sewers, and performing remote management tasks can configure a robotic arm to grab objects at will.

All in all, there is no doubt that the comprehensive civilian market size of robot dogs is definitely larger than the military market.

When will the military market be larger than the civilian market? That is when a large-scale war breaks out. At this time, as a battlefield consumable combat unit, a large-scale war of attrition occurs on the front line, which requires a huge amount of production energy and a continuous supply.

In any case, Bionic Power Company has always attached great importance to the commercial market, and the company has always implemented the strategic idea of ​​dual-use integration of military and civilian use as its development strategy.

Bionic Dynamics has also decided to work together with Yixin Media again. Their previous collaboration on a documentary was quite successful. This time, they plan to cooperate on the robot dog product and create one or even a series of family-friendly commercial animated films with robot dogs as the theme element.

The budget for the film production was based on Hollywood A-level productions. Bionic Dynamics directly contributed RMB 4 million, and Artstar Media directly contributed RMB 2 million. At the same time, several other film companies were invited to invest and share the risk, with a total budget of RMB 9.22 million.

That's a production budget of about $1.35 million, which is about the same level as the production costs of Hollywood blockbusters.

Give a big theme and let the screenwriters and directors under Yixin Media Group write the script and direct the production. If the box office performance after the release is good, or it has a significant effect on the sales of robot dogs, then this animated film will be made into a series and a sequel will be developed.

Focusing on family life scenes, if the robot dog wants to sell well, it must capture the hearts of children.

Shooting an animated film for linkage is a very good promotional channel. If the film is a big hit, the children will definitely ask their parents for such a cute technological pet, and the parents will not be able to stand the noise of the "divine beasts" at home.

The robot dog has a powerful natural language exchange and search engine. As a technological cute pet, it can satisfy children's curiosity, help them learn and solve difficult problems. To put it bluntly, this product is given a certain educational significance that can help children.

As long as we talk about children's education, it's a different story. No matter how poor you are, you cannot be poor in education.

It can cultivate children's curiosity and interest in science. Children are already clamoring for it. Parents have many reasons to spend 1 yuan to buy a robot dog. They have to get one at least. Tutoring classes cost tens of thousands of yuan without blinking an eye, so this yuan is not a big deal.

How could children bear to see their playmates showing off such cute pets? They would definitely ask for them when they get home.

In short, as long as you can capture the hearts of children, you can definitely get parents to place orders.

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Facts have proved that it was a wise choice for Bionic Power Company to ask Xingyu Technology's industrial design team to take charge of the appearance design of the robot dog. Two weeks after the product was put on the shelves, the best-selling style was the cartoon cute pet model. Among the 3.7 robot dogs sold in two weeks, cute pet robot dogs accounted for about 70%.

Although some technology enthusiasts like to DIY their own personalized gameplay, it is still a niche group after all.

If you want to sell well, you still have to please the children. It is important to impress the parents, but impressing the parents' "divine beasts" is undoubtedly more important.

The cute robot dogs created by Xingyu Technology's industrial design team are indeed very popular among children. After school, parents bring the cute robot dogs to pick up their children. The children ride on the cute robot dogs and feel very satisfied amid the onlookers and envious eyes of other classmates.

Then there was a scene where other parents were having a headache because their own children pointed at the cute pet robot dogs and clamored to have one too. The parents who bought the cute pet robot dogs were just having fun, thinking that they had to make others bleed after spending a lot of money. Seeing other parents with headaches on their faces, they felt that the money was not wasted.

Some parents did not buy it, not only because their children were clamoring to buy it, but also because they were worried that their children would feel inferior and lack confidence in front of their classmates, which is something parents do not want to see. After thinking about it, they decided to buy it, everything is for the growth of the children. Buy it, although tens of thousands of dollars is not cheap, it is not unaffordable, so they just buy it.

It has to be said that the marketing positioning strategy of Bionic Dynamics Company is very clever. "Everything for the growth of children" is too lethal to parents. As long as it captures the hearts of children and becomes popular among children's circles, the expected commercial market size of robot dogs can be boldly adjusted upwards.

The sales of cute robot dogs account for the absolute majority of the market share, which also makes Bionic Dynamics more determined to make a well-made large-scale animated film. As long as it does not lose a lot of money at the box office, or as long as it is loved by children, it doesn’t matter if it loses a few hundred million at the box office, and they can continue to make sequels.

In addition to the animated feature film, Bionic Dynamics and Yixin Media have discussed and are also planning to create a 3D animated series with a robot dog as the protagonist. The general theme of the plot is about a child protagonist and a super-powered robot dog growing up together. As for the specific storyline, it will be created by the screenwriters.

The film and television planning draws on the development path of animations such as "Boonie Bears" or "Pleasant Goat", serializing animated series for a long time and then regularly launching animated movies.

Children who often watch animations or movies certainly hope to have a cute robot dog. In short, the sales of robot dogs that can capture children's hearts and focus on family life scenes will not be bad.

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