My fintech empire.

Chapter 1282 [MIX's explosive sales data]

In a flash, it was late June.

Just one week after MIX was released on the market, the outside world expected Xingyu Technology to announce the first-week sales of the product, but it was not announced until now, when June is almost over.

This aroused the curiosity of the outside world, and various rumors spread during this period, and voices of pessimism also appeared. There were many comments on the Internet saying that MIX was a product that was well-received but not popular, and the sales data must be very poor, otherwise they would not have dared to announce it for so long.

Moreover, this kind of pessimistic remarks also use the example of Xingyu Technology's STAR series of smart phone products. In the past, when new STAR mobile phones were launched, the sales data was announced very diligently, and even the first-day sales were disclosed the next day.

It’s been more than a month since MIX was released and its sales volume has not been announced yet. It must have been a drop in sales.

Therefore, this product has been labeled as "well-received but not popular". The reason for this label is that MIX has been very popular during this period, with users discussing it and it has received wide acclaim.

However, some professionals and professional data analysis agencies do not think so. They do not think that MIX’s sales are poor because big data will not lie.

Let’s just talk about one data indicator, namely the online user discussion and the number of related videos released. If the sales volume is poor, there will not be so much discussion and a large number of first-person video sharing.

There is another data indicator that is more convincing, which is the transaction price of MIX headsets in the second-hand market.

Scalpers are still very enthusiastic about this product. If the MIX headset is not selling well, are the scalpers helping Xingyu Technology to boost sales? Obviously not.

The latest second-hand transaction price of the MIX headset has been driven up to 2.88 yuan per unit by scalpers. This price can almost buy three units at the official starting price, and as long as the owner is willing to sell, it can be sold quickly. One month after its release, the liquidity is surprisingly good.

All these data prove that the MIX headset has been selling like hot cakes. Those who are pessimistic about it obviously have ulterior motives or are just people who can't stand the performance of domestic companies and domestic brands, and some people who don't have independent thinking just follow what others say.

Those who truly have independent thinking ability and professional market data analysis capabilities do not think that MIX sales will be poor. What they are most curious about now is how popular it is selling. It is certain that it will sell well, but they don’t know exactly how popular it is.

Finally, on the weekend of June 6, Xingyu Technology suddenly announced the sales data of MIX. This belated sales data attracted much attention from the market as soon as it was released.

Many people in the technology circle are paying attention to it, including some big names in the circle.

Lei Jun followed the news and saw the data released by Xingyu Technology. He couldn't help but mutter subconsciously: "Damn, the sales of the first generation of products are so amazing..."

The words are full of envy and jealousy.

According to the sales data released by Xingyu Technology, the sales of MIX headsets exceeded one million on the first day, with a specific number of 107 million units; the sales in the first week exceeded 300 million units, with a specific number of 320 million units; the sales in the first month exceeded 800 million units, with a specific number of 837 million units.

Once this data was disclosed, the entire market was in an uproar and caused a sensation in the industry.

The sales volume in the first month reached an astonishing 800 million units. However, it is impossible for a new product to maintain the sales volume of the first month every month. The sales volume will gradually slow down as time goes by. This is also a very normal market rule. However, based on the sales volume of more than 800 million units in the first month, the annual sales volume of MIX is expected to be between 2500 million and 3000 million units. Now that the first half of the year is about to end, selling another 1000 million units in the second half of the year is not an unattainable dream.

The performance of the MIX headset far exceeded the expectations of market analysts. They knew that this product would be a hit, but they did not expect it to sell so well.

What does it mean that sales of 837 million units in the first month were achieved?
Last year, the global shipments of various head-mounted display terminal brands were about 600 million units. This data is the shipment volume for the whole year of last year and is the combined shipment volume of all brands. The first-month sales volume of Xingyu Technology's MIX directly overturned the global shipment volume of all head-mounted display devices in 2016. It is no exaggeration to say that it is a crushing victory.

In 2017, the VR craze cooled down, and global shipments plummeted in the first quarter. In April, they fell further month-on-month. Some institutions predict that the global head-mounted display terminal market shipments this year will be 4 million units, which is half of last year's shipments.

But no one expected that Xingyu Technology would reverse this trend. Before the press conference officially started, no one thought that Xingyu Technology would release a smart head-mounted display terminal. They all thought that STAR5 was coming.

No one expected that Xingyu Technology would launch a head-mounted display product that is five or even ten years ahead of its peers, which would heat up this industry field again and push it to a higher level.

Since the MIX launch, the head-mounted display terminal market has become hot again, and some of the capital that had originally withdrawn has made a comeback. Even some peer companies that were on the verge of bankruptcy due to lack of financing have been saved by capital again.

Before MIX came out, institutions predicted that the sales volume of the head-mounted display terminal market this year would be less than 400 million units. However, now Xingyu Technology's MIX head-mounted display alone has achieved more than 800 million units, which is six times the global shipment volume of other similar competing products in the first half of this year. It also directly locked the annual shipment volume of the head-mounted display terminal market in advance to tens of millions.

众多分析机构纷纷上调预期，2017年头显终端市场的全球出货量预期上调到2000万台至2350万台区间，而星宇科技旗下的MIX在2017年的出货量上调到1800万台，占比全球市场份额的预期是76.5%至90%区间。

Xingyu Technology has single-handedly raised the status of the Greater China market to the position of the world's largest head-mounted display terminal market. At the same time, this exaggerated market share can be said to have crushed all similar competitors in the world.

Both industry insiders and people in the capital circle realized that this type of product could sell so well, and they said that the potential and explosive power of this market were seriously underestimated.

This also proves that it’s not that there is no market for head-mounted display terminals, but that the products are not good.

The sales data and market share of MIX directly established Xingyu Technology's absolute leading position in the head-mounted display terminal market, and no one can shake its position, because there is currently no similar product in the world that can compete with MIX. MIX's leading position is unique and a gap-free lead.

In the field of head-mounted display terminals, it is now MIX and others.

The shipment volume is already at an overwhelming level. If we compare it with sales volume, it will be even more shocking. It is hard to describe the level of overwhelming.

In 2016, the global shipment of head-mounted display terminals exceeded 600 million units, with sales of 18 billion US dollars, which is about 120 billion RMB excluding exchange rate fluctuations. The average unit price of VR equipment is about 2000 RMB each. After people who have bought and disassembled the product, they will know how simple those VR headsets that are described as high-end are. In comparison, MIX is simply not a product of this era. This is also the reason why many people have expressed similar feelings.

After VR became very popular last year, it suddenly cooled down in the first quarter of this year. The first batch of users said they were cheated and that the promotion was simply an advertising scam.

In the first month, MIX headset sold 837 million units, with sales reaching 758 billion yuan. The sales of other similar competing products in the first half of this year added up to only about 56 billion, less than a fraction of MIX's first-month sales. Its first-month sales accounted for 93.12% of the headset terminal market sales. This proportion will definitely exceed 95% throughout the year.

These data are undoubtedly hopeless from the perspective of similar competitors and peers, but they are worthy of the title that the MIX headset does not belong to this era, and only data like this deserve such a title.

……

(End of this chapter)