My fintech empire.

Chapter 1269 [Neither fast nor slow, just right]

Time passed by minute by minute, and now the two turned to discuss the pricing of Xingyu Technology's export products to overseas markets after going global.

“It has to be sold at a higher price than overseas.”

Fang Hongyan made a concise conclusion and then added: "If your products are high-end and competitive enough but you dare not set a high price, then what is the point of being high-end? How can you regain the market pricing power? The brand strategy on the export side cannot lower its own price."

After thinking for a moment, Fang Hong continued, "Take the MIX headset as an example. The domestic sales price is close to 1500 US dollars. If it can be marketed to Europe and the United States, the price will be increased by 100% based on the domestic price, which means it will be sold for 3000 US dollars. Anyway, there is no need to expect to have much market share, so there is no need to lower our prices to be inferior to others."

"As for the products sold to emerging markets, including those along the Belt and Road, the price is $2500, which is $500 less than the European and American markets. People without money in these places cannot afford the 500 yuan, but rich people don't mind spending more than yuan."

"Don't worry about not being able to get much market share due to over-pricing. The market share will rise sooner or later. The key to how much market share we can get depends on our country's comprehensive national strength and influence on the local area, as well as the local area's attention to our country. With the continuous efforts at the national level, especially in the future when we openly take the lead as the big brother, the international market share will continue to rise."

Qin Feng responded: "I know what to do."

Obviously, this matter cannot be rushed and needs to be pushed forward slowly. To gain market share in cross-border trade, it is not enough to have core technological competitiveness alone; it is closely related to the country's comprehensive national strength.

To put it bluntly, it means how far your range can cover, where your warships and planes can reach, and how far your business can be done.

This does not mean that you have to conquer people by direct force like the Ansa people in Omei, but you have to let others know that not doing so and being willing to reason is a sign of a great power. However, it does not mean that you do not have the ability to do so. You should be powerful but not overbearing, and strong but not bullying. If reasoning does not convince people, you can always use physics.

Xingyu Technology does not need to excessively pursue international market share now. The key is to tell a good brand story first, lay a lot of groundwork, and lay the foundation for future explosions. When the world situation changes in the future, combined with its own core technology competitive advantages, two words can be used to describe it: invincible!

At this moment, Fang Hong said: "In short, it is about how big the country's influence in the world is and where the radiation range is. We just need to resonate with it. We must have a deep sense of alignment with the national strategy and the overall situation. In terms of details, the rhythm must be controlled well. It cannot be too fast or too slow. Too fast is too much, too slow will miss opportunities. Just right is really good."

Fang Hong continued to instruct Qin Feng: "If you want to go overseas, you should spend more time and energy to pay attention to and study the international geopolitical situation in depth, including the geopolitical game and struggle among all parties. Only when you understand it clearly before going out can you avoid being blinded by one thing and suffer a big loss. Some places may seem high-risk, but they are tenable. Some places may seem high-security, but once you go there, everything will be wasted. If you can't have a deep enough insight into these, you will suffer a big loss."

Qin Feng nodded again.

Going out is not just a matter of rushing in on a whim. The world's geography is becoming increasingly complex and changeable, and we are in the context of a major change that has not been seen in a century. Whether you want to be the person sitting at the table or the dish on the table is a great test of the strategic wisdom of the chess player.

Many of the companies that went abroad suffered heavy losses. The main reason was that they were deceived, fell into countless traps, and paid a lot of tuition fees.

But at least half of the reason for falling into other people's traps is due to one's own naivety and arrogance. Naivety means trusting market economics too much, and arrogance means doing business in places where the country's influence does not extend. When others rob you of your money, you have no choice but to accept the defeat and curse in private.

Fang Hong has never believed in the so-called market economics and the logic of the invisible hand. The so-called "invisible hand" refers to the operating laws of the market, that is, the relationship between supply and demand, but supply and demand can be created by human forces outside the market. Can this still be called an invisible hand?
If the logic of the invisible hand is correct, then there should be no food crisis or famine in this world. With the current level of human productivity, the food produced would have been more than enough to supply tens of billions of people.

But the reality is that there are still hundreds of millions of people facing hunger, measured in billions, and famine has not yet been eliminated.

Finally, Fang Hong further reminded Qin Feng: "Things are accomplished by keeping secrets, and failures are caused by leaks; success is achieved by thinking, and planning is done by deep thinking. There is no need to publicize these things in a high-profile manner, nor to explain them to your subordinates, just do them in a low-key manner."

"We still have to see how the national strategy develops. When the country starts to adjust its strategy comprehensively and openly takes the lead and puts things on the table, we will no longer be able to keep a low profile, but must be high-profile."

"No matter how much I say, I still say the same thing. Don't ever think you are better than the country. No matter how great you are, you are still a company. If you keep in sync with the national strategy, you will win, or at least you will not lose."

If you can't lose, then the only thing left is winning. This is how to be invincible, and it is the wisdom accumulated by Chinese civilization for thousands of years.

For the galaxy, the only thing is to win all the time. Even if you can't win, you have to make sure you can't lose.

Qin Feng nodded again: "I understand."

In a word, we will push our business to places where our own warships can go, and we will not go to places that we cannot go to for the time being, no matter how tempting they are.

Fang Hong nodded with satisfaction. Qin Feng's comprehension was still very high, and he could understand it quickly with just a little help.

This matter is very different from the previously announced 7 trillion plan, and cannot be generalized, because the 7 trillion plan is carried out domestically, and no matter how high-profile you are, it is impossible for others to make any waves in your territory.

But the situation is different when you go out to sea. On the one hand, your foundation is still shallow, and on the other hand, others are more powerful outside. You are a challenger. If you don't stay calm for a while and develop yourself, but instead rush in and make a splash, others will definitely do anything to get you first.

After a while, the two discussed matters related to going global, and inevitably talked about the market of the Indian subcontinent along the Belt and Road.

Qin Feng said: "Now many friendly companies and peers are going to the subcontinental market to develop business. The local market is also quite supportive. The business is advancing quite vigorously and the momentum is very good."

Hearing this, Fang Hong immediately said with a half-smile: "That's to trick them into coming in and then kill them. Don't be fooled by this. Third Brother's credit is not reliable. Even if they are trustworthy, we can't go. Why can't we go?"

"You are raising their manufacturing level by setting up factories there. They also have a population of 1.3 billion, and their population structure is much younger than ours. It's just that the quality of their workers is not good. But if you really improve their manufacturing industry, their costs will definitely be lower than ours. Wouldn't that weaken the position and competitiveness of our manufacturing industry in the world in disguise?"

"We must not be as short-sighted as some companies that only care about small profits and ignore the interests of the country. This is also putting the cart before the horse. We are doing business on such a large scale, and we cannot just focus on the benefits of the company itself. We must put the interests of the country first."

"Just wait and see. When India shuts down the country, those short-sighted people will have their cake and eat it too. By then, the country will also see clearly who is more capable of taking on important tasks, who is more capable of taking on the main responsibility, and who puts national interests before corporate profits."

"In the future, when there are truly good things, those short-sighted people will definitely not get their turn. The country knows that it is much more reliable and trustworthy to entrust a task to you, and you are the only one who can do it. Of course, the bonuses that come with it will also belong to you. This is wisdom, this is the real benefit, and you are taking the benefit with an open mind."

……

(End of this chapter)