At first, I just wanted to make money

Chen Xi always obeyed Shen Xudong's decisions.

"Detective Chinatown" was completed in March last year, and the post-production period will be in July. If it is a work by an ordinary director, it must be released as soon as possible, National Day, Lunar New Year, etc., but Shen Xudong said it would be released on the first day of the new year, and then it It’s New Year’s Day!
Actually, how about the Spring Festival stall... Chen Xi can't say for sure.

After all, the Spring Festival movies in recent years...are basically Hollywood movies!

In fact, the Spring Festival period in the Mainland has not been very prosperous. In 2006, the release of "Fearless" starring Jet Li broke the deadlock.At that time, the number of screens in the entire mainland was less than 3000 yuan, and the box office for the entire Spring Festival was only 8000 million yuan, while "Fearless" alone took in 7000 million yuan.

In the following three years, the Mainland’s Spring Festival sales did not improve much.

Except for "Cao Cao" and "Yangtze River No. 2008" in [-], other box office sales are basically supported by Hollywood movies.

In 2010, due to the popularity of "Avatar", the entire schedule performed well. However, in 2011 and 2012, due to the lack of blockbusters like "Avatar", the Spring Festival schedule was difficult to hold up.

Even last year, the total box office for the entire Spring Festival was only 4.13 million, which was still due to the two movies "Sherlock Holmes 2: A Game of Shadows" and "Mission: Impossible 4".

The odds of 4.13 million are not high!
Or because of two Hollywood blockbusters...

The National Day sales are around 6 million.

If it weren't for Shen Xudong's request, Tianmei Media would not have arranged for "Detective Chinatown" to be released on New Year's Day.

Then, "Detective Chinatown" sold 8400 million on its first day...

This result directly exceeded the 8300 million first-day sales of "Wolong" and set a new first-day box office record in the Mainland...

And in the following days, the box office did not decrease at all, with 8600 million on the second day of the Lunar New Year, 8580 million on the third day of the Lunar New Year, and 8700 million on the fourth day of the Lunar New Year...

On the fifth day of the Lunar New Year, Valentine's Day, February 2th, "Detective Chinatown" directly earned 14 million!
In the next two days, the box office exceeded [-] million in consecutive single days!

Achievements: one small goal a day!

During the seven days of the Spring Festival, "Detective Chinatown" reported revenue of 6.9 million...

You know, on the sixth day of the Lunar New Year, Tom Cruise's "Jack Reacher" was released, and it was produced by Hollywood - it's useless...

On Valentine's Day, the market also hit a record high: 2.4 million, "Detective Chinatown" 1.32 million, "First Time" 5700 million, then "Cloud Atlas" 440 million, "Village Night" 300 million...

By the way, there is also "Together" which brings together Donnie Yen, Yang Tianbao, Ke Zhendong, Chen Yanxi... There is no film schedule...

0 announcements, 0 trailers, not even theater posters...

The creative team itself doesn’t respect this drama, so you still expect theaters to schedule movies for you?
And it was at a time when "Tang Detective" was at its peak?
Sometimes I really don’t understand those Hong Kong and Taiwan creatives. They want to make money from you, but they are not willing to do promotions. Damn, even Hollywood has to come to the mainland to do promotions...

……

On February 2th, the Spring Festival holiday ended, and Shen Xudong led the crew of "Detective Chinatown" to launch the second promotion...

The promotion of the movie is that it is better to leave the survivors and chase the poor criminals!
Just because it’s a hit at the box office, we can’t take it lightly…

What's more, "The Hobbit: An Unexpected Journey" will be released on February 2, and after that, there will be Hollywood movies such as "Les Misérables" and "Inside the World" lined up for release...

You have to keep spreading the word and let the bullets fly a little longer...

The second wave of publicity is mainly based on online interviews, and there are also some interviews in newspapers and magazines...

"The reason for going to Thailand for filming is very simple, because the story of "Detective Chinatown" can only happen abroad... In addition, from the perspective of production management, Thailand, especially Bangkok, has very professional and international control over filming, and we can follow the Hollywood catches up.

In addition, I can give some advice to domestic film crews who want to shoot in Thailand, that is, they attach great importance to planning. The crew must submit the shooting plan one week in advance, and no changes can be made.If the surrounding residents are disturbed during the filming process, a nuisance fee will be charged and divided equally among the residents. "

"Also, if there are many big scenes and there is no way to coordinate them, you can go to the tourism department. There are many big scenes in "Thailand" and "Thailand". We went directly to the Minister of Tourism of Thailand with the documents..."

"Of course the Minister of Tourism of Thailand likes the Chinese crew. You must know that the movie "囧" directly made 'Thailand Travel' a trend... So this time for the promotion of "Tang Detective", Ctrip directly sponsored 5000 million!"

Shen Xudong worked very hard. This wave of publicity lasted for a week. On average, he had to answer seven or eight interviews a day and attend a bunch of meetings...

By the way, there are also colleges and universities...

However, the most important entertainment news on February 2th was that Zhang Yi Mou once again won the Golden Bear Award at the Berlin Film Festival for "Big Buddha". In addition, Yan Bingyan also won the Berlin Film Festival's Golden Bear Award for "Thousand Arrows Pierce the Heart". Best actress…

That's right, the Berlin Film Festival is over. After 25 years, Zhang Yimou won the gold medal again!
"Big Buddha" has not yet become a hit...

……

Lao Mouzi is indeed awesome, literary and artistic films can sweep the three major movies, and commercial films can usher in the era of blockbusters...

You can also maintain high productivity for decades!
Who are you going to tell this to?

You have to talk about technique, artistry, etc. Indeed, Wong Kar-wai, Hou Hsiao-hsien, and Edward Yang are awesome.

But for Chinese movies, Lao Mouzi is too important.

What Shen Xudong admires most about him is his energy - his creativity is really terrible. I thought that his artistic life was almost over when "The Great Wall" was released, but who knew that he would fight back with "Shadow", "One Second", and "Above the Cliff" , one after another has been rejuvenated. Looking at the trailer of "Sturdy as a Rock" now, it is also a work with a variety of scenes...

You know, he also directed the opening ceremony of the Winter Olympics!
Many people always say that Zhang Yi is not good at telling stories...or that he only has a little bit of brother Wen's feelings...

In fact, the fifth generation of directors has experienced a special political era and has a universal sentiment towards the crushing and broken humanity, the elegies of the times and the spirit of sand drama...

As for "Man Jiang Hong", this movie is actually more of a 'credit' for publicity and marketing - no director in the world can make a commercial hit when he is over [-] years old, and neither can Spielberg - "Ready Player One" is popular except in China, but its global reputation and box office are average...

They have formed an information cocoon. Everyone has his limitations, and every generation also has their limitations.

But Zhang Yi is still great. Movies like "On the Cliff" and "Sniper" are mature genre films. To be honest, these kinds of movies should not be directed by Zhang Yi, but should be handed over to younger directors. …

But Zhang Yimou took it!

The degree of completion is also very high…

Among the great directors from both sides of the Taiwan Strait and the three places at the same time, he is the only one who has completed the evolution...

Of course, these are things for later generations. "Big Buddha" won the Golden Bear Award, which is a big event at the moment. Shen Xudong not only congratulated on Weibo, but also announced that "Love", Amou's second film after joining Tianmei, was shortlisted for the main competition in Cannes. , "The Return" will be screened and will not compete...

This news shocked everyone inside and outside the circle...

It's not that he was shortlisted for awards, but three movies... It's only been a year since Amou left New Picture, and he made three movies directly?
To make up for yesterday, something happened today...

I will probably write a chapter later.

Tomorrow five more