At first, I just wanted to make money

PPTV invested in Motie Books and *****…

It can be regarded as the source of the layout of the industrial chain. Unfortunately, it is not as good as Tengxun. The latter directly packaged a bunch of literary websites and established China Literature...

IP value is one thing, execution is another!

Moreover, novels are not equal to film and television works. "Fight to Break the Sphere" is so boring, and the adapted works are hard to describe in a word. In addition to spending money on special effects and not reading the original work, the most important thing is, "Fight to Break the Sphere", "Martial Universe", The male protagonists of "The Master" all fight alone - they are invincible at the same age and have no supporting characters...

Even if you occasionally have a partner, it is only for a short period of time, and you will not be able to keep up with the protagonist's cultivation speed...

pull back.

"Isn't there the Three Kingdoms City over Xiangshan? If you have an idea, you can contact Xiangshan and PPTV and make a movie to try it out!"

"Test the water?"

"That's right, haven't you always wanted to do network-channel linkage? Just do it..."

"How much to invest?"

"Whatever, if you have the ability to make a game like "Game of Thrones", and invest [-] million yuan, I am also willing..."

Chen Xi was speechless: "...I can make "Game of Thrones", and I'll look for you..."

"Game of Thrones" was launched last year. There was not much publicity before, but after it was broadcast, it directly detonated the global TV drama market!

The pinnacle of American dramas!

Sweeping the Emmys.

"game of Thrones"…

Zhao Linhai interjected: "Actually, the cruelty and strategy of "Three Kingdoms" are not inferior to those of "Game of Thrones"... Let's analyze the two popular points of "Game of Thrones". First, the sudden plot twist makes People find it incredible, but when you look back, you find that all the foreshadowing has been laid out long ago, and everything is just natural, which makes people feel a sense of regret and helplessness; secondly, the characters are three-dimensional and there is no perfect character. Or behavioral flaws will give people a sense of intimacy and empathy, narrowing the distance between the characters and the audience... We can definitely shoot according to this template, and shoot He Jin being killed in the first episode..."

Indeed, "Three Kingdoms" is really unbearable in terms of plot twists!
Not to mention anything else, let’s just say that Liu Bei regained a large area of ​​land and gained countless talents, including the Five Tiger Generals, the Crouching Dragon and the Phoenix, Guan Yu flooded seven armies, and shocked China. Anyone who saw it for the first time would guess that the Shu Han was afraid of unifying the world, but Guan Yu He immediately defeated Maicheng and had his head chopped off and put it in a box as a gift to Cao Cao;

Then Liu Bei led 70 troops to avenge Guan Yu. You thought Liu Bei was going to do something big, but before it even started, the important character Zhang Fei had his head cut off by two unknown men...

It's really tragic that Zhang Fei, a heroic figure, died because of his own fatal weakness!

Liu Bei was originally supposed to avenge his second brother, but as a result, his third brother died before the war even started. It was so tragic. No matter what you do, screenwriter, you have to let Liu Bei get his revenge!Besides, Liu Bei can be considered a protagonist throughout the whole play, right?Otherwise I will give up the show!

You are looking forward to watching Liu Bei's crusade against Soochow. You have to shoot five or six episodes to have a battle of wits and courage, right?

Then, within half an episode, Liu Bei, who was burdened with a blood feud, was burned down for [-] miles by the little-known Lu Xun. He died of illness in Baidi City in depression.

Chen Xi became interested: "He Jin is very handsome. Many people think that he can revive the Han Dynasty, create another glories, succeed Yi Lu, and surpass Huo Guang. Who knows that He Jin will be here before the first season is finished? died…"

"Yes, and then Dong Zhuo went to Beijing... The end of the first season is the Yellow Turban Rebellion!"

Shen Xudong couldn't help it anymore: "...When was He Jin so handsome? Isn't he the younger brother of Queen Mother He?"

"…Really?"

"Have you read "Three Kingdoms"?"

"No…"

"Go back and take a look..." Shen Xudong glanced at Zhao Linhai, and then asked, "Do you really have the idea to do this?"

"...You mean to build "Three Kingdoms" in quarters according to "Game of Thrones"?"

"Correct!"

Zhao Linhai hesitated a little, but finally nodded: "I do have an idea."

Shen Xudong thought for a while, then dialed the number of PPTV content director Wang Xiaohui, chatted with him for a while, and then hung up the phone: "Sure, then you cooperate with Chen Xi and be responsible for this project. I want to make this drama into a PPTV A series about conquering Southeast Asia..." Zhao Linhai was startled: "You agree?"

"Yes, not only do I agree, but I also want to spend a huge amount of money. I am going to hire Gong Li for Queen Mother He in the first season, and I am going to hire Gong Li for He Jin, and when Donnie Yen comes, all the actors must be the best!"

"...Gong...Gong Li doesn't accept TV dramas, right?"

"This is a big show for external export. It is positioned throughout Asia. She will come!"

Shen Xudong is very confident!
Although he has not exchanged art with Gong Li for a long time, the two still keep in touch. "Return" was invited by Shen Xudong. In addition, Zhang Yimou joined Tianmei Media's third film "Her", in which she also starred...

It’s not the widow’s “her”, it’s Huppert’s “her”…

"And finding an international movie star to join us can also show our sincerity!"

"Who are you looking for as director? Zhang Yimou?"

"It's not impossible!"

"...Then...how much does it cost?"

"Regardless of the cost, Tianmei Games is about to go public anyway, let them jointly develop a "Three Kingdoms" game, and then invest 5 million yuan!"

"... "

It's not over yet, Shen Xudong continued: "The copyrights of Jin Yong's dramas I bought will expire in three years, "The Condor", "The Condor", "The Swordsman", "The Eight Parts of the Dragon", "The Legend of Heaven and the Dragon Slayer", It’s almost ready for filming.”

"PPTV exclusive broadcast?"

"Yes…"

"... Otherwise, let's think about it again, the step is too big..."

Shen Xudong waved his hand: "Let me tell you, I am going to invest 500 billion in five years to make PPTV the number one streaming media in Asia... How to do it? You have to throw money at it!"

……

What about streaming?
Just give money, no beeps!
For content production companies, this may be one of the best strategies.Because business can determine what is best-selling, but it cannot determine what is good.The best solution is to find someone reliable, spend money, and leave the rest to fate.

Netflix plans to invest US$80 billion a year to produce American TV series, but what next?

There are still only so many hit dramas...

Netflix really attached great importance to data algorithms when it first started producing series, because it rented discs before original series. In order to understand customer preferences, it had to pay attention to this. Later, the dramas produced by the algorithm severely beat Netflix time and time again. Face…

After "House of Cards", they launched "Marco Polo" - if Netflix's big data algorithm was really that powerful, it wouldn't have spent the astronomical price of 6000 million US dollars to rent the copyright of "Friends" for one year, nor would it have spent Spend [-] million US dollars to hire Dave Chappelle to do a talk show.

Finally, Netflix figured it out, and changed its strategy to: local team + hard money + non-intervention in creation, and this took off!

For the content industry, good content is destined to be scarce.The audience's interest is destined to be unpredictable.The rest is life.

Film history has been carefully produced, and there are countless examples of box office failures - "Black Gold", "Cleopatra", "Blood on the Street", "Green Snake"...

"Blood on the Street" was pulled from the shelves 15 days after its release. Wu Yusen no longer dared to make "gunfight movies" - the Hong Kong box office was 800 million Hong Kong dollars...

The box office of "Green Snake" is 900 million - the production cost is close to 1200 million. During the filming, it took a lot of trouble to go to Hangzhou West Lake to shoot the scene. During the filming, the film once exceeded the budget, which made Taiwanese investors unhappy and wanted to withdraw their capital. Xu Ke was helpless. Begging for help, even Wang Zuxian went to sing along to make the boss happy, so the whole film was finished...

In fact, Shen Xudong is not sure of winning...

But... as an industry leader, you naturally need to be a bit courageous!
Secondly, he wants to occupy the market before Netflix. Otherwise, when Netflix starts exporting, PPTV will definitely not be able to compete.

In addition, there is another point. He thinks that in the next few years, film and television will be booming, and large investments will not be a problem...