At first, I just wanted to make money

At present, Golden Harvest Cinemas ranks third in the country, but due to the fact that it does not have real estate and government-owned businesses at hand, it is difficult to expand on a large scale in the future...

China's theater chain expansion model belongs to the combined model of shopping malls + theaters.

The vigorous development of the cinema industry has been in the past ten years, which happened to be accompanied by the ecological transformation of shopping malls!
Basically, every city and area has shopping malls, also called business districts, and every business district has theaters...

Tianmei's cinema initially cooperated with Vientiane City, COCO Park, including China International Financial Center and Yintai Center. They built shopping malls, and Tianmei built a cinema in the topmost area...

Here comes the problem. The Wanda model has attracted a lot of imitators. Many theater brands have shopping malls behind them...

——Having a movie theater in a commercial real estate can bring many benefits. On the one hand, the movie theater can attract passenger flow and stimulate consumption in other areas of the mall. On the other hand, the movie theater can greatly enhance the overall commercial image of the mall.

Coupled with the rapid development of the Chinese film market, more theaters have accelerated their expansion steps...

Crazy bidding!

The most typical ones are Dadi Cinemas and Jinyi Cinemas...

Jinyi Cinemas is backed by Jiayu Group, a real estate giant in Guangdong, while Dadi Cinemas has Nanhai Holdings...

Gao Jun told Shen Xudong last year: Now a good commercial location in BJ will even attract more than ten theaters to bid for the land.

Around 08, the rent of theaters in first-tier cities was only about 200 million to 300 million per year. In recent years, with the development of the film market, the rent level of theaters has begun to increase exponentially.

Nowadays, the rents of real estate developers in the commercial districts of first-tier cities are generally 600 to 700 million per year...

The price of the core area has risen to 1500 million / year!
In addition, according to regulations, in the cooperation between theaters and real estate developers, in addition to the fixed rent, many theaters also have to pay a certain percentage of the box office share to the real estate developers.

In the past, only 5%-7% was required, but two years ago, this figure rose to about 10%, and last year, it simply rose to 15%...

In the core business district, some real estate developers even ask for a 20%-25% share of the bill from the theater.

Why not build your own cinema?
China is not the continent of North America and Australia. They will allocate hundreds of acres of land for you at every turn, and dozens of acres of land will be used to build movie theaters!

This is the environment...

However, Tianmei Media focuses on second- and third-tier cities. Currently, it has 105 directly-operated stores and 42 franchised stores. According to Shen Xudong's plan, it will have 2015 directly-operated stores and 280 franchised stores around 120, with more than 1500 screens...

Just to add a word, after "囧Mom" turned its back on the theaters, the theaters learned how to be good, and all the necessary clauses were written in the subsequent screening agreement, for example, it is not allowed to sell directly to streaming media without being released...

"I want to buy Golden Harvest's theater chain in Southeast Asia!"

Shen Xudong shook his head: "...That's even more impossible. We have been laying out for almost five years, and we finally achieved such a small result. You bought it directly?"

Old Wang glanced at him: "The reason you want theaters in Southeast Asia is to retain distribution capabilities in Southeast Asia... I can guarantee that after the acquisition is completed, these theaters will still show your movies!"

Shen Xudong shook his head: "In addition to distribution, retaining theaters can also increase our room for negotiation with the local government. After all, we have helped solve the local employment problem!"

"...Well, is this your plan?"

"Yes... there are theaters, and many things will be very convenient. For example, we have co-produced the Thai version of "You Who Came from the Star" with BroadcastThai, "A Couple Born" and two BL dramas..."

"What do you mean by BL drama?"

"Boys' Love...Banmei drama, is a love drama between men..."

"...What does this have to do with theaters?"

"With theaters around, they believe in our strength even more..."

After all, PPTV is a streaming media in China. Of course it is okay to spend money, but... if you spend money, people may not be able to complete the work with quality and quantity. Therefore, you need to join forces with a relatively large local production company, and the theater chain is a symbol of strength. .

"What about the profit margin?"

"I can't make a lot of money. The early stage must be mainly investment, and I will pay for streaming media...Anyway, my idea is to base myself in Asia..."

"...just Asia?"

Shen Xudongdong shrugged his shoulders: "Asia is already very big...At most the South American market, Europe and the North American market want to enter, it is impossible to rely on only one company!" Hearing this sentence, Lao Wang immediately asked: "Do you want to enter the North American market?" Is the judgment of the world situation so pessimistic?"

"The 21st century will definitely be the century of nationalism. This trend comes from the irreconcilable contradictions between nation-states that have been suppressed by the two-level cold war and unipolar hegemony for a long time. No one can stop the intensification of this trend. The laws and inevitability of the current development of human society." After a pause, Shen Xudong added: "This is just my opinion..."

Lao Wang was thoughtful: "No wonder you want to sell the studio..."

"Yes... and I only invest now, and it's a joint investment, and I'm determined not to lead..."

"Then...what if your judgment is wrong?"

"Impossible, this is the inevitable law of historical development..."

……

Lao Wang actually doesn't like doing film and television. After all, he is now engaged in real estate, and he can't say a few billion a year. Last year's profit was close to 200 billion!
How big is the entire film market handicap?
It wasn't until the end of this year that the five major studios joined forces to force the palace, which made Lao Wang realize the importance of the content, and then Wanda Films began to forge ahead...

In just a few years, under the leadership of Ye Ning, Wanda Films has transformed from a traditional real estate company into a leading company in culture and entertainment.Especially the film production and distribution business, as a latecomer, started rapidly.

A large number of contacts have been drawn...

……

The next day, at the company, Shen Xudong was reading yesterday's box office report...

After "Search" entered the working day, the box office trend was quite stable. It received 1200 million on Monday, 1300 million on Tuesday, and 1180 million yesterday on Wednesday...

It was released for 7 days, with a cumulative box office of 1.157 million...

This shows that the word-of-mouth advantage of "Search" is obvious, and it is definitely suitable for long-term travel...

The theater chain gave a box office forecast of 2.5 million.

Judging from the current trend, 2.5 million is not a big problem, provided that there are no obstacles in the way...

It's not a big problem, "Super Battleship" was delayed by two weeks before it was released...

Chen Xi knocked on the door, holding a newspaper in his hand, with a surprised expression on his face: "Did you meet Wang Jianlin yesterday?"

"Yeah, didn't I tell you, I'm going to see Lao Wang!"

"Wang Jian... Well, he is indeed Lao Wang!" Chen Xi accepted the title, and then asked: "What is Lao Wang talking to you about? Does he want to buy our company?"

"...What do you think? Acquire our company? Our company has a market value of 800 billion. What will he use to acquire it?"

"He is rich, the richest man in China!"

Shen Xudong frowned: "Isn't Zong Qinghou the richest man in China? The one who sells AD calcium milk... By the way, you will buy me a few bottles later, I haven't drank it for a long time!"

"Wahaha... also sells mineral water, and our company uses Wahaha purified water!"

Shen Xudong glanced at the Wahaha purified water placed in the corner, and then asked: "...Why did you come to me?"

"Oh, have you decided which movie to watch on May [-]st?"

"...Didn't you say to give up this year's May [-]st gear?"

"Light has "Pimp", Silver has released "Killing", Wanda also has "Sediq Bale", in addition, "I am 11", "Flying Over the Nursing Home", the media described five domestic films to resist Hollywood...you Are you sure we won't be in the movie?"

Shen Xudong was speechless: "On May 5st, there is "Battleship" before it, "Avengers" after it, and "Men in Black 3" in mid-May. To be released in a domestic movie? It's a dead end!"

"I know "Super Battleship". The movie universe created by Hasbro and Paramount...Is "Avengers" that powerful?"