Bright Era of China Entertainment

Chapter 84 Marketing Plan
Hua Yi Entertainment Company Building.

Wang Jinhua's office.

Chu Xuan stepped in.

It was nearly 10 o'clock in the evening now, and Wang Jinhua must have something important to find him at this time.

"sister."

"Come on, sit down."

Chu Xuan and Wang Jinhua sat facing each other on the sofa, while Yang Tianzhen and some members of the team were either busy in front of the computer, writing books at the desk, or making phone calls to communicate.

An atmosphere of readiness.

It seems that things are not small.

Wang Jinhua took a sip of her tea and said, "This week "Dragon Ba Bu" will broadcast episodes 31 to 36. Starting from episode 32, your image of Murong Fu will begin to be subverted."

Chu Xuan nodded, indicating that he was clear.

Wang Jinhua put down the teacup and said, "In order to avoid the possibility that more audiences will hate Murong Fu, from tomorrow until Friday night, I am going to use several methods."

Chu Xuan listened quietly, waiting for the next sentence.

Wang Jinhua took a look at the planning book and said, "Tomorrow Tuesday, I will take some of your views on Murong Fu from the short biography you wrote about Murong Fu, and then divide these views into N paragraphs and organize them into a whole. Zero, let the team members spread all over the Internet, and use it to market Murong Fu's character set."

Wang Jinhua continued: "For example, Murong Fu's patriotism, Murong Fu's unremitting spirit, Murong Fu's dedication to dreams, etc., no matter how many people recognize it, marketing will always make some audiences look at Murong Fu again. More audiences hate this character."

"This is the first step."

Chu Xuan took a sip from his teacup, looked at Wang Jinhua, and pretended to listen.

"Step two."

Wang Jinhua looked down at the planning book, and said: "On Wednesday, Mr. Cha will be interviewed at Xiangjiang in the morning. The old man will give you a clear answer. That should be true. When the old man finishes the interview, the newspapers at Xiangjiang will definitely Send a newspaper or an online message as soon as possible, and then I will ask the team to expand the news, regardless of the current influence of the old man, I will find a way to make it bigger."

Wang Jinhua said again: "With the old man's strong support for you, it will be more beneficial to promote the character Murong Fu tomorrow and Tuesday. After all, the old man is the original author."

Chu Xuan nodded slightly.

"third step."

Wang Jinhua smiled and said: "On Thursday, Zhang Jizhong and I will jointly release the original video of your scene in Shaolin, which has been edited. Moreover, Zhang Jizhong will personally explain in the interview on Saturday that you are for the entire crew Choose the act of reshoots, the act of abandoning the highlight moment, to justify your name."

Chu Xuan was stunned, and said, "Is it the first version of me suppressing Lin Zhiying and the others?"

Wang Jinhua smiled: "Yes, the first version of the highlight moment."

Chu Xuan pondered for a while, and said: "Episode 31 and 32 were only aired on Friday, and the video will be released in advance on Thursday. This is to let the audience know in advance that my original performance of Murong Fu is better. Then after the current version is aired on Friday, The audience found that Murong Fu's performance was several grades lower than that of the video seen in advance."

Chu Xuan said again: "Based on preconceived impressions, most audiences will only think that I am a good character and a good actor, or feel sorry for me and other positive views, so that Murong Fu will be broadcast in the follow-up black drama series. At the same time, the audience will also be separated from me, Chu Xuan, and Murong Fu. In short, the purpose of your marketing is that Chu Xuan is Chu Xuan, and Murong Fu is Murong Fu. The audience can hate it Murong Fu, but don't hate Chu Xuan, do you?"

"Smart." Wang Jinhua smiled more and more, and said, "Besides, if you are separated from Murong Fu, the audience can really look at your performance objectively and discover your acting skills."

Wang Jinhua looked at Chu Xuan, and said: "Besides, in order to deepen this goal, after discussing with Jiang Jiajun, I specially made "Male Talents and Women's Appearance" broadcast before "Dragon Babu" Murong Fu became black, in order to let some people who might hate Murong Fu The audience, under the image of Qiu Shi as a good man, plays out of Murong Fu as a bad man. When the audience plays, they will also look at the characters objectively."

Chu Xuan smiled and gave a thumbs up.

Wang Jinhua raised her legs and said, "The fourth step, I will maximize the popularity of the key marketing for you on Tuesday, Wednesday, and Thursday, and then I will buy news on Friday and send it out in a unified way, and the major entertainment media will Start a concentrated promotion for you, maximize the publicity of the two names Chu Xuan and Murong Fu, and then start marketing your Qiu Shi on Saturday."

Chu Xuan raised his eyebrows and thought for a while, then raised his smiling face, and said: "Next Saturday, the finale of "Tian Long Ba Bu", there are only 20 episodes in total, and "Male Talents and Women's Appearance" has also aired to 12 episodes, more than half of the episodes have passed. However, Qiu Shi and Su La's highlight scenes that can resonate with most audiences across the country will be broadcast on the Monday, Tuesday and Wednesday after the finale of "Tian Long Ba Bu".

Chu Xuan continued: "The finale of "Dragon Babu" is over, without the direct influence of Murong Fu's image, so sister, you start to focus on marketing my character Qiu Shi in advance, and hype Qiu Shi's popularity. Once the hype starts At that time, we will be able to take advantage of the trend and transfer this enthusiasm to "Male Talents and Women's Appearance", and the news newspapers will have multiple names of Qiu Shi, and they will compete with the two names of Chu Xuan and Murong Fu."

Chu Xuan blinked at Wang Jinhua, and said, "So, sister, your ultimate goal is that after two weeks, there will be three names, Chu Xuan, Murong Fu, and Qiu Shi, no matter online or offline, and let these three names fight each other. , lead national audiences to discuss, and then form a very interesting public opinion."

Chu Xuan paused, and said: "Once a public opinion is formed, the media from all over the country will spontaneously help me promote it in order to gain popularity, without spending any resources at all, and in the end, regardless of the direction of public opinion, whether it is biased towards Murong Fu or not , whether it is biased towards Qiu Shi, anyway, these names belong to me all the time."

"And then?" Wang Jinhua smiled.

Chu Xuan spread his hands and said with a smile: "Sister, once your super marketing plan that is stuck in time is successful, then I will take off directly. Am I very self-aware?"

Wang Jinhua smiled and said: "You are not bad, you have a lot of stuff in your mind."

Chu Xuan smiled: "I can't compare to you, sister, you are awesome."

Wang Jinhua squinted her eyes and smiled, and said, "You can do it too, why don't you come to participate in my marketing plan in the future and learn?"

Chu Xuan shook his head: "No time, I want to fall in love."

Wang Jinhua laughed suddenly, waved her hands and shook her head and said, "I convinced you."

Chu Xuan raised his smiling face and got up to leave.

"Sister, it's not that I don't want to participate, it's just that I'm here to participate in your marketing plan, then it's nothing to do with you."

Wang Jinhua's face froze, she stood up with a smile on her face, and pointed to the position of the president.

"Come, come, this seat is for you."

In the huge office, Yang Tianzhen and a group of team members looked up at the joke and smiled.

Chu Xuan suppressed a smile, shook his head and said, "Don't sit down."

Wang Jinhua smiled and said, "Come on, you are so good, I think you can replace me."

Chu Xuan shook his head pretending to be serious: "Just kidding, how could it be possible to replace you?"

With that said, Chu Xuan walked to the door.

Wang Jinhua didn't intend to let him go, but still jokingly said, "Come on, Mr. Chu, that position is very comfortable."

"Mr. Chu..." Yang Tianzhen covered her mouth and laughed. All the team members lowered their heads and laughed uncontrollably, but they didn't dare to make a sound.

Chu Xuan opened the door, turned around and cupped his fists jokingly, and said with a smile: "Sister, I was wrong, bye."

With a bang, the door of the office closed tightly.

Wang Jinhua pretended to smile, and then laughed and cursed: "Stinky boy."

　Thank you for the book friend 【Ship a Cup of Wine with the Wind】1 month ticket.

Thank you for the book friend [Reverse Fighting Heavenly Emperor] 1 month ticket.

Thank you book friend [lyf rewards if you look at it] 100 points for rewarding.

Thanks for the book friend [Uncle friend is a book friend] for rewarding 1100 points.

　
(End of this chapter)