Bright Era of China Entertainment

Chapter 794: The fuse of the wave of public opinion

Mid-May is an ordinary day, but it is not ordinary for a group of viewers across the country and the media in both sides of the Taiwan Strait and Hong Kong and Macao.

At this moment, a group of audiences and media across the country are either at home, in roadside restaurants, or in coffee and milk tea shops, focusing their attention on the televisions that are playing the advertisement, just because "Lu Yu Has an Appointment" is about to be broadcast, and just because the subject of this program's interview is Zhang Shaohan.

After these days of joint marketing and publicity of program previews and media releases, under the guidance of topics provided by the media and with no unexpected intervention from other capital, the almost one-sided public opinion has made the trend of Zhang Shaohan's incident suspected to be reversing increasingly transparent.

For someone who has been criticized by thousands of people, is the situation now likely to be reversed?
For the spectators, there is no more attractive melon than this in recent times.

For some of Zhang Shaohan's fans, nothing can make them more excited than this when it comes to chasing their idol.

For the media, it is urgent to grasp the first-hand news information in the program content in order to make a profit.

With the current public opinion situation that seems like a storm is about to come, as long as there is a breaking point, it may cause the resurgence of public opinion to explode. Under the foreseeable extremely high heat, it will bring in considerable income by simply releasing some related information.

Many media outlets are also aware that this reversal of public opinion happened suddenly, and it would have been impossible without the manipulation of a large group behind the scenes. Perhaps the first-hand news information had already been obtained by the group behind it. However, if you can't eat the meat, you can always drink some soup, and if you can't make the big money, you can always make a small profit.

The media in Taiwan are more excited than the media in mainland China. Although negative public opinion about Zhang Shaohan broke out in the past two months, there was a long period of tug-of-war between Zhang Shaohan, his mother, his father, Fan Weiqi, Chen Jianzhou and the Fumao Company before the outbreak. Or it could be said that it was the preliminary preparation for the outbreak of negative public opinion. Most of the news only circulated in Taiwan and was not announced to the mainland.

This also allowed these media in Taiwan to obtain a lot of information and some news that was favorable to Zhang Shaohan. However, at that time, due to the excessive amount of negative press fees paid and the fact that colleagues in the complex network of relationships were all criticizing Zhang Shaohan, the media in Taiwan that had access to certain information had no motivation to speak for Zhang Shaohan.

But if Zhang Shaohan's situation begins to reverse through "A Date with Luyu", then these hidden information will be profitable and of great significance.

In this case, Phoenix TV was happy.

"2200 million TVs are watching!" Someone announced in the data center, and the rest of the staff were all very happy.

The audience ratings cannot be calculated yet, so we need to compare the audience share of the national market horizontally.

But how many TV stations are watching "Lu Yu You Yue"? Such real-time data can be checked at the first time.

There are 2200 million televisions, and behind each television there may be one person, two people, or even more. It is impossible to count them clearly, but a conservative estimate is that there should be 5000 million viewers.

Moreover, the advertisements are still being broadcasted, and there are 5000 million people watching them. So it will be a very good scene when the show starts.

This result, although not amazing, has refreshed the ratings record of "A Date with Luyu" in the past two years. It is also the first among all channels of the station in the same period, which is worthy of the joy of those present.

After about ten minutes, televisions across the country began to switch screens, presenting modern technological images synthesized in post-production. Various information streams flew by in the background, giving a sense of déjà vu of the great era of the Internet.

"A Date with Luyu" is broadcast on time at 8pm during the prime time with such a background image.

"Here it comes." Zhang Gengyu, one of the twins of Fumao, put down the remote control, sat on the sofa and said lightly, waiting for the show to begin with his sister Zhang Yunxiao.

Originally, they thought that Zhang Shaohan would not dare to offend them even if he appeared on the show, but after learning the news from Zheng Handong and speculating that there were top mainland bosses supporting him, they no longer had much confidence. They just hoped that Zhang Shaohan would give them a way out and not say anything too harsh, so that even if they had to spend money on public relations, it would not be a big deal.

"It's broadcast..." Fan Weiqi curled up on the sofa, muttering to himself, with a dazed look and a bit of panic in his face.

She was covered with a thin blanket. To behave like this in such a hot day must mean that she was either physically or mentally ill. Perhaps she was using the blanket to cover up her uneasiness, or the dirt in her heart, and she was also hoping that Zhang Shaohan would not say anything unfavorable to her.

"It's started!" People in front of TVs across the country watched the Phoenix TV channel screen jump to the program pilot, and they were all very interested. They looked forward to the program starting with bright eyes to fill their gossipy hearts.

At this time, the background of the TV program rotated, and the background picture of the Internet era disappeared, turning into Zhang Shaohan's past public information pictures, including pictures of him participating in singing competitions, concerts, on-site album signing, media interviews, etc.

Chen Luyu appeared from one side, and tens of millions of viewers focused their attention.

Chen Luyu walked slowly to the center. She was compassionate, gentle and elegant, and her sophisticated demeanor showed to the audience in front of the screen.

I only heard her slowly say——

[“When dreams ignite hope, put on the ‘Invisible Wings’, and pursue the ‘Dream Flower’ that symbolizes dawn in the distance, this will be a beautiful ‘Fable’.

When hope becomes reality, with the worship of happiness in your heart and smelling the soothing scent of lily, this is perfect for your life.

But things don't always go as planned. One day, reality shattered hope. Even if I "don't want to understand", in this "city window", I can only hide in the deserted dark corner to search for the "lost beauty".

When hope completely shatters the dream, without the passion of "Aurora", even if you "keep walking in the rain", you can't see "The Sun in the Palm of Your Hand".

However, the phoenix can be reborn, and the brilliance can be reborn. The suffering is in the past, which is also a kind of growth.

With the rapid development of the Internet information age, efficient and fragmented information dissemination is everywhere, making people intoxicated but also confused.

When you tear off a corner of the disguise of confusion, the complicated and fragmented emotions will be stripped away, and perhaps there will be another scene. ”】

Chen Luyu opened her arms and smiled at the audience: "I am Chen Luyu, welcome to "Luyu Has an Appointment". In this episode, let us feel the prosperity under the changing times, discover the truth behind the curtain that is inconspicuous and ignored in the prosperity, and listen to a new story. Please welcome our guest, Zhang Shaohan."

The brief introductory copy made many viewers feel impressed and triggered their liking and sense of closeness towards Zhang Shaohan. They didn’t know what was going on, and these viewers themselves were unaware of the changes in their hearts.

"Wow, that's so well said! She even linked all of Angela's songs together. Luyu is so talented!" Many of Zhang Shaohan's fans were excited. This kind of copywriting was very fresh and rare. She even linked all of her idol's songs together. The writing was so good and full of artistic conception. It really made the fans' eyes light up.

"This copy..." This piece of copy silenced many media reporters in front of the TV.

They are all writers. They are very familiar with and experienced in which words to use to "praise", which words to use to "criticize", which sentences to use for hype, and which sentences to use for marketing.

But compared with the copy narrated by Chen Luyu, they realized what is advanced and what is high-end.

At first glance, this text is a normal description. In the absence of the "subject" in the "subject, predicate, and object" model, Zhang Shaohan is not included in the text, so the meaning expressed sounds very objective.

However, if you look deeper, you will find that this copy is subjectively praising Zhang Shaohan from beginning to end, and at the same time it is also influencing the audience with every word and sentence.

Combining Zhang Shaohan's songs with beautiful phrases, just a few sentences depict Zhang Shaohan's life from chasing dreams to the peak to the trough. Any audience who has heard the song mentioned in the copy will be captured by the beautiful copy and will doubt the reasons for Zhang Shaohan's fall to the bottom, and then subconsciously regard Zhang Shaohan as a vulnerable group.

Once many viewers watch the show as if Zhang Shaohan is a vulnerable group, wouldn’t that achieve the effect of reversing the Zhang Shaohan incident, and reverse the audience’s perception of Zhang Shaohan to the greatest extent?

Compared to this copy which makes the audience feel fresh, comfortable and subtly influences the audience, the marketing on the market that guides the audience to praise a person with words like "absolutely beautiful", "fairy-like" and "like a beauty" is simply the performance of uneducated students, and it will have a counterproductive effect if said too much.

"Did you see that?" In Xinghui Studio, Cao Mei, Cao Ping and a group of employees gathered to watch the TV program. Cao Mei was very excited when she heard Chen Luyu's copywriting. She said to everyone passionately: "From beginning to end, there was no word of praise for Zhang Shaohan, nor was there any obvious subjective description of Zhang Shaohan."

"But it makes us feel that Zhang Shaohan is a good girl pursuing her dreams, and for some reason such a good girl can only hide in a dark corner to find light."

"The impression conveyed by this is that it will make the audience sympathetic and curious, thereby further inspiring more viewers to stand on Zhang Shaohan's side, making the subsequent public opinion trend more favorable."

"What is high-level ideological propaganda? This is it! Writing a paragraph of text that objectively describes someone but does not flatter them, but the words between the lines flatter them everywhere. This is high-level copywriting!"

"Teacher Lu Yu is excellent. We should also learn from her good things. Let's use this copy as a template and take Chu Xuan and Liu Yifei as examples. When you are free, you can imitate them and improve your cultural literacy."

"In our line of work, what matters most is not the means, but the level of education!"

Hearing Cao Mei's words, the employees nodded in agreement, but in fact they were complaining in their hearts, using Chu Xuan and Liu Yifei as examples to write copy again? Since joining this studio, whenever there is work to promote people, I don't know how many times I have used Chu Xuan and Liu Yifei to write drafts. I know that the two bosses are big fans of Chu Xuan and Liu Yifei, but isn't it not good for you, a media person, to be a fan of stars?

At this moment, the TV program officially began, and Zhang Shaohan's appearance surprised many viewers in front of the TV.

"Oh my god, why are you so thin?"

Although Chu Xuan, Liu Yifei and others brought hope to Zhang Shaohan, Zhang Shaohan's weak body could not recover in a short time. She was now much different from her skinny appearance when Chu Xuan first met her, but her abnormal thinness was still very obvious.

Compared to the cheerful and sunny little diva with big lungs, this appearance surprised many viewers. And under the favorable public opinion towards Zhang Shaohan in recent days, coupled with the fact that the previous copy conveyed a guiding emotion of healing and depression, many viewers felt sorry for Zhang Shaohan.

"Let's get to work!" Cao Mei said to a group of employees, and the five-member team immediately took their positions and started working.

When the program just started, one topic was #Skinny as a stick, weak and vulnerable, how big a blow must a person have suffered to be like this#, and another topic was #Such a Zhang Shaohan, I don’t believe she is really bad#. The two topics entered the relevant drainage pool of the Weiyu server through the topic @#Zhang Shaohan on "Luyu Youyue"#, which was stirred up, and waited to ferment.

The reason why it can enter the traffic pool by just @ing a topic is because Li Hong tagged the official WeChat account of Xinghui Studio with a traffic tag behind the scenes, allowing this account to enter the intelligent traffic algorithm. Otherwise, the @topic can only be seen by people who follow you, and people who don’t follow you can only see it by luck, or push small waves of traffic through the shallowest recommendation algorithm, which is far from enough to generate too much heat.

So, what does it mean that traffic is controlled by capital? Even the big Vs in self-media are the leeks of capital? This is how it is operated behind the scenes. The capital market and the user market are played very clearly. You can see whatever they want you to see, and you will never see what they don’t want you to see. If they want you to be popular, you will be popular. If they don’t want you to be popular, you will not have any traffic at all.

Putting aside other factors, except for artists such as Chu Xuan, Liu Yifei and Cheng Long who have widely circulated classic works and are not controlled by traffic, the new generation of artists in the future cannot escape this net, which will lead to the birth of the traffic era. This is also the general trend and no one can change it.

To get back to the point, the media from the Xinlang faction started to create a topic when the program was broadcast to seize the high ground of public opinion in order to avoid any accidents.

As audiences across the country watched the program progress and learned about Zhang Shaohan's life trajectory, they felt mixed emotions and were filled with emotion.

"You and your sister worked and studied in Canada, and also participated in various music competitions to receive prize money to supplement your family income. Your father had a heart disease at the time, and your mother took care of your father. So it was like you two sisters were supporting the whole family?"

"Not really. My mom also does some odd jobs."

If only Chen Luyu's question was asked, many viewers might not believe it. After all, the situation of two school-age children supporting a family is too rare and not very convincing.

But Zhang Shaohan's answer was very clever. She did not deny the content of the question. Instead, she brought her mother into the topic and told the audience that the two sisters were supporting the family together with their mother. This raised the topic to several dimensions that were worthy of trust.

With this sense of trust, many viewers have developed a favorable impression and doubts about Zhang Shaohan.

Why would such an obedient person, who knew how to work hard and save money for his family during school, turn against his mother and family? This shouldn't happen. Could the previous public opinion really be false?

"What happened next? How did you become an artist?"

"My music competition video in Canada was seen by a company, and someone from the company contacted me. Then, with my mother's encouragement, I became known to people."

Mainland audiences suddenly realized how Zhang Shaohan entered the entertainment industry.

Some audience members in Taiwan nodded. How Zhang Shaohan entered the circle was no secret to them. Videos of music competitions in Canada could also be searched. This was the real situation, and it also made everything Zhang Shaohan said before more authentic to the audience.

"So, your mother is your benefactor. She cultivated your musical talent and brought you into the circle and career of your dreams."

“Yes, it was indeed my mother who guided me, and I am very grateful for that.”

The audience was even more surprised. If you were grateful, why did you break up with your mother? And judging from the previous public opinion, your mother said that you "took drugs" and "prostituted yourself". She hated you to death. Why was that?

"It seems like the turning point in your career happened just a few months ago. Suddenly, there were a lot of negative reports about you all over the country, and your mother and your family publicly said that you were not. Why? Can you tell me the reason?"

Here comes the point, the national audience watched and listened attentively.

Zhang Shaohan was silent for a moment, looking as if he had nothing to say.

"Heart disease is hereditary in my family. I was diagnosed with heart disease at the end of last year, and then went to Canada for treatment. I returned to China at the beginning of this year to prepare for home recuperation..."

Zhang Shaohan shrugged, looking puzzled.

"I found that my passbook, bank card, and some valuables were missing. Maybe it was because of the money."

"Ah?" The audience in front of the TV and Chen Luyu on TV were surprised at the same time.

After returning from a medical treatment trip abroad, the money at home is gone?

Audiences who were aware of previous public opinion speculated that the money was taken away by the mother, which Zhang Shaohan once said publicly.

This is the biggest doubt in the previous public opinion. Why did the mother take her daughter's money? It is normal for the daughter to share the money she earns with her mother. Why did she take it away?

Zhang's mother was a gambler and was suspected of keeping a mistress, so Zhang Shaohan had a falling out with her over money, and her mother took the money away... After Chen Luyu found out, such things certainly could not be said, at least not through the show. It would be another matter if the media exposed it afterwards.

If such a situation were told by Zhang Shaohan's daughter, even if the audience found that Zhang Shaohan was wronged, the daughter's behavior of slandering her mother would greatly reduce the audience's impression of her.

Audiences across the country continued to watch with doubts.

"This is your family affair, but your former best friend has had some conflicts with you because of this. What's the reason?"

Good sisters? ... The audience immediately thought of Christine Fan, simply because Angelababy and Christine Fan were bundled together for marketing and had always appeared in public together for many years, which made the entertainment industry admire the friendship between the two sisters.

However, there are not so many friendships in the entertainment industry. Friendships are often so fragile. When Zhang Shaohan got into trouble, Fan Weiqi drew a line between her and her. The audience was stunned at the time. Aren’t you two going to be together for life? How come you don’t recognize each other anymore? You are cheating on our feelings!
But the audience doesn’t know why these “two sisters” are like this. As Chen Luyu said, this is Zhang Shaohan’s family affair. Why did Fan Weiqi get involved in previous public opinion?

"Because I was ill and needed to recuperate, some of the resources arranged by the company had to be temporarily suspended, so Christine Fan took my resources. As for why she publicly insulted me, I don't understand. If she had taken my resources, I wouldn't have said anything, but she still scolded me, which still confuses me."

Zhang Shaohan changed her previous good attitude towards her mother. When she talked about Fan Weiqi, her eyes became sharp, as if she had found an outlet to vent her inner hatred. She named Fan Weiqi mercilessly, but her words were not sharp and the reasons were not clear. However, it was enough to trigger associations and speculations from audiences across the country.

As the saying goes, if you have Yu, why do you have Liang? Zhang Shaohan and Fan Weiqi debuted at the same time, but Zhang Shaohan is much more famous than Fan Weiqi. What's more, the two of them have a bundled marketing relationship. In the eyes of outsiders, it is obvious that Fan Weiqi is riding on Zhang Shaohan's popularity. Fan Weiqi herself must have a deeper understanding of this.

For people with dark hearts, if there is someone who is superior to them, it would be fine if this person is not on the same wavelength as their life, but if the person who is superior to them is by their side every day, people with dark hearts will definitely feel uncomfortable, jealous and depressed.

Now the person who is suppressing him is in trouble. For such people, that is something they would never wish for. Once you were the phoenix and I was the sparrow, but now you are in trouble and I am the phoenix. Isn't that adding insult to injury?

Many viewers followed the logic and suddenly cleared up some previously incomprehensible situations. When Christine Fan said, "How bad can someone who quarrels with his own mother be?", they thought it made sense and stood on Christine Fan's side. Now they feel like they have eaten shit. Thinking of Christine Fan's previous self-evident words, which were full of truths, it makes people feel extremely sick.

He steals other people's resources, interferes with their family affairs, and even wants to kill them to ensure his own position in the company. Is such a person worthy of being pursued?
"Zhang Shaohan! You bitch!!" In the villa, Fan Weiqi yelled like crazy, threw off the blanket on her body, and smashed the remote control in her hand at the TV.

The quality of the TV is OK, not broken.

The remote control that broke into two pieces was speechless: Did I offend you? Why are you taking it out on me for your own evil deeds?

With a loud crash, the glassware on the coffee table shattered all over the floor.

After venting her anger and turning off the TV, Fan Weiqi rushed upstairs, not knowing whether to cry or continue venting her anger.

Her boyfriend Chen Jianzhou watched this scene silently and quickly followed. Zhang Shaohan publicly named Fan Weiqi on the show. Thinking about the nature of the media, he could predict that his girlfriend would have a hard time next.

The national audience naturally did not know about their affairs and continued watching TV with mixed emotions as the program came to an end.

"What do you want to say to your former good sister?"

"Everyone has their own aspirations. If we have different paths, we won't work together. So let it be."

The audience looked at them with admiration. Many of them were now completely in Zhang Shaohan's perspective. Seeing their former friend stabbing them in the back, Zhang Shaohan did not say anything bad. They gave Zhang Shaohan a thumbs up.

"So what do you think of your mother now?"

Back to the topic of her mother, Zhang Shaohan fell silent. She could vent her anger openly to Fan Weiqi, but for her mother, who was making her so entangled, all kinds of unspeakable emotions made it difficult for her to speak for a while.

After a while, she slowly said, "I said in front of the media that I would sue her. It was just an inappropriate act because I was angry and didn't manage my emotions well. I hope that our family affairs don't have to be so sensational and affect the society and make the audience laugh at us."

"Perhaps, in her eyes, no matter how hard I work and how much I give, everything I get should be hers, but as a daughter, I want to say that money is just a number. You took everything from me and left without saying goodbye, just as a daughter's repayment for her mother's upbringing."

"But from now on, I will be the master of my own life. Let's live in peace and happiness."

At this point, this episode of "Luyu Has an Appointment" has ended, and this will also be the fuse for the next wave of public opinion.

(End of this chapter)