Bright Era of China Entertainment

Chapter 782 Chu Xuan's New Ideas for Growth
Tonight, the public opinion incident and the truth surrounding Zhang Shaohan were shocking. It was also very sudden that it could affect the drama of "My Love from the Star", and Chu Xuan's decision was even more surprising.

Several things happened at the same time very quickly, catching everyone off guard.

Among them, Chu Xuan's decision is the key point. For Zhou Jieren, it also involves his relevant interests. Naturally, he has to discuss it in detail with Chu Xuan.

Liang Datong was very sensible and left early. For him, coming to see several bosses was just to ask for an answer. With the negative public opinion about Zhang Shaohan now, how should the scene in "Invisible Wings" be handled?
Chu Xuan's thoughts had already been answered very clearly. The scenes could be arranged and filmed as usual, which was enough for him. As for other things, it was better not to listen to them. It was none of his business and he couldn't help.

Just from his perspective, if Zhang Shaohan's public opinion can really undergo a major reversal, and the company's subsequent publicity and marketing can use clips of "Invisible Wings" for promotion, or let the audience discover that this song is in the show after the show is broadcast, it is possible that "You Who Came From the Stars" will receive some positive response to a certain extent, which is also a benefit.

Do your job well. That was all Chu Xuan could think of.

In Zhou Jie Lun's mind, the song "Invisible Wings" was chosen by him as a music producer. Now there is a situation that may affect the drama. Although it is not his fault because of the accident, it is still a mistake on his part in terms of his position.

The investors and sponsors of "My Love from the Star" don't care about the process and reasons. These investors only look at the results. If "Invisible Wings" cannot be used, then 50 will be wasted. Although this is a small amount of money, his image, ability, vision, etc. will be questioned to some extent in the future.

This little doubt may not be a big deal considering his fame, but why should he be questioned if he can avoid being questioned?

Therefore, from the perspective of his own pros and cons, he supported Chu Xuan's idea.

Chu Xuan’s idea can not only solve the troubles caused by public opinion, but also bring great benefits to him and his company. How can he not support it?
From the perspective of being a kind person, helping Zhang Shaohan is also a good thing. In today's increasingly chaotic Internet environment, the people are always led by unfounded news, which really hurts people's feelings.

Now Chu Xuan wants to give justice to Zhang Shaohan and give the people the truth at the same time. This is a good thing and a kind thing, and he is also a part of this good thing. If it succeeds, it will be a very fulfilling thing for him. How can we not like Chu Xuan's decision?

But this matter is a bit big. Manipulating public opinion is something he has never thought about. It is beyond his ability. This is something that only top people can do. What's more, they still want to reverse public opinion. He doesn't know how to do it specifically, but it seems that the operation is more difficult.

But with Chu Xuan around, he didn't feel any pressure.

Although I have only known Chu Xuan for half a year, Chu Xuan's character is trustworthy, or it can be said that the character of Chu Xuan, Liu Yifei and Liu Xiaoli's family is commendable.

In this public opinion, Chu Xuan made such a decision without much thought. In his eyes, Chu Xuan had added a touch of personal charm, or the brilliance of humanity, which made him feel that Chu Xuan was very approachable.

Based on this, Chu Xuan, the big one, is in the front, so he can just play along.

Putting aside the interests, just like what Xu Wei sang, "I once dreamed of traveling the world with a sword", thinking about being able to play "doing justice for the heaven" with Chu Xuan is quite exciting, passionate and fun.

He had never done anything like this before, and he felt an inexplicable sense of honor before he even started.

"That's it for now, let Zeng Ni and Lu Tao go to Taiwan to meet up with Mr. Chen tomorrow and go and see for themselves what the situation is before we discuss it." Liu Xiaoli said.

"Okay." Chu Xuan and Liu Yifei nodded.

"Okay." Zhou Jielun seconded.

Late at night, Liu Xiaoli made her conclusion.

No matter how much they talk, it's just their ideas and plans. It's still unknown whether Zhang Shaohan is willing to accept help.

Although they sympathized with Zhang Shaohan's situation, what if Zhang Shaohan didn't want to help? That would be wishful thinking on their part, and in the end it would be a thankless task.

Well, it is necessary to visit Zhang Shaohan first. Only when Zhang Shaohan himself reaches a consensus with them can Chu Xuan's subsequent plans be implemented, otherwise everything will be empty talk.

"Go to bed early. We still have to shoot tomorrow. Let's wait for Zeng Ni and the others to reply before we know what's going on."

"Okay, good night, Auntie."

"Good night, Mom."

"Good night, Mom."

Everyone dispersed, said "good night" and went back to their rooms.

Chu Xuan swiped his card to open the door, and Liu Yifei followed closely behind him and closed the door: "Compared to Zhang Shaohan's online bullying, I suddenly feel that the online bullying I experienced before was not bad."

It is really miserable to learn the truth about Zhang Shaohan's public opinion, that not only his family criticized him, but also his best friends turned against him, and his own company was so indifferent.

The online violence she suffered in the past was nothing compared to Zhang Shaohan's public opinion.

Chu Xuan walked towards the bedroom: "At least you still have your mother and family's support."

"Yes." Liu Yifei jumped and lay on Chu Xuan's back, hugged Chu Xuan's neck tightly, kissed Chu Xuan's cheek, and said coquettishly: "And you, maybe it's because love has diverted my attention. Since being with you, there are fewer troubles."

"It seems..." She leaned on Chu Xuan's shoulder and thought for a while: "It's just that the 'Korean Wave' incident two years ago made me a little upset."

Chu Xuan carried Liu Yifei into the bedroom, turned around and put her down at the end of the bed, then turned around and looked at her and said, "I have always regarded Weiyu as a publicity platform and never thought of using it as a tool to manipulate public opinion. It was after experiencing the 'Korean Wave' incident that my thoughts began to change."

"Really?" Liu Yifei looked up at him.

Chu Xuan nodded and expressed his inner thoughts to his wife.

"I used to be very lofty and thought that since I was in charge of the country's largest social networking platform and was a public figure, I should set an example and not play capital tricks. I should just let it follow the market's development. Even if it was unfounded public opinion, it was also something derived from the market and I should just let it take its course."

"If I can show off my integrity and self-discipline, perhaps some leaders will look up to me. Once the company fully enters the film and television industry, it may be easier to get support from some leaders and the country."

"But in the matter of 'Korean Wave', that leader found me and gave me some advice, which led to the subsequent exposure of a large number of negative information about South Korean artists, which is what the media calls the 'Korean Wave Dark Moment'."

"My boss approached me and supported me in doing this. This incident told me that my previous thoughts were self-indulgent, or that I was too young, my cognitive level was not high enough, I was too timid in considering things, and my mind was not worthy of the strength I had at the time."

"No, you are already good enough." Liu Yifei shook her head.

Chu Xuan never considered himself as capital, nor did he like to get involved in messy things. No matter what happened in the outside world, don't think of disturbing Chu Xuan. Even if the sky fell, it would not interfere with Chu Xuan's life. This was Chu Xuan's character in the past.

In short, Chu Xuan, who possesses top-level capital strength, only regards it as an environment that makes it more convenient and comfortable for him to fulfill his dreams. Everything else is not within Chu Xuan's consideration.

Chu Xuan has almost never used capital to do anything. It seems that Chu Xuan does not have a clear understanding of himself, but in fact, Chu Xuan does not want to do anything with capital.

Liu Yifei understood Chu Xuan very well. She comforted him after listening to Chu Xuan talking about past events and self-deprecating thoughts.

Chu Xuan stroked Liu Yifei's face and continued to express his thoughts.

"It has only been less than five years since I founded Weiyu in 04, and the public opinion environment has become increasingly chaotic, especially in the entertainment industry."

"Looking at our entertainment market, as the national economy develops, our circle is getting bigger and bigger, and the whole pie is also expanding."

"These two things together represent an established fact. Perhaps in a few years, there will be a great competition among stars, works, and cinemas. There is no guarantee that Western capital will come in to divide up our market. Whether it is stars, works, or cinemas, the so-called competition refers to two words, that is, public opinion."

"Whoever's public opinion prevails wins."

Liu Yifei raised her hand and covered the back of Chu Xuan's hand, allowing Chu Xuan to gently stroke her face. Hearing Chu Xuan say this, she nodded slightly to show her approval.

If you are not at this level, some things cannot be seen through.

And at this level, what Chu Xuan said is easy to understand.

In the entertainment market in the past few years, movies and TV series mostly competed on quality and innovation.

However, with the development of the market in recent years, quality and innovation are only the foundation, and the real competition has become publicity, marketing, and hype, or generally speaking, news and public opinion.

Just like actors who play similar roles, whoever has the upper hand in terms of public opinion and marketing hype will become popular.

Just like similar TV series, whichever drama generates more public attention during publicity will become extremely popular.

This is also true for the dramas and actors in its own company's Brilliant Era. This may seem strange, but it is also the result of market evolution. In a market where competitiveness is becoming increasingly fierce, various hype methods are combined and developed.

Just as Chu Xuan said, as the market grows bigger, the situation will become more chaotic, which is predictable.

"So..." Liu Yifei tilted her head, blinked, and said, "Is this why you're helping Zhang Shaohan? You've never tried to manipulate public opinion, but you want to use Zhang Shaohan's public opinion to train yourself?"

There must be a reason why Chu Xuan said this, and she had some guesses about it.

Chu Xuan couldn't help but smile when his wife saw through his thoughts at a glance. This was also a manifestation of the tacit understanding they had gained after years of getting along.

"Helping Zhang Shaohan was first an instinctive thought to do something good, and then this purpose came into being."

"The major media outlets are the ones who manipulate news and public opinion. Between doing good and making a profit, and making a profit against one's conscience, I think most media people will choose the former, which allows them to make money with a clear conscience and gain a good reputation. Few people are willing to do the opposite."

"Based on this human nature, starting with the Zhang Shaohan incident, we will first bring our own Xinlang faction media into the game, and then expand the media circle if similar incidents occur in the future. Once people get used to this work model of doing good and making profits, and we are the only one in the country who can lead it, then those media will be close to us."

Liu Yifei remained silent, understanding Chu Xuan's thoughts.

Capital pursues profits, driving the media to follow suit.

The "profit" pursued by capital does not distinguish between good and evil, and the "evil" is more likely to bring "profit".

Under such circumstances, the media that follow the trend will naturally tend to be "evil", which is why the current Internet environment is so bad. Most of the so-called public opinions are the result of various false hypes and malicious marketing.

It sounds like Chu Xuan is going to do something big again, which is to build connections in the media circle. However, the way to build these connections is a little different, and he has to go against the trend of the capital media market.

Capital pursues "evil", but we want the media to pursue "good". Will this work?

But from what Chu Xuan said, it seems like it might be a good idea to use "evil" public opinion to do "good" and let the media take advantage of the situation to do good things and gain profits at the same time?
With her current level of knowledge, Liu Yifei cannot consider too much for the time being.

If Ma Huateng heard what Chu Xuan said, he would definitely laugh happily. He was not wrong about the person. On the right and wrong of ideology in the public opinion field, Chu Xuan could reach a consensus with him.

It’s a pity that we didn’t meet at the right time, so we can only talk again when we have the chance.

"More and more media are getting close to us. So in the future, if someone buys a press release from the media to discredit us, will those media outlets discredit us?"

"If Brilliant Times competes with Western capital overseas, or offends Western capital, and Western capital comes to my country to discredit us, will those media notify us in advance? Give us time to mobilize the media to counterattack? Not only will we make money from them, but we will also cause them trouble?"

"Perhaps I am thinking too far ahead, but taking advantage of Zhang Shaohan's public opinion incident to do something in the media circle will have more benefits than disadvantages. If the future situation is as bad as I think, and we can have a large number of media outlets willing to play with us, it will be of great benefit to our business."

Liu Yifei stood up and gave Chu Xuan a loving hug. She raised her head in his arms and said, "I don't have a brain as smart as yours to think so far, but it sounds reasonable. I support you, and I believe you won't do anything reckless. After all, public opinion is a double-edged sword."

She didn't think too much about it. What her husband wanted to do was always a good thing. How could she, as his wife, not support him?
Chu Xuan looked down at her and scratched her nose: "With you beside me reminding me all the time, how can I do anything wrong? I will be scolded for working overtime, I don't have the courage to do anything wrong."

"Hmph." Liu Yifei snorted, with a proud look on her face as if saying: No matter how outstanding you are, aren't you still completely controlled by me, your wife?
"From the perspective of the public, they are always misled by false ideological opinions. From my perspective, it is refreshing to use the truth to cover up the falsehood and awaken the audience, fans and even the people."

"But I know that we can't do this alone. We need a large number of media people to protect and support us, and some friends to cheer us on. Only then can some people do nothing to us."

Hearing Chu Xuan say this, it was as if a strong glow enveloped Liu Yifei, and she was very attracted by this charm. She couldn't help but kiss Chu Xuan's lips: "This is a good thing. I fully support it. Just like Teacher Han Hong, who insists on doing her charity work silently, you are also repaying the society in your own way."

"It's not me, it's us." Chu Xuan said.

Liu Yifei bent her eyebrows. Chu Xuan's words made her very happy, but she still muttered: "But what if I don't have enough ability?"

"Everyone needs to grow up. Isn't it because my cognition has improved in the past two years after the 'Korean Wave' incident that I have the thoughts I have now? Are you afraid that you are not capable enough? Where is your confidence, my queen?" Chu Xuan joked.

My queen? … Concubine Liu Yi smiled. It had been a long time since she heard Chu Xuan call her that. She felt sweet in her heart.

"Queen, let's take a bath together?"

Chu Xuan suddenly changed the subject, which made Liu Yifei stunned for a moment. Seeing Chu Xuan's increasingly affectionate eyes, she also opened her arms full of love: "Hold me."

Chu Xuan immediately picked up Liu Yifei by the waist and walked into the bathroom.

……

The next day, the couple got up early, met with their mother and Zhou Jielun, and then talked to Zeng Ni and Lu Tao about the situation.

In the morning, the couple and Zhou Jielun went to work on the crew. Mother Liu Xiaoli went alone to look at the wedding house, while Zeng Ni and Lu Tao went straight to Shenzhen International Airport and set off for Taiwan.

(End of this chapter)