Bright Era of China Entertainment

Chapter 718 Now it’s fun

The rest of the people left one after another. The main figures from the Brilliant Era and Tang Ren had been having fun with each other, and the welcome banquet did not end until midnight.

The investment promotion meeting for "My Love from the Star" was also arranged at the Shangri-La Hotel. After several drinks, Chu Xuan and Liu Yifei simply stayed in the hotel for one night, which was convenient for them to attend the investment promotion meeting.

The next morning, the couple woke up as their cell phone alarm clock rang.

Still a little drunk, the two stayed in bed for half an hour. It wasn't until Zhou Jielun called to have breakfast together that the couple got up sleepily.

Chu Xuan was well dressed. Seeing Liu Yifei holding a plush windbreaker jacket, looking so weak that she couldn't put it on for a long time, he couldn't help laughing and walked over: "You haven't woken up yet?"

Liu Yifei yawned, shrugged her head and handed the windbreaker to Chu Xuan: "Put it on for me."

Yesterday, Hu Ge, Tang Yan and the others arrived and officially integrated into the Brilliant Era. They were also long-lost friends, so we drank a little too much with them.

It's almost the end of the year, and the project plan for next year's 09 is about to be released. Su Chang, Jiang Xin, and Zhao Liying kept toasting to her, saying that they would arrange good dramas and good roles for them. Although it was a joke, she Still drinking one glass after another.

At the company's home court, Sister Hua, her mother and Chu Xuan were present, so she had no defense or resistance. As a result, she still felt a little groggy after drinking the wine.

Like a puppet on strings, Liu Yifei was controlled by Chu Xuan to lift her left and right gloves and put them into her clothes: "Do you want to call mom and ask her to send you clothes?"

Chu Xuan helped her button the buttons: "It's not necessary. The investment conference is not open to the public, and it's not an award ceremony. It would be too troublesome to dress up and attend."

Liu Yifei opened her hands and showed herself: "Then do I look good like this now?"

"Beautiful." Chu Xuan stroked her face, took her hand and walked to the bathroom to prepare to wash up.

"Perfunctory." Liu Yifei snorted: "You used to say all kinds of nice things to me, but then you gradually became concise and concise, and now you just focus on being perfunctory. Will you be disgusted with me after we get married? Really, Chu Xuan, I feel a sense of crisis now."

Chu Xuan pulled her into the bathroom: "Your ability to associate is worthy of Producer Liu, who is responsible for the script coordination. The logical reversal of the character's arc is very well imagined."

Liu Yifei slapped Chu Xuan: "Isn't your change in your feelings about me in the past few years based on this logic? Then tell me, what is the reason for this change in you?"

Chu Xuan turned on the faucet, filled the cup with water, and prepared to brush his teeth: "Can't it be that you are getting more and more beautiful? That your beauty has exceeded my aesthetic limit? That I can't even describe your beauty with a Xinhua dictionary now?"

Liu Yifei was silent and looked at him with a smile.

Chu Xuan added: "No matter how many gorgeous words are piled up, everything is a false illusion. The word "beauty" is enough to set the eternal essence of your appearance. It's because you are superficial and don't have a clear understanding of yourself." Know."

Am I superficial? ...Liu Yifei suddenly couldn't hold herself any longer. She put her hands on the ceramic edge of the washbasin and couldn't stop laughing.

But what Chu Xuan said was really beautiful. It was obvious that she was teaching Chu Xuan a lesson, and Chu Xuan was teaching her a lesson in return, but the words he taught her were full of praise for her, leaving her speechless. It can be said.

On the contrary, it was full of fun and made her very happy.

After watching Chu Xuan wash up, she said with a slight squeamishness: "Help me apply toothpaste, get some water, and then help me wash my face."

Chu Xuan complied, but whispered: "This girl is really difficult to take care of."

"What did you say?" Liu Yifei pulled Chu Xuan.

Girls?

This was the first time Chu Xuan called her this.

"It's nothing." Chu Xuan shook his head repeatedly and picked up a washcloth to help her wash her face.

Liu Yifei didn't bother for the time being, and narrowed her eyes to enjoy Chu Xuan's service.

After washing up, Chu Xuan took her hand: "Let's go."

Unexpectedly, Liu Yifei took away her palm and shook her head: "You bitch don't want to leave."

Chu Xuan was stunned, and looked at each other for a few seconds with Liu Yifei, and then both of them laughed.

"I was wrong, I was wrong." Chu Xuan took her hand and forcibly took her out of the bathroom: "Dear wife, let's go."

Seeing that he had given in, Liu Yifei let him go. She picked up the bottle of milk she brought back from yesterday's banquet from the table, inserted a straw into it and drank while being led by Chu Xuan out of the room.

"Boss, boss lady, good morning."

As soon as the couple went out, they saw Wang Jinhua, Cai Yinong and others walking on the corridor, probably going to have breakfast.

Hearing Cai Yinong's joking address, Liu Yifei sipped the milk, half-closed her left eye and raised her right eyebrow, using such a naughty expression to express her inner discomfort and silent embarrassment.

Chu Xuan said: "Sister Cai, don't call me that, it's very embarrassing."

I used to call Cai Yinong always Mr. Cai, but after Sister Hua spoke at the wine table yesterday, I called her Sister Cai.

In this way, the couple changed their tune.

Cai Yinong was very emotional. A few years ago, she was an actress who was teased and had just debuted. Now her identity has been changed to her boss and boss wife. This is really unpredictable and wonderful.

"Did you drink too much yesterday?" Wang Jinhua was concerned about Liu Yifei.

"A bit." Liu Yifei nodded slightly.

"Have you taken anti-alcohol medicine? If not, I have some here." Yang Tianzhen picked up her bag.

"Have a piece." Chu Xuan made the decision for Liu Yifei.

Yang Tianzhen opened her bag and took out the hangover medicine.

Tang Ren merged into the Brilliant Era, and she was the happiest one.

Among the 51% of Bright Times Holdings, she owns 5% of the same action stocks.

After obtaining the shares, Tang Ren's position as the second-in-command was confirmed.

She felt that she was very lucky. She insisted on worshiping Wang Jinhua as her teacher, and was arranged by Wang Jinhua to be Chu Xuan's assistant. Both her master and the first artist she served became big bosses, and she has now become the "big official" of the group. , mastering many of the resources that I dream of, this life is like cheating, and there is no way to stop this luck.

"Then let's go first. I wish you a smooth investment meeting." Wang Jinhua, Cai Yinong and their entourage walked into the elevator and said goodbye to the couple for a while.

I guess the place where they had breakfast was not in the hotel restaurant, but there was another destination.

As Tang Ren merges into Brilliant Era, next year's TV project plans will definitely have to change, and various resources will need to be reintegrated and allocated. This requires Wang Jinhua, Cai Yinong, and Li He to figure it out.

Yang Tianzhen is responsible for Tang Ren's publicity and marketing, while senior sister Li He needs to take junior sister Yang Tianzhen to the company to discuss the connection. Tang Ren's marketing department and Bright Times Media's marketing department must jointly operate several groups.

Hu Ge, Yuan Hong, Tang Yan and Liu Shishi have now joined the Brilliant Era artist circle. Huang Bing, the chairman of the agency, needs to help them understand the culture and affairs of the Brilliant Era, and also act as a bridge to bring them to the famous Chen Dao Big brothers and sisters such as Hu Jun and Li Zhengyi met to build a larger network for them.

This series of things are all run by company personnel, with Wang Jinhua and Li Hu controlling the overall situation. Chu Xuan and Liu Yifei don't have to worry about it. The couple is happy and free, and can handle matters related to their drama with peace of mind.

Chu Xuan and Liu Yifei walked up two flights of stairs and arrived at the hotel breakfast room.

In the private room, Zhou Jielun had already started eating. Besides him, there were also Zhang Jin, Sun Li, Xie Nan, Xu Ruoxuan, Liu Genghong, and Chen Guanlin.

"Good morning everyone." Liu Yifei waved hello.

"Come and eat, we're almost finished." Xie Nan waved, and Sun Li and Zhang Jin moved their seats inside the sofa to free up two empty seats outside the sofa.

As early as last year when traveling in New Haven, Chu Xuan had told Wu Jin and others to set up a company and lead them to invest in projects of the Brilliant Era.

Chu Xuan made no mistake. During the investment promotion for the second season of "I Am an Actor", he asked the company to allocate some friendship stocks to three pairs of friends for investment. Each of them also made a small profit of one or two million. Although it was not It’s a lot, but it’s always a good thing to make money.

This time for the "My Love from the Star" project, the couple did not forget these three pairs of friends. However, Cai Shaofen and Deng Chao had business affairs, Wu Jin had gone to the army for training, and the people who came were all with their free partners, Zhang Jin, and Sun. Li and Xie Nan.

"Chu Xuan, Liu Yifei, hello." Xu Ruoxuan, Liu Genghong, and Chen Guanlin greeted them when they met for the first time.

"Hello." Chu Xuan and Liu Yifei greeted back.

Xu Ruoxuan, Liu Genghong and Chen Guanlin are good friends of Zhou Jielun, and they were brought by Zhou Jielun to participate in investment in friendly stocks.

Among them, Chen Guanlin knows magic. During the filming of "My Love from the Star", he served as one of the art directors to guide Chu Xuan's magic movements, which was reflected in some scenes that required magic.

Under Zhou Jielun's introduction, the two parties got to know each other initially and chatted while eating.

It was almost nine o'clock in the morning when everyone got up and headed to the hotel lobby.

There was an endless stream of men and women in suits and leather shoes along the way. Brand-name clothes and expensive bags were everywhere. Most of them were middle-aged people, and few were old and young. This also reflected the elites of the current era to a certain extent. Most of them are people in their thirties or forties.

"Mr. Chu, we are long-term partners. We have invested in your company's projects since "The Condor"."

"Mr. Chu, Mr. Liu, when I received the invitation and saw that it was your play, I didn't even think about it. I just said, vote!" "Jie Lun, Mr. Li, could you please introduce me to him?"

These investors were very enthusiastic, and they seemed to see money when they saw Chu Xuan, Liu Yifei and Zhou Jielun.

Although the meaning behind the words was not clear, the three of them also knew that these investors wanted to invest and get more shares.

The more shares there are, the more profits will be distributed when the time comes.

Chu Xuan, Liu Yifei and Zhou Jielun each have financial friends, but capital transactions mostly involve resource interests.

In their minds, if they want to invest in exchange for benefits, they should go through normal channels. If they want to go through the back door of investment channels, they should go directly to Li He and Chen Zhenrong.

Needless to say, Li Hing is in charge of the investment share.

Chen Zhenrong is Zhou Jielun's agent and the second shareholder of Zhou Jielun's Jaywell Music Company. Chen Zhenrong can make the final decision on matters of interest.

Whether it is Chu Xuan, Liu Yifei, or Zhou Jielun, they all have the character to avoid matters related to capital when they can, and privately they don't want to have contact with such pure capital people.

It’s not that they are arrogant, it’s mainly because it’s too troublesome and a waste of energy. Some people who are unpredictable will cheat you if you don’t protect all the people. It’s better to let people who are well versed in the capital circle talk about this kind of interest-related matters, and they will do their best. The work is king.

Those who came signed in and entered the hall. Many people were shocked by this big scene.

Just a little counting, there are fifty tables, and there are ten people at each table, so a fifty table means five hundred people.

Which investment company has so many people?

Which drama is so popular in the market?

It’s good to have one or two hundred people in the investment promotion conference for famous directors and big companies. Isn’t it really the only one in this industry where there are five hundred people in the investment promotion conference?

The market value of Bright Era projects has increased year by year, and it has even risen by another dimension this year.

There was the record-breaking ratings of "Legend of Red Flame" before, and then there was the industry miracle that the Golden Eagle Festival was won by the Bright Era project, and then there was the unparalleled popularity of the combination of Chu Xuan, Liu Yifei and Zhou Jielun, which made the Bright Era come into being this time. The brand effect is undoubtedly the highest since the company was founded.

"Good guy, this is a spectacle." Some investors marveled. They had never seen so many people come to bid for a drama.

“It’s going to be difficult now,” one sponsor said in frustration. At a casual glance, you can spot many of the top domestic brands.

The CEO of Yili Milk, the CEO of Rokia Mobile Phone, the CEO of women’s clothing Qianbaihui, the CEO of men’s clothing Septwolves, the CEO of Tianwang Watch, the CEO of Tyrannosaurus Sunglasses, the representative of Lao Fengxiang Jewelry, the proprietress of Yumei Cosmetics...

They are all top domestic brands. In the past, they were engaged in high-end endorsements and large advertising business, but now they are all here.

"Is the drama between Chu Xuan and Liu Yifei so good?" Many sponsors complained, but the drama between Chu Xuan and Liu Yifei is really good. This has been proven by the market for many years, otherwise all these big brands would come here to do it. Well.

"Isn't that the boss of Head & Shoulders? Why is he here? How can I sponsor the shampoo? Let Chu Xuan take a bath in the play?" Some sponsors were speechless, and all kinds of monsters came to compete with them.

"Hey, that's the boss of Fenhuang Coke, the one endorsed by Chenglong." A sponsor discovered New World.

"One of Chenglong's endorsements has gone bankrupt. Is Fenhuang Coke here to rescue Chu Xuan and Liu Yifei?" a sponsor joked.

At this time, a voice came from the podium at the front of the hall, and the scene gradually became quiet.

Li Hed held the microphone: "I am Li Hed, the chairman of Bright Times Century Culture, a subsidiary of Bright Times Media, and the general person in charge of this investment meeting. On behalf of the entire collective of Bright Times Media Group, I would like to express my gratitude to all the bosses for the TV series. The favor of "My Love from the Star" expresses my honor and welcome."

Under the applause of the bosses, Li Hed said some prefaces about the investment and sponsorship of the show.

With a total investment of 4000 million, Zhou Jielun's Jewel Company exchanged 15% of the shares of the "Capricorn" album for 20% of the shares of "My Love from the Star". This was discussed in advance.

Bright Times invested 40%, which is 1600 million, accounting for 50% of the large shares.

The remaining 30% is the part that investors present can compete for investment.

After 30% is invested, each investor will be classified according to whether it is a pure investment or a covered resource channel investment, thereby diluting some shares.

For example, if you invest 400 million for 10%, if it is just a pure investment, the investor will get between 5% and 10% of the shares. If it includes assistance from resource channels, such as helping with publicity, such as getting a share Endorsement resources, etc., the proportion of shares is greater than the proportion of investors who purely invest money.

The diluted shares are friendship stocks, and friends can invest the corresponding money normally.

This is the way to invest in the film and television industry. This is true all over the world, and the bosses who can come to the scene also understand it.

Of course, this kind of situation will only appear in good dramas, popular dramas and dramas with brand effect. If ordinary dramas want to dilute the share ratio of these capitals, these capitals will definitely not give the producers a good look. The big deal is Invested.

But facing a drama that is expected to be a hit, even if the share ratio is diluted, it can still make a fortune.

If the producer wants something from others, then the capital will be arrogant.

When the producers give money to people, everyone in the capital will smile.

That's why the scene just happened. Many bosses said good things to Chu Xuan, Liu Yifei and Zhou Jielun, hoping to get more shares.

Every boss has relevant information documents in hand. While listening to Li Hao's project description, he reads the contents of the documents.

The bosses are all smart people. They only look at the key points when reading the information. They don't even look at the copywriting that packages "My Love from the Star" in a high-end way.

The first point is that the copyright fee for "Legend of Red Flame" is 1.3 million yuan, breaking the 10-point record, and bringing 3.8 million yuan in advertising revenue to Mango Channel. Mango Channel is making a lot of money, and this time "My Love from the Star" There is a high probability that we will continue to cooperate with Mango Channel.

The potential news revealed to them by this key point is that Mango Channel has tasted the great benefits of "Legend of Red Flame" and will be willing to spend a lot of money to buy the copyright for "My Love from the Star".

This is undoubtedly telling the bosses that the copyright fee for "My Love from the Star" will be very high, so if you invest, you will earn it.

The second focus is that "My Love from the Star" is planned to be the work of Bright Times Media to open up the Asian market.

The underlying meaning of this focus is obvious. Bright Era is no longer like before, just selling the copyright of the work abroad and ignoring it. This time it will intensify the promotion of "My Love from the Star" and increase the overall ratings of this drama in Asia. , and then comprehensively expand the Asian market.

As far as the bosses are concerned, as the ratings increase, the copyright fees abroad will also increase accordingly. Although the Asian market outside of China is not big, it can always increase some income.

The third important point is that the first-run copyright of "The Legend of the Condor Heroes" was 1.1 million. The second-run broadcast rights sold this year were 3200 million, a 60% decrease. However, the second-run broadcast copyright fee of 3200 million is also amazing.

According to these three key points, based on the data of "Legend of Red Flame" and "The Legend of the Condor Heroes", if the first round of "My Love from the Star" all-Asia copyright is 1.5 million, and the second round is reduced by 50%, it will be 7500 million .

The reason why it is only reduced by 50% is because market prices have increased, and the corresponding copyright value will increase the basic floor price.

With such a simple calculation, the first round of rights lasts for two years, and the second round of rights can be sold in the third year.

In other words, in more than two years, the preliminary estimated revenue of "My Love from the Star" is 2.25 million.

As for the third-round copyright, Bright Times has not yet provided data for the project for reference, and the bosses will not evaluate it.

So, the total investment is 4000 million, 400 million invested accounts for 10%, and the return is 2250 million within three years. Even if the share ratio is diluted to a maximum of half to 5% according to the unspoken rules, there is still a return of 1125 million, minus the investment cost of 400 million, the interest rate Nearly 200% upward.

The bosses each thought about it and had predictions and expectations in their minds.

As for advertisers and sponsors, they are not here to invest, but to send money.

The second focus aroused their greater interest.

Bright Times wants to open up the Asian market through this drama. If they can bid for advertising and sponsorship projects, it means that their products will be vigorously promoted abroad, which is very tempting.

It’s not that domestic brands are driven into foreign markets by TV dramas, it’s just rare.

Although the current Bright Era seems to be painting a pie for them, this is also a matter for those who are willing to take the bait.

If you don’t fight and I don’t fight, there will always be speculators who boldly try, thus driving everyone to bid wildly.

"Urban Script has always been able to sponsor many projects, but now that Brilliant Era is about to break the industry record, the sponsorship and advertising fees for "My Love from the Star" are expected to be sky-high."

Many bosses think this way, and those bosses who are only prepared to invest already have the idea of ​​​​watching the show.

The CEOs of the three major similar brands, Mengniu, Yili and Chunzhen, are all there.

Logia, BBK, and HTC, the three major mobile phone brands, are also there.

Men's clothing brands such as Jinba, Septwolves, and Semir, and women's clothing brands such as Qiushui Yiren, Qianbaihui, and Hongxiu...

"Now it's fun." Mango Channel's film purchasing director said with interest on his face. He was sure that this investment fair would definitely gain a lot of knowledge.

Immediately afterwards, the film purchasing director's face turned bitter again. The higher the sponsorship fee, the higher the market value.

Similarly, when Mango Channel purchases the rights to this drama, the money it will cost will probably be sky-high.

Seeing Chu Xuan, Liu Yifei and Zhou Jielun take the stage, he temporarily withdrew his thoughts and waited with the bosses for their speeches to understand the show from a broader perspective.

(End of this chapter)