Bright Era of China Entertainment

Short films and micro movies are two different things.

  Short films originated very early in China, appearing in the [-]s and [-]s.

  At that time, movies were still a new thing, and they were in the stage of perfecting the production system. Many directors with a background in photography had nothing to shoot, so they often took their cameras and ran to the streets or to some interesting places to pose for pictures. Video.

  This kind of staged video records the humanistic society and the real response of society, which is the original concept of the short film and emphasizes authenticity.

  There is no market for such short films. They are purely the product of self-entertainment by young literary and artistic directors and are used as a means to practice their skills. However, they have a profound impact on future generations of directors.

  Therefore, in the [-]s and [-]s, some sixth-generation directors such as Jia Zhangke triggered a short film craze. Their short films were based on re-creation and definition of the original short film concept.

  The original short film was about taking a camera and zooming into the street to capture real environments, real scenes, and real people. It was equivalent to a documentary.

  The short films of the sixth generation directors are based on real environments and real scenes, and artistically package the humanities, and invite several actors to perform a plot to reflect the local customs.

  The short film craze was triggered by the fact that short films by Jia Zhangke and others won awards at three major European film festivals, allowing the art world to discover that Chinese short films can also gain fame and fortune just like movies.

  It was also in the [-]s that the craze for short films gradually began.

  Real environment, real scenes, and artistically processed plot are the three elements of a short film.

  At that time, directors who wanted to make short films kept thinking about what kind of scene and what kind of plot would be more artistic?

  The word literature and art is commonly used in the three major European film festivals, so these directors are allowed to focus on literature and art.

  Drilling back and forth, dark short films about the displacement during the Anti-Japanese War and the exploitation and oppression in the old era came one after another.

  The people's struggle is not there, but the people's hardship captures the essence of the so-called art.

  The reason for this is that showing the negative side of China seems to be Western political correctness, as if Western countries want their people to only see this side of China.

  Many directors have echoed this, and many have won awards and gained fame and fortune. Filming negative stories about China seems to have become a shortcut to fame for a director.

  To this day, this situation remains unchanged.

  For Han Sanping, the plots of the short films made by these directors really happened in history, and it is not a strong reason to reprimand them for "making things up and insulting the country's image."

  However, why not film the glory and passion in China’s modern history? Is it because the West doesn’t like it?
  Han Sanping knew that this was the correct answer, but he couldn't use it to communicate with directors across the country who believed in foreign affairs.

  These directors have reasons for doing this, "Our short films have no market in China and are only accepted abroad. What can we do? We also have to eat, and we also have the right to pursue our dreams."

  Indeed, everyone has the right to pursue their dreams.

  Short films are part of the culture. Culture is the embodiment of the country’s soft power. In terms of volume, we cannot blame these directors too much for being ignorant. Leaders in the cultural field like Han Sanping must also reflect on why such imaginations occur and how to change them. phenomenon, and other issues.

  "Short films are basically images that record history. They record some facts that have already existed. They are just artistic processing of the facts. This is our domestic definition of it."

  "Nowadays, our country is developing at a high speed, and the cultural field and film and television industry are also developing at a high speed. Therefore, we need to have cultural self-confidence and open-minded thinking to imagine the future, show the future, and create different, let a hundred flowers bloom. , a story belonging to China."

  In the lecture on the podium, Han Sanping talked from the beginning of the meeting to the present.

  It discusses the history of short films, evaluates the shortcomings of short films, explains the helplessness of the lack of domestic market, explains the understanding of some domestic directors’ pursuit of foreign literature and art, and now comes to the topic.

  Microfilm is a new term that emerged after the millennium.

  The difference between a short film and a short film is that it is a true complete story, which can also be said to be a shortened version of a complete movie.

  It does not pay attention to the reality of short films, nor does it pay attention to the humanity of short films. Like movies, it can be any form and any unconstrained story carrier.

  As the leader at the opening of the seminar, Han Sanping was also the initiator of the seminar. His real intention was to allow those domestic directors who were immersed in short films to switch to micro-films, and to allow those who had not created short films but wanted to Directing students or new directors at school who are working on short films have turned their attention to micro films.

  Leaders such as Han Sanping cannot stop the behavior of some directors who like to make negative pictures of China, but they can use this method of introducing the new and discarding the old to guide these directors to change their creative ideas.

  However, micro-films are not systematic now and have not been around for a long time. More importantly, the production cost of micro-films is much higher than that of short films.

  For a short film, you only need to find a scene and hire a few actors with no salary requirements. You can make a short film for a few thousand yuan.

  But for micro-movies, scenes need to be built, props need to be purchased, produced and prepared, and there are certain requirements for shooting equipment. The production cost is incomparable to short films, starting at least tens of thousands.

  Han Sanping naturally understood this situation very well and solved it.

  "In order to stimulate the micro-film market, to encourage the creative enthusiasm of new directors, and to cultivate better creators."

  "Starting from next year's National Day, that is, October 10 next year."

  "Huaguo Film Group, Beijing Film Academy, and Bright Times Media will jointly launch and hold a series of micro-film competitions named the 'Brilliant Cup', which will include any micro-film produced and applied for competition during the year."

  "Wow--" Hundreds of people in the audience were in an uproar, very surprised. Han Sanping is the chairman of China Film Group. China Film Group manages all domestic films, including imported overseas films, which are also within its jurisdiction.

  Huaying Group can be said to be the top of the pyramid in the domestic film industry, and Han Sanping can also be said to be the boss in the film circle.

  Han Sanping made such a decision, which all means that he will vigorously develop micro-films and set a benchmark for the micro-film industry. This benchmark is what he calls the "Brilliant Cup".

  In the eyes of some senior directors who were invited, Han Sanping's move is undoubtedly to replace short films with micro-films, to fundamentally cut off short films, a negative way of cultural communication in China, and thereby improve the creativity of directors and screenwriters.

  The story of a short film comes from history and established facts. It only requires artistic processing and no creation.

  Micro film, in two words, original.

  Comparing the two, Han Sanping's decision is of great significance to the film market, improving the creativity of directors and screenwriters to achieve the vision of diversification and diversity in the film market.

  But for some directors who are addicted to the field of short films, this is difficult to accept for a while. After all, it is still difficult to change a person's thinking direction.

  "The Beijing Film Academy is responsible for collecting the micro-films, and the China Film Group has set up an organizing committee to evaluate the awards. Bright Times Media sponsors the award bonuses. The best candidate has a bonus of 100 million, and the remaining selected candidates will all receive bonuses."

  "Wow -" Many students present were excited. They spent tens of thousands to make a short film. If they won a grand prize and earned a million, wouldn't they make it?

  "For the better ones, China Film Group and Bright Times Media will fund the establishment of a team to help the best ones complete the transformation from micro-films to movies, or purchase the copyright of outstanding works. The cost is not included in the bonus and will be calculated additionally."

  Everyone in the audience started whispering, including some famous short film directors.

  Without the support of capital and the help of big bosses, it would be extremely difficult for a director to make a movie and put it in theaters.

  Even if it’s only one million, “Brilliant Cup” can also fund a team to help complete the transformation of big-screen movies. This is the most tempting thing.

  Now that I think about it, it doesn’t seem that hard to accept that I gave up short films and switched to micro-films.

  Judging from Han Sanping's description, this micro-movie is really delicious.

  "The Shadow of the Human Life Tree, Han Sanping is in front of so many people and the media is here. The 'Brilliant Cup' he mentioned is definitely true. Will it be on October 10st next year..." Some directors are already planning in their minds. Now, I’m thinking about creating.

  This also shows that Han Sanping's purpose is beginning to work.

  Why do you keep thinking about making those old short films? If you don’t want to save face, the country also needs to lose face.

  It’s only right to open your mind to create original works and create micro-movies.

  "Brilliant Cup, Sister Hua is a good name." Liu Yifei said to Chu Xuan with a smile amidst the noise in the audience.

  Chu Xuan nodded slightly, feeling a little confused in his heart.

  The joint short film competition was Han Sanping's plan to change the short film market after the success of "Hope". It was also the result of Han Sanping's negotiation with Sister Hua and Principal Zhang of Beijing Film Academy.

  This matter was being handled by Sister Hua and the people in the company. He had heard about it with Liu Yifei, but he didn't pay much attention to it. He also didn't expect that the name of the competition could be named after the "Brilliant" of the Brilliant Era, which made him feel a little happy.

  In today's bright era, under the development plan, the development of film and television relies on the script creation of literary companies, and also relies on the inventory of literary companies adapting novels into scripts.

  For such a novel scripting plan, it will take a long time for the inventory to meet the needs of the two film and television companies.

  It's okay to say that the company has a complete system and a certain amount of novel inventory in terms of TV series, but it is lacking in terms of movies.

  And this "Brilliant Cup" can solve the deficiencies in the group's film development to a certain extent.

  Many excellent foreign films were born out of micro-movies, and this kind of film system growth structure is also feasible in China.

  Relying on the "Brilliant Cup" to provide a large number of micro-film story copyrights and inspirations can accelerate the development of Bright Times Film Industry to a certain extent, and can also find outstanding new directors with potential.

  For Bright Times, which spends several million on sponsorship every year, the feedback should be positive.

  But in the hearts of him, Liu Yifei and Sister Hua, the above is just one of their pursuits, and they have a bigger pursuit.

  The "Brilliant Cup" is currently only defined as a micro-film award. If it can develop, evolving into a film award is their ultimate goal. In the future, it is their vision to be on par with awards such as the Golden Rooster and Golden Horse.

  Why do domestic directors always want to take their films to foreign countries for selection? This is because the domestic film selection system is not perfect, authoritative, professional, fame and fortune-enough, and cannot meet the material and spiritual pursuits of some directors.

  It seems that except for the Huabiao Award, all other large and small awards in the country have experienced scandals and interest disputes, which have also made the public unconvinced. Most of the awards can only be seen, and it is difficult to meet the spiritual needs of the people.

  He, Liu Yifei and Sister Hua have ambitions for this. Although there is no sign of this ambition at the moment, no one can say for sure if it will happen if they give it a try.

  Perhaps this ambition outlasts their lives, but this pursuit fills them with passion. (End of chapter)