Bright Era of China Entertainment

Chu Xuan and Liu Yifei are filming movies in full swing, and the domestic Longyou platform is changing with each passing day.

A steady stream of players are pouring into the platform, and those who have taken advantage of the [New Invitation Event] have also begun to make a fortune.

Time flies and it’s the day of the Lantern Festival.

"Mom, happy Lantern Festival." Xiao Qi was talking on the phone to her mother in an apartment in Guangzhou.

"Why did your kid transfer 2 yuan to me?" Xiao Qi's mother was suspicious. Her son had been working for several years and she was quite satisfied that he didn't ask for money from home anymore. Suddenly he transferred money to her and it was still 2 yuan. With such a huge number, she had reason to wonder if her son had done something bad?

"Twenty thousand is the year-end bonus. I didn't tell you before because I wanted to give you a surprise." Xiao Qi said with a smile.

"Really? Oh, yes, our son can do it." Xiao Qi's mother dispelled her doubts. When she heard that her son had received a year-end bonus of 2 yuan, her tone was indescribably happy.

"Then you transferred the money to me, do you have enough for yourself?" Even though the mother was happy about her son's future, she did not let the money matter sink her in the slightest, and she still cared about her son immediately.

"I have enough, don't worry." Xiao Qi affirmed.

"Okay, Qian's mother will help you save money to find a wife." Xiao Qi's mother said.

Xiao Qi hung up the phone and smiled slightly.

In fact, he told a white lie and resigned on the eighth day of the Lunar New Year when he returned to work at the company.

On the first day of the Lunar New Year, he accidentally earned more than 1000 yuan from the [Newcomer Invitation Event] on the Longyou platform and found a new starting point in his life.

It has been fifteen days since the Lantern Festival today, and 12 yuan has been received.

Earn 15 in 12 days, what is the concept?This is the amount of money he can earn under the current conditions without eating, drinking or working for four years.

He decisively chose to resign and concentrate on using the platform to pursue this career.

He didn't dare to transfer too much to his mother because he was afraid that her mother would suspect something.

He didn't tell his family about it right away. He couldn't guarantee that this career would last for a long time, and he wanted to wait until it was stable before giving his family a surprise.

I have been working outside for several years and have never transferred money to my family. This time I transferred [-] yuan, which made my mother very happy. He couldn't help but pat the computer table: "It's so cool!"

Sometimes, opportunities are placed in front of you, and if you are willing to be ordinary and have no awareness of moving forward, you may miss the opportunity to turn your life around.

Sometimes, because of your laziness and impatience, you seize the opportunity but just try it. When you see that it has no effect, you choose to give up. Maybe you miss the chance to change your destiny.

Xiao Qi seized this opportunity, but unfortunately his good brother Xiao Wu did not believe it.

"Lao Qi, I've been posting the link for two hours, and there's nothing wrong with it."

"Lao Qi, it's too troublesome to post in the hot comment sections of major websites."

"Lao Qi, forget it, this thing isn't suitable for me."

Xiao Qi was speechless about this. He slept four or five hours a day these days, and spent the rest of the time promoting it in various groups and websites, which led to this result.

Well, Lao Wu, he just spent two hours working on it and gave up without seeing the results. You should be more patient.

"Old Wu, don't blame my brother for not taking you, it's because you don't follow the path." Xiao Qi sighed.

I worked almost day and night, but my persistence paid off well.

In addition to money, the number of users he has attracted has reached 5000.

After entering the verification question, I was successfully added to Longyou’s official customer service sister’s QQ friend.

Through the method recommended by his customer service sister, he now has his own game guild group and has attracted hundreds of players who are offline.

With the free game guides and information provided by the customer service sister, the Longyou players in the group are very convinced of him, and the atmosphere of discussing the game in the group is also very active.

"The next step is to lead the players to play the game myself or ask someone to become a family-style team. Then it is best to dominate the game once so that the players have a sense of belonging."

"The first group has a sense of belonging, and then the second group is established, becoming a branch of the game guild, and continues to lead the players in the branch to find new areas of the game to dominate the server, and so on."

"If you want to dominate the server, there must be enough brothers in the guild to deposit money. If you want them to deposit money, you must ensure the game atmosphere and activity of the guild."

"The customer service sister suggested that it is best to find a few female players to liven up the atmosphere. Whether it is in the group or in the game, the atmosphere must be active."

Since she became a friend of the customer service sister yesterday and the customer service sister gave a series of suggestions, Xiao Qi has been thinking about ways to complete these suggestions for the past two days.

If others saw this, they might find it complicated and retreat.

But Xiao Qi had no intention of retreating, but was full of motivation.

As a game enthusiast, he knows that if he organizes his game team well, it can better stimulate players' desire to recharge, and he can obtain more benefits from it.

This was just something he could think of. What the customer service sister said at the end was the source of his motivation.

[In order to promote the social stickiness of the Longyou platform and better allow users to communicate conveniently and have friendly entertainment, around July this year, the Longyou platform will launch a voice software.

At that time, the platform will select the top ten most active game guilds from the team that organized the game guild to provide strong support, as the top ten leading game guilds at the beginning of the launch of the voice software.

The functions of voice software include: real-time voice chat, playing background music, real-time singing, etc.

The top ten guild organizers with monthly activeness will receive an additional 0.5 to 2% of the team recharge sharing income...]

Voice software?Is it the same as QQ Voice?

However, QQ Voice can only chat one-on-one. The voice software to be launched by Longyou Platform seems to be able to accommodate many people.

Xiao Qi was very excited about this. If the "Legend" had this kind of voice software, and then played a war song in the voice software, and then a game director commanded the fight through voice, he could imagine that the passion for fighting would increase dramatically. Countless times.

If another sweet girl sings a song, then a group of big men won't be able to scream?

In this way, the game guild will be more stable.

If the [New Invitation Activity] allowed Xiao Qi to see an endless career, then the game guild relying on the platform and supplemented by voice software as its base allowed him to see staged goals in life.

This was something he had never thought about before, but he was able to change on the first day of the new year. The success in the past half month also heightened his pursuit, allowing him to put in more actions and efforts.

First build up the basic personnel framework of the game guild, and then lead the guild members to dominate the game through the officially provided strategies and game materials. After the voice software is launched, they will settle in the software and try their best to become one of the top ten officially supported guilds.

If everything goes well, then set up a game studio.

Xiao Qi had a great plan and ignited the dream in his heart.

"You know how to play games when you play them. Are you playing games or are you being played by games? When you grow up, you can create a game for others to play. Do you know the benefits?"

He will never forget the time when he was severely beaten by his father for playing games when he was a student. When he was young, he immediately decided that he would develop a game to show his father, so he decisively chose computers when filling out his application. technology.

It was only after he got out of society that he realized that this was nonsense, but now because of the existence of the Longyou Platform, his youthful dreams have been rekindled, and his inner desire has given him hope for a bright future.

"It's time to work." Xiao Qi was full of energy and started to operate the computer.

The Longyou platform has only been launched for half a month. There are many people like Xiao Qi who have taken advantage of the situation, but most people are unable to stabilize themselves. They spend whatever money they have earned, and few people like Xiao Qi have found their goals and are successful. Planned and settled down into action.

This is the difference between people. Some people get opportunities but fail to grasp them. A small number of people, like Xiao Qi, think about how to maximize this opportunity.

But no matter what, it is precisely because of such a group of people that the Longyou platform, which has only been online for half a month, has accelerated its popularity and is much more efficient than the original Micro Entertainment.

At the same time, media in the field of gaming and Internet economy have also followed up with reports, and capital in the Internet industry has either waited and watched or taken action.

——Xiamen, 4399 Network Company.

In the chairman's office, the computer screen on the desk displayed a news report from Micro Entertainment.

[Since the advent of "Legend" in 2001, it has greatly promoted the rapid development of the domestic PC game field, from an initial scale of 10 billion to a market of nearly 300 billion today.

The large-scale emergence of client games in recent years has caused community games, which are veterans of the Internet gaming field, to fall to the bottom. Related companies in the entire web game industry are either transforming or persisting in seemingly meaningless persistence.

According to an interview conducted by this newspaper with Duowan Network, a leader in the web game industry last year, the estimated annual revenue of the web game industry last year was around 3 million, which was only one percent of the size of the client game market.

Li Xueling, chairman of Duowan Network, said at the time, "The convenience, speed and instant entertainment of web games cannot be matched by client games. Based on this alone, I think web games will have a huge market, and it will never be the same." It will disappear in this industry, but it lacks an opportunity that belongs to its era."

Longyou Information Technology Co., Ltd. was established in March 2007. Xinlang Holdings and third-party investors are the leading capital injection companies, and three web game companies, Xiamen Guanghuan Information Technology, Hangzhou Legang Technology Information, and Shenghai Kaiying Network Information, are game developers. Participate in equity participation.

With a rich recharge system as its core, multi-functional and innovative gameplay as its content, and multi-platform joint operation as its promotion, once its three games were launched at the beginning of this year, the market feedback was extraordinary.

With a total platform revenue of nearly 6000 million yuan in January and nearly 120 million users, it demonstrates the appeal of web games and the potential of the industry. It also tells the direction of innovation in the entire industry.

On February 2th, Longyou Information Technology Company made a big move after three games and launched the Longyou platform. The fifteen games on the platform continue to be popular. This platform is the core business of the company, and the three games are just throwaway games. A touchstone for the market.

At present, the company is still in the process of collecting data and cannot provide platform-related data for reference. This newspaper will continue to follow up the report.

Regarding the emergence of Longyou, this newspaper conducted an interview with Li Xueliang, chairman of Duowan Network. Li Xueliang commented, “Duowan has been deeply involved in the field of web games for seven years, but it is Longyou who really understands web games. You, I am very ashamed of this, but I admire the decision-makers of Longyou very much, it told me where I am lacking."

"As an industry leader, it is disappointing to be overtaken by others, but I am also happy to see this scene. The emergence of Longyou proves that my persistence is correct."

"Similarly, the emergence of Longyou has clearly told the entire industry, and even investors outside the industry, that the potential of web games is extremely huge."

“I think that starting this year, web games will be on the rise.”

The reporter asked: "Then what are your plans next?"

Li Xueliang said: "After receiving the invitation from Longyou General Manager Yao Zhongming, Duowan will cooperate to a certain extent in the planning and development of web games."

“YY Voice, currently under development and testing under Duowan, may also reach strategic cooperation with the Longyou platform.”

"It is an honor to reach an initial consensus on a multi-industry chain with Longyou, a true industry leader. The specific details will not be revealed until the next financing results of the YY voice project are released."

Duowan Happy Age has always been the leader in the web game industry, and Longyou Information Technology, as a new entrant into the industry, has shown its potential as a rising star from the very beginning.

The two companies may cooperate. Whether it can lead the industry further, please pay attention to follow-up reports. 】

"This is about setting standards for the industry." Luo Hai, chairman of 4399 Network, sighed.

When people from Longyou came to him with three games to jointly operate, he saw the recharge system in the game and was sure that someone would discover the business opportunities and start imitating it.

Among the many jointly operated platforms launched by Longyou, some platform companies have web game companies under their subsidiaries. He has long heard that some companies are already imitating and developing them.Time is money, and he could think of it. There must be many companies that would only superficially imitate the recharge module and cut leeks. As for other things, they didn't have that much time to study.

As a large platform provider, his 4399 does not bother to develop games and just waits for game developers to come to cooperate.

However, the moment he saw the Longyou platform appeared, he couldn't help but sweat for the game developers.

Those game developers are imitating Hammer!
They were all fooled by the Longyou platform!
Take a look at Longyou's games - a balanced recharge system with an upper limit makes the game's props valuable and the game currency valuable. Ultimately, the virtual transaction module on the Longyou platform is a "big killer" to attract users!
Therefore, the reason why Longyou's games have become so popular in a short period of time is that the games are balanced and tradable to a certain extent, allowing players to feel that the time or money spent playing them is valuable.

So, how can game developers imitate it?No matter how you imitate or compare Longyou's games, they lack core competitiveness.

Players are not fools. If you charge money in your game, you will be cut off. But if you charge money in Longyou's game, you can sell props and accounts to get your money back, and you can even make money.

How do players choose?Of course, choose Longyou.

Based on this, game developers who want to make big money can currently only follow the supporting standards of the Longyou platform and Longyou games.

The supporting standards are that the game's recharge system must be balanced, the game's numerical design must be balanced, and the game's currency system must be balanced, so that currency transactions can be conducted on the Longyou platform.

From his perspective, any game that meets the above three requirements can be called a high-quality game.

In short, as the Longyou platform has led the industry, if the games developed by game developers want to be competitive, they must produce high-quality games.

Under the influence of the Longyou platform, players will subtly use Longyou games as the standard to measure other games.

There is no harm without comparison. As long as Longyou does not become lonely and continues to develop in its current mode, games that are purely about cutting leeks can only become a niche.

Luo Hai mourned for those game developers. The junk games planned by these people in advance are destined to have little market.

"Too fast." He sighed again.

As early as when Longyou's people came to seek cooperation with him and learned that Longyou had salary waves behind him, he knew that Longyou's purpose was not simple. It should be a platform targeting the upstream field.

Facts have proved that he was right. The Longyou platform was indeed launched, telling everyone in the industry that the platform is the core selling point of Longyou Company.

But this platform took off so fast that it caught people off guard.

Even Micro-Entertainment in 04 finally took off after three or four months of cooperation with "Super Girl" and Mango Channel.

But as for the Longyou platform, it took less than fifteen days to reach the top. Although I don’t know the specific data, I can tell from the loss of its own users that it is unstoppable for this platform to reach the top.

"Sending emails to all platform games to attract players, how did you come up with this?"

"The home page of Weiyu is highly recommended. There is no way to compete. This is also the advantage of having Xinlang as a shareholder."

"It's just this [invitation to new activities]..., this is so cruel!"

Luo Hai couldn't help but curse. Compared with Weiyu's recommendations, this [New Invitation Activity] is the real weapon.

Micro-entertainment’s recommendations can only attract traffic at most, but they cannot guarantee that more users will be retained.

But the temptation of this [new invitation activity] is enough to make a large number of people who are attracted to stay on the Longyou platform, and then all of them work and recruit people for the Longyou platform.

This trick is really amazing, who came up with it?Absolutely talent.

"Chu Xuan." He thought of Chu Xuan.

The major shareholder of Longyou Company is a company called Yixuan Investment. Many people don't know the background of this company. After a search, they can only find out that the legal person is Liu Xiaoli.

If Chu Xuan and Liu Yifei hadn't come to see him the year before last, he wouldn't have been able to figure out the situation in this company. Liu Xiaoli was Chu Xuan's mother-in-law.

Based on the micro-entertainment created by Chu Xuan, there were a series of ideas that entered the market.

He firmly believed that this Longyou platform was created by Chu Xuan.

"Awesome." He exclaimed.

There are talented people in the country, and they have been leading the way for hundreds of years.

He thinks Chu Xuan is the most outstanding talent in his impression, mainly because he is too young and has unlimited future.

The reason for giving such a high evaluation is not that Longyou Company is so popular, but the development process from the beginning to the present.

Longyou Company was established in March last year, which shows that Chu Xuan already had a plan at that time before setting up the company.

Looking at the news in front of us, YY Voice was announced to be developed the year before last, and was also shown on the road at the Shenghai Internet Software Exhibition.

Now Li Xueliang from the Happy Reunion era said that YY Voice will cooperate with Long You. He has reason to believe that this YY Voice is also part of Chu Xuan's plan.

What is the role of YY voice on the Longyou platform? It greatly enhances the stickiness of players' social interactions.

The results of the cooperation will be announced in July, and before July there will be a window period in the web game market, which is the only time period when Longyou Platform is the dominant player.

And when other capitals imitate the platforms one after another, Longyou Platform will most likely cooperate with YY Voice, once again leaving its competitors behind.

This is equivalent to Chu Xuan not only formulating the development plan of the Longyou platform, but also figuring out a plan to cooperate with YY Voice to counter competitors.

From March last year to July this year, Chu Xuan’s strategic vision was one year and four months ahead of the entire industry. How could his peers survive?
"With this ability, it would be a pity not to delve deeper into the Internet." Luo Hai felt regretful.

Equally regretful to him was Ma Yun, who was far away in Hangzhou.

——Hangzhou, Ali Baba.

Ma Yun looked through the data report in his hand and couldn't help but smile.

Since Alipay was established in 04, it has only a few million users.

One and a half months after officially launching the cooperation with Longyou, there were 160 million new users.

It's a miracle.

But looking at the model of the Longyou platform, this is also an expected result.

In the past, the game could only recharge money, but most players did not recharge, so they did not rely on Alipay.

Nowadays, users can make money through the platform, and if they want to withdraw cash, they must register with Alipay. The number of users has increased sharply.

Of course, in the agreement with Longyou, he had to pay a large amount of money according to the number of users, which was regarded as buying volume with money, but he felt it was a good deal.

It has been promoting in the past few years, but the volume of Alipay has not increased, and the promotion fee is also a huge expense.

Now that I spend my money on Longyou, I not only get the volume, but also the flow of recharges and withdrawals. It can be said that I finally spend my money wisely.

Not only that, through the promotion of Longyou platform activities, tens of thousands of users have become Taobao users, which makes him even more satisfied.

"Chu Xuan..." Ma Yun smiled and said Chu Xuan's name.

As a partner of Longyou, he also personally discussed cooperation with Cao Guowei.

But Cao Guowei, who is engaged in new media, has no brains to worry about game platforms.

Even if Cao Guowei didn't say it, he probably knew that everything in Longyou Company was Chu Xuan's idea.

What's more, the year before last, Chu Xuan came to visit him and said, "Mr. Ma, if I have a cooperation that will increase Alipay's growth, will you be willing?"

His response at the time was, "With pleasure."

Now it seems that Chu Xuan means what he says and does what he says.

He also had the same regrets as Luo Hai. Chu Xuan is definitely a young man with great ambitions in the Internet. He has made achievements twice in a row but did not go deep into the development of the industry. He is really disappointed that such a great talent has been lost from the industry. It's a pity.

But he suddenly realized that the entertainment industry, which they looked down upon, might be where Chu Xuan's true ambitions were displayed.

After thinking about it, he figured it out.

Chu Xuan makes money from the Internet to develop the Brilliant Era. It can only be that in Chu Xuan's mind, the entertainment industry is not weaker than the Internet industry.

The best example is Disney.

"It's not impossible for Ahri to enter the entertainment industry in the future. If there is a chance, we should cooperate." Ma Yun had an idea that was very interesting to him.

Due to the popularity of the Longyou platform, the various business owners affected have had mixed reactions.

Some sit back and watch the situation change, some adjust their development strategies, some look for investors, and some investors enter the web game circle...

No matter what, it will not affect the upward trend of Longyou platform for the time being.

——Bright Era.

On the second day of the Lantern Festival, shareholders of Bright Times came for a meeting one after another.

Except for Chu Xuan and Tang Jili, who were not present, all other shareholders were present.

"Sister Hua." Xiao Shu handed a document to Wang Jinhua.

After Wang Jinhua took it, she followed Wang Jinhua to the conference room. She, the secretary, was going to take minutes of the meeting.

Today's meeting is mainly about two things. One is the rough data of the Longyou platform invested by the company, and the other is Macron and his wife's visit to Bright Times tomorrow.

She looked at the data reported by Longyou Platform, and it was quite explosive.

The arrival of Macron and his wife is also a bridge for cooperation between the company and Hollawood.

Both of these events are major events that will affect the future development of the company, and they are both positive. As secretary to the chairman, she also has the honor of being a member of the company.

As for the cooperation with Macron Film and Television, it was the boss's wife who discussed it, and I don't know how the shareholders will react when they find out.

"Our landlady is awesome." Xiao Shu said in her heart. Liu Yifei was usually very nice to her, so of course she would stand by the landlady's side.

Just like that, she pushed open the door of the conference room and walked in with Wang Jinhua. (End of chapter)