Bright Era of China Entertainment

Chapter 597
The sky shimmered.

Xiao Qi is still fighting hard in the Internet cafe, and the refreshing feeling brought by the stronger recharge keeps his passion from staying up all night.

Several people sitting near him in the Internet cafe were also influenced by him and joined the ranks of web game players because of their curiosity about new games.

At the same time, Xiangjiang, 200 kilometers away from Guangzhou.

In the hotel bedroom, Chu Xuan was half-lying on the bedside.

Liu Yifei leaned on his shoulder and lowered her head slightly to look at the phone in Chu Xuan's hand.

"As of 6 a.m., there were 27636 users on the entire platform, and the total amount of recharges in the backend was 164456. Customer service received a refund call and has yet to make statistics. The data on Alipay has not yet been verified by each other. The final recharge amount will be different, but The deviation will not exceed 10%."

This is a written report published by General Manager Yao Zhongming in the company's QQ management group after monitoring the data all night.

Cao Guowei: "Mr. Yao, this is pretty good. It's hard work."

Wang Jinhua: "Mr. Yao, what are these data?"

Yao Zhongming: "Mr. Cao, Mr. Wang, let's put it this way, even in the PC game market, it is rare to have this data overnight, not to mention that the web game market is still not developing. This data has exceeded the market analysis team's expectations. Of course, this is also due to the display effect from the largest coverage of all platforms in the country."

Chu Xuan: "Each platform can only see its own data, and only we can see the total data. Maybe the major platforms will not have much reaction when they see their own single data."

"Mr. Yao, since you think this data is very good, then make it public to the major platforms and let them see this good data. There will always be platforms that take the initiative to promote the game out of profit."

Cao Guowei: "Mr. Chu, high! Thumbs up.jgp."

Wang Jinhua: "It has to be Mr. Chu. If this data is really good, the big platforms may be indifferent, and those medium-sized platforms will definitely compete to grab the market."

Yao Zhongming: "Okay, Mr. Chu, I will send them an email when I get to work at 9 am. Do you need to publish the data to the media in the Internet gaming field? Is it better to let the media publicize it?"

Chu Xuan: "No need for now, let's wait until it becomes really popular."

Yao Zhongming: "OK."

Chu Xuan logged out of QQ, checked the time on his phone, lifted the quilt and got out of bed and said: "Get up, don't be late."

The time to go to Chengjia class for training every day is eight in the morning. The teachers are never late and always go early. He and Liu Yifei also go early every day.

Liu Yifei nodded, covered her mouth and yawned, then lifted the quilt and got out of bed.

On the way to the bathroom, there was a knock on the door. She knew it was her mother or Sister Zeng, so she left the bedroom in her pajamas and opened the door.

"Mother."

"How is the data in the group?"

Liu Xiaoli closed the door with her backhand. As the legal person of the largest investor, she was naturally also in the company's management group.

She also knew about the launch of the night game, and she was very concerned about this plan that would have a great impact on her daughter.

She just read the group message, and she didn't know what the data represented. She only saw that Yao Zhongming said it very well but not very clearly.

She then wanted to ask her daughter and son-in-law about the specific situation so that she could have peace of mind.

"I'm not sure. There's no data in this area for reference before. This is just an overnight data, so it's still early." Chu Xuan stood in front of the wash basin in the bathroom, holding a toothbrush in his mouth.

"Mom, why are you more anxious than us?" Liu Yifei picked up the toothbrush and cup and joked to her mother.

Liu Xiaoli stood at the door of the bathroom with her arms folded and said, "I don't care about you."

She paused and then said: "If we can get this data overnight, then the data during the day should be better."

"That's for sure." Chu Xuan said.

Liu Xiaoli nodded, hoping that the game would get better and better.

"Mom, will you go to Cheng's class with us to play?"

"Go and have a look."

The young couple washed and dressed, had breakfast with Liu Xiaoli in the hotel, and then went to the underground parking lot to get in the car and set off for the Chengjia class to participate in training.

……

Jingcheng Changyou Company is the parent company of 17173, currently the largest gaming forum website in China.

This website is mainly engaged in game content operation and game promotion, and is deeply loved by domestic game enthusiasts. Although the number of daily visits is not comparable to portals and social networking sites, it ranks first in the game field.

Whether it is a stand-alone game or a client game, the promotion and publicity of any game cannot avoid the cooperation and assistance of this company.

Obviously, the profit model of this website is to sell advertising space and write game copy to recommend it.

Game profit sharing?Like other companies, this is the first time I have appeared in cooperation with this company.

The reason why we agreed to this unguaranteed cooperation was to give Xinlang face. After all, 17173 also cooperates with Micro Entertainment in the field of game promotion.

The second is to test the market and explore the company's diversified profit direction. Profiting solely from advertising is too simple. If there is a profit model in another direction, it will naturally be good for the company's development.

What Cai Zongjian didn't expect was that after only one night of cooperation, the situation went beyond his expectation.

"2456 people, more than 3 recharges, this is an overnight figure?" He was a little surprised.

He has been involved in the gaming field for so many years and has also studied community games, which are web games.

He knows very well that the collapse of the web game market is because there is no good way to make profits, so it is not favored by capital, which in turn makes game developers give up this direction, which ultimately makes web games decline, ranking at the bottom of the industry, and becoming a neglected existence.

When someone from Longyou's company came to cooperate with a web game, his eyes lit up when he saw the recharge system in the game. It was a very fresh set of gadgets and ideas.

But he frowned because the recharge modules were too eye-catching and the recharge amounts were relatively large. He thought they might be intimidating and disgusting to players.

But now that he saw this data, he found that there was a serious error in his perception.

Three new games, and they are all web games, have more than 3 recharges in one night, and the average recharge amount for one game is more than 1.

This is still the worst overnight time period, what if it is during the day?

This is still the data of his 17173 family. What about the other platforms that cooperate with Longyou?
"This is only the data as of 5 am. As of 8 am, the data has increased significantly when compared to the hourly time period. Also, Mr. Cai, this is the email data sent by Longyou Company." The vice president said.

Cai Zongjian took the printed document and looked at it. The two data made him hiss: "There are 2 people on the entire platform, with a total recharge of more than 7. Are all players so rich now?" What attracts them?”

The vice president said: "Mr. Cai, I have played these games for a while at night."

"Just like the game "Three Kingdoms", its gameplay gives you a very direct feeling. If you can't win, you can't win. Even if you pay a lot of money, a bunch of people can't beat you."

"If you want to surpass others, those sparkling recharge funds seem to be waving to you, asking you to recharge quickly."

"Also, there is a very cool thing in the game, which is the combat power ranking and merit ranking."

"The so-called combat power refers to a player's combat power, which is composed of equipment, generals and other auxiliary elements."

"The so-called meritorious service means that the more you attack cities on the world map and kill more people, the more points you will get and the higher your ranking will be."

The vice president looked at Cai Zongjian and said: "Mr. Cai, think about it, even in a very simple "Legend", if a player wants to prove that he is strong, he has to do it through gameplay such as Sabak or grabbing the BOSS. This is necessary time period."

"But in this game, as long as you deposit money, all players in the server will know you within a second."

"Secondly, I watched game players chatting at night. Whoever ranked at the top had many players asking their eldest brother to help fight and siege the city."

"The shouts of big brother can greatly satisfy the player's vanity."

"Then, when some people see this situation, they feel unconvinced. What should they do if they are not convinced? Just add more money and compete for the first place."

“In other words, in this kind of game, if the first one charges money, there will be a second one, and if there is a second one, there will be a third one.”

"The logic is so simple and crude."

The vice president marveled: “I can only say that game developers have given full play to the players’ psychology of comparison and told you the shortcuts to surpass others. Moreover, the operation of the game is convenient and simple. There is no need to download and you don’t need to use your brain to play. .”

"Under various factors, this is the reason why three games without any publicity produced this data in one night."

"The novel gameplay attracts ordinary players, and the straightforward ranking and combat methods arouse the desire for comparison among wealthy players."

"Mr. Cai, I think these three games are going to explode, and the recharge amount of 16 is just the beginning."

Cai Zongjian took a breath and heard the vice president's analysis. He also knew very well what this situation and this data represented.

I guess, maybe, I'm afraid... the web game industry is about to take on a completely new look.

"Then what do you think we should do next?" he asked.

"Publicity." The vice president said: "We can get the full platform data provided by Longyou Company, and other platforms can also get it. We are mainly engaged in the game field. If we wait for other companies to promote it, our users will be diverted. "

“We need to publicize it as soon as possible and make big recommendations on our own platform. Firstly, to prevent our users from being poached. Secondly, the profit of this game may exceed our imagination. Three of them will be for us. Far more than the profit from advertising space.”

Cai Zongjian nodded and said: "Longyou Company sent the data so quickly..."

He said: "Do you think it was intentional? They deliberately let us engage in publicity competition so that they can make money while lying down."

The vice president smiled bitterly: "What can we do? The game copyright belongs to them. We just earn less. If we want to earn more, we can only help them promote it. Unless all platforms unite to fight for more benefits, the contracts are It’s already signed and obviously that’s not possible.”

He changed the subject: "There is a salary wave behind Longyou. Although we can't compete with it, as a platform developer, we will have an absolute advantage when facing other game developers who come to cooperate with us in the future."

Hearing this, Cai Zongjian felt a little better.

He agreed with the vice president's words. Based on the fact that the game is likely to be very popular, publicity is necessary. If you don't promote it, other companies will do it.

Waiting for other companies to promote it, and then losing its own users, this is certainly a situation he does not want to see.

But for publicity, he could only get [-]% of the profit, and most of it went to Longyou Company.

Forget about joint operations without guarantees, you still have to ask me to help you promote it for free, which will always make you feel uncomfortable.

But [-]% of the profit is still profit. If you want to make more, you can only promote it vigorously.

It's just what the vice president said. Faced with the salary wave behind Longyou Company, he has no way to fight for benefits.

But as long as these three games become popular, you can imagine that the web game industry will definitely start to innovate and capital will enter the market.From now on, when it comes to other game developers, he has the final say.

After thinking about this clearly, Cai Zongjian had a clear idea: "Come up a publicity plan, hurry up."

"Okay, let's go now." The vice president agreed.

……

As long as capital is profitable, it will naturally find ways to expand its profits.

Cai Zongjian, chairman of 17173, immediately launched a publicity campaign, firstly to prevent the loss of game users, and secondly, to obtain greater profits.

What he can think of, the management of other platforms can certainly think of.

The bosses of those platforms also knew that this was a conspiracy when they saw the data transmitted by Longyou Company.

But what about Yangmou? They can also benefit from promoting Longyou's games for free.

This is the beauty of the share-sharing model. Unlike the fixed price of an advertising space for a number of days, which is fixed.

Under the sharing model, there is no upper limit on profit. If you want to earn more, you have to promote it.

Of course, with some days of publicity, they were rewarded.

"Mr. Luo, yesterday's data was sent to you by email."

At the headquarters of Xiamen 4399 Company, Chairman Luo Haijian opened the email. The email contained various fluctuation graphics and a lot of data.

But there is only one data that is particularly eye-catching. The total recharge of the three web games yesterday was 155565 yuan.

"The day before yesterday was 9, the day before yesterday was 11, and yesterday it was 15." Luo Haijian sighed.

If we take RMB 15 a day as an example, that would be an income of RMB 450 million a month.

The most important thing is that this is only the data for three games on his 4399 platform!

How many platforms has Longyou Company cooperated with?There are more than a dozen platforms, large and small!

What is this concept?Tens of millions a month!
"Three web games will kill most PC games instantly." Luo Haijian shook his head.

He felt very emotional, thinking that when Chu Xuan and Liu Yifei came to visit him, he also knew that their purpose was to test his voice and listen to his intention of sharing cooperation with one of the top platform providers in the country.

This was a relatively new cooperative gameplay, but he didn't take it seriously when the young couple talked about web games. The main reason was that the web game market was very sluggish at that time, so they could do it wherever they wanted.

But Chu Xuan was the first to create micro-entertainment. Based on this achievement, he had some expectations. Could there be any big moves?

As expected, this move was a bit big, and he did not expect it to be jointly operated with a platform across the country that could almost capture the entire game market.

Alipay became a game payment tool, which made his eyes light up, and he admired Chu Xuan's brain. This was really clear thinking and easily solved the user's payment problem.

Now seeing that three games have achieved such results, and with the publicity these days, he estimates that he has some capital to start watching web games. He predicts that there will be big changes in the web game industry.

"This Mr. Chu is really a talent." Luo Haijian sighed. In the past, micro-entertainment changed the pattern of social networks, and now there is a web game that is likely to change the status quo at the bottom of the industry. This makes him admire him very much.

"Chu Xuan and Cao Guowei join forces to develop web games? I think their purpose is more than that simple." said the vice president.

"Their goal should be the platform, they have already said it." Luo Haijian knew it well.

"Then why don't they promote the platform? Now they only know three games." The vice president was puzzled.

Luo Haijian turned his head and looked at the scenery outside the window: "To put the real thing together, it means that this thing has a big secret. Maybe it will be like Chu Xuan's micro-entertainment, either people don't know about it, or it will become a unicorn as soon as it appears. "

The vice president was startled. This was indeed the case with Micro-Entertainment. No one paid attention to it at the beginning. After cooperating with "Super Girl", it became popular all over the country and directly reached the top of the industry.

Now that Chu Xuan is suspected of developing a gaming platform, will he either not appear or appear and become a blockbuster like he did before?
He didn't know, he just felt that this young Mr. Chu was so scary. He always didn't play by the rules and didn't follow the direction of the industry, but he could always make big moves, giving him the feeling of being a big boss behind the scenes.

"More efforts will be made to promote the company. They have their data, and we have our data. The better the data is, the more powerful we will be when facing other game partners in the future," Luo Haijian said.

"Okay, I'll go make some plans." The vice president agreed.

……

Night, Guangzhou.

Xiao Qi went up the stairs of the Internet cafe passage. It was very different from when he came a few days ago. Both sides of the stairs were hung with game posters, all displaying the game content of "Three Kingdoms", "The Way of the Immortals" and "Primordial Cultivation". .

The changes were so great that he was overwhelmed.

"Holy shit, it's all about the promotion of these three games. I saw it when I was looking for posts on forums and post bars." Xiao Wu said. He and Xiao Qi are college roommates and are also Guangzhou natives. Xiao Qi called him out today. Go online together.

"It's so popular." Xiao Qi sighed and walked into the Internet cafe with Xiao Wu.

The "horn" sound of "Rome" is still there, and the drifting sound of "Kart Racer" and the monster-fighting sound of "Maplestory" are mixed in.

The girl who plays "Audition" has never considered the feeling of the space bar, and the sound of keyboard slamming is endless and spreads throughout the Internet cafe.

It's just different from the last time I came here. There are three more games displayed on many machines: "Three Kingdoms", "The Way of the Immortals" and "Primordial Cultivation".

As time goes by, and with the independent promotion of major platforms, these three games have slowly changed the market trend.

"Old Wu, come and play "Three Kingdoms" with me." Xiao Qi opened a machine and sat down and said.

"As I said, if you change to the new area, I will play with you, and I will go to the old area to find abuse." Xiao Wu refused.

Although he really wanted to kill everyone with his brothers, Xiao Qi didn't want to change to a new area, and he had no motivation to play games in the old area.

"We'll talk about it later. I've already bought all the funds, so I won't lose money if I change areas now." Xiao Qi said.

On the day the server was launched, I played "Three Kingdoms" all night long and found that this game is really convenient.

The siege in the game is automatic, you just need to set it up manually.

When working in the company, it does not affect the progress of the game at all, nor does it affect the progress of work.

This is very powerful.

Since that day when he tasted the pleasure and sweetness of charging money to become stronger, he has been buying up the funds one after another these days, spending a total of 2400 yuan.

I saw a rich man bragging in the chat box, saying that I would kill him with money, but I didn't expect that this game has a monthly recharge limit. Once the fund is purchased, there will be no recharge entrance.

This made him breathe a sigh of relief and also made him laugh.

Because he is on the same level as the rich man, no matter how loud the rich man is, he can still win. In short, it is a [-]-[-] split.

This made him feel very happy. It doesn't matter if you have money, I, a wage earner, can still beat you.

"Brother is here to surf the Internet, hurry up, hurry up, Wei Guo is calling, it's that idiot who buried his love again." Someone in the Internet cafe saw Xiao Qi, recognized him, and quickly talked about the situation of the game.

Xiao Qi also remembered this person. Last time he stayed up all night to watch him play "Three Kingdoms" and then played with him as a game enthusiast.

"Wait for me, come here!" Xiao Qi became excited and controlled the mouse to log in to the game in QQ space.

Xiao Wu glanced at him and was aroused with enthusiasm. He was not playing "Three Kingdoms", but "The Way of the Immortals".

This side-scrolling turn-based game features Q-version characters, and the skills of each character are also very gorgeous and cool. In his eyes, the production of this game is quite exquisite, and it deeply attracted him.

While logging in to the game, he opened the 17173 game forum. He had a copy that he couldn't beat and needed help from a netizen with powerful skills.

Soon, he found the corresponding post.

[How are you going to get through the Burial Flower Stream? Brother, that BOSS is so stupid. 】

[Don't let the BOSS's Tiangang Qi break. Once it breaks, it will kill you all over the screen. 】

【ah?Don't want it to break?Just fight hard with attributes weakened by 5 times? 】

[Yes, fight hard, don’t use shield-breaking skills. 】

[Place Jingwei in the front row to carry, Hou Yi in the back row to focus the attack, and the remaining four positions can be filled with wet nurses. Hou Yi's special skill Chasing Star can hit up to 5 times the critical hit, and can be speed-passed. 】

[What should I do if I don’t have Hou Yi? 】

[Ask the sect’s big boss to get Hou Yi to help you fight, you can use it too. 】

[Understood, thank you big brother! 】

"The Way of the Immortals" is different from "The Three Kingdoms". Each copy or mainline BOSS level requires some strategies.

Because of this, this game is highly discussed on major forums and micro-entertainment.

It also has exquisite graphics and characters, and its player activity level is the highest among the three games.

Xiao Wu understood the strategy, logged into the game, opened the chat box, and asked the boss for help in the sect chat.

[Brother, sect leader, can you get Hou Yi to help with the dungeon? 】

[OK, let’s go fight. Remember to come to the sect PK tomorrow. 】

【Must visit! 】

This Hou Yi needs to recharge a 648 fund, and then accumulate fragments to synthesize it. He is a very awesome character in the game.

Although he can afford 648, he is not as impulsive in playing games as Xiao Qi.

He won't top up money until he understands the game.

With the help of the boss, Xiao Wu happily went to the dungeon. The rewards in this dungeon were very high.

Players like Xiao Qi and Xiao Wu can be found all over the country.

The three web games are based on novel content and gameplay, and are supported by publicity on major platforms. They are continuing to gain popularity.

(End of this chapter)