Bright Era of China Entertainment

Chapter 585 Collegiate
On the American side, Chu Xuan and Concubine Liu Yi fell asleep in the middle of the night.

In the capital across the ocean, Wang Jinhua and Cao Guowei met Long Danni at a restaurant at noon.

"Sister Hua, I'm here to disturb you again this time." Long Danni and a few people from the program organizing committee stood up to welcome her. She was arranged to stay in a five-star hotel in Shangri-La by Brilliant Times just after arriving yesterday. It will take a long time, and indeed it will be a while.

"Then why are you being so polite? You are here to cooperate and seek profit. I wish you would disturb me every day." Wang Jinhua responded, smiling at Long Danni.

"Mr. Cao, hello, hello, it's a great honor to meet you for the first time." Long Danni shook hands with Cao Guowei, and she was very enthusiastic about this Internet tycoon.

"Mr. Long, I've heard you famous for a long time, and it's an honor to meet you today." Cao Guowei replied enthusiastically.

If it was before, Long Danni was generally called Director Long.

After the end of the first season of "I am an actor" a few months ago, the director of the planning department of Mango TV was transferred to be the executive president of Tianyu Media, a subsidiary of Mango TV, and began to take charge of and operate the development of Tianyu. Come as president.

The identity has changed, and the status has also risen. Long Danni is also high-spirited. He wants to make a difference, and while seeking greater benefits for the company, he is also proving his ability.

This time, she came with the purpose of cooperating with the second season of "I Am an Actor", and also wanted to suppress the ratio of Bright Times' cooperation in the cooperation, so as to maximize her own interests.

This is also the meaning of the length of Ouyang Balcony.

It's just that as Ou Yangyang's official status, it's a bit cheap to argue with the capital. After she became the president of Tianyu, she took advantage of the opportunity to let her be the "bad guy".

Of course, this has nothing to do with whether bad people are bad people or not. Isn’t it normal for interests to pursue extreme returns?

She and Director Ou Yangyang have also considered that they will enjoy the follow-up bonus of "I Am an Actor" alone, regardless of the bright era.

But it's just thinking about it. Not to mention the friendly relationship with the bright era of several popular dramas, as far as the copyright of "I'm an Actor" is held by the two parties, in the variety show "I'm an Actor", Mango Channel We cannot break up with the brilliant era.

Moreover, the introduction of outstanding students, directors, screenwriters, instructors and other major human resources in Bright Times is also very much needed by Mango Channel.

However, what she and Ou Yangyang didn't expect was that Wang Jinhua would introduce Xinlang as the third partner.

This made her and Chief Ou Yangyang unexpected, but after thinking about it for a while, they realized that introducing Xinlang was also a good thing.

As in the past, TV stations do not rely on the Internet in terms of publicity and distribution. The promotion of the TV station itself is the mainstream, supplemented by the promotion of offline paper media as the two major publicity and distribution channels.

But now, there are nearly 2 million netizens in the country, and nearly 10 billion TV viewers in the country. The proportion of online and offline has reached 20%, which is also the result of the rapid development of the Internet in recent years.

It is foreseeable that in another five or eight years of development, it is not impossible for online to completely cover offline.

Moreover, in the three variety shows of "Super Girl", "Fast Boy" and "I Am an Actor", Mango Channel has already experienced the powerful force of online publicity, as well as the timeliness and public opinion of topics.

Mango Channel also knows that Internet topics can be manipulated behind the scenes.

As the largest Internet publicity window in China, Xinlang is introduced and cooperated with it, it will be a guarantee for a variety show to generate continuous popularity.

In addition, saving a lot of publicity and distribution funds is also a key point.

If it is a print media, it may take several weeks for an event to trigger a national debate, but it only takes one day on the Internet.

The timeliness and strong focus make the cost of online publicity very expensive, but it is very effective.

If you cooperate with Xinlang, the online publicity will also have a strong guarantee.

"Bright Times has always been a domestic leader in the production of high-quality content. It also has a large reserve of professional talents and an excellent recording park. As a content provider and recording party, it is definitely first-class in China."

"My Tianyu is adjacent to Mango Channel. Tianyu has experience in producing many large-scale variety shows. Mango Channel has a good base of stable audiences of all ages. I am not boasting. Mango Channel can be called the first local station. As a content On the output side, Mr. Cao should understand the results."

"In recent years, the market has gradually entered the Internet era, and TV stations and companies from all walks of life are paying more and more attention to online publicity, and the competition among them is also growing."

"Xinlang is the largest Internet publicity window in the country. If we can reach a cooperation, it will be a strong support for variety shows like "I Am an Actor" to lead the market in an all-round way."

"For the cooperation with Mr. Cao, on behalf of Tianyu and Mr. Ouyangyang, I would like to extend a warm welcome."

Cao Guowei smiled slightly: "Thank you to Mr. Long and Mr. Ouyangyang for their praise and welcome. If we can reach a cooperation, this is what I can only wish for."

Some time ago, he got an invitation to cooperate in variety shows from a call from Wang Jinhua.

For such a cooperation invitation, Cao Guowei was not too surprised after being slightly surprised.

Variety shows are different from film and television dramas, and the methods of promotion are also different.

Movies and TV dramas rely on content, and no matter how good the content is, it is useless to promote it.

If a variety show wants to become popular, it needs a steady stream of topics to arouse continuous enthusiasm, and it must continue to vigorously promote and expand the audience during the broadcast period.

For example, "Super Girl" and "Fast Boy" have also been vigorously promoted on Weiyu.

Why are these two programs so popular?

Is the content good?
What a shit!
That singing is either out of tune or broken.

Moreover, the atmosphere has changed over the past few years. Many of the so-called students who pursue their dreams are extremely aggressive, and they are like a group of demons who are causing trouble on the Internet to create heat.

Therefore, for variety shows to be popular, the content is second, and the topic is the first.

Since the topic is the first, it is especially important to push the topic.

All major social platforms have their own intelligent push algorithm, but this intelligent push algorithm is only for ordinary users.

For large customers and partners, there is an algorithm called "background manual push method". This push method is the best way to make a topic or event bypass the intelligent algorithm and continue to ferment.

In his opinion, this was the main reason why Wang Jinhua asked him to cooperate, and Long Danni was also very happy.

Of course, Xinlang also has all-round publicity channels both offline and online. After the cooperation is reached, there will be obligations and responsibilities for free publicity. This will also save the two parties a lot of publicity and distribution costs, which must be valued by both parties.

It's just that, compared to Xinlang's annual profit of more than one billion yuan, he really doesn't like a variety show that earns tens of millions.

If it wasn't Wang Jinhua who invited him, and he, Wang Jinhua and Chu Xuan have a big cooperation in the web game plan, and Wang Jinhua and Chu Xuan own the equity of Weiyu, the support for him can be of great help in controlling his salary.

Without these relationships, he really has no interest in investing in variety shows.

But with this relationship, and with the production and operation capabilities of the two companies, coupled with the help of his salary, this seems to be a money-giving cooperation.

But if it's just a variety show, it still can't make him too interested.

"With the abilities of the two of you, you can produce multiple variety shows a year."

"My Xinlang Micro Entertainment has won the exclusive title of all variety shows, and I will promote it in Micro Entertainment."

"Nowadays on micro-entertainment, there are popular search charts, entertainment charts, movies, TV series, etc. The vertical field of variety shows is not there yet, mainly because there are not enough variety shows on the market."

"If you have multiple variety shows, Weiyu will take this opportunity to set up a variety show section and create special columns for your variety shows."

"It's like the national election of "Sculpture of the Gods" back then. That's a hot country. Everyone can participate in the discussion and election. That's a high topic."

"The three of us are all capable. Mango TV, Xinlang, and Brilliant Times will also form a closed-loop relationship in the production chain of variety shows. If we want to cooperate, we should do it in a general direction."

"We have carried out comprehensive cooperation in a general direction, ensuring the strength of the publicity and the popularity of the topic to ensure its ratings. While we can earn more, the three parties can develop in an orderly manner."

"To be honest, if it's just a variety show, it won't have much impact on my development."

"Of course, for Mr. Wang's face, Mr. Long and Mr. Ou Yangyang think highly of me. I will invest and cooperate. I just hope that we can all help each other."

In Cao Guowei's view, this cooperation is beneficial to both Mango TV and Brilliant Times.

Mango Channel needs to develop in many aspects, and there is a tendency to make variety shows one of its pillar industries. So the better the variety show is, the better it will be for Mango Channel.

The main business of Brilliant Times is TV dramas and movies that are about to start development. Variety shows may not become the pillar business of Brilliant Times, but it is still a development area for Brilliant Times.

But for Xin Lang, what's the use of cooperating with a variety show?Can earning tens of millions a year boost the development of Xinlang?

At most, at the annual shareholders' meeting, shareholders will be given an extra 10 yuan, but who cares about the hundreds of thousands of shareholders?
Micro-entertainment is already the core of Xinlang, and the increase and activity of users is the top priority for the sustainable development of micro-entertainment.

If this cooperation allows Weiyu to create a new variety show section and increase user retention and activity with a large number of topics that come with variety shows, this will be of great significance to the development of Xinlang.

"I think it's okay. A stable long-term cooperation will be beneficial to all three parties." Wang Jinhua agrees with Cao Guowei's idea.

Cao Guowei's idea was very much in line with what she and Chu Xuan wanted to see.

In terms of variety shows, what she and Chu Xuan were slightly worried about was that Mango TV would go it alone in the future.

In this way, if Brilliant Era engages in variety shows, it will inevitably compete with Mango Channel, and it may also affect the cooperation between the TV dramas of Brilliant Era on Mango Channel.

Although Brilliant Times can still cooperate with other TV stations, if it is not necessary, she and Chu Xuan naturally do not expect to see the breakdown of the long-term cooperative relationship.

And Cao Guowei's idea is to let the three parties develop together in the long-term variety show cooperation, not only in "I am an actor", but all variety shows in the future.

If this strategic cooperation is reached, it will be quite beneficial to her and Chu Xuan's plan.

It is only under the long-term friendly and cooperative relationship that in the bright era of video websites in the future, it will be easier to grasp the trend and master the crucial playback channels for online content output.

"Mr. Cao, Mr. Wang, this will take time to discuss." Long Danni was surprised by Mr. Cao's thoughts, and the closed-loop cooperation direction of the variety show production chain also moved her. This sounds like a good thing for all three parties. Collaborative ideas, but that puts her out of control.

She needs to discuss with Director Ou Yangyang, as well as the shareholders of the company.

Wang Jinhua and Cao Guowei understand that if it is just a variety show cooperation, it is nothing, but a long-term strategic cooperation in the entire variety show field is of great importance.

Brilliant Times and Xinlang are companies after all, and the direction of things to consider is relatively uncomplicated.

As a national unit, Mango Taiwan will definitely have some restrictions on the direction of development, and its ideas and ideas are different from those of their capitals. Such cooperation needs to be considered carefully.

On the second day, Long Danni brought news: "Mr. Cao, Mr. Wang, let's discuss the cooperation plan for the second season of "I Am an Actor", and we will talk about the follow-up after this cooperation is over."

This reply was expected by Wang Jinhua and Cao Guowei.

Just like the original Weiyu, Chu Xuan and Wang Jinhua showed the ability to make Weiyu take off within a few months. Cao Guo Weicai decided to let Weiyu and Brilliant Times reach a strategic cooperation in terms of publicity and operation.

Afterwards, the ideas of hundreds of artists bound to micro-entertainment, "Sculpture of the Gods" national elections, etc. to support each other's development came into being under the joint efforts of both parties.

Now, even if the three parties intend to reach a strategic cooperation in the field of variety shows, they must first look at the overall effect of the initial cooperation, so naturally they must use the second season of "I Am an Actor" as a mutual consideration.

As for whether to reach this long-term cooperation, it will probably be discussed in detail after the end of the second season.

Wang Jinhua and Cao Guowei also understand very well, put this matter aside for the time being, and discuss the cooperation plan for the second season of the show.

If Brilliant Times only cooperates with Tianyu, with the cooperation experience of the first season, it will not take much time to discuss again.

But now that Xinlang has joined in, whether it is the publicity plan or the distribution of benefits, it is a more anxious point of discussion.

Even if there is such a giant as Xinlang, Tianyu, represented by Long Danni, does not want to make too much profit. Tianyu wants to participate in the production of the program. exist.

After the cooperation, Xinlang has the obligation and responsibility to publicize for free, but the publicity also takes up Xinlang's own resources and funds. Although Cao Guowei is not interested in the income of a variety show, he can't work for nothing. How much is it compared to the upper fishing.

Compared with these two, regardless of the relationship, Brilliant Times is considered a weaker party, and it is destined to suffer a bit.

Chu Xuan also said that for the sake of future development and planning, it doesn't hurt to sacrifice some interests in variety shows.

Even though Wang Jinhua and Chu Xuan have the same ideas, in business, they cannot give in as soon as they open their mouths. It is still necessary to pretend to fight.

After discussing and discussing, until half a month later, there was finally a result.

The investment in Mango Terrace accounted for 45%, the investment in Xinlang accounted for 30%, and the investment in Brilliant Times accounted for 25%.

The total investment is 1 million yuan, 3000 million more than the first season, in order to further strengthen and upgrade the stage, equipment and publicity.

"Sister Hua, then let's set the time for the process."

In the chairman's office of Brilliant Times, the three parties signed a cooperation contract.

Long Danni got up with a thermos cup in his hand and said, "It's best to gather people to start work next month, prepare for the audition after the Chinese New Year, and speed up the efficiency. The first season is broadcast in summer vacation, so let's arrange the second season in summer vacation as well." most."

Cao Guowei slowly stood up from the sofa and said, "You should draw up the charter in this regard, and I, Xinlang, will formulate the publicity plan for each stage according to the charter."

Long Danni was about to leave: "I'll go back to Star City to get ready, and I'll come back to chat with Sister Hua in a few days."

"Okay, Mr. Long go slowly." Wang Jinhua packed up the contract documents and got up to see them off.

Cao Guowei walked ahead, turned around and asked, "President Chu is still not back?"

"Soon, it's just a few days." Wang Jinhua said.

Long Danni said: "Mr. Chu is still very affectionate. I am afraid that Concubine Yi will be bored in the United States by herself, so I will also play with her by the way."

"By the way." She turned her head and asked, "President Chu and Concubine Yi are still here as teaching assistants this season. With the two of them here, it's more than any publicity."

Wang Jinhua sent the two of them out of the office, and said with a smile, "They probably don't have time, so let's discuss it after Mr. Chu comes back."

Long Danni nodded, seeing that Wang Jinhua wanted to see them off, she declined, "Sister Hua, stop, let's go down by ourselves, you are busy with your work."

"Then I won't see you off, Mr. Long and Mr. Cao go slowly." Wang Jinhua stopped.

"See you later." Cao Guowei said, and walked out of the gate of Brilliant Times Company with Long Danni.

There is heating in the company, but not outside the company.

Entering December, the capital city is extremely cold, and the temperature has reached a few degrees below zero.

The coldness hit, Long Danni hissed, shrank his body and walked towards the elevator.

"It's hot, there is an air conditioner, it's really useless when it's cold, and the heating doesn't work." Cao Guowei looked at Long Danni's cold look and said.

The assistant pressed the down button of the elevator, and Long Danni came to wait in front of the elevator door. She nodded repeatedly: "It's actually okay in the north, but it's terribly cold in the south. The air is humid, and the air conditioner at home doesn't have any effect."

"Indeed." Cao Guowei and Long Danni chatted.

As soon as the elevator door opened, Cai Yinong came out facing each other, and saw the two of them in a daze.

Long Danni, President of Tianyu under Mango Channel, and Cao Guowei, Chairman of Xinlang?

The two appear here, and it seems that they have cooperated with Bright Times again.

"Mr. Cao, Mr. Long, hello, I'm Cai Yinong from Tang Ren Film and Television." She extended her hand in greeting.

Cao Guowei and Long Danni didn't know Cai Yinong, but they stretched out their hands without slapping her face. Seeing that she came here to cooperate with Brilliant Times, they shook hands with her respectively and said "Hello".

Just this sentence, there is nothing else to say.

Cai Yinong got out of the elevator, feeling very envious. The resources of this glorious era were beyond her reach. It would be great if Tang Ren could have such top-level channel resources.

She packed up her mood and walked towards the company's gate. Today she came to talk to Wang Jinhua about the publicity plan of "Sword and Sword 3".

In the office, the landline on Xiao Shu's desk rang, and it was from the front desk.

"Hey?"

"I see. Tell Mr. Cai to wait. Mr. Wang is busy."

Xiao Shu glanced at Sister Hua who was on the phone on the opposite side, put the receiver aside and did not hang up, and reported the situation after Sister Hua finished calling.

Wang Jinhua dialed Chu Xuan's phone, first to tell him the result of the signing of the contract, and second, to inform him and Qianqian of the news they received this morning.

The start of construction of "Soldiers Coming to the City" has already been put on the agenda, and it's time for the two protagonists to make preparations for the filming.

(End of this chapter)