Bright Era of China Entertainment

"I Am an Actor" has a total of twelve episodes. With the rhythm of two episodes a week, the show has all ended last week.

Chu Xuan and Concubine Liu Yi watched every episode, and even if they didn't have time to watch the recording, they still found time to watch the replay.

Although they have experienced the scene in every episode of the program recording, it still looks fresh after the mixed and edited film.

Chu Xuan remembered that the ratings in the first week were just over 7 points. At that time, Sister Hua called him to mention it. Looking at the document report, the total average ratings reached more than 12 points. There is a lot of room for improvement.

No matter how popular a TV series is, it is impossible to achieve this increase. Only variety shows with constant topics can do it. Just like "Super Girl", from the initial response of 3 points, to the finals once surpassed the 20 points of the news broadcast. called a miracle.

"I Am an Actor" is not as good as "Supergirl". This is something that can be expected. It is far from being as popular as the announcement and the months-long warm-up of the competition area.

But reaching 12 points is pretty good.

12 points, 1.5 million viewers.

Compared with his "Male Talents and Women's Appearance" in early 04, he remembered more than ten points, which was more than the 12 points of "I Am an Actor", but the number of viewers was only 9000 million.

With the rapid development of social economy, more and more people have TVs at home, and more and more TVs are installed in rented houses all over the country. Otherwise, this number of people would not be reached.

At last year's China Merchants Fair, the total amount of bids for the first two rounds of advertising sponsorship was 4500 million, which was a sky-high sponsorship fee.

All the advertisers also came to Mango Channel, which had two successful cases of "Super Girl". The high-quality human resources and production team of Brilliant Times also brought confidence to the advertisers.

However, the regulations in the agreement still need to fluctuate according to the ratings. The ratings of 7 points eventually reduced the advertising sponsorship fee for the first two episodes to 3200 million.

Although the ratings are good, they are not in line with the expectations negotiated at the beginning. According to the agreement regulations, the decrease in advertising fees fluctuates quite a bit.

If calculated based on the advertising fee of 3200 million for the two phases, the 2 phases would be nearly [-] million, which is far from the expectations of Mango TV and Brilliant Times at the time.

Fortunately, the comprehensive average income jumped to 12 points, which caused the follow-up advertising fees to rise again and again, and finally exceeded 70% of the total budget of the two periods, reaching 3.4 million.

Including the estimated 1000 million for the audiovisual copyright, the first season of "I Am an Actor" premiered a total profit of 3.5 million.

"We take 40%, which is 1.4 million."

"The investment is 3500 million, the construction of the park is 1800 million, the publicity is 900 million, and our cost is 5600 million."

"The profit is 7800 million, and the after-tax is more than 6000 million, which is better than TV dramas with the same investment and ratings."

Chu Xuan looked at the data in the file, and said while looking at it.

"Of course, variety shows have a lot to watch, and the commercials are easy to insert. Unlike TV dramas that need to interrupt the plot and insert commercials, many viewers tune the channel. For embedded advertisements like variety shows, there are more bosses who are willing to pay. "Wang Jinhua said.

"The 1800 million yuan in the park is calculated as real assets, and it can also be excluded from the cost. The place can be recycled for many years." She added.

Chu Xuan nodded. According to Sister Hua, the company's profit from the program will be even greater, comparable to the sum of "Zhu Xian" and "Struggle".

A popular variety show is equivalent to two popular dramas. This is the comparison between the two in the current entertainment industry.

"With this achievement, Mango TV will definitely want to launch a second season, and will definitely not share advertising with us again." Chu Xuan looked up at Sister Hua.

It is very rare to be able to share advertising with TV stations, and it will only appear in variety show cooperation.

For a brand new variety show, the various risks are very high, and such a cooperation model is needed to share the risks.

But now that the first season of the show has achieved results, the risk of the second season has been minimized. In the second season of cooperation, it is impossible for Mango Channel to give up the cake of advertising profits.

"Well, it's conceivable." Wang Jinhua was clearly aware of this, and said: "The data in this document only counts the first broadcast, and we still have income from the advertising fees for subsequent rebroadcasts."

"The income from rebroadcasting is not much." Chu Xuan looked at the document and found the data: "Assessed by the market situation, it is estimated that 20% of the first broadcast, the total value of this program is... 4.2 million."

Wang Jinhua nodded, and said: "The form of cooperation in the second season is probably that we will cooperate with Tianyu instead of Mango Channel. We will jointly invest with Tianyu. After the film is completed, we will sell the entire copyright to Mango Channel at one time. We and Tianyu will profit according to the investment ratio."

"It should be like this." Chu Xuan and Sister Hua agreed.

Wang Jinhua didn't know what to think, and suddenly said: "Aren't you worried that Mango TV will throw us away and we will go it alone?"

Chu Xuan raised his eyebrows and looked at her, lowered his head and continued to read the documents, and said with a smile: "They want to do it alone, first of all they have to create a new model, and then change the name of the program, this is just a trivial matter."

"The main thing is to re-build the studio, invite the director to invite actors, and invite a large number of behind-the-scenes directors, screenwriters and other professionals."

"When they have all these manpower and material resources ready, our second season will probably start broadcasting, and they can only run behind us."

"Currently, Mango TV's main business is still TV dramas, and the variety show industry has not yet formed a complete industrial chain. With our cooperation, we can film two seasons to produce one season of content, and then completely break up with us. Director Ou Yangyang should not do this. "

"We are the content provider, and Mango Channel is the content output party. There is no fundamental conflict of interest between the two. The advantages outweigh the disadvantages if we cooperate. Putting us aside, the competitors who push us to theirs turn around to grab market share. Ouyangyang is so shrewd. Wouldn't have thought of that."

"Even if you want to get rid of us and go it alone to enjoy the benefits, that's when Mango TV's variety show industry chain will be perfected in the future."

Wang Jinhua nodded slightly. She was just asking casually. She knew what Chu Xuan said. Asking this question was considered a test. His younger brother was as clear as ever, and his reputation in his heart was still very stable.

She slowly turned the teacup, which was a subconscious movement when she was thinking about the problem, and said: "After all, the TV station is the top of the industry chain, and any capital in the circle is very passive in front of it. At this stage, Mango TV relies on our human and material resources to develop itself. In the industry, we are only passively cooperating, and if this situation is not broken, we will be constrained in the future.”

Chu Xuan raised his head. Sister Hua's words made him lose interest in reading the document for a while, and followed Sister Hua's thoughts for a while.

After a while, he remembered an idea he had inadvertently before: "The next cooperation can bring in the salary wave."

"Salary wave?" Wang Jinhua was thoughtful.

Chu Xuan put the document on the table, looked at Sister Hua and said, "We are the content provider, Mango Channel is the content exporter, Xinlang is the largest publicity and distribution window in China, and the sinking news fields are all over Asia and the world. "

"When Xinlang joins the group, free publicity will be given in terms of publicity and distribution. The sponsorship fee can be lowered to give the title of Micro Entertainment. We save the publicity and distribution fee, but we can get the most extensive publicity resources for Xinlang."

"Moreover, the three of us can form a small closed loop, from production to production, from publicity to output."

"And Xinlang is our strategic partner. If we form a cooperation, if Mango Channel wants to abandon us in the future, it will have to weigh the impact of the publicity and distribution channels."

Wang Jinhua nodded slowly: "Use Salang to maintain a long-term and stable cooperative relationship."

Chu Xuan said: "Xinlang also needs a lot of TV resources to promote micro-entertainment. It is also beneficial to form a stable cooperation with Mango Channel. At the same time, it can also obtain profits from variety shows, which is equivalent to giving money to Xinlang."

"This is just the first point." He got up, picked up the teacup, and walked towards the water dispenser.

"Sister, the video site knows." He bent down to pick up water in front of the water dispenser.

Wang Jinhua raised her eyebrows. She didn't know why Chu Xuan mentioned this, but she still knew about it: "Yes, Baofeng and Kuaibo have quite a few users. I guess they will become popular online in the future and become the main players in film and television dramas One of the broadcast channels."

"Yes." Chu Xuan straightened his waist, took a sip of water, and walked back: "This is predictable, the Internet is developing so fast, it is only a matter of time before entertainment shifts from offline to online."

Wang Jinhua nodded, watching Chu Xuan return to his seat and sit down.

Chu Xuan put the teacup on the table, and said, "Once online becomes one of the main broadcasting channels for film and television dramas, it will compete head-on with TV stations, among which Mango TV will definitely be in a hurry."

"Xinlang is an Internet company, and online also belongs to the Internet industry. Whoever takes the lead in the Internet will eat crabs. This has always been the case."

"If Xinlang wants to follow the trend, it will definitely have the idea of ​​moving closer to video sites."

"But whether it's Mango Channel or Salary Wave, what if you want to start a video website without content?"

"Cici and I are going to be hot, Huang Xuan, Li Ying, Su Chang will become more and more popular, and we and their film and television copyrights are all in our hands, and our company will make many dramas and dramas in the future. The situation of variety shows is just around the corner.”

"A high-quality drama can maintain its popularity for several months."

"A variety show can maintain its popularity for several months."

"In other words, as long as our bright era continues to develop smoothly, we can support a website platform when we reach the cusp of Internet video websites. It is conceivable that major Internet companies will come to us to cooperate with us."

Wang Jinhua thought about it. Although he is not proficient in the Internet industry, his past micro-entertainment and current page games have given her a basic understanding of some aspects of the Internet, and she has a certain room for imagination.

What Chu Xuan said is not difficult to understand, whether it is a TV station or a video website, they are all content output parties.

It's just that the position of the TV station is too stable, and it is difficult to take the initiative or cooperate on an equal footing.

But video sites on the Internet are different. To develop from scratch, a lot of content is needed to drive traffic.

After reading this, she seemed to understand Chu Xuan's meaning: "Pull Xinlang to join the group, and first form a close closed-loop cooperative relationship between the three parties. According to you, video websites are the future trend, so the two of them will be more anxious than us by then."

"We just need to wait for Mango Channel and Xinlang to come to us to discuss cooperation. The best way to cooperate is to establish a video website with three shareholders. We have the right to speak, which is equivalent to obtaining a channel for content output."

"Once this goal is achieved, we are not afraid of being hindered by the TV station. We have our own broadcasting channels, and with this confidence, we can cooperate with the TV station on an equal footing."

"Yes, that's my idea." Chu Xuan nodded: "We have film and television copyrights, a large number of popular online artists, and the ability and efficiency to produce high-quality content, allowing any video site to complete 0 to 1 user accumulation .”

"If after many years of cooperation, they don't take shortcuts to find us to cooperate, but go to others to take detours, then I can't help it."

"Of course there is a premise that we are developing smoothly."

Wang Jinhua smiled, as long as three conditions are met, the first is to recruit Xinlang to join the partnership, the second is the smooth development of the company, and the third is that video websites are indeed the future trend.

Among these three conditions, she has self-confidence in the first and second.

She is not quite sure about the third one, but she believes in Chu Xuan. There are micro-entertainment first and then web games. She has grasped the trend twice in a row, so she always trusts Chu Xuan's judgment on the Internet.

Although the page game hasn't produced any results yet, Mr. Cao, who watched Salary Wave, is so excited, and those game bosses are also full of confidence, so even if it doesn't work, there will be some gains.

Perhaps, the video website is the third Internet outlet that Chu Xuan judged, and this outlet seems to have a decisive impact on the company's development.

Wang Jinhua stretched her waist and said: "You are right to call me today. I mentioned two development directions with strategic significance. The previous direction of mergers and acquisitions is expansion, and this direction of mastering content output channels can be called TV." The lifeblood of the industry."

She looked at Chu Xuan: "I asked the people in the planning department to draw up a plan, and I can try it out this year or next year."

Chu Xuan gave a "hmm" and took a sip of water from the teacup: "Sister, just hold on to it, and I will be responsible for providing ideas."

Hearing this, Wang Jinhua joked: "Sometimes I always think about what you have in your mind, why every time you think about it, it is interlocking and step by step, and you can consider many factors comprehensively. People can see hope directly along this line. In ancient times, you are a character like Zhuge Liang, who considers everything and always makes people feel at ease."

"Come on, the cobbler is okay." Chu Xuan shook his head: "It's just a bunch of ideas, praise me when it succeeds, and I'll have a drink with my sister."

Wang Jinhua ignored her younger brother's modesty, and typed on the keyboard with a smile on her own, recording the key points of the chat with Chu Xuan just now in the document: "Take a look at the market feedback on the next few pages of the document."

Chu Xuan picked up the variety show report file again, followed Sister Hua's words and turned to the next few pages.

In terms of market feedback, there are general suggestions that have been sorted out. The stage props should be more realistic, the LED screen should be bigger, and the votes should be real-named...

The last one is marked as the key point: those who are strong are eliminated, and those who are obviously weak are promoted, which is questioned by some netizens and professionals.

"It's mainly the last point. The rest are minor problems." Chu Xuan said.

"Well, what do you think." Wang Jinhua looked at the computer screen and typed, and said: "When Zhang Luyi and the others were eliminated, I was also very sorry to see you and Qianqian. Real actors cherish each other. It was uncomfortable at the time."

Chu Xuan nodded slightly: "No way, if professionalism is the only element, then this program will become as uninterested as the Youth Song Competition, and the entertainment can only be judged by the market. Most audiences like it. Hugo and the others are handsome and beautiful, this is the market."

"Even if I feel uncomfortable, I can only follow the general trend for the common interests of Mango Taiwan."

"If the salary wave is brought in, let alone, this program is destined to gradually lose its original essence and focus on capitalism."

"But the company wants to develop rapidly and plan some things in advance, so it has to do so at this stage."

"Sissi and I are not too entangled in this point, there are always compromises in the process of development."

"We'll think about these things later when we can ignore some rules. It doesn't make sense to think about it now."

Wang Jinhua nodded. People will always face some unpleasant things, but when breaking the rules or bearing the price of breaking the rules, people always have to weigh the pros and cons. Before the pros and cons can't be ignored, non-interference is the best choice.

She also hopes to see Xiaoxuan and Qianxi come to the day when they can ignore the pros and cons.

It's been a long time since the siblings talked about the company's planning. Now that they have a common vision, they chatted into the afternoon before they knew it.

"Come on, let's go to my sister's house for dinner. Your mother-in-law has urged you to eat home food." Wang Jinhua glanced at the time on the computer.

Chu Xuan smiled, got up and walked out with Sister Hua.

"Come to the company to talk to me more in the past few days, and some documents also need your signature and seal."

"Okay." (End of this chapter)