Bright Era of China Entertainment

Chapter 502
When Sister Hua was on a business trip, the company needed Chu Xuan to sit in charge. He got up from the sofa, stretched his waist, sat down on the chair in front of the desk, and took over the document approval work that Sister Hua had not yet completed.

Fortunately, there is a secretary like Xiao Shu, so the work will be much easier.

The office fell into silence, Chu Xuan and Xiao Shu looked down at the documents and started to get busy.

At the same time, in front of the office building where the Brilliant Times Film and Television Company is located, two beauties got out of the nanny car one by one.

"Eh? Is that Zhang Nala?"

"Looks like it is!"

Kim Jae-hee and Jang Nara are top-notch in terms of appearance and figure. They appeared at the entrance of office buildings in commercial districts with a lot of traffic, and people who came in and out couldn't help but look sideways.

Both of them were wearing sunglasses, Kim Jae-hee looked calm, but Zhang Nara's eyes, which were faintly visible through the sunglasses, were somewhat melancholy.

Knowing that the audition will fail but still come, it's no wonder that I'm in a good mood.

But there was no way, she couldn't refuse Kim Jae Hee's arrangement, and everything was just to hype her up.

It is almost difficult for celebrities to accept the hype with peace of mind.

Any artist in the circle naturally hopes to get everything by relying on his own strength or charm.

But the ideal is plump, the reality is skinny.

In the face of competition everywhere, if you want to get ahead as soon as possible, you can only find another way.

And hype is the simplest and rudest marketing method with the fastest and best results.

Just like now, it is obvious that you can go to the underground parking lot to avoid the crowds of passers-by, but Kim Jae-hee just wants to take Zhang Nala to the lobby.

Those who stopped nearby to take pictures and watch onlookers didn't even need to think about it, someone would definitely post the news of Zhang Nala's appearance on the Internet later.

This is a wave of free publicity and momentum, and it is also the beginning of Kim Jae-hee hyping Jang Nara.

"Stop, that's fine."

Brilliant Times Film and Television Company, studio No. 1, which is dedicated to auditioning important roles in "The Legend of Zhen Huan", the producer and director Zheng Xiaolong shouted to stop in front of the monitor.

Zhang Nala stopped performing in front of the camera, she was wearing "Empress Zhen Huan's costume", and when she heard the director's words, she bowed slightly, then turned and left.

Zheng Xiaolong is a well-known domestic director. In the 90s, he co-directed and co-directed a movie with Feng Xiaogang, and the movie was relatively successful, so the relationship between the two is very good.

When Wang Jinhua was still in Huayi, he had a good personal relationship with Feng Xiaogang. Because of this related network, Zheng Xiaolong was kindly invited by Wang Jinhua when he established the Brilliant Times Film and Television Company, and became the contracted director of the film and television company.

Currently the executive director and producer of "The Legend of Zhen Huan".

"How is it?" He frowned slightly, and asked the chief screenwriter Wang Xiaoping next to him.

Wang Xiaoping is one of the screenwriters of the Literature Department. Although the screenwriting experience and types of scripts involved are not as comprehensive as Liu Yi, Gong Geer, Yang Dongxu, and Ye Junce, the four so-called "Bright Era" four screenwriters, but the adaptation of history and court plays The experience is rich.

He is currently the chief screenwriter for "The Legend of Zhen Huan", when he heard Zheng Xiaolong's question, he folded his arms and began to think.

Zheng Xiaolong, Jia Zhangke and others are both the sixth generation of directors. This generation of directors has a characteristic, which is traditional, literary and artistic, and light on business.

As a South Korean, Zhang Nala, according to Zheng Xiaolong's traditional thinking, if he wants to act in a TV series related to the history of Huaguo, Zhang Nala's nationality will not pass him.

And, not to mention that Zhang Nala is not good at Chinese, the post-dubbing is a big problem.

Once the dubbing and mouth shape do not match, this will seriously affect the quality of "The Legend of Zhen Huan".

"Not too good, far worse than the Sun Li recommended by Chu Xuan." He replied.

In addition to Jiang Xin's internal appointment, Chu Xuan also recommended two actors a while ago, one is Sun Li and the other is Cai Shaofen.

Friends and teachers in the company all said that Chu Xuan had a good eye for casting roles, not to mention that the two actors recommended by Chu Xuan were really good.

You need to have acting skills, and you need to have a good role fit.

If there is no better one in the audition, Sun Li and Cai Shaofen, the first female and the second female, should settle on it.

Zheng Xiaolong nodded, Wang Xiaoping's statement was the same as his thoughts, which made him feel relieved.

He tilted his head and whispered to the assistant, announcing Zhang Nara's audition results in a low voice, so that the assistant could talk about it.

The assistant listened, nodded repeatedly, got up and walked out of the studio after a while.

……

At the gate of the office building, Kim Jae-hee and Zhang Na got into the nanny car and drove away.

The audition failed, which was expected by Kim Jae-hee.

This also means that the hype for Zhang Nala can start in full swing.

If it is in South Korea, hype-based marketing requires a lot of brains, because South Korean audiences already know a lot of hype routines. If the hype is too simple, many audiences who can see it at a glance will not buy it, which will eventually lead to stealing chickens and losing money. ending.

But Kim Jae-hee discovered that Huaguo's current entertainment market is similar to that of South Korea in the 90s, and Internet entertainment is still very new and unfamiliar to the audience, causing most of Huaguo's audience to be confused about whether the entertainment news is true or false.

If you can't tell the difference, it means that there are infinite possibilities to hype up one thing.

In Kim Jae-hee's view, compared with most of the local artists in China, South Korean artists can be described as a blow to dimensionality reduction in terms of professionalism and versatility.

Whether it's trendy makeup, pioneering dynamic music, or the charming singing and dancing stage that many Chinese audiences have never seen, but in South Korea's rotten streets, coupled with the perfect and exquisite appearance, but in Huaguo audiences I don't know if it's a face with plastic surgery.

The combination of these "bright spots" eventually led to the popularity of Hallyu artists.

Kim Jae-hee discovered that it is not difficult for Hallyu artists to come to China to develop from no one's attention to third-tier, second-tier or even first-tier.

Go on a few shows, sing and dance, show your own labels, such as cute, cute, cruel, etc., and then focus on creating artist-specific labels, then Korean wave artists are easy to become popular in China.

Creating labels is an old game in South Korea, but it is a new thing in China.

This is not the case in the Huaguo entertainment circle, it only appears on Hallyu artists, so every Hallyu artist has its own characteristics in the eyes of Huaguo audiences.

This is one of the reasons why Hallyu artists are easy to become popular in China.

However, this can only be popular to the first degree.

If you want to go further, you must either rely on the accumulation of works, or rely on hype and marketing.

Any agent, for the artist's long-term consideration, will choose the former immediately.

But why are good works so easy to get?How can it be so easy to deduce?
After anticipating in advance that Bright Times would refuse to cooperate, Kim Jae-hee chose the second path for Jang Nara - hype.

In Kim Jae-hee's experience, there are three types of hype.

The first is self-entertainment, which only hypes itself and does not involve other people and things. This is the most difficult and requires a long time of marketing to gain momentum.

This is like a self-media account on Weiyu. If you want to highlight the characteristics of personal news, you can only rely on time to attract fans to become popular.

The second is to take advantage of the opportunity to combine the marketing itself with a certain hot event, thereby triggering a chain of enthusiasm and attracting more people to pay attention to the marketing itself.

This requires precise timing, because once the hot event is over, the marketing itself will lose its attention.

This second way of taking advantage of the situation also has a disadvantage, that is, the marketing itself is passive and passively changes due to the trend of hot events.

Compared with the first two, Kim Jae-hee prefers the third one.

Connect marketing itself with hot people to create hot events.

Because the incident was created by myself, I can firmly take the initiative. Most of the people who are being rubbed can only watch passively, and it is difficult to interfere.

This is also her usual marketing method when she was in South Korea. It can often attract a lot of fans and attention to her artists, and it can also greatly expand her popularity, which is always beneficial.

However, since Kim Jae-hee came to Huaguo, he has not found an opportunity to implement the third marketing plan for Zhang Nara.

No matter which country's entertainment industry it is, there are only a small number of popular stars, and it is difficult for people to find anything that can make people connect with them.

But now there is a chance.

Zhang Nala failed the audition, and she failed the audition in the bright era.

And the boss of Brilliant Times is one of the hottest stars in Huaguo.

Among them, there are too many things that can be created.

As for what topics will fans think of?
And what do the fans think?
Do fans believe in a certain topic?

Kim Jae-hee expressed confidently that the fans are all lacking in brains, so don't overestimate their IQ.

No, it should be fans of Hallyu artists.

The reason why Kim Jae-hee is confident about this is because South Korea's way of cultivating artists is different from the current Huaguo.

In South Korea, major entertainment companies and top managers will cultivate artists in terms of faith.

What is Faith Cultivation?

To put it simply, to make fans feel that chasing Hallyu stars is playing a game of cultivation, while Hallyu idols are the private property of each fan, and you are cultivating idols on a single machine.

When fans feel this way, think about the consequences?
When the idol is happy, you will be happier than him, and even jump up excitedly at home.

When your idol is sad, you are more sad than him, and you will try to make him happy.

If things go on like this, this idol will occupy the only place in your heart, and this situation will create a situation——

Everything an idol does is right, even if the idol makes mistakes, you don't care, even if the idol breaks the law, you can be forgiven.

This is the "Faith Cultivation Idol Law" from South Korea, which is similar to xie religion and sounds scary.

This kind of training method is slowly disappearing in South Korea, because many audiences in South Korea have experienced such baptism and the collapse of the artist's house, and have gradually regained their senses.

However, Huaguo fans are still blank in this regard. Since the Korean wave invaded in the millennium, after seven years of development, the fans have reached a level of fanaticism, but this is not yet the peak.

But in Kim Jae-hee's view, this is enough.

Sometimes, she thinks the fans are so stupid. I guess many of them don't treat their parents that well, but they can contribute a lot to an "idol" who has never met.

But having said that, being able to control the psychology of fans and manipulate them from a distance, Kim Jae Hee likes this feeling very much and is used to it.

However, use Chu Xuan to market.

Facing Hua Guo, who is the hottest star at the moment, this is the first time she came to Hua Guo to want to make such a hype.

Maybe it's a woman's sixth sense. She somehow has a bad premonition, and she doesn't know where the bad premonition comes from.

But these years, she has rarely missed a shot, and the confidence in her heart made her ignore this so-called premonition.

Kim Jae-hee shook his head in the nanny's car and didn't think about it anymore.

……

In the afternoon, the bright era.

Chu Xuan and Xiao Shu were sitting opposite each other on the sofa, there were some dishes on the coffee table, and they were having dinner.

As June approaches in the capital city, the sun is getting stronger and the sky is getting darker slowly. The thick orange-yellow sunset light shines into the huge office, making it extraordinarily bright and cozy.

The two ate very well.

But the soft voice coming from the mobile phone on the coffee table brought the dining atmosphere to another level.

"Chu Xuan! You woke me up early in the morning, and I'm angry!" Concubine Liu Yi's voice came.

Chu Xuan was cheerful, took a bite of the dish and said, "Sister Xiao ordered boiled fish fillets, your favorite food. When I saw this dish, I suddenly thought of you, so I called you."

"It's not even six o'clock in the morning!" Concubine Liu Yi said unhappily, but the next moment she said "Ah—" "My boiled fish fillets! Chu Xuan, you did it on purpose!"

Xiao Shu smiled slightly, took care of picking up food for himself, and listened to the conversation between the two.

"Want to eat?" Chu Xuan said.

"Think~" Concubine Liu Yi said sullenly.

From Chu Xuan's ears, it is estimated that Concubine Liu Yi was talking under the quilt.

"I'm done." Chu Xuan suppressed a smile.

The other side was silent for a while, and after a while, Liu Yifei's resentful voice came: "Chu Xuan, I want to kill you!"

Chu Xuan and Xiao Shu looked at each other happily, and changed the subject: "Have you read the comments on "Zhu Xian"?"

"I see." Concubine Liu Yi said with a smile: "Seeing those comments, I didn't even know I was so good."

Those comments she saw yesterday really amused her.

Hua Guoquan's young producer?
The creator of the traditional Xianxia drama?
Concubine Liu Yi is no longer just an actress, she has already embarked on the road of an artist?
There is no best bragging, only bragging.

Seeing these news, she was a little embarrassed.

"When is the interview?" Chu Xuan changed the subject again.

"It's June." Concubine Liu Yi muttered, "I don't know the exact date. The interview still needs to be numbered. Those who are divided into classes, wait for the announcement."

"How much do I have to pay?" Chu Xuan took a bite of the food.

"Mom said, it's about 20 U.S. dollars." Concubine Liu Yi replied.

Xiao Shu raised his eyebrows, feeling that the money is really a bit much.

It's not tuition, it's donations.

Yale University aims to create welfare for the poor in society, to provide humanitarian assistance to people around the world who are not well fed and clothed, and to build a better campus environment.

Students who come to the university to study or further study should donate some money to show love and express their love for the world.

Let's use more money to make the world a better place.

It's just that I don't know where the university will give the money.

School: Low-key aid, we are not showing off our wealth, there is no need for everyone to know it, it is enough to know that our money is helping others, there is no need to witness it with our own eyes.

"Then see you next month." Chu Xuan said, the day to meet Concubine Liu Yi was getting closer, and he was looking forward to it.

"Hmph, when I come back, you won't be so happy. Let me tell you." Concubine Liu Yi snorted coquettishly, "Make the bed, wash the clothes, clean up, tidy up the room, I want you to get used to it."

Hearing what she said, Chu Xuan and Xiao Shu looked at each other and smiled.

Xiao Shu stretched his head towards the phone: "Also, Madam Boss, the boss makes me work overtime every day, do you want to change it?"

"This won't work." Concubine Liu Yi said, "Sister Hua is on a business trip. If this is changed, wouldn't he be the only one who is tired? Then I will feel sorry for you. Sister Xiao, you will suffer."

Chu Xuan looked at Xiao Shu with a playful look, Xiao Shu pretended to be annoyed: "Miss Boss, you were not like this before."

"Everyone is subject to change." Concubine Liu Yi joked.

Xiao Shu was speechless, he ate with his head shrugged, and stopped talking.

"Then let's do this first, and you go to sleep again, I still have some project documents to be approved." Chu Xuan finished his meal and put down the foam lunch box.

"Go home early, don't be too busy." Concubine Liu Yi worried that Chu Xuan would be tired.

"Of course." Chu Xuan smiled.

(End of this chapter)