Bright Era of China Entertainment

Chapter 443 Reaction
The Weiyu personal pages belonging to Chu Xuan and Concubine Liu have not had a message for half a year, and have been silent for a long time.

Now the sudden promotion of the work, and the news of two works in a row, has attracted a large audience of fans on the Internet in a short period of time, and made the comment area of ​​the young couple's personal page, which seemed a bit depressed, suddenly become lively.

The first moment, it was still deserted; the next moment, the amount of topics increased dramatically.

This is Chu Xuan and Concubine Liu Yi. Apart from them, there are probably not many domestic artists who can cause this phenomenon in a short period of time.

On the homepage of Weiyu, the promotion of "Struggle" and "Zhu Xian" also appeared on the conspicuous promotion positions, with the title of "Chu Xuan and Concubine Liu Yi's new drama" as a gimmick, attracting a steady stream of netizens who logged into Weiyu Come click and browse.

This is the result of the strategic cooperation between Brilliant Times and Weiyu.

If there is any important event that needs to be publicized in Brilliant Times, the operation department of Weiyu will arrange the publicity resources as soon as possible.

Although the money that should be paid still has to be paid, and no matter how much cooperation is done, the partner cannot make a loss-making business, but this publicity channel of Bright Times eliminates the two time-consuming steps of bidding and queuing.

Time is money, and things that are advertised are also time-sensitive.

It is very difficult for other companies to be able to have a publicity and distribution channel for online promotion at the first time, and this is also a huge advantage of Bright Times in publicity and distribution.

With the warm-up of the publicity and release for several days, the news of Chu Xuan and Liu Yifei's new drama has spread more and more widely.

In addition to more and more audiences being aware of it, people in the industry also received news of Chu Xuan and Liu Yifei's new drama.

If it is normal, this is a matter of publicity for a new drama, and professionals in the industry will not be surprised. Although the preheating of the new drama has become hot due to the existence of the young couple in a short period of time, they can at most lament the horror of the young couple. That's all.

However, the three simulcasts of "Struggle" doomed the young couple's announcement of the new drama to be extraordinary.

"Three simultaneous broadcasts?!" Yang Shouchen, the chairman of Xiangjiang Yinghuang Entertainment, sat on an office chair, reading a newspaper with both hands, exclaimed in Hong Kong, and his face was very astonished.

The first broadcast of a drama on three stations is equivalent to dividing the profits of one drama into three.

Of course, on the surface, it can be counted like this.

However, the breadth of publicity of the three stations must be much wider than that of one station.

The breadth of publicity has increased, and the overall ratings of the three channels combined must be much higher than that of one channel.

As the ratings rise, the advertising costs will naturally increase significantly.

In this way, the three-channel simulcast cannot simply divide the profit into three, and it must be higher than dividing it into three.

However, no matter how high it is, it is definitely not as good as the advertising profits that a solo broadcast can get.

And what is a TV station?The absolute top-level capital of the TV industry, no matter how good the producer or director is, it cannot shake its position.

For example, his Emperor Entertainment also needs compliments when facing TVB.

With such a relationship, how can Bright Era manage to simulcast one drama on three channels?The three major TV stations also agreed?
This made him feel incredible.

"This seems to be something that has never happened in mainland China?" Yang Shouchen said.

The lead manager, Huo Wenxi, was sitting opposite, also reading a newspaper in her hand. When she heard Yang Shouchen's words, she nodded: "No."

She was also a little surprised, the thoughts in her heart were similar to Yang Shouchen's, how could the mainland TV station agree to such a thing?
However, seeing that "Struggle" and "Zhu Xian" were broadcast consecutively in the newspaper, and both of them were on Mango Channel, they seemed to understand something.

I also think of the 4+X policy proposed by the State Administration of Radio, Film and Television in the mainland that has not been implemented for two years, and I have another guess in my heart.

Regardless of whether the guesses in their hearts are correct or not, they have been deeply involved in the entertainment industry for many years, and soon each of them found a reason to explain the fact that a drama was broadcast on three channels in mainland China for the first time, which was enough to shock the entire industry.

The surprised faces of the two gradually became calm.

"In any case, the occurrence of this incident is destined to change the market of the mainland TV industry. Xiangjiang, including us Yinghuang, has been tilting its resources towards the mainland in recent years. In the future, we must pay more attention to the mainland. market."

When the news of the three channels' simulcasting appeared, Yang Shouchen immediately decided to dig deeper into the follow-up trend of this matter, so as to control the upcoming changes in the mainland TV circle.

Huo Wenxi nodded slightly, folded the newspaper and stopped reading, and looked up at Yang Shouchen: "In the end, it's because Chu Xuan and Concubine Liu Yi are too popular, otherwise how could those TV stations agree."

Hearing this, Yang Shouchen took it for granted, put down the newspaper and took a sip of tea: "Chu Xuan and Concubine Liu Yi are very popular, I know that. But the popularity made the TV station compromise, which I didn't expect..."

He sighed and smiled: "How hot is this?"

Huo Wenxi shook her head slowly. As an agent, she always pays attention to the market trends in the circle.

How popular are Chu Xuan and Concubine Liu Yi?
In her opinion, if it is only about popularity, no one in the mainland can compare.

In her heart, if the popularity of Chu Xuan and Concubine Liu Yi in the mainland is transferred to Xiangjiang, according to what Xiangjiang said, they will be the most popular pair of kings and queens at the moment.

The king of heaven and the queen of heaven are not created by praise, but created by an era.

Therefore, rather than saying that Chu Xuan and Concubine Liu Yi are too popular, it is better to say that Chu Xuan and Concubine Liu Yi are the bellwethers of the entertainment market in this era on the mainland.

Yang Shouchen put down the teacup, and the teacup made a soft "bang" sound, and some water stains splashed out from the rim of the cup inadvertently: "Last October, Chenglong and I had a meal at a dinner party, Chenglong I want to make a movie, and I want to work with Chu Xuan and Concubine Liu Yi again."

Huo Wenxi frowned, Chenglong still wanted Chu Xuan and Concubine Liu Yi to cooperate for the second time?She had never heard of this matter. Seeing that Yang Shouchen hadn't finished speaking, she kept listening.

Yang Shouchen reached out and took out a paper towel, and wiped the water stains on the table: "Chenglong is determined to make a good movie and re-enter the hearts of Hollywood, we all know that."

"He has also been experimenting with different casts and different movie types, in order to break the predicament that his works are already visually fatigued in the eyes of the audience."

"I can also understand why Chu Xuan and Concubine Liu should cooperate. Chu Xuan and Concubine Liu can be said to be the first pair of young actors in the country who can be regarded as superstars, and they are the kind that are recognized by the audience as screen partners. "

"It's quite interesting to form such a special combination with the sentimental Cheng Long as the starring lineup, at least in China, it is different and attractive."

Huo Wenxi nodded slowly. The news that Chenglong wanted to cooperate with Chu Xuan and Concubine Liu Yi in a movie came out of the blue to her. The specific situation is not known yet, but she still asked: "Then what do you think?"

Yang Shouchen kneaded the paper towel in his hand into a ball, turned his head to look at the trash can, and threw the paper ball into it like shooting a basketball: "At the dinner, there were many things that were hard to talk about, but since Cheng Long wanted to talk to Chu Xuan If we cooperate with Concubine Liu Yi, then we, Yinghuang, will definitely cooperate with Brilliant Times, which is what Chenglong means."

Huo Wenxi nodded. Since he wanted to cooperate with Chu Xuan and Concubine Liu Yi, he couldn't avoid Bright Times. After all, Chu Xuan was not only an artist of Bright Times, but also the boss of Bright Times.

Yang Shouchen continued: "Ask me to cooperate. As an investor and producer, the lead actor is not from our side. This makes me hesitate all the time."

He lowered his eyebrows and glanced at the newspaper, focusing on the news of Chu Xuan and Liu Yifei's "Struggle" broadcast by three channels, and said: "It is because I underestimated the influence of Chu Xuan and Liu Yifei that the three major TV stations can compromise and support them. .”

He raised his eyebrows and looked at Huo Wenxi: "This is enough to show that the ratings appeal of Chu Xuan and Concubine Liu Yi in the mainland has exceeded our imagination."

He finally said: "Although TV appeal and movie box office appeal are two different things, judging from the current influence of Chu Xuan and Concubine Liu Yi, if we form a combination with Chenglong to make a movie, the degree of Chenglong's control over the quality of the script , the box office seems to be quite promising."

As early as September last year when "Hope" was presented at the Beijing Film Art Festival, Cheng Long had a verbal agreement with Chu Xuan and Liu Yifei to collaborate on a film.

Before Chenglong went to shoot "The King of Kung Fu", he happened to meet Yinghuang's boss Yang Shouchen at a dinner in Xiangjiang.

At that time, Chenglong had an appointment with "The King of Kung Fu", and he was not in a hurry to cooperate with Chu Xuan and Liu Yifei's film, so he only briefly mentioned it to Yang Shouchen.

After Yang Shouchen found out, he was really hesitant.

Chenglong made it very clear about the actors, only Chenglong himself, Chu Xuan, and Concubine Liu Yi will be the leading actors, and he does not plan to add anyone to the starring team.

That is to say, even Yinghuang couldn't get in.

For such cooperation, he has hesitation.

But he also understands the particularity of the combination of Chenglong, Chu Xuan and Liu Yifei, coupled with Chenglong's own sentimental halo and appeal, this combination is indeed quite gimmick.

In his view, Cheng Long wants to start with the cast first, and then start with the original script to create the story according to the actor's situation, which is the opposite of the conventional order of creating the script first and then selecting the actors.

Chenglong has been seeking changes, and it is still the case now.

But his hesitation still exists. After all, he is not allowed to join the starring lineup when he is asked to cooperate, which makes it difficult for him to accept.

Until he read this newspaper and saw the huge influence of Chu Xuan and Concubine Liu Yi in the mainland, the hesitation in his heart just began to dissipate.

In the minds of directors and producers, movies are works of art; but in his mind, movies are commodities that need to be sold for money.

The reason why he hesitated before was because he underestimated the appeal of Chu Xuan and Concubine Liu Yi.

Until this newspaper appeared, the ironclad facts told him that the popularity of Chu Xuan and Concubine Liu Yi in the mainland market had exceeded his imagination.

Chu Xuan and Concubine Liu Yi have such popularity, and combining with Chenglong and adding a good script, maybe they can really produce a different chemical effect?

It's just that Chenglong is still filming at present, and he hasn't learned Chenglong's specific thoughts, so this matter can only be discussed later.

Chenglong never thought that Yang Shouchen hesitated in his original proposal.

Chenglong didn't even expect that the announcement of Chu Xuan and Liu Yifei's new drama would spread to Xiangjiang, but it would change Yang Shouchen's mind.

If Chenglong knows all this, he will give these two little guys a big thumbs up.

Changing the mind of a capital tycoon with a newspaper announcement seems to be a bit of a mistake, but it is also enough to show that the young couple has developed so fast in the past few years that it is eye-catching.

The publicity and release of "Struggle" and "Zhu Xian" is still going on. As time goes by, the online and offline popularity gradually increases, and the hidden turmoil in it also intensifies.

The 4+X policy has little impact on Hong Kong. After all, there are only a few TV stations in Hong Kong, and there is no basis for responding to the policy call.

However, the simulcast of "Struggle" on the three channels also shocked the bosses such as Yang Shouchen, the boss of Yinghuang, let alone the mainland TV circle that is deeply affected by the policy.

The simultaneous broadcast of "Struggle" on three channels really shocked people in the mainland TV industry, but the next moment they were excited.

After two years, someone finally broke the TV station's monopoly on broadcasting channels!
When the policy came out, they were so excited that they immediately took the drama and asked the TV station for more stars.

The result can be imagined, the interests will be divided, how can the TV station be willing to do such a thing, naturally they don't care about them.

This closed door has caused the major producers in the mainland to suffer for two years.

But the birth of "Struggle" will break the situation of being unilaterally checked and balanced by the TV station.

Such a situation surprised and rejoiced the producers and TV people.

The appearance of "Struggle" is like breaking a gap in a lake, and the water in the pond can flow to the sea.

This lake is the TV circle in the past, and the sea represents the broader TV circle in Huaguo in the future.

Comparing the two, Chu Xuan and Liu Yifei's new drama seems to have done a great thing for the national TV industry.

Mainland producers and TV people are very envious of "Struggle". The three major TV stations are broadcasting it together, and with the appeal of Chu Xuan and Liu Yifei, the popularity of "Struggle" is predictable.

But while they were envious, they also expressed their gratitude to "Struggle", Bright Times and even Chu Xuan and Liu Yifei from the bottom of their hearts.

The implementation of the 4+X policy has allowed them to see the future of the TV industry, and their own dramas will also have the hope of a high-selling drama, which is equivalent to increasing their financial resources and opportunities for long-term career development.

Brilliant era, immeasurable merit!

Some producers happened to have a new drama to be reviewed, and seeing the multi-broadcasting of "Struggle", they couldn't help but become active.

Some producers decided to wait and see, planning to find a suitable time before making an agreement.

Some producers are thinking about actors for the next TV series immediately. The reason why "Struggle" can be broadcast on multiple channels is mainly because Chu Xuan and Liu Yifei are too popular, and their influence and appeal are too strong. , which is why everyone understands.

So, what if they only find popular stars to participate in TV dramas?It doesn't matter whether he is suitable for the role or not, it doesn't matter whether his acting skills are good, anyway, as long as he is popular, maybe those TV stations just focus on this?

Due to the situation of "Struggle", these producers have come up with different casting plans.

But what they don't know is that such an idea is just the beginning of the traffic era.

Due to the publicity and distribution of "Struggle", the breadth of its influence spreads all over the industry in the country, including Hong Kong, Macao and Taiwan.

At the same time, people in the industry looked sideways, or waited and watched, or made corresponding countermeasures, or were ready to make changes at any time.

No matter how people from all sides react, the TV industry is quietly changing at this moment.

(End of this chapter)