Bright Era of China Entertainment

Chapter 439 Deadlock
On the eight-lane back and forth road, there are four long queues with lights in front of the traffic lights, and the four lanes on the other side are a continuous flow of scenery.

Today's Beijing is minus two degrees, and the wind is biting.

But no matter how warm or cold it is, it still can't stop the prosperity of the capital, as if the city's development is not hindered by any factors, and it is tenacious and hard-working to pursue the dream of the rise of the nation.

The front, rear, left, and right cars surrounded Chu Xuan's car, and he drove forward slowly, accustomed to this super traffic jam.

"Brother Liu is really amazing. After he changed "Langya Bang" in this way, the appreciation, depth and core of the story immediately improved." Concubine Liu Yi sat in the co-pilot and said, still admiring Liu Yi's magical transformation.

"As a screenwriter, the lower limit is low and the upper limit is high." Chu Xuan held the steering wheel with both hands, and said, "When it's low, everyone can be a screenwriter. When it's high, those screenwriters know astronomy and geography. The tallest group."

"Brother Liu, as one of the few gold screenwriters in China who has been recognized by both the industry and the Screenwriters Association, belongs to the latter, of course he is amazing."

Concubine Liu Yi stroked her hair and nodded approvingly: "Brother Liu made such a change, Princess Nihuang will have five character changes, which are much richer than Zhao Linger and Xiaolongnv. I really want to play."

The vehicle in front moved, probably because the red light turned green. After Chu Xuan put into gear, he let go of the clutch and stepped on the accelerator to move forward, and then slowly increased the speed.

"Although the role of a fixed person does not look like a person, after all, an individual will experience many changes in his life, but the role of a fixed person has the biggest advantage. As long as the characteristics of the person are performed, it will be It gives the audience a false impression of distinctive personality, which gradually becomes popular among the people.”

"A character with a rich and varied growth path will be more like a flesh-and-blood person when played well. Regardless of pros and villains, it is easier for the audience to resonate and like it, but it is very difficult to perform. Compared with a fixed character set only You need to perform a characteristic, a character with rich layers and changes, and you need to experience the false life of this character for you.”

Hearing what Chu Xuan said, Concubine Liu Yi was thoughtful: "It's a matter of belief. People who don't have a strong sense of belief are suitable for acting as fixed characters, because it's enough to specialize in one character's characteristics. People with a strong sense of belief Will accept more false things and deduce the changes and the essence of the characters in each stage of the character's life."

"It can be understood in this way." Chu Xuan said, stepped on the accelerator to accelerate after passing the green light.

Concubine Liu Yi nodded her head slowly, thinking about what Chu Xuan said in her head, and then said eloquently: "According to the Princess Nihuang that Brother Liu magically changed for me, this will be the first time I have played such a complicated role."

Chu Xuan drove around and turned into the street where Donglin Bieyuan Community is located. He heard the words: "This drama is not an idol drama. Unlike "The Condor", which is only accepted by the Golden Eagle, you can get Magnolia for ancient costumes, and then you can get another one." Magnolia behind the scenes, this is more a symbol of acting skills than the golden eagle."

Concubine Liu Yi showed her face slightly, but immediately her face became tense again, she snorted coquettishly, shook her fist, and said full of fighting spirit: "That's the deal!"

Chu Xuan drove the car to the door of the villa, and Concubine Liu Yi took out the smart key from her backpack to unlock the door.

The door slid open slowly, Chu Xuan drove the car into the villa, and when he arrived at the parking lot, his cell phone rang.

The young couple unbuckled their seat belts and got out of the car, and closed the car door with two bangs. Chu Xuan picked up his mobile phone to connect, and while making a call, he and Liu Yifei walked towards the villa hand in hand.

After a while, the phone hung up.

Chu Xuan put the phone back into his purse, and said, "Sister Hua asked us to go to the company tomorrow to discuss the finalization of "Zhu Xian" and "Struggle."

"Okay." Concubine Liu Yi nodded, "Zhu Xian" has been in preparation for nearly two years, and "Struggle" has also been prepared for nearly a year, and it is finally about to be finalized.

The young couple came to the small villa to say hello to Liu Xiaoli, and then returned to the bedroom of the big villa.

After taking a shower, they snuggled up on the bedside, took a laptop and looked at Liu Yi's discussion on screenwriting reform today, which attracted some knowledge, and then began to discuss the production of the investment plan PPT.

Since it is necessary to explain the details to the members of the investment plan, it seems a bit vague to just say it with one mouth. It will be more practical if the details are designed in PPT and presented intuitively.

It is not difficult to make PPT, and anyone who knows a little bit of computer can easily get started, but how to make PPT more professionally requires a certain amount of experience in making PPT, which seems to be a problem for those who have never played PPT.

"Let me do it." Liu Yifei volunteered and said, "There are many PPT templates in the company. These days, we go to the company to study according to the templates."

"The witch is still smart." Chu Xuan joked.

Concubine Liu Yi frowned, tilted her head and kissed the corner of Chu Xuan's mouth, closed the laptop, and put it on the bedside table: "Sleep."

Chu Xuan turned off the light and fell asleep immediately.

The next morning, the sky was sunny, but still cold.

The young couple had breakfast with Liu Xiaoli in the small villa, and the whole family drove to the company.

Zhao Baogang and Zhao Jian have been waiting at the company for a long time, ready to discuss the finalization of the two dramas together.

However, the matter of fixing the file cannot be negotiated in a day or two. Often, the producer and the TV station will argue with each other due to their respective interests, and start a tug of war.

The appeal of actors in movies is a bit metaphysical. After all, it is a matter of making the audience spend money, and no one can say for sure.

But the appeal of actors in TV is real, and TV is free to watch. Because of the existence of a popular actor, the audience spontaneously contributes to the ratings, and there are many people.

How popular are Chu Xuan and Concubine Liu Yi?This is one thing that cannot be calculated with data.

But people in the industry are very clear that if there are dramas with Chu Xuan and Liu Yifei playing the male and female leads, the ratings will definitely not be bad.

The appeal of these two people, from the initial explosion of "Sword" to the phenomenal level of "Sculpture of God", and the hot public opinion of the micro-movie "Hope", so far their strong appeal seems to be a foregone conclusion.

The capital in the circle even joked that the appeal of Chu Xuan and Liu Yifei in the entertainment industry is equivalent to walking RMB.

Although this sentence is very straightforward and full of copper smell, it also reflects the fact that the young couple has a high commercial value from the side.

In view of this, with the appearance of the drama "Struggle", many TV stations competed, and Bright Times also began to argue with various TV stations.

The goals of the TV stations are the same, to broadcast "Struggle" exclusively, and they all want to monopolize the huge advertising revenue brought by "Struggle" due to the existence of Chu Xuan and Concubine Liu Yi, which is likely to become a hit.

But Wang Jinhua's goal is the opposite, to make "Struggle" appear on multiple satellite TV stations at the same time.

In the past, judging from the original market, the popularity of Chu Xuan and Concubine Liu Yi in the country seemed to have reached its peak, and there was no effective way to improve it. If they were to make any TV series, they would still be joined by old audiences who liked them, so they had to wait. The TV market will gradually expand, depending on the situation.

But this policy of 4+X, coupled with the emergence of "Struggle", allowed Wang Jinhua to find an effective way.

If "Struggle" is broadcast at the same time through multiple satellite TV stations, and the radiation of "Struggle" is wider, it will definitely expand the popularity of Chu Xuan and Liu Yifei again.

This is also Wang Jinhua's consideration criteria for "Struggle", which is to further expand the popularity of Chu Xuan and Concubine Liu Yi as much as possible.

Naturally, the TV station is not happy about it. Being on the stars at the same time means that there will be competition among TV stations, and it will also cause diversion of viewers, thereby reducing the ratings, and then reducing the cost of advertising sponsorship.

But Wang Jinhua has never let go, and she will not agree to any amount of copyright fees raised by various TV stations, and how many beneficial promotional plans they propose.

In terms of profit, there is an upper limit on the copyright fee of an urban TV drama. Pricing based on the cost of filming has been an unspoken rule in the TV industry for decades. No matter how you estimate a drama that is likely to be a hit, it will not exceed the cost. The situation of more than three times the price is never possible.

Once such huge profits occur, it may change the wind direction of the capital market and even affect the orderly development of the social economy. This is something that the country does not allow to happen.

Based on this, compared to the copyright fee of an urban drama, just one or two endorsements by Chu Xuan and Concubine Liu Yi can also earn super high profits.

Therefore, Wang Jinhua is not at all tempted by the TV station's increase in copyright fees.

She knew very well that compared to the commercial value brought by Chu Xuan and Concubine Liu Yi's high popularity, the income of a drama was nothing.

As for the high popularity of Chu Xuan and Concubine Liu Yi, instead of fighting for the high copyright fees of their dramas, it is better to think about how to expand the popularity of the two of them, one is to increase the commercial value, and the other is to maintain their top class This is the topic of long-term development.

This is based on the company's interests and the long-term personal interests of Chu Xuan and Liu Yifei.

And considering the personal relationship, let alone, one is the younger brother and the other is the sister-in-law, Wang Jinhua will definitely make long-term plans for them no matter what.

In this way, discussions with various TV stations have fallen into a stalemate.

"Let's wait for a while and see what other stations do." The director of Jiangsu and Zhejiang TV stations also lost their temper.

Once upon a time, as the top industry in the TV industry chain, the producers used to beg grandpa and grandma to ask him to be a star, even the big producers were not qualified to negotiate conditions.

There is no way, before the promulgation of the 4+X policy, a TV series can only be on one channel, and the TV station has its own set of schedules, and the number of places is limited each year. The producers can only lick their faces and ask for it. The drama can be arranged to be broadcast as soon as possible, and it should be arranged in prime time as much as possible.

After the promulgation of the 4+X policy, the television industry has been given benefits on the surface, allowing many producers to have multiple choices. It seems that the television industry can develop in an orderly manner.

But if you want to be on the star at the same time, it means that the TV station will lose part of its profits.

In the past few years after the promulgation of this policy, these big TV stations also have a tacit agreement with the outside world.

Star at the same time?It's not that simple.

"I don't have any objection to being on multiple stars at the same time, but Brilliant Times probably doesn't like our station." The director of Sheng Haitai sighed.

Sheng Haitai is only a second-tier TV station. If "Struggle" can be broadcast, it will also be an opportunity for them to expand their popularity and increase the ratings ceiling.

But there are first-tier TV stations such as Mango TV, Shancheng TV, and Jiangsu-Zhejiang TV competing, so they don't feel hopeful.

The first echelon TV stations are unwilling to share benefits, let alone divert viewers.

The TV stations in the second echelon have no complaints, they just hope that "Struggle" can be broadcast.

The TV stations in the third echelon can only wait and see, expecting the pie to fall from the sky, but with the presence of the bigwigs from the first two echelons, and the bright times are not stupid, such expectations are doomed to be shattered.

Only the terrestrial channels are watching the show, and these terrestrial channels do not have stars. According to the 4+X policy, "Struggle" will definitely find terrestrial channels with good ratings to sell the copyright. Those terrestrial channels with good ratings just need to wait for "Struggle" Just come here, and you can sit and watch the gods fight, isn't it a joy?

However, this situation only lasted for a week before it was broken by Mango Terrace.

"Director, Wang Jinhua is right. If "Struggle" has more stars, the chances of Huang Xuan and Zhao Li becoming famous will be higher, which will improve the ratings of "Zhu Xian". If the family has caused us to lose some benefits, we can make up for it in "Zhu Xian"."

In the office of Mango Station, the Director of Film Purchase analyzed clearly.

Because Chu Xuan and Concubine Liu Yi are male and female protagonists, "Struggle" is far more popular in the market than "Zhu Xian".

The major TV stations all know that Mango Channel is the investor of "Zhu Xian", so they also understand that they will not fight for the premiere rights of "Zhu Xian".

Once the TV station is an investor in a drama, there must be an agreement to purchase the copyright first.

With this agreement in place, no other TV station could compete no matter how hard they fought, and that's why they all set their sights on "Struggle".

And Mango TV is the investor of "Zhu Xian", so naturally they want to see "Zhu Xian" get better and better.

So for Mango Channel, the star broadcast of "Zhu Xian" is inevitable.

In order to show sincerity to Brilliant Times, Mango Channel invested in the "Zhu Xian" project and signed an agreement.

What Mango TV didn't expect was that Chu Xuan and Liu Yifei asked two newcomers to play important roles.

For Mango Channel, which is keen on chasing traffic, Chu Xuan and Liu Yifei did not play cards according to the routine, which really put Mango Channel together, which caught Mango Channel off guard and worried about the ratings of "Zhu Xian".

Later, due to the appearance of "Struggle", Chu Xuan and Liu Yifei brought Huang Xuan and Zhao Liying to play the roles. Huang Xuan and Zhao Liying are likely to become popular because of this. Bright Times changed the broadcast order of "Zhu Xian" and "Struggle" again. , Let Mango Station let go of its worries.

It's just that Bright Times decided to let "Struggle" appear on multiple stars at the same time, which made many TV stations unhappy, and temporarily formed a deadlock.

But for Mango Channel, just as the purchasing director said, although "Struggle" has more stars, it will cause loss of profits, but if Huang Xuan and Zhao Liying become more popular because of this, it will be very beneficial to "Zhu Xian" of.

The profit goes back and forth, and the final result is not a loss, and it may even be more profitable than expected. After all, "Zhu Xian" has 60 episodes, and there are many commercials that can be inserted.

"I know." Ou Yangyang's face was calm, and he didn't feel any emotions because of the director's breakthrough analysis.

Seeing him like this, the purchasing director and deputy director were startled.

Since you know you won't lose money, why haven't you given a clear answer?

They were puzzled.

"The State Administration of Radio, Film and Television launched the 04+X policy at the end of 4. In the past two years, has there been a situation in the market where a drama has multiple stars at the same time?" Director Ou Yangyang picked up the thermos cup and unscrewed the lid, drinking tea slowly.

The purchasing director and deputy director were startled.

Yes, this policy has been launched for two years, but in the past two years, there have been zero cases where a drama has multiple stars at the same time.

The reason is still the same, the TV station does not want to share the benefits, and can only broadcast and enjoy the benefits, so why should I be on the star at the same time?

For big TV stations, compared to the so-called sky-high copyright fees for a drama, that is nothing. They can replay it infinitely, and earn N times from the advertising revenue.

And those small TV stations without funds can't afford the cost of a drama that may become a hit, let alone the follow-up advertising revenue.

In this way, big TV stations can easily pay sky-high copyright fees, and then continue to make money from popular dramas. After making money, they can repeat the situation just now, forming a sustainable and good development.

And small TV stations can't afford large-scale TV dramas, so they can only try their luck to find unknown crews or producers to buy dramas. If they become popular, the TV station may move up to a higher level, and if they don't, they will stay where they are.

This kind of luck-based development is the normal state of most TV stations in China, and it is also the status quo of the domestic TV station industry. Big TV stations will always occupy good resources, and small TV stations will never get ahead.

Under such circumstances, the 4+X policy has emerged, allowing a drama to appear on 4 satellite TV stations at the same time.

At the same time, there are many stars, which means that the copyright fee of the TV series will be divided into four, and each TV station only needs to pay a quarter of the fee, which greatly reduces the cost of purchasing dramas produced by major manufacturers, and gives hope to those small TV stations. .

Of course, big TV stations are not used to such a situation. Once a small TV station takes over, it means that they will go down.

It is also because of this that the 4+X policy is useless to the big TV stations. They have a tacit understanding and have always followed the route of independent broadcasting.

There are policies and measures to counter.

Want to dig wool on them?it's out of the question.

Therefore, in the past two years, no TV series has successfully broken ground on them.

Under their unanimous external cooperation and their interference, those small TV stations benefited from some low-cost film sources from the big TV stations, maintained their own development, and were willing to listen to the big TV stations' orders.

As a result, in the past two years since the promulgation of the 4+X policy, there has never been a TV series on the market that has successfully appeared in multiple stars.

Under the layout of the big TV stations, all TV stations across the country have formed a closed loop of interests, and they are fighting against the policies promulgated by the radio and television in a side-by-side manner.

"Once "Struggle" is on multiple stars at the same time, and I, Mango Channel, will break this situation, do you know what that means?" Director Ou Yangyang put down the thermos bottle and said calmly.

The Director of Film Purchasing let out a sigh of relief, and said slowly: "Our Mango Ground One has taken the lead in implementing the policy program, and those small TV stations will definitely not sit still, and will gradually abandon the temptation of film sources from the big TV stations, and start to turn around to engage in alliances, Get together and implement the 4+X policy."

"Most of the domestic producers are not qualified to star on our first echelon stage, so they will gradually move closer to the small stage. Because the small stage unites and jointly contributes, the interests of those producers will not be damaged."

"Once this situation is opened, the bottom-up situation will gradually lose control. Under the 4+X policy, more and more TV dramas will be broadcast on multiple stars at the same time."

"If we still insist on exclusive broadcasting, then we will let those small stations develop rapidly."

"But if we follow the policy, then the film sources of those producers will be re-centralized in our hands, cutting off the development of those small stations, and we will still be the top TV station."

"To sum up, if "Struggle" is allowed to appear on multiple stars at the same time to open up the policy situation, then the 4+X policy will be fully implemented, our interests will be damaged, and our competitiveness will become greater, but we will be able to maintain our position in the first echelon. .”

The air seemed to freeze, and the room became extremely quiet, and a needle could be heard.

The deputy director was silent for a moment, and expressed a different idea: "It takes time to adapt to the introduction of a policy. It has been two years, and the policy has not been implemented."

"Let's think about it in turn. If this situation has always been like this, what kind of policies will the radio and television come up with to check and balance the entire market?"

"I think it will be a matter of time before this situation is broken and a drama will appear on multiple stars at the same time."

Director Ou Yangyang and director of film purchase nodded, agreeing to the deputy director's statement.

Director Ouyang Yang looked at him and said, "What do you think?"

Mulu, the deputy director, thought for a while, and said after a while: "Since the situation is broken, it is destined that the small TV stations will unite and take action. At present, "Struggle" is a drama that every big TV station, including us, wants."

"Then we can do this. At the average price of the terrestrial channel market, we can ask Wang Jinhua and Chu Xuan to get the copyright of the first broadcast of "Struggle" on the terrestrial channel, which means that we will help them sell the copyright of the terrestrial channel of "Struggle"."

"At that time, according to our ideas, we can sell "Struggle" to the terrestrial channels of the provincial TV stations with whom we can make friends, so that they can benefit."

"In this way, as long as "Struggle" becomes popular, those terrestrial channels and the provincial satellite TV stations on it will owe us a favor, and maybe even form a cooperative relationship with us."

"If that's the case, these channels will become our publicity and distribution channels. In the future, whether my Mango Channel will engage in variety shows, promote TV dramas, or do anything else, the nationwide publicity channels will be spread out."

Director Ou Yangyang and the Director of Film Purchasing looked at each other, with a flash of fire in their eyes.

"This plan is very good." Director Ouyang Yang patted the table and said a little excitedly.

"And." The deputy director smiled slightly: "Our TV station always needs high-quality content output. As a high-quality content output provider, Brilliant Times is also a friendly partner with us and a company with great potential. We must maintain To live in such a relationship, and it needs to be deepened.”

"Bright Times is currently at a stalemate in negotiations because of "Struggle". If we take the initiative to break it, it will undoubtedly be good news for Bright Times, and it will also deepen the friendly relationship between the two."

He paused, and continued: "If we agree to have more stars, Jiangsu and Zhejiang TV, Shancheng TV and other big TV stations will definitely not sit idly by. They won't see our further progress through "Struggle", and they will also choose Join us on the star "Struggle" so that we can develop simultaneously."

"However, "Struggle" has many stars at the same time. We have no loss, but they have a certain loss. This is a situation of self-interest and oppression."

"And we can use the terrestrial copyright of "Struggle" to attract a large number of TV stations to be our publicity channels. In the long run, this will also hit our competitors."

"At the same time, it also deepened our friendly relationship with Brilliant Times and promoted our follow-up cooperation."

"By the way, our Mango Channel took the initiative to follow the policy and implement the policy in place. In front of the State Administration of Radio, Film and Television and the Ministry of Culture, we will also benefit invisibly."

"Kill four birds with one stone."

Director Ouyang Yang became more and more satisfied as he listened, and kept nodding his head.

Having said all of this, how to choose to maximize the benefits is already obvious.

He made a decision: "Brilliant Times is our partner. Now that we encounter difficulties, we will naturally not sit idly by. Give Mr. Wang a call, and according to the negotiated copyright fee, our Mango Channel is willing to accept "Struggle" and The situation of other stations synchronously going up to the stars, and give corresponding publicity resources."

"But the copyright of the terrestrial station must be sold to us at the same time. We help them sell the terrestrial copyright, and the price is absolutely reasonable."

The purchasing director stood up and said with a smile, "I'll do it."

(End of this chapter)