Bright Era of China Entertainment

Chapter 430
Early the next morning.

The family of three woke up, had a meal in the hotel's breakfast room, and immediately split into two routes to set off for their respective destinations.

Liu Xiaoli was not involved in the investment. She knew that she didn't know much about it, and her daughter knew a lot more than her under Chu Xuan's guidance, so she didn't choose to disturb their career.

Liu Xiaoli set off for Wuzhen with a group of assistants. Chu Xuan and Liu Yifei took two bodyguards and accompanying drivers to the company they were going to visit. The two agreed to meet in Wuzhen in the afternoon.

"President Chu, Miss Liu, welcome."

The office building where the Hangzhou Legang Technology Company is located, just as Chu Xuan and Liu Yifei got off the bus at the entrance of the office building, Chairman Wu Qifeng and General Manager Li Minghui came up to greet them.

"Mr. Wu, Mr. Li, excuse me." Chu Xuan and Concubine Liu Yi shook hands respectively.

"How can you say I'm bothering you? Mr. Chu can come to our company for guidance, and our company is full of glory." Wu Qifeng laughed.

Chu Xuan and Concubine Liu Yi followed them towards the elevator. Chu Xuan shook his head and said, "The two bosses have been deeply involved in the Internet industry for many years, and I am only half-baked. I have no qualifications to guide. I said it the day before yesterday. We are here to learn. .”

Wu Qifeng pressed the up button in front of the elevator door and said, "Mr. Chu is humble and communicates with each other."

Chu Xuan nodded slightly, and said, "Communicate with each other."

With a "ding", the elevator door opened.

A group of people walked in, and Li Minghui introduced: "We are located in the Yuhang area, which is also designated as a science and technology development zone. The technology companies in Hangzhou are basically concentrated in this area, including Ali Baba not far away."

"Ari Baba?" Chu Xuan blinked, and asked casually: "I heard that Ari Baba is still in dire straits with eBay?"

Wu Qifeng and Li Minghui raised their eyebrows. They didn't expect that this young Mr. Chu knew a lot about the Internet.

Wu Qifeng nodded: "Evenly matched, no one can do anything to anyone, but in the eyes of many bigwigs, they think that Ali Baba can't win eBay, eBay's background is too deep, and the consortium behind it is trillions."

He laughed at himself again: "Of course, we're just hearsay, and we'll just watch the excitement of their competition at that level."

Li Minghui looked at Chu Xuan and said, "President Chu, what do you think?"

"What do you think?" Chu Xuan smiled slightly.

"Who can win, Ari Baba or eBay?" Li Minghui asked, not sure if he was asking casually or thinking about something about Chu Xuan.

Chu Xuan thought for a while, and slowly said: "Ali Baba and eBay are the same type of company, and the overlap rate of business fields is too high. In such a situation, it seems to be common sense that the company with the most money wins."

"But obviously, Ali Baba is far inferior to eBay when it comes to money."

Wu Qifeng and Li Minghui nodded.

"But." Chu Xuan changed the subject: "I heard that eBay failed to apply for an online payment interface in Huaguo UnionPay, and Ari Baba's Alipay succeeded, opening up a convenient channel for online payment, so it's hard to say. .”

Wu Qifeng nodded and said: "We are also wondering why ebay's application failed, but Ali Baba's application was successful."

Chu Xuan smiled slightly: "Personally, I think that eBay's headquarters is in the United States, and Ali Baba's headquarters is in China."

His voice has not yet fallen, but what should be expressed has been expressed.

Wu Qifeng and Li Minghui were stunned for a while, Wu Qifeng praised: "Mr. Chu sees it clearly."

Chu Xuan shook his head in his heart, is it hard to see?Anyone who reads a little bit of Internet news understands everything.

Mr. Wu and Mr. Li are obviously trying to test him, maybe because he is too young and want to study his cognitive side, so as to have a deeper consideration of him as an investor in their hearts.

"President Chu, Miss Liu, please."

The elevator door opened, Wu Qifeng stretched out his hand to signal, Chu Xuan and Liu Yifei followed him and Li Minghui to the entrance of the company.

The girls at the front desk probably got the news in advance. They watched Chu Xuan and Concubine Liu Yi approach from a distance, and they stood up in the front desk. When Chu Xuan and Concubine Liu Yi walked in, they bowed slightly and said sweetly: "Welcome .”

Chu Xuan and Concubine Liu Yi smiled and nodded.

"Mr. Chu, Miss Liu, welcome." The company's senior and senior managers greeted warmly.

Under the introduction of Wu Qifeng and Li Minghui, Chu Xuan and Liu Yifei also greeted each other.

The group of people followed them to the office area. Wu Qifeng and Li Minghui took Chu Xuan and Liu Yifei to visit the staff's office first.

At first glance, it is much worse than the bright era. The office area is crowded with people. It is estimated that to save space, there are many programmers sitting on the same site.

This seems to be the normal plan of such companies, Chu Xuan and Liu Yifei lost interest after a few glances.

On the contrary, the employees did not expect two big stars to come to the company, so they took a look intentionally or unintentionally, with a little excitement in their eyes.

Chu Xuan and Concubine Liu Yi also waved and smiled from time to time.

"Is this a game?" Passing by an office area, Liu Yifei glanced at the programmer's computer, and a webpage was displayed on the computer. In the webpage were various blanks to be filled and game modules that had already been filled.

Then, the programmer switched the page back to the programming software and continued to write code that she couldn't understand.

"Yes." Wu Qifeng nodded.

Chu Xuan took a look and said, "Is this html?"

Wu Qifeng nodded slowly. Unexpectedly, Chu Xuan could see through the format of the webpage at a glance. It seemed that Chu Xuan came prepared.

"At present, the development of web games basically uses html as the front end, and jsp, asp, etc. as the back end." He explained.

"I heard that the pictures produced by flash are more exquisite?" Chu Xuan asked a question through his cognition.

"That's true." Li Minghui replied: "But the underlying logic of flash is too complicated and incompatible with many things, and there are not many technicians who are proficient in flash in China, so the effect of using this technology to develop games is very good, but the utilization rate is very low. low situation."

Chu Xuan and Concubine Liu Yi knew it well, and they understood another knowledge point.

When the programmer switched the page back to the game page, Chu Xuan looked at it and said, "This game is a small game with a very simple framework, right?"

Wu Qifeng smiled, and said: "What Mr. Chu said is right, the game currently under development is made with a very simple underlying framework."

Chu Xuan clasped his hands together and said, "In my opinion, web games in the past were limited by web technology and could not develop large-scale games, but in the second half of last year, web2.0. It’s a page game, I don’t know if my statement is correct?”

"Yes." Wu Qifeng made it clear, and said again: "Our company is currently considering using innovative technology to develop large-scale web games, and this project is in the proposal."

Chu Xuan and Liu Yifei nodded slightly, took the tea poured by the girl at the front desk, and walked to the office with Wu Qifeng and other senior management personnel of the company.

"Browse games, the login entry is quick, no downloading and installation is required, and the convenient effect can be realized immediately. Such a convenient game mode, why is the current market share so low?" Chu Xuan asked as he walked.

"Client games account for 70% of the market, stand-alone games account for 15%, mini-games account for 9%, and browser games account for 6%, which is the bottom of the industry chain." He said.

Everyone was silent, and this was a situation they urgently wanted to change.

Wu Qifeng sighed: "In general, there are two internal and external reasons. The external reason is that the graphics of client games and stand-alone games are much more exquisite than web games. Not to mention stand-alone games, it depends on the social nature of client games. It is not comparable to page games.”

"The internal reason is that when web games cannot achieve large-scale profitability, after the popularity of "Legend", a lot of capital has turned to the end game market, which has also prevented us web game companies from seeking considerable investment."

"Without investment, how can we have the energy and funds to develop better games? What's more, publicity costs a lot."

He opened the door of the office, and Chu Xuan, Liu Yifei and the others walked in.

"The external reason involves the entire market, which is difficult for us to change, but the internal reason lies in ourselves, and we can try to change it. What does Mr. Li think about this?" Chu Xuan asked.

"President Chu, Miss Liu, please sit down." Wu Qifeng invited Chu Xuan and Concubine Liu Yi to sit down on the sofa.

After he himself sat down, he said, "The situation on page tour is sluggish. It's just that you can't make a lot of money and can't attract capital to enter the market. That's why you can't open the situation for a long time."

Chu Xuan and Concubine Liu Yi nodded in agreement.

Wu Qifeng took a sip of tea, put down the teacup again, and said, "My idea, or a common idea in our industry, is to create an attractive large-scale web game, which is not inferior to end games in terms of gameplay."

"Then find a profitable model and integrate it with web games."

"Then promote the game vigorously and attract as many users as possible to play."

"In the end, we will turn around and get a profit data that attracts capital's attention through the game, so as to attract these capitals to enter the market and invest us with considerable funds."

"We will take this investment again and repeat what we did just now to form a sustainable closed loop of interests."

Chu Xuan thought about it for a while, and it must be the result of Mr. Wu's idea that he wanted to change to break the current embarrassment.

Legang Technology is indeed one of the few companies in the web game industry that can make money and achieve steady development by relying on current web games.

This Mr. Wu can be prepared for danger in times of peace, such a leader is in line with his psychological expectations.

Therefore, he felt that it was necessary to have an in-depth chat.

"According to Mr. Wu's idea just now, the first step is to create a large-scale web game with gameplay that does not lose to end games. You are professionals in this step. We don't know what kind of web game can attract users, but Mr. Wu said that your company I am considering this step, and I also believe that your company has so many years of development experience, and the games created must be good." He said.

"Mr. Chu has won the award. The market is changing rapidly, and we are crossing the river by feeling the stones." Wu Qifeng said humbly.

Chu Xuan stopped talking about this issue. He said, "Leave this step aside for now. Let's talk about the most important profit model. This is the core of bringing the web game industry back to life. I wonder if Mr. Wu has any ideas?"

Wu Qifeng raised his legs and said with a smile: "Mr. Chu hit the nail on the head. The profit model is indeed the basis for the recovery of this industry. I have an immature idea, but there are many problems that need to be solved, and I am making a fool of myself in front of Mr. Chu. "

Chu Xuan shook his head: "Any question needs to be communicated, so why show your shame."

Wu Qifeng nodded and thought for a while.

In fact, he could directly show Chu Xuan the groundbreaking profit models such as the first charge and cumulative charge, so there is no need to talk more nonsense.

However, this has to face another problem, what if Chu Xuan sees this plan, and then abandons him like a shoe, what should he do with it?
Judging from Chu Xuan's capital and connections, he will have nothing to do.

It was also the first time he and Chu Xuan met and talked formally, and this lack of trust was a problem.

He can only bypass this profit model for the time being, and talk about this profit model, and see if Mr. Chu, who has created a micro-entertainment miracle at a young age, has any solutions. Is it by luck or strength.

"As we all know, no matter whether it is a web game or a client game, if there is a top-up entrance, it is now traded with a top-up card." He said.

Chu Xuan and Concubine Liu Yi nodded, they already knew about this situation.

Whether it is a game of the Shengda series, a game of the Penguin series, or a game of the Wangyi series, if you want to recharge, you need to buy a recharge card, and then enter the card number of the recharge card in the game to complete the recharge.

"Trading with recharge cards, for users, there will be a trust problem here. Users basically trust the games of recharge companies. For example, Shengda's Shengda card, Penguin's QQ recharge card, and Wangyi's game card are the most popular. The best-selling ones are because users trust them a lot." Wu Qifeng said.

Chu Xuan and Concubine Liu Yi listened.

"But our web games are small businesses. We don't have the qualifications to go to China Telecom to apply for an exclusive recharge card. We can only apply for a general recharge card from these big companies, join their recharge system, and complete the point card recharge for web games." Wu Qifeng Said the relationship between the recharge system of the current page game.

Chu Xuan and Liu Yifei nodded in understanding. They also learned about the recharge system of the web game industry in advance through the information.

"Then there is a key question." Wu Qifeng said: "If I have a profit model, I can make a lot of money through this profit model, but my recharge entrance is controlled by these big companies. The profit model then wants to mess with me, just cut off my recharge entrance, then I am completely finished."

He looked at Chu Xuan solemnly: "Mr. Chu, do you think this makes sense? Even if I can come up with a profit plan to change the situation of web games, I still can't get rid of the fate of being controlled by big companies. It is also the status quo of the entire industry.”

He continued: "Maybe I think too much, those big capitals may not pay attention to me, but I can't help but think about this issue."

The company's top executives are silent, no matter whether they think too much, but this is indeed an urgent problem to be solved, otherwise they will feel uneasy.

Chu Xuan thought for a while, put his elbows on the armrest of the sofa, moved closer to Wu Qifeng, and said: "The page game company is not qualified to apply for an exclusive recharge card from Telecom. I can understand this. It is related to the interests of the people. National Telecom It is necessary to consider the pros and cons, and if something goes wrong, it will be a big problem.”

Wu Qifeng nodded, the national policy is like this, so it's easy to understand, but this is also a big problem in front of us.

"But why don't you apply for the UnionPay interface to open the online banking payment channel?" Chu Xuan asked with a frown.

Wu Qifeng smiled wryly: "Mr. Chu, you also have no qualifications. Online banking payment has only emerged. Banks are very cautious. Although they are slowly loosening their qualifications in terms of online payment control, at present, only some state-owned enterprises are qualified to open online banking payment. Otherwise, why do those big factories still use prepaid cards for payment?"

Chu Xuan and Concubine Liu Yi suddenly nodded, that's why.

Chu Xuan tapped his fingers lightly on the armrest of the sofa, his face dazed.

Seeing his appearance, Concubine Liu Yi knew that Chu Xuan was thinking, so she did not disturb Wu Qifeng and the others.

After a while, Chu Xuan said slowly: "This is indeed a problem that needs to be solved urgently, otherwise it will hinder your development."

Afterwards, he smiled lightly and said, "But I have a way."

Wu Qifeng, Li Minghui and the other high-level officials were stunned. They have been perplexing us for so long. Will you solve the problem once you come?

But thinking about Chu Xuan's pioneering thinking in creating micro-entertainment, Li Minghui asked expectantly: "Mr. Chu, what can we do?"

Chu Xuan didn't answer, but looked at Wu Qifeng: "Mr. Wu, do you have any other questions?"

Everyone was dumbfounded, and Chu Xuan changed the subject, causing most of the arrogance in their hearts to dissipate.

When dealing with Chu Xuan for the first time, they didn't have basic trust in Chu Xuan, and it seemed that Chu Xuan didn't have basic trust in them either.

They settled down and stopped talking about this issue.

Wu Qifeng took a breath imperceptibly, Chu Xuan was able to solve the problem of the recharge entrance, whether it was true or not, it was too tempting for him.

But Chu Xuan stopped abruptly, making him passive at once. In this exchange, he was already under the control of others.

Wu Qifeng shook his head with a wry smile in his heart, this President Chu is so young, and the city is so deep?

But he quickly picked up his mood, and in order to cater to Chu Xuan, he continued: "If the problem of recharge entrance can be solved, and there is a profitable plan, then after the game is produced, it only needs to be promoted vigorously, but the cost of publicity is too high. Taller."

He intentionally or unintentionally said: "For example, the publicity on the homepage of Weiyu Entertainment, which occupies multiple pages and advertising spots, costs at least 800 million yuan a month. We only need 80 yuan to develop a game. The publicity cost we Can not afford."

When mentioning micro-entertainment publicity, this is obviously a request, which is also expected by Chu Xuan.

Chu Xuan nodded and said, "A page game costs 800 million yuan to promote, and this is just a platform for micro-entertainment. The cost of publicity is really high, and it's beyond the standard."

"Yes." Wu Qifeng said bitterly.

Chu Xuan raised his legs, but said with a smile: "Then, has Mr. Wu thought about joint operations?"

Joint operation? ... Everyone was startled, it was the first time they heard this word, but after years of experience in this industry, they seemed to have a clear understanding at the first moment.

"President Chu means...?" Wu Qifeng was half-comprehended.

Chu Xuan stretched out his hand and waved it casually, explaining: "Mount one model on multiple platforms, and share the revenue with the platform operators in a sharing model."

"Such as a 4399-91 split, mount the game on [-], [-]wan, Tom Online, Maopu, Baidu Tieba, Tianya Forum, etc."

"After users who log in through their platform channels enter the game, the recharge amount will be divided into [-]-[-]."

"These platforms have benefited. Knowing that this game can make money, will they volunteer to help us promote it? There is money to make, and if you don't make money, you don't make money."

"This is a joint operation, which greatly reduces the cost of publicity, and at the same time increases the breadth of the game. It seems that the [-]-[-] split will give up a lot of benefits, but the increase in the breadth of the game will allow game manufacturers to earn more than operating it themselves. "

After receiving Chu Xuan's explanation, everyone fell into deep thought in their enlightenment.

In the current web game industry, everyone promotes their own games, and each company is a competitor.

Even if a game is mounted on the platform for promotion, it is only a choice.

Its model is not divided, but is equivalent to paying advertising fees, as long as it is mounted on a website, it will pay as much money.

However, the joint operation that Chu Xuan mentioned broke their inherent way of propaganda.

Mount multiple platforms?

benefit sharing?

After the platform gets the benefits, it will definitely voluntarily promote it. This is a no-brainer. Under the sharing model, who will have trouble with money?

And as long as the platform voluntarily publicizes, for them, this is free publicity without money!

Wu Qifeng "hissed" and came to his senses and said, "Mr. Chu, this is a perfect operation plan!"

Li Minghui seemed to have been baptized and praised again and again: "Mr. Chu, this is a brand new door for the development of web games. Perhaps because of your joint operation, our entire web game industry will undergo earth-shaking changes."

Concubine Liu Yi listened, she knew all of Chu Xuan's plans, but seeing the boss's praise for Chu Xuan, she showed off her face proudly.

Chu Xuan smiled slightly and said: "You are discussing the development of large-scale web games, the problem of recharge entrance can be solved here, and the publicity plan can also be solved. Through your remarks, Mr. Wu, I guess you should have a set of profitable The solution? Now that all the problems have been solved, the development of your company must be thriving."

Hearing this, Wu Qifeng and Li Minghui were not happy with Chu Xuan's words, but opened their mouths, unable to express their pain.

Chu Xuan's words seem to be so, but they don't know the solution to the top-up entrance. The specific idea of ​​joint operation and how to communicate with those big platforms including Weiyu are also problems.

There is a message in Chu Xuan's words: I can help you solve everything, and even told you a set of groundbreaking operation plans, but you are still hiding it, showing no sincerity.

Wu Qifeng and Li Minghui looked at each other, discussing something through their eyes.

"President Chu, Ms. Liu, let's go out for a while and be right back." Wu Qifeng said.

Chu Xuan raised his eyebrows, probably going out to discuss something, he nodded slightly.

Wu Qifeng and Li Minghui had just left the house, and Li Minghui hurriedly whispered in his ear: "Chu Xuan just mentioned the joint operation plan, which shows that he knows this market very well. The joint operation involves many parties. He must have a big plan, otherwise why would he tell you?" this?"

"He came to our web game companies to investigate, probably to let potential companies join his plan. He can speak out about the joint operation, which means he is optimistic about our company."

"But if the recharge entrance is not resolved, we will not dare to take out our profit model easily, and even if we take it out, most of them will be used as someone else's wedding dress."

"Chu Xuan probably calculated this correctly. He just hit a stick and got another sweetness. He stuck our lifeline of the recharge entrance, and then solved our publicity dilemma. He told us that he is capable and powerful, and he is also It's fully planned."

"Old Wu, he can see from your words that we should have a profit plan, but you haven't said it all the time. He said that the joint operation is his sincerity first, but you can't see the sincerity."

Li Minghui persuaded: "Old Wu, it is good to be cautious, but if you are too cautious, you will easily miss opportunities."

"Let's take a step back and think about it. If no one is behind us, our profit model will most likely be to make wedding dresses for people. If we really misunderstand Chu Xuan, we can also make wedding dresses for Chu Xuan, and the result will be the same. "

"But if Chu Xuan came to invest with sincerity, then we have a network of contacts behind us, and we don't lack funds and publicity channels."

Li Minghui added: "Moreover, I believe that Chu Xuan is here to invest sincerely. His words are full of professionalism and planning."

Wu Qifeng was uncertain, Li Minghui was thinking about it, and he was also thinking about it. That profit plan was his bargaining chip and hole card to make the company skyrocket, but the hole card revealed that it was still called the hole card?

But in the communication with Chu Xuan just now, I can indeed know that Chu Xuan must have a big plan. Although the joint operation plan looks perfect, it is related to the interests of multiple platforms. Thinking about it, I know it is difficult to complete thing.

But Chu Xuan is a shareholder of Weiyu, if Mr. Xinlang Cao can take the lead, then everything will be easier.

In the end, it was the unequal funds and resources that made him hesitate in a passive situation.

At the same time, Chu Xuan's means of communication also made him admire, he caught his difficulty, and revealed a solution.

Based on the communication just now, he believed that Chu Xuan's creation of Weiyu was based on strength rather than luck.

Now Chu Xuan's hand has reached out to the Internet again, and he comes with a plan that is unknown but very pioneering.

Wu Qifeng let out a sigh of relief, he glanced at the door of the office, and decided to take a gamble.

"President Chu, Ms. Liu, I've been waiting for a long time." With a smile on his face, he walked to the desk and took out a document from the locked safe under the desk.

"This is...?" Chu Xuan looked at the document handed over, a little puzzled.

"This is my humble opinion, Mr. Chu will help you to refer to it." Wu Qifeng sat down on the sofa.

Chu Xuan nodded, took the file and flipped through it, and looked at it with Concubine Liu Yi.

With just one glance, Chu Xuan's eyes lit up.

First charge?Tired charge?fund?Turntable?
It was almost effortless, the first company he visited was the one he was looking for.

This profit model can be said to have a far-reaching impact, and will always be used and innovated repeatedly by the market to reach a new height of a game's money-absorbing.

He has made his bet on this company.

Concubine Liu Yi was very interested, and said in Chu Xuan's ear: "This profit model is even stronger than we thought. We just wanted to engage in some profit-making activities, but we didn't expect this company to come up with a complete profit system."

Chu Xuan smiled imperceptibly, closed the document with both hands, and said: "Mr. Wu, at the latest in March, take some time to come to my house for a meal. At that time, Mr. Cao and Mr. Wang of the Bright Era will be there." , and some of your colleagues, we will help you solve your problems."

Having said that, it is a statement of attitude.

CEO Cao?Mr. Wang?Peer?Eating at home?Does Chu Xuan regard him as one of his own? ...Wu Qifeng blinked suspiciously, and his heart was filled with heat.

Although he was still worried about the leak of the profit model, there was nothing he could do about it. He could only choose to obey Chu Xuan's words and wait for the dinner that Chu Xuan had said.

"I'll wait for President Chu's call." Wu Qifeng stood up and said with a smile.

"I won't disappoint Mr. Wu." Chu Xuan smiled back, got up and shook hands with Concubine Liu Yi.

A group of high-level executives of the company saw them off and arrived at the door of the office building.

Both parties got what they wanted, and after saying goodbye with a smile, the young couple left the place.

(End of this chapter)