Bright Era of China Entertainment

Chapter 428 The Shadow of the Famous Tree
In the middle of the night, it was snowing outside again.

The bedroom is filled with heating, completely blocking the cold.

Under the bright light, Chu Xuan came out of the bathroom after taking a shower, holding pajamas in his hands and putting them on.

Concubine Liu Yi was sitting in front of the small desk, wearing a set of purple winter pajamas and a white plush coat. She put her hands on the keyboard of the laptop, writing something cracklingly.

Chu Xuan came over, bent over behind the back of the chair, put his arms around Concubine Liu Yi's neck, rested his chin on the top of her head, and looked at the laptop.

Concubine Liu Yi finished typing the last paragraph of text on the computer and said, "It's finished, take a look."

She switched the two word document windows and asked Chu Xuan to check the investment letter of intent and cooperation letter of intent she had just written.

The investment intention is written to the game manufacturer, and the cooperation intention is written to the game platform provider.

If you want to visit various companies and communicate with them, you must inform them in advance, otherwise the sudden door-to-door visits will be very abrupt.

Send an email to visit, if the other party is interested, come to visit, if not, there is no need to go for nothing.

I will go to visit in a few days, so it is necessary to send email information in advance.

When she returned from Sister Hua's house, she asked Sister Hua for a template of the letter of intent.

After returning home and taking a shower, she volunteered to figure out two letters of intent according to the template and her own ideas.

Chu Xuan looked at it, picked out some minor flaws, and instructed Concubine Liu Yi to change some of her speech skills.

"Okay, let's send an email," he said.

"Then I'll post it?" Concubine Liu Yi confirmed.

"Send it." Chu Xuan nodded.

Concubine Liu Yi opened the mailbox, and spent a few minutes editing and saving the mailbox of the corresponding company.

In the past few days, she and Chu Xuan selected some potential companies through the information in the USB flash drive and their own considerations.

When Concubine Liu Yi was about to send the letter of intent to a group, with Chu Xuan's arms around her, she turned her head to look at Chu Xuan, and smiled a little timidly: "It's the first time I participated in an investment, and I suddenly feel a little nervous."

The corner of Chu Xuan's mouth raised slightly: "I have a little too."

Concubine Liu Yi looked back with a smile on her face, looked at the email page, and moved the cursor to the send button. She didn't press the mouse for the first time, but was in a daze.

Once this email is sent out, it means that she will face those Internet capitals in a few days, and her identity will also be changed from an actor and producer to an investor.

It was something she had never thought of before.

A little nervous and a little exciting.

With a light "snap", she pressed the mouse, clicked send, and the page changed, indicating that the sending was successful.

She re-edited the email again, and sent the letter of intent to the corresponding mailbox of the platform operator.

After finishing all this, Concubine Liu Yi lay on the back of the chair, looked at Chu Xuan's face that was close at hand, stretched out her hands to play with Chu Xuan's ears, and said, "Tell me, what attitude will those big bosses have? "

Chu Xuan lowered his head and kissed her, then raised his head and said, "I am the founder of Weiyu, and I have created a miracle of billions of revenue at a cost of tens of millions."

"In the current situation where web games are in a weak position, after two or three years, I came out again, entered the Internet industry again, and participated in this weak branch industry. A warm welcome to us."

"Come out of the mountain again?" Concubine Liu Yi smiled slightly: "You are like an expert who lives in seclusion in the mountains."

Chu Xuan squeezed her face, and said: "For the page game companies that are struggling to survive in the industry, I am their expert. Although this statement is very narcissistic, but if you think about it from the heart, they will be like this." think."

"Are you a psychologist? Can you see through people's hearts?" Concubine Liu Yi's face was full, but she said thoughtfully: "If this is the case, then we must not show the truth, and prevent them from seeing our intentions clearly, so as to firmly believe in our intentions." Take control of the conversation."

"No." Chu Xuan shook his head: "It won't work if we don't show the mountains and don't show the water. We have to reveal information that can help them develop based on the resources we have, and let them know that we have what they want. , so that we can really take the initiative and allow them to facilitate cooperation according to our requirements."

Concubine Liu Yi thought for a while, and felt that it made sense, she said: "Okay, you are the best, I will act as your secretary when the time comes, you can talk, and I will study on the sidelines."

Chu Xuan smiled, and looked at the time on the computer, it was almost midnight.

"Go to sleep, I have to go to the film and television company to watch "Zhu Xian" tomorrow morning." He said.

Concubine Liu Yi gave a "hmm" and got up from the chair.

The young couple snuggled up on the bed and talked, and fell asleep in a hug soon after.

……

There was snow in the sky in the capital, and although the wind was blowing in Hangzhou, the sky was sunny.

Hangzhou Legang Technology Co., Ltd. is nothing in the entire game industry, but it is considered a leader in the web game branch industry. It is also one of the few web game companies in China that can make profits through web games and maintain the healthy development of the company. one.

In the morning, Chairman Wu Qifeng was sitting on an office chair, browsing the files in the computer, and the general manager was sitting opposite, and the two were exchanging some things.

"Old Wu, I believe this profit plan will bring our company to a higher level." The general manager said.

Wu Qifeng nodded, and didn't reply at the first moment, just looking at the files on the computer.

In the document, there is a set of profit plans related to web games.

Newcomer benefits, server opening activities, first deposit activities, cumulative deposit activities, turntable activities, daily login, daily sign-in, growth funds, VIP gift packs...

This is a set of plans that the company's operation department racked its brains to come up with, and it is a unique profit model in the global market.

As if he had found a treasure, Wu Qifeng studied it for several weeks.

The final conclusion is that there are many difficulties in running this model smoothly.

"It's very simple to add this mode to the game," he said.

After a pause, he shook his head again: "But if we can't soar into the sky, or if we can't make the company gain momentum in the industry in a short period of time through this model, then our innovative thing will be a wedding dress for competitors, It’s like lifting a rock to shoot yourself in the foot.”

The general manager nodded, and he also knew the difficulties he would face in running this new model.

But after their research, this model is too attractive to the market, big enough for the company to soar into the sky.

But as Wu Qifeng said, if it can't soar to the sky, then other companies will borrow this model to soar to the sky, which can be regarded as a complete wedding dress for competitors.

Wu Qifeng looked at the winter scenery outside the window through the floor-to-ceiling windows, narrowed his eyes slightly, and thoughtfully said: "Nowadays, web2.0. In large page games, we need publicity."

Wu Qifeng withdrew his gaze and looked at the general manager: "Making a big publicity campaign is to make other companies unable to respond in a short period of time, and then attract money through this model, and immediately invest in the development of new games after getting the funds."

"No!" He denied his proposal, thought for a while and said, "Developing a new game is too time-consuming, and other companies will not give us the time to develop it. We can use the game we have developed as a template and develop a new game in a short period of time. Replicate one after another of the same model of web games, fighting a quantitative war.”

"This is good!" The general manager appreciated.

"Then here comes the question." Wu Qifeng folded his hands on the table and said, "How to publicize? How much money to use for publicity? How much money can the company spend on publicity?"

The general manager opened his mouth, and then fell silent.

Compared with the tens of millions or hundreds of millions of profits from client games, the profits they make from web games are nothing, which forced them to rack their brains to get along with this profit model.

Due to timeliness and extensiveness, the cost of Internet advertising is very high, and the cost of the same publicity fee plan is much higher than that of offline publicity.

They want to promote page games, and they can only promote them through the Internet.

And if you want to promote it vigorously, you will need to invest a large amount of publicity funds that are troublesome.

There were two knocks on the door, and Wu Qifeng called "Come in".

A female staff member from the administration department pushed the door open and said as she walked, "Mr. Wu, an email with investment intentions was sent around midnight last night."

"Investment?" Wu Qifeng and the general manager looked at each other. Does anyone actively invest in web game companies these days?
Web games don't make money, and those who are overwhelmed by PC games don't have much market share at all.

Even rich people should invest in end games.

The sudden news from the administration department made them feel strange.

But Wu Qifeng still asked curiously: "Who?"

"Which company?" the general manager also wondered.

The female employee shook her head, but her eyes were full of interest: "It's not a company, it's an email sent in the name of an individual investor, and the sender is Chu Xuan and Concubine Liu Yi."

"Chu Xuan? Concubine Liu Yi?" Wu Qifeng was stunned, and he immediately thought of two people: "Big star?"

Chu Xuan and Concubine Liu Yi are very popular, and those who are engaged in the Internet every day are naturally impressed by these two people.

"Yes." The female employee was curious and excited. She checked the company mailbox at work today, but she never expected to receive an email from a big star. She is still very excited.

The general manager ignored Wu Qifeng's bewilderment and the female staff's excitement, but excitedly stretched out his hand to move the chair, so that he was closer to the desk and Wu Qifeng.

"Chu Xuan, the founder of Weiyu, is also a shareholder of Weiyu. Don't we lack publicity funds? Don't we lack publicity channels?"

The general manager's voice did not finish, but the meaning was obvious.

Wu Qifeng also realized in an instant that Chu Xuan was not only a big star, but also the founder and shareholder of Weiyu, the world's number one social networking site.

"Are you sure it's that Chu Xuan?" He confirmed to the female staff.

The female staff nodded again and again: "It seems to be to convince us that the email specially screenshotted the identity of the business card, the vice chairman of Brilliant Times, Chu Xuan."

The general manager patted the table and said with a smile, "It's Chu Xuan, that's right."

Wu Qifeng nodded slowly, opened the email on the computer to confirm it, and after checking that it was correct, he was puzzled again: "We have nothing to do with him. With his assets and contacts, why is he interested in our small company?"

The general manager thought silently, and then said: "Perhaps, he thinks that web games are profitable and that this industry has great potential for development."

"When Weiyu was launched on the market, the entire industry did not react. The timing made Weiyu a hit. The many creative functions in its website have made many social networking sites still scrambling to imitate and innovate."

"This all shows that Chu Xuan is very forward-looking and has a keen grasp of the Internet's outlets."

The general manager paused, and then said: "But you are right, why is a person like him interested in our small company with a level of only tens of millions?"

Since the launch of Weiyu, Chu Xuan and Wang Jinhua have become celebrities in the Internet circle.

Especially Chu Xuan, who is only in his early 20s, attracts more attention.

According to his understanding, Chu Xuan's personal assets are at least a few hundred million.

So, would a person worth hundreds of millions be interested in a company worth tens of millions?
For a moment he couldn't figure out why.

Wu Qifeng was thoughtful, then picked up his cell phone and made a call.

"Hey, Lao Li..."

He smiled and said something, and after hanging up the phone, he said meaningfully: "Lao Li also received Chu Xuan's email."

Hearing this, the general manager seemed to understand everything, and suddenly said: "That's right, probably not only us and Lao Li, but also many web game companies across the country may have received the email. Is he spreading the net? Want to make a big deal?" action?"

He frowned again to himself: "But we and Lao Li are both small families, why did Chu Xuan take a fancy to us?"

Wu Qifeng said lightly: "I still don't understand? Compared with Chu Xuan's assets and contacts in Xinlang's shareholder circle, it is easier for him to control us as a small family and a small business, but he can't control the situation of a big company."

The general manager was dumb, feeling a little sour in his heart, but pulled himself together and said, "No matter what, we have to meet each other. It's pointless to keep guessing."

Wu Qifeng nodded, and said to the female staff: "You are welcome anytime, if there is news of their arrival in Hangzhou, let me know as soon as possible."

"Yes." The female staff member replied, turned and left.

--Xiamen.

4399 Network Technology Company, as the largest small game and web game platform provider in the country, also owns a portal website with a large number of daily visits, and has its own independent building in this coastal city.

"Chu Xuan?" Chairman Luo Hai was surprised.

He sat on the office sofa drinking tea, surprised by what the assistant reported.

Chu Xuan and Liu Yifei sent cooperation intentions?

And it's about page games?
"We are a platform provider, and we don't develop web games. Since his intention of cooperation is web games, he should find a game company. Why should he ask us?" the assistant was puzzled.

Luo Hai, chairman of the board of directors, made tea slowly, and said: "The development of web games depends on platforms like ours to attract traffic, otherwise how can web games develop? Since he is interested in web games and has expressed cooperation intentions to us, then he It should be to open up the omni-channel chain.”

The male secretary nodded and said, "I suggest meeting."

"We must meet." Luo Hai poured tea for himself and said, "Although there is no intersection between the two parties, a vice chairman of a company worth billions of dollars came to visit. How shameless it is to refuse?"

He said with interest again: "At the beginning, he was able to bypass the entire industry and create a micro-entertainment, he must have a vision."

"After selling Weiyu and then investing in the entertainment industry, it seems that I no longer pay attention to the Internet. At that time, many venture capitalists felt sorry."

"The appearance of this email means that he is going to play again."

"I'm curious whether he can bring another surprise this time."

The secretary smiled and said, "Then I'll go meet and set up a meeting time."

Luo Hai nodded, and the secretary left.

At the same time, the bosses who received the emails from the three web game companies concentrated in Beijing, Shenghai and Hangzhou were also surprised.

But just as Chu Xuan guessed, interest and anticipation came along with surprise.

"Reply email, warm welcome."

"In the next few days, prepare the game materials and write a report on the company's development for me."

"Let the administrative staff dress up in a few days and tidy up their image."

"Chu Xuan? Liu Yifei? Investment? Does the web game industry really have potential for development?"

"..."

The name of a man, the shadow of a tree.

As the saying goes, regardless of age, with the halo of the founder of Weiyu, no one will treat Chu Xuan as just an ordinary young man.

And judging from Chu Xuan's assets and upstream contacts, most web game companies and bosses are inferior.

Based on this situation, when seeing the investment intention sent by Chu Xuan, the company boss who received the email was looking forward to and waiting for Chu Xuan's arrival.

……

……

"That's it." Chu Xuan of Brilliant Times Film and Television Company took off his headphones, and the computer in front of him was playing "Zhu Xian", displaying the subtitles of the end of the show.

"Let's submit it for trial according to the current version." Concubine Liu Yi also took off her earphones, stood up from the chair and supported her back with her hands, moving her sore body after sitting for a long time.

They sat at the film and television company for two consecutive days, from morning to night, watching all 60 episodes of "Zhu Xian" at three times the speed.

Except for a few eye-catching special effects that were asked to be deleted, they did not forcefully change the rest.

"Zhu Xian" was edited according to the word "group portrait" as the core, which is also their plan.

In the matter of editing, Zhao Jian and the cameramen are much more professional than they are now. They also have self-knowledge and will not add superfluous things to change something.

After receiving the contract from the person from the project department, Chu Xuan and Liu Yifei signed and stamped their handprints on the space on the last page, and attached the date when the project was completed—January 2007, 1.

Concubine Liu Yi turned to the first page of the contract and looked at the start date of the "Zhu Xian" project - March 2005, 3.

She couldn't help feeling: "It's been almost two years."

Chu Xuan stood up and stretched his waist: "Film and TV production is always a long process, but when a project is completed, there is still a sense of accomplishment."

Hearing this, the editors, people from the project department and Zhao Jian raised their mouths slightly.

Zhao Jian picked up the thermos cup and said: "To industrialize film and television, it will take two years this time, one and a half years next time, and one year next time. I can see with my own eyes that the film and television production process is becoming more and more efficient and more efficient. It’s more rewarding to be professional.”

Chu Xuan smiled slightly: "Indeed. But there is a long way to go, so you have to take your time, there is no rush."

Concubine Liu Yi picked up the small backpack and put it on her back, said: "Brother Zhao, then we are leaving, we have to catch a plane."

Catch a flight? ...Zhao Jian opened the thermos cup and took a sip of tea. He didn't ask where the two of them were going. He nodded and said, "I'll take it to Lao Zhang for trial tomorrow."

Director Zhang of the project department nodded slightly.

"Then trouble Brother Zhao and Manager Zhang, let's go first." Chu Xuan said, and left the film and television company with Concubine Liu Yi.

The young couple sat in the nanny car that came to pick them up, and headed towards the capital airport.

Under their agreement, the day after tomorrow, they will start visiting the companies on the proposed list.

Starting from Hangzhou and Shenghai, then to Xiamen, and finally back to Beijing.

They started visiting only after the day after tomorrow, and tomorrow they will have a whole day of free time. Under the strong request of Concubine Liu Yi, the family of three will rush to Hangzhou ahead of schedule, and plan to have a good time in Hangzhou tomorrow.

Liu Xiaoli has already bought a ticket, and she and her team are waiting in the airport lounge with their luggage.

At seven o'clock in the evening, a plane took off and headed for Xiaoshan Airport in Hangzhou.

(End of this chapter)