Bright Era of China Entertainment

Chapter 395 Absolutely Professional
Early the next morning.

The sound of chirping birds could be faintly heard in his ears, and as the consciousness in his mind gradually awakened, the singing of birds became louder and louder, and Chu Xuan slowly opened his sleepy eyes.

The goal was a snow-white ceiling with a disc-shaped bedroom lamp embedded in the center of the ceiling. Chu Xuan turned his head towards the French windows to the left, and Concubine Liu Yi, who was wearing purple ice silk pajamas, had already woken up.

She was leaning against the back of the bed, her legs were propped up under the quilt, and a laptop was in her arms. She was staring at the computer screen seriously, not knowing what she was looking at.

"woke up."

Concubine Liu Yi squinted at Chu Xuan, seeing Chu Xuan's lazy face just waking up, she showed her face slightly, and put her right hand on the keyboard around Chu Xuan's head, covering Chu Xuan's cheek, Lovingly stroking Chu Xuan's face.

"What time is it?" Chu Xuan was lying on his side, asking full of getting up.

Concubine Liu Yi glanced at the time module in the lower right corner of the taskbar on the computer screen, and said, "Six fifteen."

The alarm clocks for both of them are set at 06:30, and it is common to wake up early before that.

Chu Xuan stretched out his hands under the quilt, stretched his hands and yawned.

"What are you looking at?" He sat up.

"The information in the USB flash drive." Concubine Liu Yi replied.

She woke up at six o'clock today, and seeing that Chu Xuan was still sleeping, she was bored and remembered that Chu Xuan's computer contained information on the game industry, which was related to her and Chu Xuan's investment, so she picked up Chu Xuan's computer to find the information looked up.

Chu Xuan moved on the bed, stretched out his hand around Concubine Liu Yi's neck and hugged her, and Concubine Liu Yi leaned against his arms.

The two leaned their heads together and looked at the documents together.

"Community games came out earlier than client games." Concubine Liu Yi said looking at the information.

"It's in the 90s." Chu Xuan nodded, and said while watching: "They are all graphic web games with text and pictures, a very simple and crude thing."

"At the end of the 90s, stand-alone games began to rise, causing the capital of the game industry to shift to stand-alone games, and web games began to weaken."

Liu Yifei looked at the information and continued: "In the millennium, "Legend" was popularized by Shengda, and the capital turned to the end game, so that the end game and stand-alone game market kept pace, and the living space of web games further declined. People care about the situation."

As she said that, she had a question: "Browser games were the first to appear, so why didn't the capital develop vigorously at that time? It was surpassed by stand-alone games and end games in no time."

"Look down." Chu Xuan shook his head, he didn't understand these things either.

He put his hands on the steering wheel and pressed the down key to move the content of the word document down.

Looking at the following content with Concubine Liu, combined with some books about computers and the Internet that he has read in the past few years, he probably has an understanding of Concubine Liu's question.

"Did you see it?" Chu Xuan pointed to the information on the screen, and said, "The game engines of client games and stand-alone games are developed by technicians following the needs of various game companies. What kind of client games and stand-alone games are needed? Just develop any kind of game engine.”

"The game engine of web games is the browser. The only browser back then was Microsoft's IE. Except for Microsoft, no third-party personnel could modify this browser."

"The original IE browser was to provide an operable space for search engines. The main purpose was to provide users with search functions, and it did not provide many plug-in services for web games."

"That is to say, no matter how well the web game is made, the browser cannot load the web game without the browser's service plug-in."

"On the contrary, the game engines of client games and stand-alone games can be changed and upgraded at will according to the needs of various game companies, which allows client games and stand-alone games to grow rapidly following the market."

"But web games are not good. IE browser Microsoft has the final say. If Microsoft does not upgrade IE browser and provide game plug-ins, web games will not develop."

Hearing Chu Xuan's explanation based on the information, Concubine Liu Yi was thoughtful.

Although what Chu Xuan said sounds simple, it will take some time for Concubine Liu Yi, who has never been exposed to these things before, to understand.

"What exactly is a game engine?" Concubine Liu Yi asked.

This question made Chu Xuan silent, and combined with the knowledge he had obtained through related books in the past few years, he wanted to find an explanation that was easy for Concubine Liu Yi to understand.

He stroked his thoughts and said, "The game engine is equivalent to the outline of a script."

Concubine Liu Yi blinked, which is equivalent to the outline of the script?She knew the script very well, and what Chu Xuan said made her interested.

"The game settings in the game engine are equivalent to the characters, scenes, special effects and other settings of the script."

"The main task of the game in the game engine is equivalent to the story structure of the male and female protagonists in the script."

"The game side missions in the game engine are equivalent to the plot of the supporting role in the script."

"The character upgrade in the game engine is equivalent to the character growth line in the script."

"The skills and props obtained after the characters upgrade in the game engine are equivalent to the feelings and understandings of the characters after the plot changes in the script."

"To a certain extent, the design process of the game engine is similar to the process of script planning. It can be said that they are both the same art of constructing the world."

"I understand!" Concubine Liu Yi was slightly pleasantly surprised: "What a miraculous metaphor."

What is the relationship between games and scripts?Without Chu Xuan's explanation, she would never have imagined that there would be such a novel entry point to explain all this.

"Why are you so smart?" She looked at Chu Xuan tenderly.

Including before and now, Chu Xuan can always explain things unknown to her with easy-to-understand things. Chu Xuan's brain is really easy to use.

Chu Xuan smiled, raised the hand holding Concubine Liu Yi's shoulder, pinched her face and said, "Observe more and think more, the essential laws of different things in different industries are actually the same."

Concubine Liu Yi raised her eyebrows, this sentence was somewhat philosophical, she nodded, keeping Chu Xuan's words in her heart.

"I also have a girlfriend who makes me smart." Chu Xuan laughed.

Concubine Liu Yi was slightly startled, the corners of her mouth curled up softly, and she leaned her head to kiss Chu Xuan's lips.

Combined with Chu Xuan's explanation just now, she understood what the core game engine of the game is, so she said: "The lack of plug-ins in the IE browser you just mentioned is equivalent to the lack of corresponding settings in the script?"

"It can be understood in this way." Chu Xuan nodded.

Concubine Liu Yi pointed to the screen and said, "Now that the IE browser has been upgraded to version 7.0, according to your thinking, there should be all kinds of missing plug-ins in the browser, so you think that you can develop exquisite web games, and you think Grasp this opportunity to invest in web games, right?"

"Smart." Chu Xuan praised.

Liu Xiaoli often said that Concubine Liu Yi had a big heart, but he and Liu Xiaoli knew very well that Concubine Liu Yi's innocent face and her pure words and deeds concealed her intelligent heart, in other words, she was beautiful inside her heart.

"However, the development of beautiful or not exquisite web games is secondary. What web games have always lacked is a profit model. It has nothing to do with capital. There is no return for investing in anything, and no one will do it." Chu Xuan said.

"In the past few months, we first took a look at the basic development information about web games and their companies to get a general idea of ​​the situation, and then with this information, we went to the Internet to find a few web games to play and experience a period of experience for ourselves. In time, we need to find a feasible profit model in the experience, and finally learn more about the various web game companies in the information to make precise investments." Chu Xuan said again.

Concubine Liu Yi straightened her thoughts and nodded.

Under the guidance of Chu Xuan, she has a direction to explore this completely unknown thing before.

As for what Chu Xuan said about finding a profit model?
Web games have been developed for many years and many companies have failed to find them. How can Chu Xuan say this with such confidence?
Just like what my mother told her in Star City some time ago, because of Chu Xuan's love for her, since Chu Xuan brought her to invest, he must be sure.

In her mind, Chu Xuan should have already had a profitable plan.

The current Chu Xuan doesn't say anything, but is just leading her to grow and learn.

This is equivalent to, in terms of investment, Chu Xuan is standing at the end, while she is still at the beginning.

Chu Xuan was waiting for her to move forward. When she was able to stand side by side with Chu Xuan before the finish line, the two of them would step into the finish circle together.

In an instant, she once again felt Chu Xuan's respect and attention to her, which was also the true expression of the two people's mutual achievements in their career paths.

Concubine Liu Yi was moved, her cheek leaning on Chu Xuan's shoulder swayed, and she rubbed against Chu Xuan's face. The temperature of the rubbing made both of them feel warm, it was the spark of love.

"Game companies are very rich, will they let us invest?" she asked.

"A game company that is rich refers to a client game company. These browser game companies are getting poorer one by one, and you are much richer than them," Chu Xuan said.

He slid down the word document: "Look, these companies only make hundreds of thousands of dollars a year, and your annual income is more than 2000 million. You can blow them away. In the case of terminal games and stand-alone games that almost monopolize the market, these companies Development is very difficult, investing in them is a pie in the sky for them, investing should not be difficult."

Concubine Liu Yi showed her face and smiled, and she felt relieved a lot.

She thought it would cost a lot of money to invest in web games, but judging from the information shown on the information, it doesn't seem that much money is needed.

This year's income plus the income of previous years, my mother saved more than 4000 million for her, which seems to be enough.

"Let's go to the hotel. The investment promotion conference starts at nine o'clock. Let's take some time to look at these things in the past few months." Chu Xuan lifted the quilt and got up.

Concubine Liu Yi closed the laptop, put it on the bedside table, and got up with Chu Xuan.

The two washed up and went to the small villa to have breakfast with Liu Xiaoli.

After cleaning the dishes and chopsticks, the family of three set off for the "I Am an Actor" investment bidding conference.

--Shangri-La hotel.

At nine o'clock in the morning, a medium-sized hall was full of people.

Three to 400 people, and nearly a hundred advertiser teams gathered together.

The host is Long Danni from Mango TV. She has experience in this kind of investment promotion conference, but it is the first time she has seen such a large-scale investment promotion conference.

Chu Xuan, Liu Yifei and Liu Xiaoli sat down next to Wang Jinhua at the first table. Chen Daoming, Zhang Jizhong and other four director judges and actor judges were also present, and several leaders from Mango TV also attended to witness.

Seeing such a large-scale investment promotion conference, these leaders were also very satisfied.

The advertisers present are all the advertisers and channels of their Mango Channel and Brilliant Times. With the joint efforts of both parties, there is an investment promotion conference of this scale.

In the cooperation between the two parties in the entertainment industry, funds are second, and channel resources are the first.

With channel resources, money will come.

For the strength of Brilliant Times, the leaders of them gave further recognition in their hearts.

Soon, the investment promotion conference began.

During the projection, a PPT was first released, and Long Danni gave a detailed introduction to "I Am an Actor".

"Welcome all the leaders of Shonan Radio and Television Station, welcome the bosses of Brilliant Times Entertainment Co., Ltd., and welcome all the guests present, to today's "I Am an Actor" bidding conference."

There was a round of applause at the scene.

""I Am an Actor" is a brand-new performance variety show jointly created by Shonan Radio and Television Station and Brilliant Times Entertainment Co., Ltd. Film and Television Branch..."

"The chief director is Mr. Hong Tao. I believe that many bosses here are no strangers to Mr. Hong Tao."

Hearing Long Danni's words, many advertisers present nodded slightly.

"Super Girl 04" in 1, "Super Girl 05" in 2, and "Super Girl 3" this year were all directed by Hong Tao.

This year's "Super Girl 3" has just ended, although the ratings are not as good as "Super Girl 2", it seems that Li Yuchun's "Super Girl 2" has reached its peak last year, but today's "Super Girl 3" ratings are still explosive .

The three consecutive variety shows have shown phenomenal momentum, making Hong Tao's reputation as a variety show director resound throughout the industry across the country, and he is firmly seated as the number one director of variety shows in China.

Having such an accomplished director lead "I Am an Actor" also gives advertisers a certain amount of confidence in the show.

"The production unit is Shonan Radio and Television; the production unit is Brilliant Times Film and Television Company; the director system is Wang Jinhua Wang; the chief planner is Long Danni, and I am also myself..."

Long Danni introduced the members of the program organizing committee, and then began to introduce the program guests.

When Chen Kaige, Zhang Guoli and other judges were called one by one, they also stood up and waved hello to the public.

"The spokesperson of the show, the host behind the scenes, the student assistant...Chu Xuan, Concubine Liu Yi."

Chu Xuan and Concubine Liu Yi stood up with smiles, and were greeted with applause from everyone present.

Although compared with their predecessors like Chen Kaige and Zhang Guoli, these two people have relatively low qualifications, but judging from their popularity, these two people are more popular with advertisers.

In one morning, while Long Danni introduced the highlights of the program, he was also answering questions for advertisers.

I had a meal in the lobby at noon, and the bidding for advertising space officially started in the afternoon.

"The program has a total of twelve episodes, two episodes are broadcast every week, one behind-the-scenes episode and one stage performance, that is, six behind-the-scenes episodes and six stage performances."

"The format of the programs behind the scenes and the front of the scenes are different, and the advertising positions are also different."

"Let's talk about behind the scenes first..."

"For example, drinks, as long as the students appear on camera, they can only drink this kind of drink."

"For example, in clothing, the trainees can only wear clothing of the same brand during the training behind the scenes, and the same is true for sports shoes."

"For example, a four-piece set. The dormitories of the students are uniformly equipped with bed decorations of the same brand and introduced."

"..."

The corner of Concubine Liu Yi's mouth raised slightly, she covered her mouth and leaned close to Chu Xuan's ear: "How much sponsorship do you get for doing this?"

Wang Jinhua next to Chu Xuan heard Liu Yifei's words, leaned over and whispered: "Mango TV is professional in this respect."

Chu Xuan and Concubine Liu Yi couldn't help laughing.

All kinds of novel advertising positions also make advertisers feel speechless and fresh.

It really complies with the industry's evaluation of Mango Channel's programs. When it comes to how to get the advertising space for a variety show, Mango Channel is definitely professional.

For some big advertisers, there must be a discount for their sponsorship effect with so many various advertising spaces on Mango Channel.

But for some small advertisers, this is an opportunity.

We can't afford large advertising spaces, but small advertising spaces are also possible, and there may be unexpected effects.

The format of the behind-the-scenes and front-of-the-scenes programs is different, so that this program can be regarded as two programs, so there are as many as [-] or [-] advertising spots.

Because Long Danni had to explain each advertising space in detail, and also showed the broadcast effect on the PPT, and also answered and communicated with the doubts of the advertisers.

After one afternoon, there were less than ten advertising spots.

While Chu Xuan and Concubine Liu Yi watched the excitement, they also remembered a general sponsor, Xinlang Weiyu.

Under Chu Xuan's plan, Weiyu was brought to the fore by Wang Jinhua through TV commercials. After Weiyu was taken over by Xinlang, it also adhered to this mode of operation and invested a lot of money in TV promotion every year.

Faced with this brand new program, which is also related to actors, there will be a lot of topics in it, and Xinlang Micro Entertainment's overall title is obviously in line with its own product Weiyu.

Facing the rich and powerful Internet company Xinlang, the rest of the advertisers have nothing to do, they can only watch the total naming rights fall into the hands of Xinlang.

After having dinner, the first day of the investment promotion conference ended.

"Sister, we don't have to come tomorrow, right?" Chu Xuan said, walking out of the hotel with Concubine Liu Yi, Liu Xiaoli, and Wang Jinhua, ready to go back.

"You don't need to come." Liu Xiaoli replied, the effect of Chu Xuan and Concubine Liu Yi's presence has been achieved, and they may come or not in the next few days.

"On October 10st, when the registration starts, if you have time, go to the park to have fun, and let friends from all over the country who come to register see you. It is estimated that they will mobilize their enthusiasm for the registration program. At that time, media reporters will be there. , and also cooperate with the invited reporters to do some publicity.” Wang Jinhua added.

"Okay, when the time comes, Qian Qian and I will go and have a look." Chu Xuan nodded.

"October 10st is National Day, it's time to go out and have fun." Concubine Liu Yi said cheerfully.

Wang Jinhua walked towards her parking space and said, "When I sign up, I think there will be some of your friends."

Chu Xuan and Concubine Liu Yi raised their eyebrows, showing some interest.

With the launch of the program "I Am an Actor", many people from entertainment companies and brokerage companies can more or less understand the direction of this program as long as they have a little insight.

The higher the ratings, the hotter the people on the show.

As long as these companies see this, they will definitely let artists who are not very popular in the company sign up.

If the show is really popular, it is tantamount to a wave of popularity for nothing, not for nothing.

In the circle of friends of Chu Xuan and Concubine Liu Yi, there are quite a few artists who are not very popular, and they don't know who will come.

(End of this chapter)