Bright Era of China Entertainment

Chapter 359 Variety Show Planning
Bright era.

Office of the Chairman.

In the morning, the sun overflows through the floor-to-ceiling windows, making the huge office bright.

Wang Jinhua, Zhang Jizhong and Yu Min sat on the sofa chatting, Xia Yu, Huang Xuan, Zhao Liying, Su Chang and Jiang Xin sat aside and listened.

The door was opened, and everyone was silent.

Looking around, a family of three walked in.

Seeing the happy family of three, everyone looked warm.

Xia Yu and the others waved their hands to say hello, but Zhang Jizhong joked, "You guys have a hot search physique, and you will be on the hot search whenever you show up. During this period of time, your news on the Internet hasn't stopped."

Chu Xuan and Concubine Liu Yi smiled slightly: "Sister, Brother Zhang, Brother Yu."

After saying hello to Sister Hua, Zhang Jizhong and Yu Min, they waved to Xia Yu and the others, and they sat down on the sofa with Liu Xiaoli.

Wang Jinhua looked at Chu Xuan and Concubine Liu Yi gently. These two guys have been out to play for more than half a month. I heard from Liu Xiaoli that they have their own rhythm of life, which is really good.

"It just so happens that everyone is here, so if you have any ideas, let's talk about it." She said.

Zhang Jizhong's "The Deer and Ding Tale" is about to be cast. As one of the company's main investment projects, it is quite normal to arrange its own actors to participate in the performance.

Some time ago, she and Zhang Jizhong were talking about actors. "The Deer and Ding Tale" has many roles, and it is not a problem to arrange a few actors to join.

In addition to Xia Yu's default role as the male protagonist Wei Xiaobao, Huang Xuan, Zhao Liying, Su Chang and Jiang Xin are the cast members of Chu Xuan and Sissy, and she is also considering playing important supporting roles in "The Deer and Ding Tale".

But when she told Chu Xuan the news, Chu Xuan said that he and Qianqian had other ideas.

Xia Yu took the teapot on the tea tray and poured a cup of tea for each of the three members of the family.

Chu Xuan picked up the small teacup and took a sip, and said: ""Struggle" is also our main investment project, and Qianqian and I are also the male and female protagonists of "Struggle". There are three pairs of CPs, corresponding to three growth lines, this kind of script situation, with the current popularity of Sissi and I, it is very likely that two males and three males, and two females and three females will be popular."

Xia Yu and the others listened, and Wang Jinhua and the others were thoughtful.

Zhang Jizhong and Yu Min haven't read the script of "Struggle", they just heard from Wang Jinhua that "Struggle" is Chu Xuan and Qianqian's next work.

Now listening to Chu Xuan briefly explaining the structure of the script, they also have a preliminary understanding of "Struggle".

The three pairs of CPs all have growth lines. That is exactly what Chu Xuan said. As the hero and heroine of "Struggle", Chu Xuan and Qianqian can make the other two pairs of CPs popular.

Wang Jinhua also understood what Chu Xuan meant, and said, "You mean to let Huang Xuan, Li Ying, Chang Chang and Jiang Xin play "Struggle" with you?"

Hearing what she said, Zhang Jizhong suddenly understood the meaning of Chu Xuan's words, and said with his forehead: "If this is the case..."

He looked at Huang Xuan and the others and said, "Then it's better for them to play "Struggle" with you than "The Deer and Ding Tale". Except for Wei Xiaobao, the plots of the other characters in "The Deer and Ding Tale" are very scattered, there are not many growth lines, and the scenes are not good." many."

Su Chang and Jiang Xin's eyes lit up, they were able to play an important supporting role in Zhang Jizhong's martial arts drama, which is a rare and great resource, and they were all very happy with such an opportunity.

But Chu Xuan and Concubine Liu Yi suddenly came to meddle, and wanted them to play "Struggle"?
They don't know what kind of script "Struggle" is, but they heard that there are three pairs of CP and three growth lines. This situation does not hinder their yearning for the drama.

If a character has a growth line, it means that the character can be shaped better, fuller, more three-dimensional, and will be more deeply rooted in the hearts of the people, unlike characters without growth lines, which are often facial images.

Moreover, Chu Xuan and Concubine Liu Yi are still male and female protagonists. With Chu Xuan and Concubine Liu Yi's current popularity, if they can act in a play with them, there is a high probability that their career will be promoted to a higher level.

Such a predictable situation, although they don't know what "Struggle" is, it really makes them look forward to it more than participating in "The Deer and Ding Tale".

Chu Xuan picked up the teacup and drank the rest of the tea, put down the teacup and said: "Many people in the industry have doubts about the newcomers of the male lead and second female lead of "Zhu Xian", even the head Ouyang Yang of Mango TV has questioned it. In the end, although I was able to communicate with you, sister, it is inevitable that there will be knots in my heart."

Wang Jinhua raised her eyebrows to look at him, but she didn't expect Chu Xuan to mention this suddenly.

This is indeed true. After the "Zhu Xian" press conference last year, many people questioned Huang Xuan and Zhao Liying.

Chu Xuan and Qianqian are the producers, and Chu Xuan is both the deputy director of the company and her younger brother. She didn't say much about their insistence, and chose to support them behind the scenes.

It's just that now that Chu Xuan brought up the old matter again, she couldn't help but glance at Huang Xuan and Zhao Liying, thinking about Chu Xuan's intention in saying this matter.

Huang Xuan and Zhao Liying pursed their lips and did not speak.

At that time, they were also aware of the outside world's doubts about them, but as newcomers, they didn't pay much attention to this matter, and with the support of their master and mistress, they didn't take it seriously.

But now that this question is raised again, it makes them unpredictable, and they can only wait quietly for the next step.

Zhang Jizhong and Yu Min looked at Chu Xuan. Hearing what Chu Xuan said, it was obvious that Chu Xuan had other intentions for letting Huang Xuan and Zhao Liying go with them to perform "Struggle".

Under the focus of everyone, Chu Xuan said: "The post-production of the 65 episodes of "Zhu Xian" will take at least half a year. "Struggle" is a 30-episode urban drama. It can be done in a month.”

"Let Huang Xuan and Li Ying play "Struggle" with me and Sissy. With the popularity of me and Sissy, when "Struggle" airs, let's not talk about the big hit, and maintain a stable ratings. Sissy and I are still confident. .”

"In this way, Huang Xuan and Li Ying will definitely gain a lot of fans and get some attention through "Struggle"."

"If "Struggle" becomes popular, then they will not stop there."

Chu Xuan raised Erlang's legs, put his hands on the armrests on both sides of the sofa, and said: "Based on this situation, "Struggle" will be broadcast first, and "Zhu Xian" will be suspended. After "Struggle" is finished, "Zhu Xian" will continue. Xuan and Li Ying are not newcomers."

As soon as the words fell, Zhang Jizhong was stunned for a moment, then patted the sofa, grinned and said, "Amazing!"

He gave Chu Xuan a thumbs up: "I am convinced!"

In his opinion, Chu Xuan was still modest.

"Struggle" is an urban drama, with Chu Xuan and Qianqian as the hero and heroine, it can be regarded as their joint transformation work.

Based on this alone, whether it is the gimmick or the novelty, it is enough to attract many viewers to watch their drama.

Moreover, based on their status in the circle, they have autonomy, and they are guarded by Wang Jinhua. The director is still Zhao Baogang. Chu Xuan and Qianqian are willing to act after reading the script. He expects that the quality of "Struggle" must be good.

Well, the stable ratings that Chu Xuan said seemed to him to be modest, not to mention the big hit, at least the small hit of "Struggle" he could have foreseen.

Under such circumstances, Huang Xuan and Zhao Liying would definitely benefit a lot from the popularity and popularity of Chu Xuan and Qianqian.

Then switch the broadcasting order of "Struggle" and "Zhu Xian", so that the cast, popularity index and audience expectations of "Zhu Xian" will be completely new, and it will be raised to several levels.

Based on his experience in the TV industry, if Chu Xuan and Liu Yifei make "Struggle" popular, then Huang Xuan and Zhao Liying's popularity will at least reach the third-tier level, or even a falsely high second-tier level. " immediately took over after the broadcast, allowing Huang Xuan and Zhao Liying to broadcast their drama with the highest popularity at the moment.

In this way, not only will there be fewer doubts in the industry, but the director of Ouyangyang will also let go of the knot in his heart.

Similarly, the audience's expectations for "Zhu Xian" are even higher.

Zhang Jizhong glanced at Chu Xuan, then looked at Wang Jinhua, and said, "You are worthy of being siblings, you can think of the easiest way to take advantage of the situation at a critical moment, and you don't have to pay any price at all, and I am convinced."

Chu Xuan's plan seems very simple, but if there is no long-term vision to figure things out, few people can think so.

It can not only make the actors popular, but also promote the company's drama to a higher level. If Huang Xuan and Zhao Liying become popular first, they can also gain greater benefits for the company when selling "Zhu Xian".

In his opinion, this plan was perfect.

"Awesome." Xia Yu patted Chu Xuan on the shoulder. After all, he was the founder of Weiyu back then. His brain is so flexible. As an actor, he never thought he could play such a thing.

"That's a good idea." Wang Jinhua nodded at Chu Xuan. She had learned Chu Xuan's intelligence a long time ago. It's just that he has been busy with dating for the past few years so that Chu Xuan seems indifferent, but Chu Xuan is always at the critical point. The layout idea of ​​the time can make everyone's eyes shine again.

Huang Xuan and Zhao Liying looked at Chu Xuan with admiration. As expected of their masters, they are amazing. They can now imagine that after a "Struggle" and a "Zhu Xian" it might take off. .

Su Chang and Jiang Xin were also very impressed. Chu Xuan's ability to praise people is also second to none. After these two dramas, maybe Huang Xuan and Zhao Liying will be the first-line?
"The vice-chairman is the vice-chairman. Their positions are different, and they have different perspectives and ideas on things." Yu Min said with a smile, embracing his hands.

"Indeed." Zhang Jizhong nodded.

"Great." Liu Xiaoli pressed Chu Xuan's shoulder.

This action, which seemed to be praising a child, made Chu Xuan laugh and feel a little embarrassed.

Concubine Liu Yi stroked her hair and looked at Chu Xuan.

This idea was proposed by Chu Xuan, and she immediately supported it when she heard it.

After all, "Zhu Xian" was their first production, so of course she also wanted "Zhu Xian" to have better results.

It's just that she and Chu Xuan had a common idea when producing the film, how to make the TV series well, and put the rest aside in advance.

In other words, do a good job in art first, and then think about business.

According to what Chu Xuan said, for business, if you use your brain, there is always a way.

Isn't the solution here? It has to be a boyfriend, or a cow.

She also learned something from it, trying to close the gap with Chu Xuan in terms of business thinking.

"I'm going to communicate with Director Zhao, and by the way, tell Chief Ouyangyang, I think Chief Ouyangyang will be very happy." Wang Jinhua said.

"Then this matter has been decided in advance, and it happens that "The Deer and Ding Tale" has a few important supporting roles that can be used to exchange resources." Zhang Jizhong nodded.

The matter was temporarily resolved, and Chu Xuan's plan satisfied them.

Here, a group of people chatted happily until noon.

Everyone went out to have a meal together. During the period, Chu Xuan and Liu Yifei also gave Huang Xuan and Zhao Liying a brief introduction to "Struggle". After Sister Hua communicated with them, they would give them the script and let them prepare for filming in advance. , the friends understand, and each has a bottom line in their hearts.

After a meal, everyone left separately, Chu Xuan, Liu Yifei, Liu Xiaoli and Wang Jinhua turned back to the office.

The people sent by Mango Channel to negotiate variety shows are already on their way, so they chatted and waited in the office.

Chu Xuan and Liu Yifei also looked at some reports from the company. Some of the market analysis reports of the film and television industry are worth paying attention to. These reports not only analyze from the perspective of the audience, but also expound on the film and television dramas from the perspective of screenwriters, directors and producers. The change from year to year is all experience.

At around two o'clock in the afternoon, the girl at the front desk knocked on the door and walked in with the people from Mango Terrace. Chu Xuan and Concubine Liu Yi put down the reports in their hands, and Liu Xiaoli and Wang Jinhua also stopped communicating.

"Director Long, welcome." Wang Jinhua stood up and shook hands with Long Danni who came over.

"Mr. Wang, long time no see, you still have the same demeanor." Long Danni greeted.

"Sister Long." Chu Xuan and Concubine Liu Yi glanced at the person and greeted them.

"Chu Xuan, Qianqian, we meet again." Long Danni greeted and shook hands.

"Sister Li." She shook hands with Liu Xiaoli again, and immediately sat down on the sofa with the team members.

Long Danni joined Mango TV in 97 and has been engaged in program planning with remarkable achievements.

Now she has been promoted to Mango Station as the department director, giving full play to her program planning ability to a greater extent.

When I was in "Super Girl", I was a member of the organizing committee, and I met Wang Jinhua a few times at that time.

When I was in "New Year's Eve Party", I was an art director. At that time, I also dealt with Chu Xuan, Liu Yifei, and Liu Xiaoli.

They are familiar faces to each other, not so strange.

"Thank you." Long Danni took the tea poured by the girl at the front desk, and when the girl at the front desk left the office and closed the door, she took a sip of the tea and said, "Mr. A plan has been drawn up, and this time I came here on behalf of Mango Channel to discuss the details of the program framework with Mr. Wang, and to finalize the entire variety show."

Wang Jinhua nodded slightly, and said: "The variety show about actors is still the first in China, and it is also a brand-new large-scale variety show. Director Ou Yangyang and I are very interested in it. Both of us also hope to develop a more friendly relationship after experiencing "Super Girl" and "Zhu Xian". in-depth cooperation."

She added: "Before we discussed a complete framework with your people, we'd better get all the details and precautions in the past few days, get the funds, get the contract, and speed up the pace to officially launch the variety show." Start it, otherwise it will take too long, and no one will know what changes will happen in the market.”

Long Danni nodded: "That's what we mean too. Since the appearance of "Super Girl", the variety show market has attracted the attention of various channels and capitals, and the variety shows of various domestic channels have also innovated. The themed variety show about actors is a very novel one. The idea is to start recording as soon as possible."

Wang Jinhua nodded her head in agreement.

As early as the beginning of last year, Chu Xuan accidentally mentioned the idea of ​​"Since "Super Girl" can choose singers, then we can also have a variety show to choose actors", and seeing that "Super Girl" is very profitable, she kept Chu Xuan's idea. Take it to heart.

It was only at that time that Brilliant Era had just been established, and the affairs were cumbersome, so there was no time and space for this idea to be realized.

Now that more than a year has passed, the advertising revenue of "Super Girl 1" was nearly 2 million. Last year, the advertising revenue of "Super Girl [-]" was nearly [-] million, and the program's establishment cost was only tens of millions.

With such a profit ratio, not only her, but also people in the industry and many capitals have refreshed their understanding of this large-scale variety show.

In the current entertainment market, variety shows make more money than film and television dramas. This is the conclusion drawn from large-scale variety shows such as "Super Girl" on Mango Channel and "My Style My Show" on Sheng Haitai.

Brilliant Times is still in the early stages of development. Most of the profits come from TV dramas, and a small part comes from artists’ remuneration. The shares of Weiyu belong to other types of real assets and cannot be counted as part of the main profit of Brilliant Times.

And now the film market is still growing, and investing in blockbuster films is obviously too risky, so there is no rush for the film sector, and we can wait until the film market matures.

Brilliant Times established a film and television company, planned a special effects department, and built its own theater, all of which are paving the way for entering the film industry.

But the development of the film market is not controlled by anyone, but is dominated by the audience and the development of the social economy, so it takes time and a mature opportunity.

Once she saw the opportunity, both she and Chu Xuan were confident that Bright Times would have a great chance to make their way in the film industry if they were fully prepared.

But before that, we can’t wait. Brilliant Times wants to develop more vigorously without lack of funds, contacts and channels. In addition to adapting to the gradually rising market for artist remuneration and selling TV series copyrights to obtain profits In addition, variety shows are a good choice.

The core selling point of variety shows is creativity and novel ideas. Since you can think of ideas, others can also think of them.

Therefore, accelerating the time for ideas to become reality is something that she cares about very much.

"Mr. Wang, shall we discuss some details now?" Long Danni asked, taking out the documents from the folder.

Chu Xuan interjected at the right time and said, "Can you tell me the general situation?"

Concubine Liu Yi also showed curiosity, they don't know what is going on with this variety show.

Long Danni was startled, and stopped holding the document in her hand. She looked at Chu Xuan and said, "Don't you guys know?"

Wang Jinhua shook her head and said: "They are too hot, they have so many things to do, I want to talk to them about this matter, and they don't have time."

Faced with her jokes, everyone smiled.

Long Danni put the document beside the sofa and said, "Then let me tell you about the general structure and process of the program."

Chu Xuan and Concubine Liu Yi nodded, ready to listen to the following.

"This program is called "I Am an Actor". It is a competitive performance program. It is divided into two stages: the audition and the main competition."

"The general competition system is that 100 people will be selected by four actors and judges, and then 50 people will be re-selected to enter and exit the main competition, and then the four major directors and invited directors, screenwriters, and producers will jointly score until the champion is selected. "

Concubine Liu Yi understood, and asked again: "How do you choose the audition?"

Long Danni replied: "Voice and stage appearance are the basic skills of actors. We combined voice and stage to conduct a dubbing selection. The appearance is to imitate a classic part of a character, and the appearance is to dance a dance or show a martial art or perform a show."

Concubine Liu Yi blinked, and said to Chu Xuan, "Sounds like fun."

Chu Xuan nodded, and said: "Dubbing and imitating performances are very novel in variety shows, and the audience should like to watch them. No matter whether the dubbing is good or not, and the performance is good or not, there will be discussions. "

"That's right." Long Danni said with a smile: "If a program has a discussion point, it will become popular, and if it is popular, it will become popular. If it is popular, it will increase the sponsorship fees of advertisers."

"Then how do you choose for the main match?" Concubine Liu Yi asked again.

"The contestants are divided into groups to perform clips from film and television dramas, such as your "Legend of Sword" and "Sculpture of God", let the contestants perform, and then score the promotion or elimination." Long Danni said.

Concubine Liu Yi raised her eyebrows and said with some interest: "It's so interesting."

Chu Xuan also showed some interest. In the current market, these rules are brand-new ways of playing. Although he still doesn't know the whole picture of the show, he also believes that the chance of this show is very popular.

"What's the cooperation mode inside and outside the show?" he asked.

Long Danni raised Erlang's legs, put his hands on his knees, and said: "In order to ensure the popularity of the show, the four actors and judges in the audition in the show must be well-known actors familiar to the audience, and the cooperation period will be one month; They are Chen Kaige, Feng Xiaogang, Zhang Jizhong, and Tang Jili, and the contract period is two months."

"That is to say, the audition will be recorded for one month, and the main competition will be recorded for two months."

Hearing this, Chu Xuan looked at Wang Jinhua and said, "Sister, didn't you say to invite director Zhang Yimou?"

Wang Jinhua turned to him and said, "Director Zhang is busy with "Curse of the Golden Armor", so I don't have time this year."

Chu Xuan and Concubine Liu Yi were stunned and nodded.

Long Danni continued: "Because the program is in this mode, a large number of crew members are needed during the main competition, and many directors, screenwriters and other professionals are needed behind the scenes. The resources in this regard depend on you Bright Times."

"We estimate that there are about 1000 behind-the-scenes personnel for the show, including the announcement fees of the four actors, judges, four directors, and well-known people in the industry. The budget for this aspect is about 5000 million."

"Adding various expenses such as publicity and distribution fees, the final estimated total investment is about 7000 million yuan."

"Of course, the two buildings and scene props proposed in the plan, including the studio, dormitory building, machines, lights, and screens, belong to your brilliant era, and this is not counted in the total cost of joint investment."

studio?Residence building? ...Chu Xuan looked at Wang Jinhua with some doubts.

"Since the company wants to expand its variety show business, it is necessary to have its own indoor shooting venue."

"I'm going to build a small park in the suburbs outside the fifth ring road of the capital. It will be a closed-loop catalog recording site integrating live-action studios for filming programs, contestants' dormitory buildings, and canteens."

"The LED screen for Sissi's coming-of-age ceremony last time came in handy, and the rest of the expenses have been budgeted. It's not too much, 2000 million is enough."

Hearing Sister Hua's words, Chu Xuan and Concubine Liu Yi nodded to show their understanding.

Seeing that Wang Jinhua had explained clearly to them, Long Danni continued, "For a total investment of 7000 million, you and I each contributed 3500 million. The profit model is a 6:4 advertising share during the broadcast of the program."

"Advertising share?" Chu Xuan was taken aback.

Wang Jinhua smiled, glanced at Long Danni, and said: "My previous suggestion was that we pay all the money. After the program is recorded, it will be sold to Mango Channel at a price of 1.5. Director Ouyangyang is not willing."

"Mr. Wang, this is 1.5 million." Long Danni raised his lips slightly and shook his head.

Even though Mango Channel has a high revenue estimate for this program, but the purchase cost of 1.5 million, even if the program is popular, how much can they earn after deducting this cost?
Unless the show can become popular, it can make a lot of money after deducting the cost of 1.5 million.

But it is indeed predictable that a show will become popular, but it depends entirely on luck.

Therefore, unless some costs are reduced, Mango TV may choose to buy out in one go.

But Wang Jinhua refused to let go of this number, and Mango TV could not do anything about it.

Without the network resources such as directors, screenwriters, entertainers and crew professionals of Bright Times, Mango TV is still unable to handle such a large-scale show about actors.

The micro-entertainment publicity channels, Internet cafe marketing channels, and offline paper publicity channels of Brilliant Times, including the advertising sponsorship channels of big brands, are also valued by Mango TV.

It is also for this reason that Mango Channel settled for the next best thing and proposed a profit-sharing cooperation model of 6:4 advertising sharing.

This is also what Wang Jinhua wants. The advertising revenue of big TV stations is huge profits, let alone Mango TV, the first local TV station.

In her impression, Brilliant Times is also the first company in China that can get a share of the TV station's advertising revenue.

As for the TV station's financial support, the advertising revenue can get [-]% of the profit, which makes her very satisfied. If it were another company, it would be either [-]-[-] or [-]-[-].

"Probably this is the case." Long Danni said, "Chu Xuan and Qianqian, you should also do your part."

"Us?" Concubine Liu Yi blinked, a little curious.

Wang Jinhua got up and walked to the desk, took out a document from the document basket and returned, sat down and handed the document to Chu Xuan.

Chu Xuan took the document, and Concubine Liu Yi came over to read it with him.

Long Danni also said on the side: "The program is divided into behind-the-scenes and front-of-the-scenes, and we must promote it in advance. As the image spokesperson of the program, you can attract many young people to sign up. This is before the program starts."

"After the show starts, you have to host the process as the host behind the scenes, and you are also responsible for communicating with the contestants, judges, mentors, directors and screenwriters according to the intention of the program group, and you can also give some suggestions to the contestants, or you can Participate in the teaching of the instructors to the players."

"Don't worry, it's very easy, and it won't waste too much of your time."

Chu Xuan and Concubine Liu Yi looked at each other. It sounded like a lot of fun, and the two became interested for a while.

"At first, I thought it would be better for you to be judges, but I was rejected by your sister Hua." Long Danni shook his head.

"It's not good to be a judge." Wang Jinhua said: "It has nothing to do with ability. Their age and qualifications are not enough. Sitting on the judge's seat will definitely be questioned by the audience and industry insiders, and it will cause a lot of trouble."

"It's better and easier to play behind the scenes. The audience is also happy to watch the daily routine of the show with them, and no one will question the host who is only responsible for hosting some simple and easy processes."

Chu Xuan and Concubine Liu Yi nodded again and again, it's good to play behind the scenes, it's better to be a judge.

The judges have to comment in front of the scene and teach behind the scenes, which is very tiring to think about.

As Sister Hua said, as actors, they don't have the qualifications to sit on the judges.

"Take it back and watch it. Let's discuss the details of the rules and the structure of the program together. It's still early before the recording of the program, and the preparation stage will take at least four or five months. It's enough for you to have a clear understanding of this matter in your own mind." Wang Jinhua said .

Chu Xuan nodded slightly, closed the document, and Concubine Liu Yi straightened her body on the sofa.

Wang Jinhua called several people from the project department, and just like that, everyone discussed the details of the program together.

(End of this chapter)