Bright Era of China Entertainment

Chapter 201 The Magical Advertisement

——Bright Era.

Office of the Chairman.

Wang Jinhua and Zhang Jizhong sat on the sofa to discuss matters.

With Zhang Jizhong around, the topic was naturally about "The Legend of Condor Heroes".

Zhang Jizhong came to the company today to discuss the marketing of "Sculpture of the Gods" with Wang Jinhua, and to ask Wang Jinhua for advice.

As a lover of TV drama marketing, even though he has many years of marketing experience, he still has to convince Wang Jinhua.

Just now, Zhang Jizhong's marketing plan was rejected by Wang Jinhua.

At this moment, Zhang Jizhong was listening to Wang Jinhua's plan.

"Brother Zhang, your plan is to bring in Sidan Shuangbing and some first-line niche students for marketing. This is unnecessary and very offensive." Wang Jinhua said again.

Zhang Jizhong nodded.

"Yang Guo is played by Chu Xuan, and Little Dragon Girl is played by Concubine Liu Yi, so it is enough for us to market around the two of them." Wang Jinhua said.

Zhang Jizhong folded his arms and listened quietly to what she had to say.

"Chu Xuan and Liu Yifei's "Sword of Heaven" is about to be broadcast. "Sword of Heaven" is adapted from a game. It is clear that most of the audience of this show are young people." Wang Jinhua raised her legs.

"Indeed." Zhang Jizhong nodded, then raised his eyebrows and said, "Then you mean to market "Immortal Sword" first, and then "Sculpture of God"?"

Wang Jinhua nodded, and said, "The ratings of the Shenghai TV drama channel are not very good. No matter how good Chu Xuan and Concubine Liu Yi's performances are, the ratings of "Sword" will not be so high due to the difficulties of the TV station."

Zhang Jizhong took a sip of tea and said, "Since the audience is young people, why didn't you put "Sword" on Mango TV?"

Wang Jinhua shook her head and said, "They don't have Mango TV channels. If they forcefully send it up, "Sword" will probably be scheduled for an embarrassing time slot in the morning or afternoon."

"You have a good relationship with Mango TV, you should have a channel there." Zhang Jizhong said.

"This is now, when "Micro Entertainment" just started, where did I get the Mango Channel channel. Besides, "Sword" was led by Huayi Wang at the time, and I couldn't get involved." Wang Jinhua explained.

Zhang Jizhong understood, and said, "Then what are you going to do?"

The corner of Wang Jinhua's mouth raised slightly, and said: "After operating "Weiyu", I know a lot about Internet-related things. Most of the users of "Weiyu" are home users, that is to say, they are all people with computers at home. .But where are the people who don't have computers at home?"

Wang Jinhua smiled and said, "Internet cafe."

Zhang Jizhong froze for a moment, frowning in thought.

Wang Jinhua continued: "There is no computer at home, which means that many people don't know "Micro Entertainment". Young people don't read newspapers, and don't pay attention to Shenghai TV drama channels. Even if they go to Internet cafes, they are playing games. At least I went to investigate it myself. I haven’t found that there are a few Internet cafe users who will log into “Weiyu” in the Internet cafe. Then how to promote the TV series “Sword of Heaven” linked to the game to let them know? It can only be promoted in Internet cafes.”

"Internet cafe propaganda?" Zhang Jizhong frowned.

"There are countless Internet cafes across the country, how to promote it?" He was puzzled.

Wang Jinhua smiled and said: "I asked Xinlang for help, and got the channels of several companies that manage the management system of Internet cafes. They have the management system of Internet cafes in their hands, which means that the computers in Internet cafes come with a management system. , as long as I cooperate with them, whenever an Internet cafe user turns on the computer, an advertisement for "Sword of Heaven" will pop up at the bottom right of the screen."

Zhang Jizhong glared, and couldn't help but laugh: "How can you still promote like this?!"

He smiled, and patted his thigh again, "I have gained knowledge."

Wang Jinhua still smiled, and said: "I also came up with such an idea suddenly, and I have never seen such a cooperation method over there. When I talked to them some time ago, the monthly publicity was only a few million, but "The Immortal Sword" "The advertisements can be seen everywhere in Internet cafes all over the country, I think it is very worthwhile."

"Of course it's worth it!" Zhang Jizhong said a little excitedly: "It's a good deal to exchange a few million for tens of millions of user popularity. The most important thing is that it is different from the conventional marketing method in the past. If this marketing plan is implemented, there will be no competition. Opponent, this is the best!"

Zhang Jizhong said with a smile on his face, "Besides, every Internet cafe user has a family behind them. If they are attracted by "Sword" and go home to watch TV, they may also bring relatives and friends. This value is intangible, but it is also predictable. .”

Zhang Jizhong narrowed his eyes, "I understand your train of thought now."

Wang Jinhua smiled without saying a word, as a sign of listening.

Zhang Jizhong stroked his thoughts, and said: "With this marketing plan, the ratings of "Sword" will definitely increase. It is unnecessary to think about it. Every time the ratings of "Sword" rises by a notch, Shenghai TV will give "Sword" The publicity resources of the corresponding stalls of "Prince Sword" on TV are the default. With these two kinds of publicity resources complementing each other, the entertainment media will also follow the news and give more reports about "Prince Sword" online and offline. In this case, if " The ratings of Immortal Sword are exploding, and as far as the emotional scene between Chu Xuan and Concubine Liu Yi is concerned, they will most likely be at the center of the heat."

Zhang Jizhong paused, "By taking advantage of the popularity of Li Xiaoyao and Zhao Ling'er to market Yang Guo and Xiaolongnv, it will definitely get twice the result with half the effort. "Sculpture of God" has reached a preliminary cooperation intention with CCTV through the communication channel of the company. If the cooperation is negotiated at that time, "Sculpture of the Gods" will be broadcast on CCTV. Judging by the popularity of Yang Guo and Xiaolongnv's marketing, and CCTV's impressive ratings in the past, if the ratings of "Sculpture of the Gods" are also If it explodes, the popularity of Chu Xuan and Concubine Liu Yi will probably be as popular as the current Sidan Shuangbing."

Zhang Jizhong raised a smiling face, "Although they both have marketing, Chu Xuan and Concubine Liu Yi are different. They have many works with high ratings as a guarantee. If Sidan Shuangbing does not have a good work in the future, then their market value at that time will be lower than that of Liu Yifei." Four denier double ice is higher."

Wang Jinhua nodded, "If everything is as planned, after "Sculpture of the Gods" is finished, Bright Times will have cultivated two super first-line artists within a year, and the company will take advantage of the trend to start training and recruiting artists across the country. plan."

Hearing this, Zhang Jizhong shook his head, admiringly said: "You really have a complete plan, you are amazing, I am convinced."

The next moment, Zhang Jizhong was puzzled again: "You market "Sword of Heaven", so where is the investor of "Sword of Heaven"...?"

Wang Jinhua raised her eyebrows and said, "I have negotiated the channel, and they will pay the several million marketing expenses."

Zhang Jizhong glared, and said, "They paid for the marketing of "Sword" to help you train Chu Xuan and Concubine Liu Yi?"

Wang Jinhua said with a faint smile: "After "Sword" becomes popular, they will share more copyright fees. I have to pay for the marketing expenses of several million? It's a good idea."

Hearing this, Zhang Jizhong burst out laughing, gave a thumbs up and said, "You're awesome! Then act according to your plan. I'll suppress the marketing of "Sculpture of God" first, and we can discuss it after the broadcast of "Sword" is over." .”

Wang Jinhua nodded.

……

……

Huai City, Shonan Province, a prefecture-level city.

Xiaoru took her younger brother Xiaohui into the Internet cafe, and the smoky environment made her frowned, and she couldn't help fanning her nose with her hand.

Xiaoru is a game fan. As a girl, she rarely has the title of "game fan".

But under the influence of her younger brother at home, she thought that under the entanglement of him in every possible way, since she took her brother to the Internet cafe to help him pay the Internet fee and wandered around in the Internet cafe, she was attracted by games, and since then she has gradually fallen in love with it. Play some stand-alone story games and casual games to pass the time.

Xiaoru and Xiaohui skillfully asked the network administrator to turn on two machines in front of the stage, then found the corresponding seat number, sat down, and waited for the machine to turn on.

"Miss Ru, I heard that you have lost your rank?" A man with glasses next to him was also turning on the phone.

"There are a lot of cheats in "Poppy Hall" now, and if you talk too much, you will cry, and you can't win." Xiao Ru curled her lips.

"How good it is to play "Adventure Island" with me, and form a team to fight monsters together." The man with glasses persuaded.

"Don't play, this game takes time and wastes my energy." Although Xiaoru is a game fan, she still has the ability to control herself. She is determined not to play games that take a lot of time to understand.

The man with glasses shook his head helplessly, facing the computer screen.

But in the next moment, the man with glasses seemed to have discovered something, and looked curiously at a picture that appeared inexplicably in the lower right corner of the screen.

"What the hell is this?" He wondered.

"Hey! The TV series "Legend of Sword and Fairy"?" He became interested.

Attracted by his monologue, Xiao Ru poked her head over to take a few glances.

"The TV series of "Sword"! It's real!" She was a little surprised.

Xiaoru's voice was a little loud, and some young people who were hanging out in the Internet cafe came over in twos and threes.

After the man with glasses clicked on the picture, the browser opened automatically, and a page was displayed.

On the page, there is a brief background introduction of "Sword of Immortal Sword", and the broadcast time on the Shenghai TV drama channel, which is bolded and underlined, in case others will not see it.

"It's really the TV series "Legend of Sword"! January 1th is today!" Xiao Ru was a little excited.

The man with glasses stretched out his hands to support the frame, and said, "I think when I passed the Yinlong Cave, you were still unable to get out of Yuhang Town."

"Cut, heroes don't talk about the past." Xiao Hui stretched out a finger and waved it.

The scroll bar on the page pulls down, and a still photo is displayed.

"Chu Xuan?" The man with glasses called out his name.

"You don't follow stars, don't you know that too?" Xiaohui said with a smile.

"My parents used to watch "Male Talents and Women's Appearance" every day. I don't think it's hard not to recognize them." The man with glasses explained.

"The most important thing is that Chu Xuan's appearance is on par with mine, which is very rare. He is qualified to be remembered by me." He said again.

"Get lost! Show some face!" Xiao Hui patted his head, dumbfounded.

The page continues to scroll down.

Liu Yifei's stills are displayed.

"Fuck! Beauty!" The glasses man's eyes lit up.

"This is so so so...?" He frowned and muttered.

"Is that Wang Yuyan from "Tian Long Ba Bu"?" A young man said behind them.

"Concubine Liu Yi." Xiao Ru said her name.

"She plays Zhao Ling'er? Yes!" Xiaohui agreed.

"Don't you think this image is very similar to the description of Zhao Ling'er in the game?" He said.

"Indeed." The man with glasses nodded.

"It's really beautiful." He praised again.

"So cute." Xiao Ru frowned.

"Brother, pull up the page and see what time it airs." A young man said.

The man with glasses looked back, but didn't recognize him.

But just a small request, the man with glasses complied without hesitation.

"It will be aired at 8 o'clock tonight, and the Shenghai TV drama channel will broadcast three episodes every Friday, Saturday, and Sunday," he said.

Hearing this, the people behind dispersed.

"Shenghai TV drama channel? Is there such a channel?" Someone muttered.

"I've been watching TV at home for many years, but I haven't found this channel yet." Someone responded.

Xiaohui returned to his seat, and there was also an advertisement picture in the lower right corner of his computer.

"Sister, watch "Sword of Heaven" after dinner tonight!"

"necessary!"

The siblings played games for a while before getting off the plane and going home.

During this period, there are always friends who surf the Internet and ask questions to the network administrator.

"Network administrator, what the hell is that thing in the lower right corner? It scared me, I just turned it on and thought I didn't have enough balance!"

"Ads! You click and close your browser, and the ads are gone."

"It's so troublesome, what will happen if you don't click?"

"Will always appear on your computer."

"What about restarting?"

"Start up again."

"Trough! Is this ad so amazing?"

(End of this chapter)