Bright Era of China Entertainment

Chapter 172 The Value of "Micro Entertainment"

—The Penguin Company.

Office of the Chairman.

Mr. Ma and the two vice presidents sat facing each other on both sides of the large desk. Mr. Ma looked at the LCD computer screen slanted. On the computer screen was an Internet industry news.

["Tianya Forum", with its simple style and rich content, has attracted 500 million registered users. Netizens like to call it "Tianya" for short.For these netizens, it is an online spiritual home that is "far away in the sky, but close in front of us".

According to Alexa statistics, before the first half of 2004, Tianya Community ranked 135th among global websites, 30th among Chinese websites, and first among community websites.Sit firmly in the leading position of the community website, far ahead of the peers, and lead the trend and new trend of the Chinese online community.

However, each industry in the domestic Internet industry rises side-by-side, and every year there are outlets. Those who are in the wind go up, and those who lose the wind go down. The ups and downs of the Internet industry are also due to the ever-changing market.

At 2004 a.m. on July 7, 30, the emerging Internet company "Micro-Entertainment Times" located in the capital, created the "Micro-Entertainment" social networking site with the help of the popularity of the TV show "Super Girl" in the entertainment industry, and created the "Internet + Entertainment" With the help of the popularity of the program and the attracting effect of most big-name stars, the increase in users in the past few days has far exceeded the industry's expectations, breaking the record of the highest daily increase of 8 in "Tianya Forum". .

According to industry insiders, unlike the years of patient operation and step-by-step development of "Tianya Forum" and similar competing product "Maopu", "Micro Entertainment" started with the precise positioning of "Supergirl" and then went to the sudden entry of most big-name stars and The joining of the entertainment news media has finally led to the popularity of "Micro Entertainment Farm" in the whole country.

"Micro Entertainment" is a show from beginning to end, a big show.It is a product marketed by Wang Jinhua, the helm behind it, using the means of the entertainment industry.

But it is undeniable that "Micro Entertainment" has succeeded.

It took Wang Jinhua two months to achieve a miracle in marketing.

According to Alexa statistics, "Micro Entertainment" currently ranks 51st among global websites, 8th among Chinese websites, and [-]st among community websites. "Micro Entertainment" has become the leader of similar competing products, and it is far ahead. It is hard to say what the future will be.

According to social network sources, the two companies "Tianya" and "Maopu" are currently in contact with a number of venture capitalists.Obviously, due to the sudden emergence of "Weiyu", similar competing products are trying to change due to market changes.

With the novel operating concept and highly innovative content modules of "Micro Entertainment", the social network market will surely flourish in the future. We will wait and see how it will be.

——Salary wave news report. 】

Mr. Ma withdrew his gaze, looked at the documents on the desktop, bowed his head and said, "I won't buy it."

The two vice presidents raised their eyebrows, nodded in confusion and understanding.

"The value of "Weiyu" will be determined by authoritative departments, but with the 800 million users, the development of "Weiyu" has exceeded my expectations. "Weiyu" will remain stable for another two months. Continue to increase user stickiness, once the daily activity curve stabilizes, we estimate that the maximum 2 million that we can take out will no longer be enough, which is far from enough." Mr. Ma said.

"However, given the current momentum of "Micro Entertainment", there is still room for improvement with the help of "Micro Entertainment Farm". If "Micro Entertainment" is at the helm of the peers, will we be under great competitive pressure on social networking sites in the future?" said the vice president.

Mr. Ma shook his head and said, ""Micro Entertainment" rose with the help of "Super Girl", but in fact it took advantage of the popularity of "Super Girl". The audience has watched this program. With 16 million viewers, "Weiyu" only attracted 2 million users in the end. It's not that "Weiyu" is not good, but the current market is like this, there are not many netizens, and the domestic social economy has not yet improved , the development of the Internet industry is still underdeveloped. Even if "Micro Entertainment" is at the helm of the same industry, the upper limit of development within a few years can be seen."

Mr. Ma continued, "So, I stick to my original intention and continue to expand the number of users of Penguin Communications. The number of users of Penguin Communications is our lifeblood. In the future, we will spare our hands to develop social networking sites. Even if we want to compete, we have The number of users of Penguin Communication is huge, and we are not afraid of any competitors."

A vice president nodded, "The most important thing is that we have already gone public, and the shareholders will be watching our Penguin's profitability. We spent a lot of money to buy "Micro Entertainment", but it is obvious that this website will not be able to expand in at least a few years. Not only that, but we also need to continuously spend money to expand the market. This conflicts with our next plan.”

"That's the reason." Another vice president nodded.

"We don't care about "Micro Entertainment", let the people in the capital withdraw, whoever "Micro Entertainment" is, we will have a look at that time, it is estimated that there will be a conclusion by the end of this year. "Mr. Ma finally said.

The two vice presidents nodded slightly.

……

——Salary wave company.

Mr. Cao crossed his legs, spread out a newspaper with both hands, and was looking down.

On the opposite sofa, several company executives were silent, waiting for Mr. Cao to speak.

In Mr. Cao's newspaper, there are news reports about "Weiyu".

【"Our Tianya is the most natural website suitable for the application of web2.0 technology!" A year ago, Mr. Xing of "Tianya Forum" said so at the Internet industry exchange meeting.

However, the emergence of "Wei Yu" made industry players think that if "Tian Ya" is only suitable for web2.0 technology, then "Wei Yu" is the original fantasy of web2.0 technology.

Each of its interactive modules, its big data interaction, timely communication, and web page style layout are not only compatible with all browsers, but also fully comply with the current network protocol rules.

It not only provides the Internet industry with a new idea of ​​creating a website, but also leads the beneficial development of the Internet web direction to a certain extent.

The four trends of the current Internet: personalization, interaction, socialization, and regionalization are also conceptualized and presented in "Micro Entertainment" which has been differentiated and can be integrated.

At present, the number of registered users of "Micro Entertainment" has exceeded 800 million, and the peak number of daily visits is as high as 2700 million. According to the official disclosure of "Micro Entertainment Times", the daily volume of discussions and comments can reach 1.2 million in a day.Now the community game "Micro Entertainment Farm" has become a phenomenon-level social game. With this outlet, the upward trend of "Micro Entertainment" remains unabated.

It is reported that Xinlang, Penguin, Souhu, Wangyi, Shengda, eBay, and Baidu have already carried out acquisition or merger negotiations with "Micro Entertainment Times", and there are also many venture capital companies and natural persons of angel venture capital who are working with "Micro Entertainment Times" Micro-Entertainment Times” contacted, whether “Micro-Entertainment Times” will accept financing, or accept acquisitions or mergers and acquisitions, this is the point that industry players are most concerned about.

The growth of "Micro Entertainment" is a miracle, and it is also a phenomenon that conforms to the trend of the development of the Internet era. Just like "Legend" in the past, it caught the trend and opened the door to the Internet world.

What is the next outlet?We look forward to it.

——Huaguo Internet Industry Information. 】

Mr. Cao gathered up the newspaper, glanced at the vice president, and said, "I've dealt with that Mr. Wang a few times, how do you feel?"

The vice president shook his head and said, "It gives me the feeling that she will sell, but not now."

Mr. Cao nodded, and said: "There is going to be a "Micro Entertainment Farm", which is very hot right now, and it's normal if you don't want to sell it. At least you have to use this game to pull the users to the extreme. I guess that Mr. Wang will let go. "

The crowd fell silent.

"But at that point, how many users will "Weiyu" reach? Break through 1000 million? How much is such a website worth? This has exceeded the limit we can bear in terms of the acquisition of "Weiyu". Bit height pipe.

Mr. Cao put down his legs, leaned back on the sofa, and said: "Our blog plan, the first batch of funds is estimated to be 5000 million, which will be used for publicity, attracting experts from all walks of life to settle in, and attracting major stars to settle in. The initial development is good , and then invest a sum of money to divide vertical fields and develop in depth. Finally, reserve a large sum of money to compete with peers and grab the market, etc. "

Mr. Cao added, "Initially I only planned to spend a maximum of 3 million yuan to make an acquisition plan for "Weiyu", but now it seems..."

He didn't finish his sentence, but the vice president understood what he meant.

"Micro Entertainment" has exceeded 3 million.

Perhaps this website is in the hands of "Micro Entertainment Era", and it is not profitable, and there is no real value.

But if this website is placed in the hands of peers, it is a great weapon.

With the number of users, can profits go far?

In the Internet industry, with the number of users, it is equivalent to having everything.

Moreover, in their previous exchanges, based on the development of "Micro Entertainment" in the past two months, if they want to make a profit, that Wang Jinhua can just come up with a value-added service.

But Wang Jinhua didn't do this, and in their view, this is also Wang Jinhua's cleverness.

Free things and paid things are two different concepts.

If "Micro Entertainment" has a paid function, users will run away if it is not guaranteed.

Value-added services need to be carried out step by step, and if they are initiated suddenly, the harm will outweigh the benefits.

Moreover, Wang Jinhua does not intend to develop this website for a long time, so it is useless to create a value-added service, and it may expose the disadvantages and shortcomings of "Micro Entertainment".

Wang Jinhua only needs to do a good job of data and get the number of users in place, which is enough for the current "Weiyu".

They could see it, and Wang Jinhua did the same.

"This woman is amazing." The vice president praised her heartily.

It's really unusual for a person who works in the entertainment industry to know so much about Internet operations and still be able to hold his breath.

"It's okay if we don't have any competitors. Now Souhu, Baidu and Shengda are all eyeing "Weiyu". 3 million may not be enough." A senior official said.

Mr. Cao shook his head and said, "It's not a question of whether the money is enough, it's because Wang Jinhua doesn't want to sell "Weiyu" yet, she has been stuck, so we have been waiting? According to my previous prediction, we will win "Weiyu" by the end of the year at the latest ", and then start to make efforts next year. Even if other peers have to get involved in social networking sites, we will be able to take the lead and occupy an absolute advantage."

The vice president nodded and said: "Yes. For "Micro Entertainment Era", the more users of "Micro Entertainment", the higher the value. But for our company that wants to develop in the long term, "Micro Entertainment" should start now Start to refine the content field of "Weiyu", let the depth of content be vertically available to users, develop a set of big data calculation algorithms for "Weiyu", give users more accurate news push, etc. "

The vice president added, "That is to say, "Weiyu" only focuses on attracting users, which is a good thing for them, but a waste of time for us. The attraction of users and the innovation of technology should be carried out concurrently. "

Mr. Cao pondered for a while, and said: "We can't wait any longer. The value of "Weiyu" must be appraised by an authoritative organization, and we can buy it at a par price or a premium price. However, it takes a lot of time to appraise a website with big data. It will probably take a month or so. If we wait any longer, even if Wang Jinhua is sold, it will disrupt our plans. In the Internet industry, time is sometimes more important than money."

"But Wang Jinhua doesn't want to sell it now." The vice president reminded.

Mr. Cao said: "It doesn't matter if you don't want to sell it now, let Wang Jinhua hire someone to appraise the value of the website first, and do it at the same time, so don't waste time."

"What reason do we have for Wang Jinhua to do this?" the vice president frowned.

Hearing this, Mr. Cao had a smile in his eyes, and said: "We can understand the future value of this website, industry players can understand it, Wang Jinhua and that Chu Xuan must also understand it. And【Internet+Entertainment】 It has always been a development direction I want to promote, so if it is related to the entertainment industry, it has to do with Wang Jinhua, right?"

Hearing his words, the vice president frowned and thought.

Mr. Cao didn't give him time to think, and said bluntly: "Give up a little share, buy it with absolute control after the price is reduced, and then reach a cooperation intention with Wang Jinhua in the entertainment business, she will not refuse, and this is what she hopes to see. Our company is currently the only company that has anything to do with the entertainment industry. In the future, we will even go deep into the entertainment industry and expand the development direction of [Internet + entertainment]. This is an advantage that other Internet companies do not have. If Wang Jinhua looks forward to the future, she You should know how to choose."

The vice president understood, nodded slowly and said, "Okay, I'll talk about it tomorrow."

(End of this chapter)