Bright Era of China Entertainment

Chapter 161 thoughts of all parties

No one thought that a website would advertise on a TV show.

No one thought that the degree of discussion on a website could gradually form a news public opinion.

No one thought that a large group of celebrities would spontaneously promote this website.

Offline, the carousel advertisements of Mango TV are swiping the screen.

Online, spontaneous discussion by netizens and news media.

After three days of fermentation, all of the above, let the Internet industry understand what a real star effect is.

—The Penguin Company.

This morning.

In the office, a group of people in suits and leather shoes were discussing matters around Mr. Ma.

"Mr. Ma, I think we can use it as a reference for this "Micro Entertainment" social networking site. I think some of the creative and interactive gameplay are wonderful, and they are what we need." Someone said.

"The personal space function of "Micro Entertainment" is very similar to the Penguin Space we proposed earlier. Judging from the discussions of various website users, the discussion on the gameplay of "Micro Entertainment" personal space is very high, and I even think that this Function is the most important function of "Weiyu" to attract and retain users in a short period of time." Another person said.

"Mr. Ma, I think it is possible to let the people in the technical department take the time to develop this kind of website, which can interact with the Penguin communication software to achieve a strong interaction and high stickiness effect, and then use value-added services to make money. There is a lot to do." Someone suggested.

Mr. Ma put his palms together on the table and said, "How long will it take to develop it?"

He stretched out two fingers, "More than two months!"

He also said, "We have developed the website, and "Micro Entertainment" is probably already gaining momentum with the help of "Super Girl". Then, if we want to seize the market, we must compete with "Micro Entertainment", and the competition will cost money. How much money will it cost? How much time will it take? Will it be able to compete with "Micro Entertainment" after spending money and time?"

Hearing this, everyone fell silent.

Mr. Ma stretched out his hand to support the glasses frame, and said: "At this stage, we have no competition with "Micro Entertainment", so why should we compete? This is the first point. The second point is that the company went public in the middle of the year, and we raised 15 billion funds, the primary task of this fund is to develop Penguin Communications and the corresponding value-added services. Don’t forget that the core of the company is Penguin Communications. If we expand Penguin Communications’ users infinitely, then we will have everything. "

He continued, "As long as there are users of Penguin Communication, the development of "Weiyu" has nothing to do with the Penguin space we will develop in the future. Users of Penguin Communication cannot escape, understand?"

Mr. Ma clasped his hands together, and said, "Micro Entertainment suddenly appeared, and it became so popular in just a few days. The main body of Tianya is the forum, and it is Tianya who should really be worried; Xinlang and Souhu have new media business, It is these two that should be anxious; the core of Baidu is a search engine, not Baidu Tieba, so Baidu will only wait and see; many people who want to take advantage of Internet dividends to make money are those individual investors and small and medium-sized enterprises. It is these people who should really imitate "Micro Entertainment."

Mr. Ma made the final conclusion, saying: "The emergence of "Micro Entertainment" has nothing to do with us at this stage, but some of the good ideas in it, it is enough for us to integrate them into Penguin Communications, instead of immediately setting up Penguin Space to communicate with the future. The "Micro-Entertainment" competition that is likely to take off, the weak will face the strong. Even if we win, we will pay a higher price, and the gain will not be worth the loss. Instead of competing, it is better to directly acquire ready-made ones at that time, even if the acquisition does not work, We can also use the funds from the acquisition to develop the game business.”

Everyone nodded thoughtfully.

……

afternoon.

Tianya Network Company.

In the conference room, a group of senior executives were silent and seemed to be in a bad mood.

"Mr. Xing, our forum has not lost much, and the daily activity has not dropped much. In other words, many users are using our forum and "Weiyu" at the same time." One person comforted.

"What happened after that? In just three days, the number of users of "Weiyu" has already exceeded one million under the official announcement of "Weiyu". It only took three days for 100 million users. What kind of concept is this? Think about it when we How long does it take for a forum to reach one million users?" Mr. Xing said.

"Will it be fake?" Someone questioned.

Mr. Xing glanced at him, and said: "This is the news released by Huaguo Wanwang. Although it must have been allowed by the micro-entertainment era, Huaguo Wanwang has the word Huaguo. How can it be fake? ? Does it still have a reputation?”

Everyone was silent.

"Three days, the stickiness has not yet played a role. But with the novel functions and interesting gameplay of "Micro Entertainment", including the presence of many celebrities and a strong sense of belonging such as personal space, once users form a habit , that’s when these users leave our forum.” A person worried.

"Can our forum imitate some functions of "Micro Entertainment"? For example, mutual @ function, news push function, including the personal space." Someone tried to ask.

Mr. Xing shook his head and said: "Our forum is divided into categories. Everyone knows that if you post some remarks in the military section, if the user does not go to the military section to read, then the user will never see such news. "Weiyu" is different. It is not divided into categories, but chooses to share across the network. As long as a piece of news goes up in the hot search index, it can be seen by the whole network. This is the core difference between us and them, and it is also the core difference between Tieba and them.”

A vice president nodded and said: "Indeed. If we imitate their functions and change our own core board design, then the forum will not be a forum, and Tianya's signboard will also be smashed. Don't keep it If the user is locked, the user will probably run away by himself. Based on this kind of categorical board design, the mutual @ function is even more unworkable."

He also said, "The same is true for personal space. The purpose of our forum development is to attract like-minded people to exchange interesting stories in their respective forums. "Weiyu" is different. This website is more biased towards personal services. This "personal" refers to all users, so it has a strong sense of belonging. However, the news push function on the homepage also indicates that the social nature of this website will be wider.”

"Then what shall we do?" Someone said discouragedly.

"Can we just watch the development of "Weiyu"? In just three days, "Weiyu" is expected to have a million users. How about a few more months of development?" Another person sighed.

President Xing lowered his eyebrows and thought for a while, seeing this, everyone fell silent.

Needle drop could be heard in the office.

After a long while, President Xing raised his eyebrows and sighed: "This "Micro Entertainment" is obviously prepared, including celebrities, "Super Girl" commercials, all plans are linked together. Suddenly one on the market , not only caught us by surprise, but the rest of the Internet companies engaged in social networking sites and news information are probably as confused as we are. But at this stage, there is no way but to wait and see what happens. You are also thinking about ideas these days and discussing them together. Bar."

……

at dusk.

Whoosh Fox Company.

In the office area, a group of executives sat in a fan shape around a computer desk.

On the computer screen, the "Micro Entertainment" website was displayed.

"What do you guys say?" President Zhang of Souhu raised his legs and held a cup of hot tea.

The executives pondered for a moment.

"Mr. Zhang, this website has no competitive relationship with us. We can even sell our news information to this website to form a cooperation." Someone said first.

"Are you sure there is no competition? Let me ask you, whether it is "Weiyu"'s function of pushing news, or the function of hot search list, or the function of posting news or news and sharing @ each other, what field does this belong to?" Mr. Zhang glanced at him.

"New media." The person just now responded.

"Our company also has business in the new media field. Do you think there is any competition? If "Micro Entertainment" continues to develop like this and becomes a leading new media company, then it will determine the rules of new media on the Internet. Our new media business How should we play?" Mr. Zhang took a sip of his tea.

The executive said no more.

"Boss Zhang is just worrying. This "Micro Entertainment" has only been in development for three days, and it is far away from the leader..." Another executive spoke, his words were not finished, but everyone knew what he meant.

"Micro Entertainment" is indeed far from a leading new media company.

If we really want to reach that point, other Internet companies will not let it go, and will definitely suppress it, after all, the market is only so big.

"Prepare for a rainy day. In the development of the Internet industry, every step is like walking on thin ice. You must always prepare for the worst, and then formulate a corresponding plan. Moreover, this "Micro Entertainment" has not developed well in the hands of Mr. Wang. Once you reach the position of leader, it may not be in the hands of others." Mr. Zhang put down his teacup.

Hearing this, everyone was stunned.

"Mr. Zhang, what do you mean...?"

Mr. Zhang glanced at everyone, and said, "Who is Wang Jinhua? An agent in the entertainment industry, she has worked hard in the entertainment industry for more than ten years before she achieved her position as the number one agent. Such a person would give up the entertainment industry and switch to the Internet industry? I don't believe it. Moreover, if Wang Jinhua really wants to enter the Internet industry, will she let a group of celebrities become shareholders? These celebrities are useful to her entertainment career development, but useless to her Internet career development."

He added, "I guess, Wang Jinhua's intention is that she wants to maximize the star effect of this website during the period of "Supergirl", and then use the novel creativity and strong interactive social stickiness of "Micro Entertainment" to leave it behind. In order to retain users, she will become bigger and stronger. In the end, wait for us Internet companies to acquire. Then get a large sum of money, and then go back to develop her entertainment business.”

"This..." Everyone was stunned.

Mr. Zhang smiled, and said: "It's only been three days since the development, and today is the fourth day. Millions of users have reached such a level. Its potential seems to have surpassed forums and post bars. According to this If the trend continues, Wang Jinhua’s goal will be achieved, and there will definitely be companies to acquire it. Maybe it’s Penguin, maybe it’s Shengda, maybe it’s Wangyi, or maybe it’s our competitor Xinlang.”

He continued, "So what I meant just now is that if "Micro Entertainment" has been in the hands of Mr. Wang, this Mr. Wang will not have those consortium contacts behind him, nor will he have billions of dollars in funds, nor will he have the support of relevant departments." relationship, then we always have a chance to kill it. But if "Micro Entertainment" appears in the hands of our peers, then we should be worried."

"What's the countermeasure for that one?" an executive asked.

Mr. Zhang shook his head and said, "No hurry. "Weiyu" has only been in development for a few days, so we'll see what happens next. I heard that Xinlang is going to start something called a blog. With the appearance of "Weiyu", It may block their way, and the salary wave is more urgent than ours, so we will wait and see."

……

The night is deep.

Salary wave company.

A group of executives appeared to be arguing.

At this moment, a technician walked in.

"Mr. Cao, the national finals of "Super Girl" have just ended. Huaguo Wanwang and Weiyu Times jointly announced that the number of registered users of "Weiyu" has exceeded 150 million."

After the words fell, the arguing situation disappeared, and it became quieter.

"Is this rising too fast?" an executive exclaimed.

"Is this "Supergirl" so popular?" Another executive wondered.

"The main reason is that "Supergirl" combines the novel form of website advertising, plus the spontaneous publicity of netizens on the Internet, and the reports of online media, plus this website is indeed very creative, and there are so many big-name celebrities. A variety of factors have caused such a hot situation." Another executive analyzed.

Everyone nodded slowly and fell silent.

A vice president looked at Mr. Cao and said, "Mr. Cao, the concept of [Internet +] you proposed before was realized in advance by "Weiyu."

Mr. Cao nodded and said, ""Micro Entertainment", Internet + entertainment..."

He thought for a while, then sighed, "They've made fun of them. Combined with the form of "Supergirl" to attract users, at least until the end of "Supergirl", no company has a way to win, and neither can we."

An executive pouted.

"Mr. Cao, then our blog plan for the beginning of next year..." He hesitated to speak.

blog?

Mr. Cao fell into deep thought.

The vice president shook his head, and said: "Not only our blog plan for next year, but Penguin seems to have a Penguin space next year. I was on a business trip in Shenghai a while ago, and another President Pang told me about a 51.com The concept of social space. Next year is estimated to be a year when gods fight, but Wang Jinhua avoided it. I don’t know if she really saw something, or it was a coincidence. It’s really good luck. It happens to be during this gap. , came up with a "Micro-Entertainment."

"Wang Jinhua..." Mr. Cao pondered for a moment, then shook his head, "From the shareholder information of the micro-entertainment era, there are big-name celebrities such as Chen Daoming who have been with Wang Jinhua for many years, but the second shareholder is the Chu Xuan has only debuted for more than a year. I have reason to believe that the website plan for "Micro Entertainment" came from this Chu Xuan, otherwise he would not be the second shareholder."

The vice president thought for a while, then let out a soft hiss, and said: "This Chu Xuan is still a college student. If I remember correctly, he is only 20 years old. According to this, he predicted the popularity of "Super Girl", and thought of putting the website on "Super Girl" Advertisements in ", including "Micro Entertainment" series of ideas are all his ideas? What a talent!"

The executives were also shocked, but after thinking about it, Mr. Cao's analysis seemed to make sense.

Chu Xuan?

This young man is amazing.

Mr. Cao glanced at the vice president, and said: "I still had the same idea in the morning. The website "Weiyu" is in my hands, and I am sure to develop it better. If we get "Weiyu", the blog plan will be completed. There is no need to exist."

The vice president nodded and said, "You still want to buy."

Mr. Cao was a little clear, and said, "Regardless of whether "Micro Entertainment" develops in the end, I want to acquire it. In addition to the huge number of users that "Super Girl" can bring in the next two months, I also value the website's popularity." There's a huge market for ideas and features, and this site is very similar to how I thought about an evolution of blogging, but with a few more ideas that stood out to me."

The vice president was silent for a while, and said, "I support you."

"Mr. Cao, our blogging plan is also good, and our cash reserve is 2 million US dollars. With our resources and financial strength, we may not be able to compete with "Weiyuu." An executive said.He was hosting the blogging project, and he was upset that it was suddenly abandoned.

Mr. Cao shook his head and said: "We will launch a blog next year, and "Weiyu" will probably take off early. By that time, our competitors will not be the era of Weiyu, maybe Penguin Weiyu, maybe Shengda Weiyu, maybe Souhu Weiyu, do you know what I mean? We don’t have time to compete, and we don’t have time to develop slowly, because our competitors won’t give us time to compete and develop. In the Internet industry, things that can be solved quickly with money , no one is willing to develop slowly, if we don’t acquire Micro Entertainment, other companies will also acquire it.”

He looked at the vice president and said, "You are ready to go to Weiyu Times tomorrow to find out what that President Wang thinks."

"Going tomorrow? Counting today, "Weiyu" has only been in development for four days, so don't be in such a hurry, right?" the vice president said in a daze.

"Before "Micro Entertainment" takes off, if we can acquire it, we only need to spend the smallest price. If "Micro Entertainment" takes off and even surpasses post bars and forums, how much do you want to spend?" Mr. Cao Said lightly.

"We can think of it, and that Mr. Wang must also think of it. With the current development situation of "Micro Entertainment", she can't sell it before the end of "Super Girl". Even after the end of "Super Girl", she won't be the first Time to sell. There is a saying that it is up for sale.” The assistant director said.

Mr. Cao grinned, and said: "That's why I said, let you go and find out what Mr. Wang has to say, and see what she thinks. Let's get in touch and be friends first. Let's be friends with her. That Mr. Wang You should be very happy too, right? If other people come into contact with Mr. Wang after us, they should be on a first-come, first-served basis. When the time comes, she will return to the entertainment industry to develop her entertainment career. If our friends have any difficulties, maybe we can help help."

The vice president was stunned.

"Understood, let's be a friend first, and I can help you out in the future." He smiled.

(End of this chapter)