Bright Era of China Entertainment

Chapter 133 Believe me

There is a vent?

Can it be fired before the Internet company reacts?

Do not give those Internet companies the opportunity to compete with us?
is it possible?

Wang Jinhua was stunned for a while, and said, "What?"

Chu Xuan spread out the newspaper, Wang Jinhua saw it approaching, and the two looked down together.

Chu Xuan pointed and said, "Super Girl, sister, you should know about it, right?"

Wang Jinhua nodded and said, "I know, it's a new talent show jointly created by Mango TV and its subsidiary Sky Entertainment."

Chu Xuan raised his eyebrows and looked at her, and said, "Sister, do you think this show will be popular?"

Wang Jinhua frowned and thought for a while, then said: "This is a brand new program, the format of which has never been seen before. Although the program has not yet started and is still in the preparation stage, after the publicity, the current response from the industry is mediocre. So Whether this show is popular or not, no one knows."

"I think it can be a big hit." Chu Xuan said.

Wang Jinhua raised her eyebrows and said, "Why?"

Chu Xuan pondered: "Because this is a national draft, many people don't understand the concept of a national draft. Sister, you should understand."

Wang Jinhua was silent for a while, recalling what she knew about the program "Supergirl" some time ago, and then she nodded slowly.

"In the national draft, the right to choose is given to the public. This is the most distinctive feature of this program. Let the public decide whether the contestants will stay or not. This will indeed greatly increase the public's love for this program and their sense of participation and Attention. In addition, Mango Channel is the number one local station in the industry, and the average ratings are the highest among local stations every year. It is impossible to judge whether it is a big hit or not, but judging from the above two points, this show does have hope of becoming popular. "

Wang Jinhua turned her head and said, "What does this have to do with your website?"

Chu Xuan looked at her and said, "The first step is to sponsor "Super Girl" and let "Super Girl" advertise our website."

Suddenly, Wang Jinhua was stunned, and said, "Advertise the website on TV?"

Chu Xuan nodded.

Wang Jinhua couldn't laugh or cry: "Your idea is amazing."

Chu Xuan raised his smiling face and said, "It's never appeared before, it's really amazing."

Wang Jinhua became interested.

She likes new things. Although it is not clear what Chu Xuan's specific plan is, such a novel way of publicity that Chu Xuan said has aroused her interest.

but.

Advertise your website on TV?

How to fight this?
Log in to www...what's the use?

Also, even if it is advertised, why do you let the audience log in to this website?
There are many issues that are worth discussing.

But seeing Chu Xuan's appearance, it seems that he has a bottom line in his heart.

Wang Jinhua became interested.

"Sister, what do you think is the core of the program "Supergirl"?" Chu Xuan asked with a smile.

Hearing this, Wang Jinhua frowned, fell into a short thought, and said while thinking: "The new draft method, the new competition mode in the competition area, the players are all amateurs, and the audience decides whether the players will stay or not... These novel and creative points are all "" The highlights of Supergirl, but what is the core?"

"The core is the players." Chu Xuan said with a smile.

Wang Jinhua was startled, frowned, thought for a while, and said, "Why are the core players? Let me think about it..."

Seeing this, Chu Xuan was stunned.

"Super Girl" is the first "commoner" talent show in China besides Xiangjiang.

The word "civilian" represents the difference of this program.

Unlike the Youth Song Competition and the Rookie Competition over there in Xiangjiang, all contestants have backgrounds, have been packaged, and have been marketed and publicized in advance.

But the first "Supergirl" has nothing, no packaging, what you usually wear on stage.

Therefore, it was not favored by the industry, and criticized by professionals as an insult to music, saying that "Super Girl" was inferior to Liba people.

Therefore, although the current "Super Girl" has been publicized, the response is mediocre. Because it is a brand new program, before the program was broadcast, the audience believed the experts' words more, and they were not very optimistic about "Super Girl".

However, the players are "civilians", and the vast majority of the public are also "civilians".

In this way, the audience's recognition, affinity, support, and sense of substitution for the contestants are all there.

The phrase "sing as much as you want" made the "civilian" contestants fly their dreams, and finally received strong support from nearly 3 million viewers across the country. Eye-popping.

No matter how good Wang Jinhua's vision is, she can't judge a brand new variety show for a while.

However, Wang Jinhua is Wang Jinhua, and after thinking about it carefully with a newspaper, she understood what Chu Xuan said, and also understood the awesomeness of the two novel ideas of [National Draft] and [All contestants are amateurs].

"You're right, the core of Supergirl is the contestants."

Suddenly, Wang Jinhua laughed again, and said: "Looking at the main propaganda newspaper of Mango Channel, it has been recommending the novel rules of "Super Girl" and attracting people with various ideas of "Super Girl". How do I feel that Mango Channel is still You can't see through it, and it gives me the feeling that Mango Stage doesn't even know the importance of players."

Chu Xuan smiled and said: "After all, it is a brand new program. It is the first time that Mango Channel has such a big program. They are still in the groping stage. They don't know what the meaning of the contestants is in this program. It is normal. Maybe they plan to do it next year. I probably knew it when I was in 2005 Supergirl."

Wang Jinhua nodded, and said: "The name of this program is "2004 Supergirl". There may be 2005 and 2006 in the future. It seems that Mango TV is betting on this program."

Wang Jinhua looked at Chu Xuan and said, "Then, the core of the show is the contestants, what does it have to do with your plan?"

Chu Xuan looked at her, and said, "Give more sponsorship money to Mango Channel, let the contestants participating in "Super Girl" bind to our website, and let those contestants post a news on our website every day during the competition period, and can't post it on the post bar." You can’t post it on the forum, you can only post it on our website.”

Hearing this, Wang Jinhua thought for a while, then she let out a soft "hiss" and said, "I seem to understand what you mean. The core of this program is the contestants, so the focus of the audience is also on the contestants. Bind, and then advertise on the website on Mango Channel, because the players are stationed on our website, and there are dynamic news every day, then the number of users will come.”

Wang Jinhua smiled again: "If you play like this, I have already thought about the copywriting of the advertisement, [Log in to www.whatever, follow the daily movements of the players, and interact with the players in real time.]"

Chu Xuan smiled, gave a thumbs up and said, "Sister, that's it!"

Wang Jinhua picked up an orange and peeled it, and said: "Based on my marketing idea, I also thought of many ways to play, such as setting up a leaderboard on the website, ranking the contestants according to the number of topics, and comparing their popularity. I think this will be more interesting, and the stickiness of fans and users may be higher.”

Wang Jinhua ate a piece of orange and said: "I probably understand your plan. Based on what you said just now, the website has a number of users because of "Super Girl", so I will invite a group of artists to settle in, and users will also be attracted by these artists." , to increase user stickiness, right? The website has a large number of users and a large number of artists, and those news media will also come here to gain popularity."

Wang Jinhua looked at Chu Xuan, and said, "At this point, a small closed loop of entertainers, fans, and news media is formed, and the scale of the website has grown."

Chu Xuan smiled: "Sister, you are still amazing. I designed this plan specially for you. I think that whether it is a marketing method or a network resource, if you operate this website, there is a high probability that it will be successful."

Wang Jinhua shook her head and smiled, and said, "I'm very happy that you think highly of me. But no one can say anything about the Internet, and the most critical part of your plan is whether "Super Girl" will become popular, because this website depends entirely on This program is designed to attract users, "Super Girl" is not popular, the website is over, "Super Girl" is popular, follow your plan, if it can be successful, the website can indeed gain momentum, and it can indeed become popular before Internet companies can't react a handful."

Wang Jinhua glanced at Chu Xuan, and said: "The main reason is that you rely on a program to market the website's operating model. It's very novel. I didn't even think of it, nor did those Internet companies. This idea is very good."

Chu Xuan smiled and said, "Sister, believe me, "Super Girl" will be a hit."

(End of this chapter)