Turn over from love

Chapter 48
After Pan Chengyi and Lu Zhou discussed the promotional arrangements for the song "First Love" in a serious manner, they changed their views on him a lot.

If he hadn't known in advance that Lu Zhou could catch Ye Fangfei's traffic, Pan Chengyi would not have agreed to choose Dou Le as the release platform for the song "First Love" at first.

After communicating now, he found that from Lu Zhou's previous preparations, he actually planned to release the first release of this song on the Dou Le platform before he knew that he could catch Ye Fangfei's traffic.

For example, before the complete recording of "First Love", he applied for certification as a musician on DouLe, and even fully understood DouLe's reward plan for supporting independent music creation.

He also paid attention to the hot youth movie "That Year, Us" that was broadcast recently, and he took into account the use of movie clips to promote the song.

What's even more frightening is that he even participated in the variety show "Swap?" with his first love."Predecessor", I plan to use my own real story to make another wave of drainage for the song.

If you think about it carefully, all of these are interlinked.

After careful analysis, Pan Chengyi found that Lu Zhou's idea of ​​making the first song was very clear. From the idea of ​​the song, to the promotion carrier of the song, to the initial commercial profit model of the song, he had planned everything in advance.

The route is quite clear, which is to use the video platform model to advance all the way, but music streaming media is ranked second in his plan.

Now, the facts have proved that Dou Le, the first release of "First Love", is a correct choice.

Of course, this is thanks to Ye Fangfei's free hot start.

This is also what Pan Chengyi admires about Lu Zhou. He is quite open-minded about this kind of traffic without saying hello.

Pan Chengyi couldn't help thinking: what exactly was Lu Zhou doing during the ten years he spent in Jinhua Entertainment?Lurking in the company to hone your skills in a low-key manner and learn the song operation process in the company?

Pan Chengyi is an independent music producer. To be honest, from a professional point of view, he personally despises many so-called "Divine Comedies" in the music market from the bottom of his heart.

He thinks that some "divine comedies" are very popular, but in his opinion, the melody, rhythm and arrangement of those songs... are really low.

But the irony is that they are on fire, are you angry?
Moreover, their commercial value is not bad, and the capital is willing to spend money to promote them. Are you angry?

The pop music market seems to be experiencing the process of bad money driving out good money. These days, the basic structure of pop music can be applied casually, so fast that a song can be released in a few hours.

The digitalization of music has made this market grow exponentially compared to the past. It seems that there is no shortage of songs, but... the fact is that there is a shortage of songs.

Is it missing?
missing!Lack of good songs, lack of quality songs.

Pan Chengyi once hated the DouLe platform, thinking that it was disrupting the music market and making the public impetuous. He used to be able to calm down and savor a song for three to four minutes, but now he only likes to listen to the chorus for more than ten seconds. ...

Greatly shortens the true value of a song.

But reality taught him to be a man.

These days, do you want a song to become a phenomenon?
Is it enough to dominate the charts on a certain music streaming platform?
Far from enough……

Today is not the era of the past, want to be familiar?You have to let the general public have a chance to hear your song, where are the general public?

Dou Le has more than [-] million Internet users.

Do you want to experience real fire?

The reality tells you that you really have to go to this platform to push your songs, so that you have a greater chance.

Later, Pan Chengyi bowed his head to the reality, and then he had a new view on Dou Le, but despite the change, he would still subconsciously resist it in his heart, but he was forced to change his view in order to make money.

When he asked why Lu Zhou was so determined to choose the route of video promotion music.

Lu Zhou's answer made him enlightened.

"You have to accept the fact that times have changed."

"The radio used to be very popular, but it was squeezed out by TV. Now that short videos are on the rise, no one watches TV."

"At the beginning, listening to a song in an infinite loop for a day was enough, but now the audio-visual stimulation of a short video with more than ten seconds of hype is crazily occupying the user's brain. It is not enough to just listen to it without watching it. Many people used to be immersed in music for several hours a day. , now that he doesn’t listen to music for a day, it’s not a big problem.”

"The diversification of entertainment methods and the development of technology have made music gradually become an accessory of short videos to some extent."

"You can't admit it if you don't want to."

"Music has changed to a new carrier and is active in people's lives. We must also keep pace with the times."

"If Xiaopujie doesn't keep up with the times, it will always be Xiaopujie."

"And I know exactly what I want."

"Take pop music and eat first, and then go to play something above average when you have spare energy."

"The premise of popular music is that you have to find a way to become popular first, so you should choose the most popular media at the moment to promote it."

Lu Zhou's original words made Pan Chengyi suddenly fall in love with this young man.

He believed that he would not misjudge the person, and Lu Zhou would definitely be popular.

He must have stumbled upon a grain of gold that would shine by accident, and he must not be allowed to escape!
After the two discussed a proper plan, Pan Chengyi contacted the network and started to organize the promotion.

……

On this day, Lu Zhou was busy in Pan Chengyi's studio until the evening, and when he was immersed in his work, the program "Swap?"The other guests in "Predecessor" are dating in different places.

Without a date, he received a text message from the program team:

[Please return to the Pink House after seven tonight to avoid revealing that you don't have a date today]
Are you worried?
Eh?It's really not tight!

To be honest, he might not be able to return to the cabin at seven o'clock tonight.

(End of this chapter)