Turn over from love

Chapter 219 If you want to break through, then listen to me

Chapter 219 If you want to break through, then listen to me

The place to eat is set at a well-known restaurant in Jinghua.

Lu Zhou arrived first, and after a short wait, Chu Yao came.

Hearing the movement and looking up, Lu Zhou couldn't help laughing.

Chu Yao wore a sun hat so exaggerated that it could cover most of her face, and a white mask also covered the exposed lower half of her face.

It was packed in every detail, and if I hadn't received the message in advance, I wouldn't have been able to recognize who it was.

"It's late at night, can you see the road?" Lu Zhou got up to greet him and joked.

The door of the private room was closed, and Chu Yao took off her hat and mask, and breathed a sigh of relief.

"I almost suffocated to death." She complained.

Lu Zhou opened the dining chair for her and said, "Then you are still so tightly wrapped."

"Anyway, I'm considered a big internet celebrity. Am I afraid that being recognized by passers-by will have a bad influence on you? The big star Lu is very popular now, so don't have dinner with me, or there will be unnecessary gossip. .”

Chu Yao sat down and responded with a smile.

"Although celebrities are easy to be photographed when they go out, they don't have to have a gossip with a girl after having a meal. Don't worry too much."

Lu Zhou returned to his seat and sat down.

Chu Yao raised her eyes to look at Lu Zhou, he looked more handsome than before on the show, she didn't know if it was her illusion.

It may be because of the team, the image management is more in place.

"Tsk, I've become handsome again, it's incredible, I don't know how many girls' hearts I will capture if I continue to be handsome." Chu Yao joked.

"You've become prettier too." Lu Zhou echoed.

Women like to be praised for being beautiful and young, whether it is true or not, they will feel better when they hear it.

"It's started to brag about each other, right?" Chu Yao responded with a smile.

Lu Zhou responded with a smile: "Seeing that you have lost a lot of weight, have you been busy with work recently?"

Chu Yao: "It's not particularly busy, it's just that work is more worrying recently. Anxiety..."

Lu Zhou nodded clearly.

It's been a long time since we saw each other, and there is still a sense of distance between the two of them.

After exchanging a few pleasantries for a short time, after getting acquainted, I gradually regained the familiar feeling of getting along in the show.

After the waiter finished serving the food, the two began to chat while eating.

"I went to see Jiajia in the afternoon and learned a lot of exciting news from her." Chu Yao laughed.

"What breaking news?" Lu Zhou raised his eyes in doubt.

Chu Yao laughed and said, "I heard that Jiajia's company cooperated with you, and Xu Junze's new company was also established with you? Then Jiayan signed with your company?"

When Lu Zhou heard this, there was nothing unusual on his face, instead he smiled and replied without hesitation: "It is indeed so."

Chu Yao: "What kind of game are you playing? Are you going to gather all the guests from our previous program into a boat?"

Lu Zhou smiled: "Meet by fate, we are friends, share the cake together. We are all people who are either capable, talented or resourceful. If we can cooperate with each other to maximize the benefits, why not do it?"

It also seems to make sense.

But before Chu Yao came, she still found it unbelievable, especially the fact that Li Jiayan joined the company that Lu Zhou and Xu Junze cooperated with, she always found it strange.

Maybe it's because Xu Junze was very interested in Li Jiayan for a while in the show. Now that Li Jiayan has signed a contract with his company, her recent traffic growth has indeed become popular.

Chu Yao felt a little nervous in her heart.

Although she said in front of Qi Jiajia in the afternoon that the matter of Xu Junze had nothing to do with her, in fact her heart was not as calm as it appeared on the surface.

After all, she has experienced it, so Chu Yao will inevitably feel that Xu Junze's signing of Li Jiayan is somewhat similar to what he did when he signed her.

He wants to create another industry-classified "Chu Yao" IP?

Is it that easy?

In fact, Rong Yi has nothing to do with her.

She just thought it was strange that Lu Zhou, Xu Junze, and Li Jiayan were mixed together.

Does it look like a triangle relationship?

Relying on a woman's intuition, Chu Yao felt that Li Jiayan had never been attracted to Xu Junze. At the end of the show, she only had Lu Zhou in her eyes, and now that Lu Zhou is developing rapidly in the entertainment industry, it is even more impossible for her to forget this affection easily.

Does Xu Junze have any interest in Li Jiayan now?have no idea.He is a very realistic person with a clear mind. If he chooses between feelings and interests, he will choose interests.

He found out that Li Jiayan was not interested in him on the show before, so he would just give up showing his favor and not do useless work.

I hope he will not be stupid now, and will always be sane.

And Lu Zhou didn't intend to get back with Li Jiayan, and he knew that others liked him, so why did he sign him into his cooperative company?
Doesn't this give Li Jiayan hope?

If there is no willingness to reunite, why give others hope?
In terms of this behavior alone, I feel like a scumbag...

But with regards to feelings, no one knows what the real situation is except for the person involved, so they can only rely on guesswork, and Chu Yao is not easy to make a conclusion.

As for what Lu Zhou was thinking, she didn't even know.

However, according to Qi Jiajia's evaluation of Lu Zhou, it seems to be quite good, and there is nothing wrong with it.

What a combination of contradictions.

But what Chu Yao didn't know was that if possible, Lu Zhou didn't want to sign Li Jiayan into the company, but was forced to do so.

"Then today's meal, don't you also want to win me over to join you?" Chu Yao smiled and asked her doubts in her heart.

Lu Zhou swallowed the food in his mouth and said, "Since we've come to this point, why don't we just talk straight to the point?"

"Yes, but it depends on what you want to talk about." Chu Yao looked at him with a half-smile.

When it comes to career, Chu Yao is more vigilant.

"Talk about the bottlenecks in your current career, would you like to?" Lu Zhou put down his chopsticks, with a smile on his lips, persuasive.

Chu Yao's eyes narrowed slightly, and she was a little surprised by what he said, and asked, "Bottleneck...how can you be sure that my career has encountered a bottleneck?"

"Didn't you just say it yourself? Recently, work has been quite worrying. I think it must be a bottleneck period?"

Lu Zhou pursed his lips and smiled.

"The positioning of your account focuses on the output of high-quality content with strong personal characteristics and cultural characteristics. Quality is not quantity, and the frequency of content release is not high."

"In the past few years, with the accumulation of hard work and the bonus period of short video development, it has reached the peak of traffic and has been promoted to the top Internet celebrity in China."

"Later you left MCN and came out to fight alone. Although the content ability is still as good as ever, your core team's advantage is only reflected in the content, and the commercial realization cannot be maximized."

"In the past, you could eat enough by relying on the traffic brought by high-quality content, and occasionally bring branded goods, and the profits are also very considerable."

"But once people reach a peak height, they don't want to stand still. I think this is what you worry about? Commercial realization is too single and passive, and it directly hits the upper limit you can reach. What do you think? Want to break through, but still can't find a good way, and the trend of short video platforms has been changing recently, and after your IP became popular, more and more accounts imitated you in the past two years, it is dangerous, let alone After breaking through, it is already very difficult to stabilize the current position.”

"Is my analysis correct?"

Lu Zhou made a good effort to express his point of view, looked at Chu Yao with a smile, and waited for her reaction.

After hearing Lu Zhou's call, Chu Yao no longer had the heart to taste the delicious food in front of her.

Not without surprise, Lu Zhou explained her current predicament in one word.

Yes, she's not doing well at the moment.

It stands to reason that with her current status in the Internet celebrity circle, it is easy to have enough food.

But Lu Zhou was right, people have greed.

When you can only earn 5000 yuan a month, you will set the goal of earning 1 yuan a month and work hard to move forward. At that time, you will feel that 1 yuan is a lot.

But when you touch the level of earning 1 yuan per month, it doesn’t take long before you feel that 1 yuan is too little. At this time, you will have a new desire to touch [-], [-] or even [-] .

Of course, Chu Yao is now at a higher level.

She has to think about going on for a long time, thinking about a new peak, thinking about sustainable development, thinking about a larger scale and higher reputation.

This is indeed what worries her the most at the moment.

She had a feeling that her ability seemed to be at its peak.

Especially after her model has worked out, in the past two years, many MCN organizations have frantically cultivated Internet celebrities according to her model. Although they can't learn the essence, they can still be similar.

Now there is more than one "Chu Yao" on the Internet, and many "Chu Yao" who are similar in shape but not in spirit have sprung up like mushrooms after rain.

The direct impact of these imitated IPs on her is that her worth has dropped.

The super high price of endorsement she can get in front of the brand owners has dropped a lot now. What's even more outrageous is that the brand that used to cooperate well turned around and went to an IP that imitated her, just because the asking price was more affordable?
In order to find a new way out, she became anxious. No, she lost weight visibly.

"You know my situation quite well." Chu Yao pretended not to be alarmed, and replied with a smile: "You pay so much attention to me, it makes me a little embarrassed."

"Because of the company's business, I've paid more attention to the trend of short videos recently." Lu Zhou replied with a smile.

"Then do you have any good suggestions?" Chu Yao asked following his words.

Lu Zhou moved his chopsticks again, and also signaled to Chu Yao to chat while eating, not to waste a table of good food.

"Currently, the traffic of short videos is mainly concentrated in DouLe, and the monetization ability of other platforms has been squeezed by DouLe and has declined sharply." He said.

Chu Yao: "Indeed, I didn't rely on Dou Le's traffic at first, but later I had to shift my focus to this platform."

"But if your business model does not change, you will not be too optimistic about the realization of this platform in the future."

Lu Zhou poked at the pain point.

Chu Yao did not find the right path in her last life. Under the impact of the high-frequency content of similar IPs, she was struggling with the content output mode that demanded too much quality. In addition, the wind direction of the platform turned quickly, and she did not catch up. In the bonus period of transformation and realization, the last step is declining.

Lu Zhou's words made Chu Yao's expression unnatural, and she smiled, "Do you have any good suggestions?"

She still said the same thing.

Lu Zhou: "To be a brand, take the route of e-commerce."

Chu Yao raised her eyebrows, was stunned for a moment, then smiled again.

"You're talking about using my IP as an OEM, and then taking the e-commerce route, right? When I was still in Starlink MCN, I had already played with Xu Junze, but it didn't work."

"Make your own product, don't promote it, don't have many orders, promote it frequently, it will definitely impact my content fans, the most terrifying thing is the pile of negative product reviews, this wave can wipe away many of my loyal fans. "

"It won't work."

Chu Yao felt that she was looking forward to it in vain, and thought that Lu Zhou could have some good suggestions, but in the end it was Xu Junze's leftovers?
Lu Zhou didn't feel that there was anything wrong with his suggestion because of her rebuttal.

He smiled and continued to speak slowly:

"This situation happened to you at the beginning because your product selection ability was poor, quality control was not good enough, and you had no production capacity. If you relied too much on fame to bring goods, you would naturally be backlashed. In the final analysis, the platform did not have a clear Supporting e-commerce, you don’t have big capital and didn’t enter the market, so it didn’t work.”

"The situation is different now, you should be able to feel it too? Dou Le is now vigorously supporting e-commerce."

"Don't grab the dividends now, ride the wind, and wait for all the big brands to enter the market in the future. If you want to get on this train, it will only be more difficult."

"What I just said about building a brand is not simply playing OEM. It is to seriously develop your IP brand, so that the front-end has content and traffic, the back-end has production capacity, and more reliable goods and services."

"This is the core role that Dou Le's e-commerce will focus on supporting in the future. In the future, the big pool of Dou Le's traffic monetization will be concentrated on celebrities and brands. You can only play the stock market."

"In the future, it will be difficult for you to simply sit and eat content traffic and realize it. If you are afraid of brushing off a wave of fans, then don't be eager to make your plate bigger, just eat the stock."

Lu Zhou got to the point.

After Chu Yao heard this, her heart was full of ups and downs.

Yes, not only Dou Le, but all short video platforms are tending to support e-commerce and require high-quality supply chains. Because she has been stumbled by e-commerce, she has not made up her mind to enter the market for a long time.

There are already quite a few experts who have become successful, but most of them play the game of bringing goods to the brand, or they are like her at the beginning, through the selection of products and OEM.

There are pros and cons.

She is still watching.

However, what Lu Zhou mentioned today was that he suggested that they should be a real brand. His resolute and affirmative tone made her feel that he seemed to be able to see the future development trend, and it happened that this trend was also faintly perceived by her.
"Really building a brand requires a lot of capital. I thought about attracting capital to do it, but it didn't work out in the end." Chu Yao finally confessed.

Lu Zhou: "Why didn't the negotiation go through?"

Chu Yao: "Big capital entering the market will inevitably require us to make a lot of concessions. But I want to hold on to some bottom lines, such as absolute control over the content, etc., so the negotiation collapses."

Lu Zhou: "Then if we can let you keep your bottom line, are you willing to cooperate with us?"

"Huh?" Chu Yao was stunned for a moment, then frowned slightly, "Who are you referring to? It can't be Xu Junze, right? Forget it..."

She will never cooperate with Xu Junze in business again.

"It's not him." Before picking up a piece of meat with chopsticks and stuffing it into his mouth, Lu Zhou said, "It's Zhang Chen."

Chu Yao's pupils gradually dilated, "?"

Seeing her expression, Lu Zhou swallowed the meat in his mouth and smiled slightly:
"If you want to quickly build your own brand, you must have big capital to come in. Junze is not big enough, and I don't think you can cooperate with him? If you don't mind cooperating with me and Zhang Chen, you can go back and think about it My suggestion, if you think it over clearly and are willing to talk in detail, we can make another appointment."

Chu Yao was still a little confused, "Why would Zhang Chen suddenly want to invest in me?"

Lu Zhou: "Oh, I analyzed the huge potential of your IP to him before, and he was moved by me, so he has an investment intention."

The corners of Chu Yao's mouth trembled, "It is rumored that you have a good relationship with Zhang Chen, it seems to be true?"

Lu Zhou: "It's okay, just a friendly and cooperative relationship."

Chu Yao: "..."

Being able to form a friendly and cooperative relationship with so many people with delicate relationships, you are also quite awesome...

After this meal, after returning home, Chu Yao suffered from insomnia.

After Qi Jiajia finished her work, she sent Chu Yao a message:

[Why is there no movement at all]
[So what did you talk about at the dinner with Lu Zhou, don't you plan to reveal it to me? ]
Chu Yao heard the movement of the mobile phone, and couldn't fall asleep anyway, so she simply got up.

She replied Qi Jiajia's message: [Talking about cooperation...]
Qi Jiajia: […]
Qi Jiajia: [The terrible Mr. Lu, I really won't let anyone go]
Chu Yao: [I can ask curiously, what made you decide to cooperate with him in the current company? ]
Qi Jiajia: [At the beginning?Haha, who would refuse! ]
Qi Jiajia: [Mom, I didn’t even have a reliable entrepreneurial idea before, so he said he could invest in me and gave me a more detailed project direction, and I thought what he said was very reasonable, so I cooperated]
Qi Jiajia: [However, I think his judgments in many directions are quite correct]
Qi Jiajia: [Xu Junze’s new film culture was also tried after listening to Lu Zhou’s suggestion. At the beginning, he didn’t have much confidence in it, but now I think the momentum is quite good]
Qi Jiajia: [Did Lu Zhou say he wanted to invest in you? ]
Chu Yao: [Yes, oh no, it should be said that he and Zhang Chen want to invest in me]
Qi Jiajia: [Zhang Chen?Why is there still Zhang Chen? ]
Chu Yao: [Haven't talked about it in detail, he just mentioned it]
Chu Yao: [I am hesitating]
Qi Jiajia: [Oh, then take your time to think about it, I’m asleep]
Chu Yao: […]
Chu Yao: [Damn it, if you don't give me some advice, how can you sleep? ]
Qi Jiajia: [Huh?One is my partner and the other is my good sister, what advice can I give in the middle]
Chu Yao: […]
Chu Yao: [Yes]
Chu Yao: [bye]
 Thanks to the blood patriarch for rewarding 100 starting coins!
 
(End of this chapter)

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