Reinventing the Millennium.

Chapter 880 Shut Up (4K)

The industry policy topic of home appliances going to the countryside did not only happen in the private meeting between Fang Zhuo and Zhang Xuebin.

In the morning, Fang Zhuo successfully completed the financing meeting, and preliminarily finalized the refinancing of US$5 million this time to deepen the construction of warehousing and logistics and cope with the possible fierce competition in the industry.

In the afternoon, when Hisense, Haier, Skyworth, Konka, Meiling, Changhong, a total of 6 home appliance companies' executive teams gathered, Fang Zhuo took them, and 9 institutional shareholders, and went straight to the Kunshan No. [-] demonstration warehouse of Tesco. .

Kunshan No. [-] Demonstration Warehouse.

The warehouse lives up to its name.

This is the warehouse center with the largest scale, the highest degree of automation and the widest coverage of business.

It was first built by the former Amazon team, and after two expansions, it is now the largest and most advanced logistics center in the country.

Fang Zhuo brought the investors to show them where the money was spent, and brought the cooperative brands to show them the strength of e-buy's development.

Because the number of people visiting this trip is relatively large, it is not good to favor one over the other, so instead of taking a commercial car, we opened a bus that can load all the brains.

It is only about [-] kilometers from Shencheng to Kunshan, and the driving time is only a few hours.

Fang Zhuo didn't say much about this journey. During the whole process, Sun Qi, the counterpart's vice president, and Dong Xueyou, the director in charge of two important logistics departments, explained the most advantageous basic skills of Tesco in detail.

When they arrived at their destination, first Xiong Xiaoge, and then Hisense's head Zhou Houjian, all came over to praise Vice President Sun Qi's clear introduction.

"Sun Qi is an old man from Yike to Tesco, and he is the first hero of our warehousing and logistics construction."

Fang Zhuo gave an honest evaluation.

Sun Qi has been working by his side for seven years, from joining e-Ke to moving to e-Shop.

Vice President Sun Qi is like a tour guide, showing the beautiful scenery of No. [-] Demonstration Warehouse for institutional shareholders and cooperative brands, and the graceful posture of this warehouse also attracts everyone's attention.

Bigger than expected, busier than expected, less staff than expected.

"Misters, this is the most advanced warehouse that we have built with a lot of money, and it is also a microcosm of our warehousing and logistics system."

"People who don't know much may misunderstand that logistics costs are relatively large. In fact, the construction of the storage center has spent most of the budget. This No. 13 warehouse covering the business of E-buy in the Yangtze River Delta has been invested successively. Nearly [-] billion!"

Sun Qi is usually taciturn, but this meeting was impassioned and extremely proud.

Zhou Houjian, the head of Hisense, looked around the warehouse and felt that the space was deep, but the busy machines had a strange enthusiasm.

He retracted his gaze and gave Mr. Fang a look next to him.

"There will be no expansion plan for this warehouse center for the time being, but we want to build a few more warehouses like this." Fang Zhuo said casually, "This thing is very expensive, but it is a terminal distribution network investment. Just a few million."

Zhou Houjian thought for a moment and asked, "How does the cost of the logistics system you have developed compare with that of a third party?"

"The logistics cost is actually lower than that of the third party, and the delivery cost is even higher now." Fang Zhuo talked about the data, "When e-buy first started delivery, the cost was about 10 yuan per order, and the third party was 6-8 yuan. Now , Our cost has been reduced to more than 8 yuan, which is basically on par with third parties."

He continued: "However, the user experience brought by the flat cost is not the same. E-buy's delivery will continue to speed up. For example, in many cities in the Yangtze River Delta, E-buy has been able to achieve [-] to [-]% of the time." Rida, this is a completely different concept from using a third party.”

Zhou Houjian's concept was impacted, he said jokingly: "Mr. Fang, if you continue to develop, you will squeeze our dealers to death."

Today's electrical appliance company was invited, and Zhou Houjian is one of the two leaders with the highest status.

Different from Changhong and Meiling, Hisense's dealer system is also well established.

From this perspective, Hisense and Gree are similar, and the cooperation with Tesco was not too deep in the past.

However, Zhou Houjian still came over with a good face.

"Mr. Zhou, I'm just providing a platform. How companies use such a platform has your own considerations. Isn't a lot of Hisense's inventory coming from us?" Fang Zhuo laughed.

Today, first-tier cities have almost completed the coverage of LCD TVs on color tube TVs, and Hisense has indeed handed over a lot of inventory to e-commerce platforms to clean up prices.

Zhou Houjian listened to what Sun Qi was still introducing, thinking about the changes and challenges brought by the e-commerce platform.

He knows that there is a ready-made example around him. Changhong and Meiling have achieved very good results using Tesco.

After a while, Sun Qi finished the task of his line, and then it was time to visit freely.

Institutional shareholders are more active. After all, this warehouse is built with their own money.

The brand owners were a little cautious and still strolled around Mr. Fang, Mr. Zhou and Mr. Zhang.

When Zhou Houjian talked about home appliances going to the countryside in the industry, the executives of electrical appliance companies gathered even tighter, and their ears perked up.

"Foreign trade has suffered setbacks and the economy has fluctuated. This policy must be continued." Fang Zhuo did not hide too much. First Zhang Xuebin and then Zhou Houjian, everyone was obviously paying attention and thinking about the changes brought about by the policy.

He made a joke: "I know that in the field of foreign trade, everyone has a lot of products in their own warehouses. Our e-buy will accelerate the pace of development this year. There is a lot of room for cooperation in these products that do not damage the offline distribution system. "

This is a natural space for Tesco to cooperate with brand owners.

Fang Zhuo also said: "Although foreign trade is not good this year, the vast sinking market and household appliances that are not popular enough urgently need sound channels. This is a good opportunity for the household appliance industry and our e-commerce."

"This morning, Tesco is sure to get a $5 million financing, and the key work is to build a channel from here to users in the sinking market."

"I know everyone has heard that Taobao also means B2C. However, let me say responsibly, the combination of our website, warehousing and logistics is the best platform in China from now to the future."

"In the next three or four years from this year, Tesco will definitely be able to grow with everyone."

"Whether you are a third- or fourth-tier brand in the industry, or you are already at the forefront of the industry."

Fang Zhuo showed strong confidence.

What you see is a busy modern advanced warehouse, and what you hear is some kind of proclamation from the richest man in the mainland. Everyone, including Zhang Xuebin, has mixed feelings. Excess capacity has created a backlog.

However, even if Zhang Xuebin is in charge of Changhong and Meiling, who would not want to have a distribution system like Gree's own control of the right to speak?
Regardless of the actual situation and the degree of Tesco's cooperation, Gree's efforts and development after its separation from Gome are obvious to all, and the envy that comes from it is also human nature.

After Fang Zhuo finished speaking, he changed the topic at the end and said with a smile: "So, all the presidents, all the executives, you can find e-commerce cooperation and find us e-buy. Don't bother with Taobao. Where is Mr. Ma? There is no need to go."

Hearing Mr. Fang's words, everyone laughed. Doesn't someone like the richest man in the mainland still have something to ask for?

Zhou Houjian joked: "Mr. Fang invited us here. I don't know about other companies, but we, Hisense, now know that 'to buy electrical appliances, go to e-buy'. Taking a step back, even e-buy doesn't cooperate. How could it be Go to Taobao."

Zhang Xuebin stated directly: "Changhong and Meiling are definitely willing to make more attempts in e-commerce. No matter how the industry policy changes, I am optimistic about the distance between the e-buy channel and consumers."

The dealer system connects manufacturers and consumers, and so does the e-commerce platform.

Since Mr. Fang is sure that there will be a continuation of the policy and greater efforts, Zhang Xuebin now regards e-buy as an "e-commerce distribution channel" to help the development, which saves Gree's effort.

Zhang Xuebin starts from himself, Changhong and Meiling have a good relationship with Mr. Fang, and even if they do it in the future, they have to do it less than other families.

"That's right, it's Changhong after all." Zhou Yunjie, the vice president of Haier who came over this time, choked a little. It's no secret that Mr. Fang and Changhong are very close.

But he didn't hold on to this much, and instead talked about the pilot of home appliances to the countryside.

Soon, the topic of a group of people became this industry policy.

Fang Zhuo did not show his understanding of the policy, but only participated in the discussion with great interest in the production capacity planning of some enterprises.

The production capacity planning of the industry is a problem. As soon as there is demand, everyone will expand production invariably. After a period of time, there will be excess production capacity and oversupply, which will immediately lead to a decline.

But this kind of situation is very difficult to solve. If you don’t join, others will join. You can only look ahead and earn what you can earn first.

A group of people chatting hotly.

When the nine institutional shareholders finished visiting the warehouse and saw this scene, they couldn't help but feel more confident.

Look, Mr. Fang has such a good relationship with the brands, they really get along!
The topic of industry policy is gradually coming to an end. After all, it is all speculation, and it still depends on the implementation.

Zhou Houjian walked beside Mr. Fang and raised the signal of Taobao's entry into B2C.

"To be honest, Taobao's June 2th event is coming soon, and they are sure that the main force will still be C2C, and the B2C field will take a year or so." Fang Zhuo said his judgment, "On the contrary, the current B[-]C track, Dangdang It’s not bad, it’s a great development momentum after knowing the shame and then being brave.”

Zhou Houjian took two steps and said: "Dangdang is indeed building warehouses frequently. They want to be No. [-] on e-buy, but they don't know if their funds can keep up. This is not the fluctuation of the US financial market."

"The U.S. is oscillating..." Fang Zhuo was a little surprised by the connection.

"There is your e-buy in China, investment institutions are not so optimistic about Dangdang." Zhou Houjian also half-guessed, "I said before that Dangdang raised funds and borrowed from American institutions. Didn't Bear Stearns come to visit last year?" Domestic? And Merrill Lynch, Mr. Fang, isn’t it doing well now?”

Fang Zhuo stopped, Bear Stearns and Merrill Lynch... this... Qingzi's selection agency's vision is as good as his daughter-in-law.

He became a little hesitant.

Dangdang knows the shame and then is brave, and changes the development strategy. I really don't know whether it is better to "know" or to remain "unknown".

……

Investment institutions and electrical appliance business teams spent two days in Shencheng.

The former has stronger confidence in Tesco, while the latter disperses after maintaining the scale of cooperation and discussing the strength of future cooperation as appropriate.

This time, the head of Hisense came in person, and unlike other companies, he still needed to ask for instructions. After Zhou Houjian himself returned to the headquarters, he still couldn't hide his complicated feelings. This e-commerce development was too fast, and it was too fast.

He thought about it for a day, and then inquired about industry policies, and before he could make a decision, he received a call from Ali Maden himself.

"Mr. Zhou, we want Taobao to be a brand, which doesn't require you to pay more, just to try something new. Domestic e-commerce is developing so well, why don't you come and play?" Ma Dian yelled for Taobao's B2C in person.

"Mr. Ma, you have to solve the problem of counterfeiting and shoddy on the website first." Zhou Houjian is more direct, which is the side that Taobao is very criticized for.

Ma Dian explained the difference between "Taobao Mall" and "Taobao".

Zhou Houjian still refused to agree, and moved out Mr. Fang: "I just came back from the inspection of e-buy two days ago. Mr. Ma, if you want to do B2C, you should also check it out. Its warehouse is awesome. I haven’t heard any news about you doing warehousing, is this going to be B2C?”

After hearing this, Ma Dian didn't say any more.

However, a few days later, Zhou Houjian saw Mr. Ma's confidence and public comments on the model.

"Taobao is developing very fast, and this speed is unique in China."

"The reason why it is so fast is that we have fully utilized the advantages of light assets of e-commerce."

"In e-commerce, we must always think about connecting customers with products."

"E-commerce should not touch logistics. Logistics is a heavy asset. This cost and the scale of bloated employees will bring down the company. I may be exaggerating. Even if it does not fail, it will slow down the speed of development."

Ma Dian pointed out the country, not naming names is better than calling names, and also talked about the explosive growth of the number of employees that will inevitably be brought about by the delivery of packages and future development.

Taobao’s C2C business is really booming, and what Mr. Ma said makes sense. If it is calculated in ten years, the scale of e-buy’s employees must be very exaggerated. Will this cause many operational problems?

Zhou Houjian came to be interested and paid close attention to how Fang always responded.

He felt that it was nothing more than a nameless person, and Mr. Ma's evaluation at this level would definitely get feedback.

Sure enough, Mr. Fang, who has never been a good stubble, publicly complained on Weibo only one day later.

"Mr. Ma, don't worry about what other people do."

"If you keep doing this, I just want to ask you about the taxation of the big merchants on your platform."

"If you keep doing this, I will broadcast live every day to see if I can easily buy fake products from your platform."

Zhou Houjian almost laughed when he saw Mr. Fang's words.

For some reason, he felt that Mr. Fang would be able to buy fakes from Taobao every day, and he especially expected Mr. Ma to continue to increase his efforts to comment on Tesco's business model.

pity……

The world suddenly became peaceful, and nothing happened again.

Presumably this is to keep your mouth shut, and you will see the real chapter in your hands in the future.

(End of this chapter)