Reinventing the Millennium

Chapter 854 Turned Out (4K)

"Eco Mobile is launched in the US and Europe."

"It's a pity that we can't see its listing in China for the time being, but according to reliable sources, China Unicom has reached a consensus with Yike to launch our National Bank version as soon as possible, which is expected to be in the middle of next year or the third quarter. "

"Yike mobile phone has been pre-sold abroad since October, but, as of the release date on December 12, US time, it has not announced the pre-sale sales."

"Let us wish Yike Mobile a good result."

——"Huaxia Finance News", December 2007, 12.

"Eco mobile phone is released in the United States and Europe..."

"Just two days after its launch, Yike announced that its sales exceeded 100 million units!"

"Obviously, Yike Company has kept the amazing sales of the pre-sale very tight!"

"Let us congratulate Yike mobile phone for its good results!"

——"Huaxia Finance News", December 2007, 12.

Since the release of Yike Mars, it took two days, only two days, its performance made the "China Finance News" feel in a trance, and had to use rare ellipsis punctuation to express its wonderful mood.

No, didn't we just report on your IPO the day before yesterday?

It feels like you just opened and closed your eyes and then opened and closed again, and your sales have exceeded one million?

Million mobile phone sales!
What is this concept?
The foreign retail price of Yike mobile phone is 399 US dollars!

One million units is $100 million? ? ?
Is it 29.9 billion Huaxia coins? ? ?

Three-quarters of Lenovo phones? ? ?
Lenovo mobile phone has the largest market share of domestic mobile phones. This year, it has firmly established this position and it has been widely publicized in the media. Now that Yike mobile phone has achieved an excellent result, everyone will naturally compare it with the domestic first.

In particular, news came out from the operator Unicom in November that Yike's goal is to recreate a Lenovo mobile phone.

I don’t know if this is not a comparison. The number one in China is indeed the number one in China. Facing such a strong Yike mobile phone, it still maintains a quarter of the leading position!
However, this sudden situation not only caused the "Huaxia Finance and Economics News" to stumble, but almost all the media that reported on it and readers who knew about it also stumbled.

Everyone is dumbfounded!
Think about the public opinion before the release of Yike, it said everything.

It is said that small manufacturers + new systems are absolutely impossible to succeed.

It is said that the pre-sale has not moved at all, and the product can already be declared a failure.

It is said that Yike only uses stories to maintain the stock price, and once it goes on sale, it will burst the bubble.

Behind all these remarks, there are some people who, out of various standpoints, are not willing to see the success of Yike mobile phone.

but……

this……

It can only be said that Yike really covered up the pre-sale news too tightly!
On the first day of Mars’ release, Zhihu routinely carried foreign comments on Yike’s mobile phone. I was surprised to find that it was quite popular, but the popularity belongs to the popularity. This thing will not have any specific values. I just feel that there are many platforms abroad discuss.

Including Nokia and Mr. Fang's small discussion, everyone watched the fire from the other side, and felt that the fire was floating around and couldn't be seen clearly.

There are also a small number of foreign users who have shared their hands-on experience.

"The first time I got Mars, I thought of Occam's razor. If it is not necessary, don't increase the entity. The Yike mobile phone is really... the entire screen is not to be increased, but to use the razor to give all the physical keys directly. Shaved off! Looking left and right, the buttons on the side of the phone actually gave me a sense of comfort!"

"It feels so good to be naked!"

"However, I also want to point out a falsehood in the domestic media. The contract price of Yike mobile phones abroad is 199 US dollars, and most of them should not be sold at the retail price of 399 US dollars."

"But to tell the truth, it seems that there is nothing to lose. It is said that Yike can get a share from the bundled package. I guess, the comprehensive income of each mobile phone should not be lower than the one-buy price of 399 dollars, right?"

"I heard that Yike will have an event in Silicon Valley for Christmas, and Mr. Fang may also attend. Unfortunately, I go to school in Boston and it is too far away from Silicon Valley, so I can only watch it through YouTube."

However, such an example proves nothing, especially since Zhihu has always been friendly.

How is the market reaction of Yike Mobile Mars?
Quite a few people have used classic words to express their opinions-time will tell.

but!
Two days is too fast!

It's as if a typhoon is passing through, the tornado roars, the stormy waves hit the shore, and Mount Tai is crushing the top!
The cold salesman slapped his face indiscriminately!

Lenovo mobile phone is a domestic manufacturer that pays attention to Yike's dynamics.

Although Mr. Fang did not respond too much, but the previous origin + domestic first position + the rumors revealed by the operator, people can't help but pay attention to this wave of Yike market.

Even once Yike Mars was launched, the executives who returned from a business trip in Europe brought back the physical machine for everyone to observe.

"This screen is big, but it is easy to get scratches. How can it be used?"

"The screen and back cover are glass, fragile!"

"Yike is too ambitious, and this camera is interesting."

At the internal meeting of Lenovo mobile phone, we analyzed the products of the same industry, and still felt that it was a mobile phone that was too aggressive and priced too aggressively.

That is, when the meeting was about to end, the latest sales news from Yike Company attacked the venue like a murderer.

100 units!

Everyone here, without exception, looks intact, but their hearts are full of scratches.

The conference room, which was still lively just now, fell into deathly silence!

The murderer is Yike Mars!

Di Zhiyang, an executive who once expressed his opinions in public at the mobile phone industry summit, fell back to his seat as soon as he got up, almost doubting his past experience in the industry and life experience!
Can't understand, really can't understand!
Di Zhiyang looked at the silent colleagues for a while, and the quiet Mars on the table for a while. He suspected that the news was wrong, and that it was faked by Yike. One million units in two days is considered a pre-sale... This pre-sale is also quite hot!

Will this be a star product?
Di Zhiyang asked and answered in his heart, and the answer was yes.

He was surprised, confused, hesitant, and at a loss!

"This phone...Although it has shortcomings, it looks really good."

An executive who had digested the news uttered a voice, which immediately ignited the discussion atmosphere in the conference room. A group of people went from living to dead, from dead to alive, back and forth, and back and forth.

However, under such an atmosphere full of various complex emotions, almost everyone remembered one thing at the same time.

That was the only time Mr. Fang responded to domestic public opinion.

He said... he shall prevail!
And, Cai Mingjie, chairman of MediaTek, also said, Mr. Fang is right!Say the competition is going to get tough!It is said that more than half of domestic manufacturers will die!Say let everyone survive in the new era first!
Di Zhiyang watched his colleagues discuss uncomfortably, and suddenly shuddered in his heart.

Is the industry really going to change?
Shouldn't it be...

Thinking about the bright side, there are only, only 100 million units, and only three-quarters of Lenovo mobile phones.

Lenovo mobile phones account for only 7% of the domestic mobile phone market.

Don't think about us, look at Nokia, Samsung, Sony Ericsson, and Motorola!

Di Zhiyang was in a daze, and an uncontrollable thought suddenly popped up in his mind.

What if they can't stand it?

……

The news of Yike mobile phone sales is like an old cow going to the ground, plowing the hearts of all good friends.

As a gift of red envelopes during the Spring Festival, receiving orders from Youyou.com, and a good friend who has known Mr. Fang for a long time, Ma Huateng received news of the sales of Mars in Pengcheng.

He knows about the release of Yike products, and he plans to study the research situation after a while.

If nothing else, the situation will become clear then.

If nothing else, it was a real surprise.

After watching some media reports on the 11th, Ma Huateng received sales news without the media two days later, and was stunned for 5 minutes in the office.

These 5 minutes of mood one after another!
Pre-sale + 2-day sale = 100 million units.

What does this mean?
Does it mean that Yike can gain a firm foothold?
Ma Huateng is not a professional, but now he doesn't believe in the judgment of professionals at all!
Last time, professionals and industry experts kept saying that Yike was bound to fail!
Ma Huateng now only trusts his intuition.

His hunch was... broken!
Yike must have deliberately concealed the pre-sale data and carried out marketing in conjunction with the sales volume, with the intention of further gaining a firm foothold in the market!
What's next?

Will Fangzhuo use Yike's mobile phone products to take advantage of various aspects?
There is no need to doubt, Fang Zhuo is the kind of person who has no advantage and has to deceive him, how could he give up the ready-made conditions?
Ma Huateng once again thought of the news before and after the acquisition of Youyou.com, more and more people using mobile devices, and the development trend of the entire environment. Any company that does not pay attention to mobile strategies will inevitably be left behind by the times!
Now he doesn't want to think about industry competition, what industry giants stand in front of Yike, he just wants to put aside these complicated processes and make a hypothesis first.

If Yike made a mobile phone, it successfully impacted the mobile phone industry.

So, how should Penguin respond to Fang Zhuo's sword?
Weibo is booming now, and Penguin's acquisition of Youyou.com seems like a stab in the back.

Yike's mobile phone is shining brightly, if it is a great success, it will be a sword strike like a brilliant day.

Ma Huateng's thoughts jumped, and he even jumped to the perspective of Yike Company to consider how to do a good job in the domestic market, but he quickly put aside this perspective. Even foreign countries can struggle to make such a appearance. Does the domestic home court need to think too much?

Such a brainstorm.

Ma Huateng let out a long breath, and took out Yike Mars from the desk drawer.

This is a mobile phone brought back from abroad.

He had already taken the time to play with it for a long time. Although he also had a bad premonition in the process, he didn't expect it to come true so quickly.

At this moment, Ma Huateng looked at the light flickering on the glass, and felt that the tonality of this product followed the master's, no matter how you looked at it, it was dead.

Jingle bell, the landline rings.

"Pony, have you seen the news? There may be hope that the Yike mobile phone will be made." Xu Chenye, who still thought that the Yike mobile phone would not succeed a few days ago, was the first to call.

"Understood." Ma Huateng replied calmly.

Xu Chenye breathed a sigh of relief, and said solemnly: "This matter, this trend deserves attention."

"Yes, it deserves attention." Ma Huateng still calmly repeated the judgment of one of the Penguin Five Tigers.

Xu Chenye tentatively asked, "Then shall we have another meeting?"

"Open, meeting!" Ma Huateng still wanted to calm down, but he couldn't help aggravating his tone when he said the last word.

"Okay, then in the afternoon, I'll find someone who is familiar with the situation abroad to help analyze the latest news." Xu Chenye was taken aback, only to realize that Pony's heart was not as calm as he appeared on the surface.

Ma Huateng hung up the phone.

Meeting, meeting, meeting.

For this Mars, the penguin girl is even better than Yi Ke!

Ma Huateng took the Mars in his hand and slapped it heavily on the table.

Deng!
The screen is broken!
Ma Huateng looked at the cracks on the Mars screen, and it felt like Fang Zhuo silently grinned at himself.

This annoying Boss Fang!
……

Beijing.

When Xiong Xiaoge received the news from Yike, he was in the cafe talking about a new project with his friends from China Unicom Beijing.

As a result, as the phone vibrated, the two answered the phone at the same time, were delighted at the same time, and laughed at the same time.

After all, Xiong Xiaoge was old-fashioned, and his emotions calmed down quickly.

When Huang Changwei, the deputy general manager of Unicom Beijing, put down his phone and talked about the results of Yike's phone in an excited tone, Xiong Xiaoge just picked up his coffee cup calmly and said with a smile: "I said it a long time ago, I have a lot of love for Yike." Kobe has confidence, and my opponent always has confidence."

Huang Changwei was very excited: "Mr. Xiong, you may not know the meaning of the 100 million units!"

Xiong Xiaoge raised his eyebrows: "Oh? Is the cooperation between China Unicom and Yike linked to sales?"

Huang Changwei didn't expect Mr. Xiong to be so keen. He was stunned for two seconds: "Yes, but it's not convenient to say."

"It's nothing, it's a good thing anyway, it's a win-win situation for China Unicom and Yike. Yike's Mars has found a new starting point in the mobile phone industry. This is an effective strategy." After all, Xiong Xiaoge couldn't help feeling in his heart, and the more he talked, the more he said, " Do you know the name of the Yike mobile phone, Mars?"

Huang Changwei nodded again and again, of course he knew: "Mars, Mars hit the earth!"

Xiong Xiaoge said cheerfully: "There is another saying that the fire god Zhu Rong should also use this word. Mr. Fang means to let the raging fire of Yike mobile phone burn violently in the industry!"

Huang Changwei looked at Mr. Xiong who was full of pride, and gave a thumbs up: "Blazing fire, what a bear, what a bear!"

Xiong Xiaoge just stroked his beard and smiled.

He believes that this is not the first good news for Yike mobile phone, and the second good news will not be too far away.

Today's business is not to talk about Yike, but to discuss new projects.

Xiong Xiaoge returned to the topic after having a joyful exchange with Huang Changwei.

He habitually logged in to Zhihu after the meeting, and he saw that the number one hot topic had become the latest sales volume of Yike mobile phones.

Xiong Xiaoge smiled and clicked to answer, ready to talk about his insights.

Then, he was disappointed to see that the answer with the highest praise came from the well-known investor Wang Fenggou.

"I have said long ago that my opponent always has confidence, and I have confidence in Yike mobile phone. I am not an afterthought. You see, it's done, right? I still want to say that investment is a matter of investing in people in the final analysis."

Wang Fenggou's guru demeanor is becoming more and more convincing.

……

"What? The pre-sale and release of Yike Mars has exceeded one million?"

In Hsinchu, Taiwan, Cai Mingjie, head of MediaTek who just arrived at the airport, received the latest news.

He was shocked for a few seconds, and said decisively: "Cancel the flight and go to New York instead."

"Xiangjiang's itinerary..." The assistant was a little hesitant. There was a long-established meeting on Xiangjiang's side, and there was also an appointment to communicate with partners.

"Let Mr. Gu drop what he is doing now, fly to Xiangjiang, and tell him about Yike and my itinerary." Cai Mingjie didn't hesitate, "He will understand, this is the most important thing now .”

The most important thing now is to meet Mr. Fang face to face and talk about deeper cooperation.

Go later, I'm afraid it won't be the price.

An hour later, Cai Mingjie boarded a flight to New York.

However, just as he sat down, he saw a familiar figure in front of him, Liang Gongwei from Morningstar Semiconductor.

Liang Gongwei also saw Cai Mingjie.

The eyes of the two intertwined, and they instantly understood the purpose of each other's appearance on the flight.

Cai Mingjie didn't step forward, but just smiled. He has a psychological advantage. He heard that Morningstar Semiconductor's taping failed.

Liang Gongwei also smiled back. He also has a psychological advantage. Bingxin himself is a shareholder of Morningstar.

Soon, both of them closed their eyes and rested their minds to adjust their emotions.

In just two days, Yike Mars shocked the soul as if it was born out of nowhere.

……

"Yike mobile phone was born out of nowhere, and won the favor of consumers for its exquisite appearance, beautiful design, fashionable shape, powerful functions and unique touch technology."

"my country's mobile phone industry is showing a trend of rapid growth, and the comprehensive strength of domestic mobile phone brands is constantly improving, which is expected to further impact the high-end market."

CCTV News, 2007, reported on the evening of December 12.

(End of this chapter)