Reinventing the Millennium

Chapter 657 Anne (Two in One)

With the chairman's statement, the atmosphere of Tesco's executive meeting became quite restrained.

It has to be said that because of its size, Dazhong Electric still has a high degree of independence even though it was fully acquired by Yike and injected into Yigou.

When Fang Zhuo was talking about the acquisition in Beijing, he promised Zhang Dazhong that he would continue to operate Dazhong Electric. This promise has not been broken until now. E-buy only dispatched necessary financial personnel.

On the one hand, there are words first, and on the other hand, e-buy itself is still short of people, and needs to recruit talents from Dazhong Electric in turn, so there is really no spare capacity to fully take over this important offline channel.

Fang Zhuo also greeted Zhang Dazhong when he appointed Su Wei as the president, but in actual operation, it is not a one-shot decision between two people, and the people below will have differences.

This year, the annual revenue of Dazhong Electrical Appliances is expected to remain at around 60 billion yuan, but from the current situation, e-buy can be regarded as a success if it breaks through 2 million yuan.

With such a size comparison, the executives of Dazhong Electric will have an idea. Why do we have such a high revenue and we want to help you online?
And e-buy will naturally have ideas. We have acquired all your large and medium electrical appliances. What else can you say?

Simply put, it's a running-in problem of indigestion.

If e-buy is allowed to develop steadily, the running-in will eventually pass.

However, when a newborn calf like Tesco is targeted by forest tigers, the pressure from the outside is transmitted to the inside, and the distance between the online and offline parts becomes even greater.

According to Su Wei's thinking, although Zhang Dazhong is a mountain top in essence, it is more due to the objective problems of the scale development of both parties, which can be delayed rather than urgent.

She maintained smooth communication before Mr. Fang came back, and also discussed with Zhang Dazhong how to complement the online channel through offline channels. The latter's attitude is quite positive, which is one of the reasons why she is willing to deal with it gently.

From Su Wei's point of view, Zhang Dazhong didn't even have the slightest share of equity, and he didn't have the motivation to use Dazhong Electric to maintain a confrontational stance.

Fang Zhuo communicated with President Su about this in the past two days, and agreed with her judgment, but he didn't think it should be slowed down, but felt that it should be more radical.

First, the intensity of external competition has changed.

Second, according to Yike's successful experience and logic, the positive growth rate of the incremental market can cover up most of the problems.

As long as I run fast, the problem can't catch up with me!

As long as the enterprise runs fast, the problems will be left behind and eliminated by themselves!
From this point of view, Fang Zhuo believes that even if there are some situations in Dazhong Electric Appliances, it is acceptable.

The executives in the conference room were quite emotional.

Fang Zhuo didn't allow time for them to digest, and continued to set his attitude: "Enterprises need to develop, and e-buy is to be the number one B2C in China. I have also read a lot of suggestions from you recently. I think it is worthwhile to show a mentality." Make it clear here."

"E-buy acquired Dazhong Electric, JD.com, and Huashen Logistics."

"Many people think that we need to be steady and steady, and we need to improve internal efficiency to a certain level before speeding up."

Huashen Logistics is an express delivery company based in East China in Shanghai. E-buy acquired it for the basic framework of its own logistics.

Fang Zhuo took a sip of tea, and slowly emphasized: "Such suggestions and ideas are quite satisfactory, and do not apply to the situation of e-buy."

Following Mr. Fang's criticism, many executives had no changes on their faces, and there were certain waves in their hearts. Similar suggestions were mentioned in the report.

Dong Xueyou, one of the person in charge of logistics, was a little embarrassed and wanted to adjust his sitting posture, but found that everyone was holding their breaths and there was no movement, so he had to resist the impulse—fortunately, Mr. Fang's eyes did not stop at him.

Fang Zhuo looked around to make sure no one was distracted, and continued to talk about this trend of thought with a certain market: "e-buy is a new project, but we are not a start-up company, we are a listed company background, with many venture capital friends Support, aiming to build a B2C e-commerce enterprise in the Amazon of the East!"

"E-buy is not Dazhong, JD.com, or Huashen."

"Don't be submissive."

"Do you want to learn from Guoqing?"

Fang Zhuo asked a question from the bottom of his heart.

It was this sentence that suddenly eased the atmosphere a lot.

The bright spot of e-buy so far is the book business group in charge of Shi Tao, who jumped from Amazon. Although the large-scale competition between e-buy and Dangdang stopped after the mediation of the superior department, e-buy's book business has taken advantage of this. After doing it, it still maintains a certain degree of discount.

This situation made Li Guoqing quite annoyed, and he often had a few yin and yang words in the media from time to time.

Tesco cannot learn from Guoqing.

For some reason, the serious words from Mr. Fang's mouth were more joking.

"I know what some of you think, and I know that starting from your own situation, experience, and position, you naturally want to spend one dollar as two dollars."

"But now, my request is that one dollar should be spent as one dollar."

"Even, spend it as eighty cents or fifty cents."

"E-buy has only one goal now, and everyone here has to think about how to help it."

"That is, the revenue growth rate of e-commerce."

"Within two years, we will rebuild Gome as it is today."

Fang Zhuo clearly put forward the development vision, and Gome will also develop, and it will develop at a high speed. Therefore, let's take today's Gome as the two-year goal, and talk about other things after reaching this level.

Because of Gome's targeting, everyone here has a basic understanding of the No. 180 home appliance chain company in China. Gome's revenue this year is said to be around [-] billion.

In other words, Mr. Fang proposed a two-year revenue target of 180 billion.

When this number came to mind, the meeting room was quite quiet.

But Fang Zhuo did not explain the lack of self-confidence implied in this quiet atmosphere. What is the situation in two years?
Although 180 billion is a big number today, but in the middle of 2007 two years later, this number will definitely not be the first echelon of Internet e-commerce.

Fang Zhuo took two sips of tea and began to order people.

He looked at Dong Xueyou, one of the people in charge of the logistics business, and said, "Mr. Dong, let's talk about your work construction."

Dong Xueyou didn't expect Mr. Fang to be the first to click on himself after finishing his speech. The thought of the significance of such sorting flashed in his mind, and he began to report on the logistics work calmly.

Fang Zhuo waited until this person finished speaking and did not make any further comments, and continued to click on the next person: "Mr. Liu, you also have a chat."

Liu Qiangdong is also in charge of logistics construction, but his authority is lower than that of Dong Xueyou. He did not expect that Mr. Fang would call his name after listening to Mr. Dong's report. Content.

Fang Zhuo still didn't comment much, and the roll call has been changed to Shi Tao, the vice president of the book business group.

Such a report is basically the same two or three voices of a business content.

The work report lasted for nearly an hour. Fang Zhuo named the president of e-buy: "Mr. Su, come and talk about the overall situation of e-buy."

Su Wei knew the content of this meeting a long time ago, so she talked about some new content she just heard, from a high-level perspective, from the inside out.

In the end, Fang Zhuo named Zhang Dazhong of Dazhong Electric.

He said politely, "Mr. Zhang, do you want to talk too?"

The executives feel that this order shows the difference in status. Mr. Zhang controls the offline channels. This is a situation that even Mr. Fang must take seriously.

Zhang Dazhong did not speak out immediately, but was silent for a while, and said clearly: "Mr. Fang, Dazhong Electric is a member of e-buy. Whether it is long-term development or facing competition from Gome and other brands, Dazhong Electric is e-buy's most Solid offline backing."

This is a very clear statement.

But is there any deep meaning in it?
Before the executives in the conference room could think more, Fang Zhuo responded concisely.

He only said two words: "Very good."

Such simple words will inevitably arouse some people's imagination.

At the conclusion of the meeting in the morning, Su Wei simply said a few words. This is also her work style, and she does not want to waste time bureaucratically.

It was close to noon, and because there was still a meeting in the afternoon, most people ate directly in the cafeteria.

Fang Zhuo and Zhang Xuebin had other things to talk about, so they found a separate space.

Regardless of Zhang Xuebin's considerations this time, Meiling chose to stand with Tesco, which satisfied Fang Zhuo.

Therefore, regarding continuing to promote the evaluation of Mr. Zhang in the industry, he also chatted more during lunch.

BOE has reached a 6th-generation line cooperation with domestic TV companies and foreign counterparts. However, Ni Runfeng received mixed reviews in Changhong for this matter—possibly, the blame is even heavier.

Because, for the same company involved in this matter, others have no other price except for the payment of funds, but Changhong gave all the plasma patents for free, and finally only exchanged for a small part of the LCD panel production line.

In addition, Ni Runfeng's attitude when he implemented the decision... His position is indeed not long.

"In addition to industry forums and media-level voices, just take advantage of this competition with Gome to express your views."

"Changhong was tied to LCD at the expense of patents. Whether it is the company's internal or local administration, it is hoped that Changhong's LCD will get greater returns."

"CCTV has an entrepreneurial program, you know? I used to be a contestant, and I am quite familiar with it. In the second half of the year, you will be a guest on Dang. You can compare aggressive Changhong and Meiling."

"You can also talk about the neck-stuck link in the TV industry. After all, now that BOE has started cooperation, the neck position has loosened a lot. It is creditable to talk about it now."

Fang Zhuo and Zhang Xuebin spoke more straightforwardly.

Things have developed to this point. Tesco and Bingxin have a lot of room for cooperation with Changhong and Meiling. For Zhang Xuebin, he also needs support to gain a more stable foothold. It is difficult for Changhong to support him as an outsider. Mr. Fang's support is a matter of mutual benefit.

As for whether it will be successful in the end, Zhang Xuebin thinks it is best to try his best.

After he finished talking about his personal development, he couldn't help talking about Tesco's competition and sharing unverified gossip.

"Mr. Fang, I heard that Gome intends to acquire Five Star or Sanlian Trading Company."

Fang Zhuo only let out a "huh".

Zhang Xuebin also said: "The development momentum of Gome is still very strong, which should not be underestimated."

Fang Zhuo said with a smile: "He beats him, I develop mine, and I don't ask him to do anything, as long as they don't confront each other."

Zhang Xuebin made a suggestion: "But Gome does affect suppliers. Can we use the mature system of Dazhong Electric to fight the competition?"

Fang Zhuo also discussed this issue with Su Wei yesterday: "Why can Gome be number one in the industry? It has advantages."

"The development of Dazhong Electric has been longer than that of Gome, but there are reasons why it lags behind."

"Using Dazhong Electronics to compete with Gome, isn't this taking advantage of one's own weaknesses and attacking the other's strengths?"

"E-buy always wants to do B2C e-commerce, and this is where we can give full play to our own advantages."

Zhang Xuebin pondered for a while, this is what Mr. Fang said, "He beats his, I develop mine", but the other party really wants to compete in the way of blocking the door.

He added: "I heard that Huang Guangyu invited suppliers in the capital, which may also involve e-buy channels."

Fang Zhuo murmured: "I really want to go together. I also invited our 'Eight Heroes of TV' to Shanghai to discuss cooperation."

Regardless of whether the competition between Gome and Tesco will continue to increase, suppliers are the top priority of competitiveness.

Zhang Xuebin stopped discussing it further. He felt that he might personally participate in many follow-ups this time, and he only hoped that his company could have a good ending.

In the afternoon, Fang Zhuo and Su Wei held a meeting attended only by senior executives from Dazhong Electric.

Focus on the choice of offline channels, and make it clear that the scale of stores will not be expanded, and the 80 stores of Dazhong Electric will be used as the experience stores and after-sales stores of e-buy.

Zhang Dazhong listened quite quietly, without expressing any opinions.

But some people can't help but make comments when they hear about scale control and store positioning.

Zhou Dequan is the manager of the Beijing area, and he is the person in charge of the headquarters of Dazhong Electric Appliances. He has always had a high power. The two-year goal to provide support."

"After all, Dazhong Electric can still achieve 60 billion in revenue this year."

The target is 180 billion, and Dazhong Electric can absorb 30% of the target.

In other words, how can Dazhong Electric, which has a revenue of 60 billion, be sacrificed at will?
This is a very real problem.

Who can easily sacrifice such a large and medium-sized electric appliance with revenue?

Is this a kind of small gain?
Su Wei couldn't ignore such considerations, so did Zhang Dazhong, and so did the executives sitting in the meeting room including Zhou Dequan at this moment.

However, when Fang Zhuo heard such a description, he just asked plainly: "And then?"

Zhou Dequan let out an "uh", and then?What more then?
He hesitated and did not continue to speak out what was in his mind.

"I think I've made it very clear." Fang Zhuo remained calm, "E-buy is the mainstay, and Dazhong Electric is the supplement."

"You are employees of Tesco, not Dazhong Electric."

"From today onwards, you have to consider issues from the perspective of e-buy, it's as simple as that."

Fang Zhuo looked at Zhou Dequan and simply asked, "Do you understand?"

E-buy employee Zhou Dequan nodded clearly: "Yes, Mr. Fang."

It's not that Mr. Fang didn't understand the meaning, Mr. Fang expressed his meaning, the revenue of Dazhong Electric could be sacrificed!

That being the case, that's it, let's implement the party's overall strategy, and then talk about the result.

(End of this chapter)