Reinventing the Millennium.

Chapter 629 Mr. Fang's High Opinion (Two in One)

One o'clock in the morning.

The negotiations between BOE and LCD Alliance are coming to an end.

Since December last year, BOE has been in contact with Mr. Fang, who intends to lead domestic TV manufacturers. After several talks, there is still no framework. However, this plan has progressed at the end of February this year with the strange fires in the factories of Samsung and other panel manufacturers.

Until April, relying on the 4th generation TFT-LCD production line independently built by BOE in Beijing, which was close to being put into production, coupled with the promotion of some leadership wishes, BOE-TV Alliance-Tianjin basically finalized the project intention of building another 5th generation line.

However, Samsung made a strong move at this time, destroying the project with its hugely superior 6-generation line plan, and then an invisible LCD monopoly alliance emerged, chasing and intercepting in Shencheng, Luzhou, and Lin'an one after another.

The local government sees a difference and wants to change, the TV alliance is lax, and BOE itself is also disheartened.

At this time, Mr. Fang is here!
Hooked up with Sony, introduced Panasonic, bloodletting Changhong, connected the administration, and played a big double reed!

Finally, in the early hours of today, the first formal contact was made with the LCD Alliance on the negotiating table.

Negotiation on the 6th generation line!
Wang Dongsheng looked at the eloquent and eloquent Samsung prince Li Jae-yong, and then glanced at the quiet President Fang, and suddenly realized that the next time he wants to ask President Fang to take action, he will mess up the situation!

"We, Samsung, have great sincerity, which is also beneficial to several parties."

"We need partners to jointly cultivate the LCD market. BOE needs more advanced technology. TV manufacturers such as TCL, Hisense, and Changhong can also get low-cost screens. Consumers in China can also use low-cost and high-quality screens. product."

"This collaboration is a match made in heaven in this era."

In the early hours of the morning, Li Zairong was still very energetic to summarize the negotiations between the two parties.

I have to say that the young prince is definitely better than the old general.

Fang Zhuo glanced at the translator and nodded approvingly. The idiom "a match made in heaven" was well translated. .

Seeing Mr. Fang nodding his head, Li Zayong felt more confident. Ever since Mr. Wang of BOE started communicating with him, he has listened more and talked less, which made people feel very uncertain.

"I really like what Mr. Li said just now." Fang Zhuo said slowly, attracting everyone in the conference room to listen, "This will allow Huaxia consumers to use low-priced and high-quality products, and it is worthy of being Samsung's successor." People, this sentence shows the pattern."

There were a few Weiwei nods from the TV Alliance who joined in the right time.

Fang Zhuo continued: "Business theory is not surprising, and anyone here can talk about it, but the decision at a critical moment is what makes Mr. Li different. I have been in love with Mr. Li Jianxi for a long time. I met Mr. Li today. Quite like a father."

"Regardless of whether the negotiation can be completed this time, it is a worthwhile trip."

Fang Zhuo got up: "It's getting late, let's talk about this today. Regarding the willingness and methods of cooperation with each other, Mr. Wang and Mr. Zhou will continue the discussion tomorrow."

He named the two leaders of BOE and Hisense. Panasonic still needs people to deal with it, and it happens that Changhong Ni, who announced the patent, and himself will be on top.

Both sides have to talk and keep the pressure on.

After the two-hour negotiation ended, business leaders on both sides of the conference table shook hands.

At one o'clock in the morning, Fang Zhuo and Wang Dongsheng were still in the same car.

"Mr. Wang, what do you think of Samsung?" Fang Zhuo asked Wang Dongsheng about his judgment.

Wang Dongsheng seriously reviewed this late-night negotiation, and replied cautiously: "Judging from the performance of these four companies, they should want to talk, and the extent to which they want to talk depends on the next contacts. "

Fang Zhuo nodded silently.

Seeing that he didn't comment, Wang Dongsheng asked, "Mr. Fang, what do you think? Are they sincere this time?"

"I may be more optimistic than you. From Li Jianxi's point of view, Samsung's most ideal situation is of course to defeat the plasma industry while forming a monopoly on the Chinese market." Fang Zhuo lit a cigarette and handed it to Mr. Wang One, "but how can the development of competition be the best?"

"If you choose what is above, you will get what is in it; if you take what is in it, you will get what is below; if you take what is below, you will get nothing."

"Samsung can't get the most ideal, but it's not bad to get the upper middle. It will speed up the reduction of LCD costs, defeat the plasma industry, and get very good profits in the Chinese market."

"The worst case scenario is to let the demand description of the plasma and the Chinese market converge, and be reversed by the plasma."

"In that case, it would not be an extra 01:30 for the LCD Alliance headed by Samsung to take down Plasma."

"From this point of view, it is acceptable for Samsung to give up one point and two points at this time, and they still take the biggest share."

Fang Zhuo rolled down the car window and said thoughtfully: "But for Li Jitai, who implements the strategy, he wants to squeeze what we want as much as possible, and keep Samsung as much as possible in the lead in LCD technology. LCD is not the end, profits The more you have, the faster your technology will be upgraded, and you will be in the lead on more advanced tracks.”

Seeing that Mr. Fang did not comment on the three-star prince, Wang Dongsheng asked, "What about Lee Jae-yong?"

"Practice well, take over the position well." Fang Zhuo said simply, "Take care of the big project, maybe you will be the vice president of Samsung Electronics after this time. As for the future, we will talk about it later."

Wang Dongsheng: "..."

He thought for a while: "That is to say, even if that Li Jitai did not return to Korea due to illness as Li Jae-yong said, it is likely that he was not hiding behind his back, but was deprived of power, and could not actually affect this cooperation. Negotiation? Lee Jae-yong and Lee Ki-tae fell out?"

Fang Zhuo guessed: "It's very possible, but it's not necessarily a fallout. Lee Jae-yong is the recognized successor. Why did Li Kitai fall out? Li Jae-yong didn't like Li Jianxi, so why did he fall out? Samsung's prestige, if you really want to remove Lee Kitae, it's just a matter of one sentence, and you don't need to go through a 'falling out'."

Wang Dongsheng cheered up: "No matter what, it's a good thing to lose a seasoned opponent!"

Fang Zhuo let out a "hmm", thinking about the recent research on Samsung.

Now there are voices in the Samsung Group proposing to be a "young Samsung" and "return to a young Samsung". I am afraid that it is Li Jianxi who is paving the way for his son's further leadership, and Li Jitai, the nearly [-]-year-old president, is sitting in the group's position. on the core business.

If the successor wants to inherit, he must start with the core business. Like Li Jianxi's daughter, she is either in charge of the hotel or the clothing. Although it looks beautiful, it is excluded from the core business early.

The car drove for a while in the night of the capital.

Fang Zhuo suddenly said again: "Mr. Wang, if the cooperation with Samsung is really negotiated this time, you need to pay attention to the monopoly of LCD panels."

Wang Dongsheng said with a smile: "Don't worry, as long as BOE obtains the 6th generation line technology, coupled with the development of the domestic TV market, it will definitely break the monopoly completely."

"I mean, you have to cooperate with Samsung's monopoly." Fang Zhuo explained.

Wang Dongsheng's thoughts turned around, and he hesitated: "For other markets?"

The world's LCD production capacity is basically concentrated in Japan, South Korea, and Taiwan. If the mainland is added, it is still in Asia. Obviously, Mr. Fang will not talk about monopolizing domestic production, but only Europe and the United States.

Fang Zhuo nodded: "Since joining the liquid crystal camp, cooperation in this aspect is essential. Pay attention, and then collect evidence. When the wings harden, you will be a tainted witness and shake off the monopoly."

"This... um, this..." Wang Dongsheng hesitated, "Isn't this killing one thousand enemies and harming oneself by eight hundred?"

"The year before last, that is, in 02, the U.S. Department of Justice conducted a monopoly investigation on four manufacturers of DRAM, Samsung, Hynix, Micron and Infineon." Fang Zhuo gave an example of recent research, "Micron quickly admitted and turned into a tainted witness, Sold the other three."

"It was not until last October that Infineon pleaded guilty and was fined $10 million."

"And then there's Hynix, who pleaded guilty last month and is facing a $1.85 million fine."

"Now Samsung is left to carry it, and it probably won't last long. Moreover, it will definitely suffer a heavier fine for its delay."

"But Micron is fine, it doesn't need to pay a penny for the tainted witness."

Fang Zhuo said: "It is always impossible to hide things like monopoly, but everyone still wants to do it, because it is really profitable, so surrender as soon as possible, you can not only stab your competitors, but also reduce your own losses."

He vaguely remembered that Samsung often did this kind of betrayal of teammates later on, and he wondered if it was affected by the betrayal by Micron this time.

In business, you betray me, and I betray you, and you get used to it.

Wang Dongsheng was silent for a while, and had a little objection: "This, this is not breaking the bottom line of business."

Fang Zhuo was surprised and said, "Mr. Wang? Are you okay?"

He said in a deep voice: "You are facing a competitor who developed 20 years earlier than you, and it will even be your main competitor in the future. You have to work hard, and you have to be a bully!"

"Samsung is never your partner, it is your opponent, your competitor!"

"The first time I stepped into business, I was taught that business competition is ruthless, don't pity your opponent, let alone, do you have to pity the three-star wheel?"

"The instigator has no successors, and that's the way it is for Samsung."

Wang Dongsheng digested it for a while, and couldn't help but make a small comment: "Mr. Fang, it seems that in the example you gave, Samsung is the victim, the one who was betrayed, and the perpetrator..."

Fang Zhuo was stunned for a moment, oh, I made a mistake, I substituted the vague memory of Samsung into the present.

He nodded: "We will be the perpetrators and wait for Samsung to accuse us like this one day in the future."

Wang Dongsheng hesitated, which was somewhat different from his business philosophy.

"I discussed this matter with the leader that day." Fang Zhuo said lightly, "This liquid crystal monopoly headed by Samsung is too much, and the fire in the factory should be remembered, but it's not the time yet, and it happens that you can be Mr. Wang. A peripheral member of their alliance, at that time, first of all, we can ensure that our country will exempt you from processing your testimony."

"As for foreign countries, there will be no major problems. If they deal with the tainted witness this time, who will dare to be the witness next time?"

Wang Dongsheng nodded and said, "Mr. Fang is very pleased!"

Leaders and Mr. Fang all agree!

At the beginning of the work, there was a fire, and a knife was inserted to report it.

……

Two in the morning.

The president didn't sleep.

Lee Jae-yong met Lee Kitae.

Li Jitai didn't seem to be displeased with being seized today. He carefully asked about the situation of the contact between the two parties in the evening, and finally said with regret: "Next time, remember to bring a recorder and record everything. You can study it over and over again."

Li Zairong smiled slightly, but did not respond.

He studied at Keio University in Japan and advanced at Harvard Business School. He believes that his business thinking is more modern and scientific.

"If I were here, Fang Zhuo would not have asked for the 7th generation line. This is his big mouth." Li Jitai said regretfully, "A famous writer in China said that the room is too dark and the windows need to be opened." , everyone doesn’t allow it, but if you tear down the roof, you will be dissuaded from making a compromise to achieve the purpose of opening the window.”

He shook his head: "You were opened by Fang Zhuo, how can you cooperate with the 6th generation line?"

Li Zairong said calmly: "BOE has independently built the 5th generation line. Is it still far from the 6th generation? Once BOE and China's TV alliance cooperate with Panasonic, the situation will change extremely unfavorably."

"But now, we still maintain the lead, President, and our biggest goal is to knock down Panasonic's plasma technology."

Li Jitai said flatly: "Now I think more and more that everything in front of me is a bargaining chip used by Fang Zhuo to blackmail us, and Panasonic is just used to confuse us."

"I don't think so." Li Zairong disagreed, "No company would cheat by publishing patents as a bargaining chip. If you change the president, would you do this? The chairman of Changhong can risk his company and his Are you pursuing your own interests?"

He added: "Even if I am wrong, LG, Chi Mei, Sharp, are they all wrong?"

Li Jitai couldn't answer for a while, Changhong's actions really made him feel astonished. If it were him, he really couldn't make such a decision, but it can be analyzed purely from the perspective of interests.

However, in reality, there will always be fetters and obstacles that are difficult to overcome on paper.

This kind of difficulty is like being unable to disobey the president's order.

Li Jitai suddenly became dull when he thought of this, he stared fixedly at the Samsung successor in front of him for a while, suddenly raised his voice, and said angrily: "We are not LG, we are not Chi Mei, we are not Sharp!"

"We are Samsung!"

"Because we are Samsung, we must do our best to squeeze the air they can breathe! Every breath of air!"

"Do your best!"

"Can't relax!"

"Once you give them space like you, and let them breathe fresh air greedily, this huge market will wake up and burst into strength!"

Lee Jae-yong was shocked by the president.

Li Jitai looked disappointedly at the successor of Samsung in front of him, straightened his tie with his hands, and lowered his voice: "You will not be facing the current Chinese market, your Samsung will be facing a giant with huge energy. "

"You will fight against Fang Zhuo, a figure like your father."

"It's scary enough that your competitors are now able to squeeze the power of a national industry, even if it's just for a while."

He shook his head: "Tomorrow I will fly back to Seoul to meet the chairman, but before I go back, I need to meet Fang Zhuo."

Li Jae-yong instantly thought of his little lie of "the president returned to China for medical treatment", but frightened by the extraordinarily firm decision of his senior at this time, he still nodded silently.

Li Jitai sorted out his emotions, and explained: "BOE finally opened the window from you. I am afraid that Fang Zhuo, a trader, is full of ambition. I want to invite him to a small private dinner, so I will be on the phone with you. Let's listen together." Can he show his feet, and when I meet the president, I will report everything truthfully."

Li Zairong opened his mouth, but still did not speak.

Li Jitai glanced at the three-star prince, and sighed: "Sometimes a small trick can have a big effect."

(End of this chapter)