Reinventing the Millennium

Chapter 248 The countryside surrounds the city
Yike Technology's team going to the United States has returned to New York from various states and cities one after another.

Fang Zhuo rented two offices near Chinatown and put them on the market as a residence for future employees of the company.

Counting himself, Pan Ben, who is not on the list, and Kong Yu, who has not been removed from the list and changed jobs, the 21 members of Yike's US team held a plenary meeting for the first time.

Because the Lunar New Year is at the end of February, this meeting can also be regarded as a business summary before returning to China.

The meeting room was decorated with two small red lanterns by the financial bureau who returned first, and then a little knotted. When all the staff arrived on the 5th, it seemed a bit of a pre-holiday atmosphere.

Before Fang Zhuo walked into the conference room, this group of people who were not very familiar with each other chatted very intimately in a foreign country. They exchanged many questions that they could not imagine meeting, and they were amazed and laughed again and again.

"Everyone is here, please sit down, the meeting is over."

As Fang Zhuo sat down, the conference room gradually became quiet.

"First of all, everyone has worked hard. Coming to the United States from China, flying from New York to various states, seeing different skin colors, hearing different languages, and thinking logic must also collide. It is not easy for everyone."

Fang Zhuo outlined the daily life of the Yike team in just a few words, and everyone present looked a little complicated.

The president changed the subject, picked up the report compiled by Guan Jin, and smiled slightly: "Fortunately, this hard work and difficulty have paid off. As of February, our M2 shipments were 1 units, and the last P15 was 1 units. Monthly shipments are 6.3W units.”

He paused and said affirmatively: "This is a great success for Yi Ke, and I am proud of you."

Fang Zhuo applauded first, followed by warm applause in the conference room.

When it was quiet again, everyone had beaming smiles on their faces. This was the first time that they clearly knew that the total shipments from the United States exceeded many people's expectations.

"According to the company's plan, we will launch the music management software iMusic after the Spring Festival, learning from our competitor Ipod, and it is also the financing party's requirement for the next expansion."

"What we want to do is not only hardware products, but also the integration of software and hardware."

Fang Zhuo said seriously: "Everyone here is able to come here because of your ability and your luck. It is undeniable that some of you have just joined the company, and there are many people with better abilities in our domestic team because of the language barrier. Getting stuck, others because of visas."

"So, you usually can't stop at mechanical work, but also think more about the company, business, and products, so that you can have better development in the future."

"The integration of software and hardware I just mentioned is a way of thinking. Don't just separate hardware as a product from software. They are one with two sides, and they are the overall perception of consumers on the brand at the terminal."

Fang Zhuo emphasized again: "There must be this concept."

Everyone in the conference room nodded, feeling the expectation of the president.

Fang Zhuo made a digression, then turned around and said: "The sales of the products are good, but our current sales channel system is very unhealthy. The main branch is Kroger supermarket, and the branches and leaves are all kinds of electronic products, audio-visual music developed by everyone. The terminal point, it can be said that the ability to resist risks is very low."

The president took a sip of water from his teacup, and motioned to Pan Ben next to him to talk about the risks the company was facing.

Pan Ben picked up the speech script, put on a bad face, and talked about various situations that he might face in the future.

This is not aimless. Although Kroger Supermarket has signed the contract, if an American industry association fights the company and resorts to an injunction, then Kroger Supermarket will definitely remove the product from the shelves.

Without a Kroger channel, the entire sales of Yike in the United States will collapse.

Of course, this is the most extreme situation. The RIAA, the Recording Industry Association of America, once fought a lawsuit against the sale of similar products and lost the case.

Fang Zhuo waited until Pan Ben had finished speaking, and knocked on the conference table: "If we want to further increase the sales of our products, we must open up more channels. Let's brainstorm and brainstorm to see how to solve this problem."

There was silence in the meeting room, not quite used to this kind of scene.

After a while, seeing that the president really wanted to listen to opinions, Guan Jin broke the silence first, and she made a sincere opinion to meet with the Wal-Mart executives.

How to show sincerity? Just like the former NBA president went to China to open the CCTV channel and waited for hours, Mr. Fang can also go to the top of Wal-Mart like this.

Fang Zhuo was noncommittal.

There were bursts of discussions in the conference room, some of which were unreliable, and some of which were more reliable.

Fang Zhuo was slightly disappointed.

Just as he was about to wrap up the meeting, Qi He, who was the first batch of marketing department to come to the United States but belonged to a new company, made a speech.

"Mr. Fang, I don't think we need to be obsessed with such a big channel as Wal-Mart, if we really want to give up a lot of profits."

"I don't know if what I saw is correct, but in the two cities I visited, there are quite a lot of audio-visual and music stores, and these stores have many targeted customer groups."

"Kroger is very good, and Wal-Mart is also very good. There are still many chain stores of this type in the United States. They are large in scale, but there are also many terminal stores in various cities. Many of our colleagues can only do this, but It makes very little profit by itself.”

Qi He described his observations at work.

Fang Zhuo's heart moved. Kroger, Wal-Mart, Aldi, and Metro all have a large scale and are giants. Those small terminal stores are scattered in various locations in the city, and some are in sinking markets.

Yike's M1 and P1 have used the actual situation to prove that the supermarket is feasible, and it will save time and effort once it is opened. Therefore, Fang Zhuo's considerations have always focused on this aspect, but what if resources are given to other directions?
Use more manpower and material resources to connect more terminal stores and let the countryside surround the city?

This manpower...

Fang Zhuo fell into deep thought, this is a choice of resource inclination and channel strategy.

Manpower can be more relaxed and aggressive, um, the first part-time job for young international students in the United States?
"Everyone discussed very enthusiastically, and their opinions are very reasonable." Fang Zhuo did not immediately make a decision, pointing to Guan Jin's meeting minutes, and said with a smile, "Sign up by yourself when the meeting is over, and see if you are willing to stay here during the Spring Festival On the other side, don’t stay behind the first batch of people who came to America, they should all be homesick, right?”

"For those who stay, you can also experience the New Year's scene in the local Chinatown. I heard that some Chinatowns have a stronger New Year flavor than those in China, so it should be an eye-opener."

The atmosphere in the meeting room is relaxed. After all, it is the most traditional festival. Whether it is a reunion in China or a lion dance in the United States, it is not bad.

　There is another chapter in the code.

　
(End of this chapter)