Reinventing the Millennium.

Chapter 229 Traditional Disaster
Conference room at the Hilton Hotel.

Big Brown held a stack of documents and looked blankly at the oriental man in front of him.

He founded "Brown Brothers Media" with his younger brother, Brown. He has met many clients in the past few years, but he has never seen a party A who is so enthusiastic about participating in the whole process.

This Oriental will not be the first time to advertise, right?
Big Brown frowned, listened to Yike President Fang Zhuo's request, and reminded: "Fang, we are professionals, and the advertisement can be completely entrusted to us."

"No, no, no, M1 is a high-tech product. I don't worry about leaving it to you." Fang Zhuo shook his head again and again, picked up a pen and drew two areas on his beloved whiteboard, "Let me tell you how to do this main advertisement." shoot."

Big Brown felt tired for a while, if it wasn't for the sake of money, he wished he could throw this oriental guy out.

Fang Zhuo talked eloquently, and quickly explained the advertising idea and the desired picture.

——The father gave his son tapes and Walkmans as gifts, and the son gave his son tapes and Walkmans when he grew up.

——Another group of fathers gave tapes and Walkmans to their sons, and the sons gave M1 to their sons when they grew up.

——When the two children met, the latter took out the M1 and beckoned the former to come and listen, but the tape he just took out was put aside.

The form is relatively simple, which is the comparison of trends, and the beauty of the simple lines of M1 should also be reflected in the lens.

After listening to the description and requirements, Big Brown felt that it was a normal level, and he didn't understand why this young Oriental was so persistent.

"By the way, I hope that the actors in the first group of families will be all African-Americans." Fang Zhuo suddenly added.

Big Brown was about to nod, but suddenly he was taken aback. Thinking of the difference between the two groups of families he described, he asked, "Why?"

Fang Zhuo said nonchalantly: "According to our survey, many African-Americans use Walkmans. Our products are designed to pry away users from this camp. Is there a problem?"

Big Brown was silent for a few seconds: "No problem."

Fang Zhuo said with a smile: "I hope the second group of families are all white."

Big Brown pursed his lips, no need for Fang Zhuo to make up any more reasons, and immediately nodded in agreement.

M1 is the latest trend. The consumption level of white people is higher than that of black people. The music player held by white people is good. Is there a problem with this kind of advertisement hint?

Or, regardless of this, the small and exquisite M1 is better than the Walkman who still uses tapes in comparison. Is this a problem?

Big Brown looked at the smiling oriental man with some doubts, and suddenly he was a little confused about what the other man was thinking, but he had an inexplicably higher evaluation of this advertisement in his heart.

"Fang, you really should come to our company as the creative director, I think your advertisement will have a very good effect!" Big Brown praised with some exaggeration.

Fang Zhuo thanked him and said, "I hope to see the sample of the advertisement within this week. Regarding the choice of the platform, I hope you can give me a detailed specification as soon as possible. Mr. Brown, do you have any questions?"

Big Brown said confidently: "No problem."

This is a big deal for the company, and it seems that there will be a lot of room for cooperation in the future.

Fang Zhuo chatted with the other party for a while before ending the meeting.

To talk about this ad that learned from the diamond manufacturer Cybeers, he is not a fool. The United States also has a census. Now the proportion of whites in the entire country is above 85%, and the proportion of blacks is only about 10%. The former is an electronic device like M1. The largest consumer group for the product.

By the time the Black Lives Matter movement started, the proportion of whites in the United States was only 60%. The racial structure of the society had changed in just a decade. Advertisement and then lead the social fashion.

Now, it is to convey a concept in the advertisements on different platforms - white people are using M1 closely following the trend of the times, and black people are still holding the walkman that their grandparents and parents listened to music as gifts, it is time to use better equipment.

Fang Zhuo intends to observe the effect of this kind of advertisement.

In addition, online Amazon and offline Kroger will directly write the slogan "Support Microsoft system, cheaper than Ipod", which is a description of the actual situation, rather than a conceptual vocabulary such as "better and more perfect" .

When Fang Zhuo came to New York, he said that he would compete with the Ipod. Now that the product is on the market, this competition has quietly begun.

On November 11th, Fang Zhuo officially signed a supply contract with Kroger on behalf of Yike Technology.

Yike needs to allocate 1.5% of the sales as a sales commission, and also needs to pay 7% of the sales as Kroger's storage commission, as well as additional preferential support for the expansion of new supermarket stores for some products.

Because the supermarket chain system in the United States is relatively mature, Kroger’s payment cycle is the same as Wal-Mart’s 60 days, and the commission is settled within two weeks of the sale. Other details such as refunds and warranties are handled according to general rules.

After signing the contract with Kroger that day, Fang Zhuo non-stop signed and fingerprinted with the Li family in Anliangtang at night.

"Mr. Li, we have a happy cooperation. If there is no accident, the money plus interest will be returned to your account on May 5 next year. I am quite confident about this." Fang Zhuo received the money and signed, feeling calm , and was not dissatisfied because of the staring eyes of several strong men.

Li Xinyue nodded and said, "I believe Mr. Fang's M1 must have a huge market."

"Then why don't you buy shares?" Fang Zhuo couldn't hold back the fact that Vice President Li wasn't there, so he asked curiously, amusedly, and depressedly.

Li Xinyue said succinctly and clearly: "This is a traditional business and cannot be lost."

Fang Zhuo: "..."

He was speechless for a while, and before he left, he thought of one thing and told him: "President Li, let me know that I have to go back to Shanghai next Tuesday. Handle it yourself."

Li Xinyue suddenly woke up, huh?Return home as soon as you get the money?

Although there are products in New York, who knows how much the pile of products in the warehouse is worth?

She pondered in her heart, the other party's return to the country was unavoidable, and it would have to be resolved sooner or later.

"It's been a long time since I've been to the mainland, Fang is always on Tuesdays, right? I just happened to go to Shenchengtan to visit an elder, let's go together." Li Xinyue said slowly.

She planned to take someone to Shencheng to find out the bottom line, invisibly intimidating the other party, so that he would not take chances.

"Okay, see you on Tuesday then." Fang Zhuo had no choice but to have any bad intentions, what could he do with these chambers of commerce with traditional businesses?

Back at the hotel that night, just as Fang Zhuo wanted to make a call to Shenxin Wang Fengyi, he suddenly saw a weather warning on TV. The hurricane disaster in the central region might move eastward, and New York was expected to be affected.

hurricane?American traditional disaster situation?

Can the plane still fly?
Fang Zhuo asked the Hilton people, and then took the initiative to call the group leader Zheng Danrui who was closely concerned about his schedule:

"Brother Zheng, I want to say that I won't be able to go back next week because of the hurricane weather, do you believe it?"

Zheng Danrui: "..."

(End of this chapter)