Reinventing the Millennium

Chapter 1178 Always Thinking Always New (4K)

"A violent group buying trend has blown from the end of 2009 to the beginning of 2011, and the entire market has been completely different."

"According to statistics, in the past year or so, there have been more than 4000 large and small group buying projects in China, which can be called an unprecedented wave of crazy entrepreneurship."

"However, as of the beginning of January this year, this number has collapsed to less than 1, and among the group buying projects that survived, less than 100 accounted for 10% of the current market."

"Or, to put it more bluntly, the top three Tuanbao, Dangtuan, and Mituan have completed the accumulation of leading advantages."

"What was even more unexpected was that firstly Yike's Mituan swallowed Tuanbao, and then Dangtuan, the second largest in the market, completely fell into the embrace of Penguin."

"Tuanbao, which insists on self-development, is called mergers and acquisitions, but it was actually annexed. Dangtuan, which also insists on looking for opportunities in capital and the market, also had to introduce the Penguin team due to the situation."

"We have heard more news that Ali has confirmed that it will use Koubei to carry out more intensive group buying business construction, and Baidu seems to be interested in this field."

"Tuanbao disappears, Dangtuan joins Penguin, Ali and Baidu are ready to move, and the group buying market seems to be about to usher in the octopus-style expansion of domestic giants."

"When the wave of mobile Internet comes, the boundaries of the Internet will inevitably be greatly expanded as people use smart phones within reach. The industry and users will become more closely connected, and the market will inevitably expand rapidly. It's just..."

"In the not-too-distant future, the giants who have just seen the rudiments of expansion will gain unprecedented development convenience, and the individual heroism of entrepreneurs in the past will undoubtedly gradually fade away."

"After a bloody battle in the group buying market, YBAT, the four giants, still emerged in the end. An entrepreneurial hero like Li Guoqing, who has been defeated and defeated repeatedly, has less and less room to move around."

"Perhaps, when they looked up, the person standing in front of them was the most heroic individual who had inspired countless entrepreneurs—Fang Zhuo."

"Now, he has a new and appropriate title in the domestic Internet - 'big boss'."

Stepping into 2011, "First Financial Daily" cut into the development forecast of domestic giants in view of the current changes in the group buying market, mentioned and listed YBAT's octopus-like expansion intentions, and also talked about the reckless entrepreneurial characteristics of the past decade .

The past decade is the first decade of the 21st century. In the first five years, Internet companies represented by the "Sina, Sohu, and NetEase" portal three swordsmen pioneered, cultivated the market, and cultivated users. The global bubble swept through, and the vast number of entrepreneurs narrowly escaped death, and gradually recovered.

In the next five years, Internet companies represented by "Penguin, Baidu, and Ali" have developed an increasingly clear market, gained more and more users, and connected capital and the stock market more frequently. Entrepreneurs and investors have Have strong confidence and expectations for the future.

Since the second decade of the 21st century, many entrepreneurs have been bloodbathed in the group buying market, the expansion and influence of the giants are clearly revealed, and the mobile Internet seems to have further distanced each other, which is unavoidable.

Fang Zhuo was very emotional.

No need to just click on your name.

What's more subtle is that he saw this article reposted by Qingzi in his circle of friends.

Qingzi's circle of friends is visible to him.

Qingzi is also an entrepreneurial hero who has been defeated repeatedly.

When he saw the reposting and comments of this article from other people's news, his mood was at its peak.

Xiong Xiaoge, the head of IDG, reprinted the comment: This article is a bit interesting, but he should add Yi Ke or Mr. Fang's line, whether it is the Three Musketeers in the first five years or the new giant in the next five years, Mr. Fang They all run through it. Sina of the Three Musketeers was acquired, and the core business of the new giant was scrambled for a long time. It is more interesting to put in the lines that run through the two periods.

Wang Fengyi of Shenxin Kechuang did not forward this report, but he commented on Xiong Xiaoge's news: You don't want Mr. Heifang, don't ruin his reputation.

Xiong Xiaoge responded: Objective description is black?Just to ruin your reputation?Can't it?
Wang Fengyi: Not to mention that what is said here is biased, just your "planned for a long time" is not a good word, Mr. Fang is working hard for the company's business, what kind of word is this to you?

Xiong Xiaoge: No wonder people call you Wanggou, but he can't see it.

Wang Fengyi: Personal attack, I reported it, I sent a screenshot to Mr. Fang, and blocked your account.

Fang Zhuo looked it up in Moments, and watched it again after receiving Wang Fengyi's screenshot, then pretended he didn't see it, and ignored it. These two people are so boring, so they can argue in the air.

However, the possible new trends of Ali and Baidu deserve a little attention.

Well, just a little bit.

Baidu does not mention it because it is not sincere. Ali must use Koubei to do offline group buying, forming a parallel development with Taobao’s online Juhuasuan. This must have a certain degree of determination.

It's just that Ali went around, and the China Iron and Steel Army, which was originally the most suitable for this business, fell apart, so he thought about making efforts. I'm afraid it would be difficult to bridge the gap with Mi Tuan.

There are rich people who have strategies. The current Mituan is strong and strong. When Tuanbao is integrated, the next step is to sweep the entire market and connect to every entrance suitable for offline group buying.

And this involves the promotion of offline electronic payment, which not only enriches the ecology of YMS in a broad sense, but also strengthens the competition against Alipay, which is very suitable.

Fang Zhuo remembered the fact that his "Easy Payment" was folded and put at the end, this...you can't blame yourself, can you?People do the first grade of junior high school, and I do the fifteenth grade. Isn’t that okay?

In the middle of January, the small commotion caused by group buying gradually subsided. Mituan silently digested Tuanbao, and Dangtuan struggled with Penguin in pain. The level of public opinion also shifted to a larger and more critical competition.

February 2nd is the Spring Festival Gala.

There are only two weeks and two days before the war between Yi and Goose. Unlike last year, everyone knows that these two giants will have a good fight this year. Some media have even received the bonus in advance.

As for how to make money, how to brag, how to find love, it depends on the real situation.

lineup on both sides.

One is Penguin, a veteran communications overlord, who won the Spring Festival Gala cooperation at a sky-high price. It is said that 10 billion brand red envelopes have been raised, and the publicity and distribution channels are also waiting.

The other is Yike, which has the upper hand in the mobile communication field. Its Yixin, launched by its subsidiary, has surprisingly overwhelmed Penguin. In the past year, it has created a subversive miracle that is difficult to replicate.

These two competitions, Yixin and Letters on products have reached a position close to an inflection point, and there have been public opinion conflicts, official failures, head blacklisting, shadow public relations, innovation and micro-innovation, fake innovation and real micro-innovation in terms of methods. Innovation...

Both sides are doing their best.

It seems that the direct friction between the giants is more sparks than the indirect consequences in other fields.

Therefore, lock on February 2, lock on the reunion night of the Spring Festival Gala, and lock on the moment when the giants are bloody.

A number of portal websites are already reminding people who eat melons to pay attention to the red envelopes and fun during the Chinese New Year.

However, when everyone is buying new year's goods, summing up work, rushing to buy train tickets, and worrying about girlfriends, many visible channels seem to update their advertisements overnight.

——Five blessings come to the door, collect all five blessings, and share 2.6 million cash equally!
——Fortune is here, have you gathered today?
——Share friends, share blessings, and share red envelopes!
——Sweep the blessing card, send "Fu" and send blessings!
Along with the launch of the "Jifu" event, Yixin also launched an important function, which can attract people to build groups, family groups/friend groups/colleague groups/open black groups...

Share the event to the group, and click on the information to receive a blessing card.

On the one hand, it is to promote the further spread of the "Jifu" activity, and on the other hand, it is also to increase the effect of user fission and attract new users during the Chinese New Year.

On January 1th, Yixin "Jifu" will come!
At this time, there are only 8 days until the Spring Festival!
As soon as the various channels are launched, the new Spring Festival activities of the ship will naturally spread!
The first thing many people do is to calculate the number of pennies, and most importantly, this is an equal share!
2.6 million, if it is divided by 1 person... Forget it, if it is divided by 1000 people, it will be 26!
1万人，2.6万！10万人，2600！100万人，260！1000万人，26！

Even if there are 1000 million people, they can get 26 yuan, and this can be done with just a few clicks of your fingers.

However, when everyone started to scan the blessings on the door, the blessings written by themselves, and the blessings on the computer, a problem appeared. "Dedication blessings" seemed to be extremely rare.

With such a small number, although my five blessings have not been collected yet, has the total number of people who can collect the five blessings also decreased?

Not 26, but 260?Even 2600?

The Yike Department launched a strong publicity, and users were ignited by the new activities. The five blessings have a good meaning, and they can also distribute bonus packets. It is also very good to have fun with friends and family during the Chinese New Year.

For a time, the enthusiasm for Jifu set off a turmoil.

And Penguin's heart...dropped to freezing point...

What's the fat thing?

Didn't we meet on February 2, the peak of the Spring Festival Gala?

No buddy, you are too early...

No buddy, you're doing a little bit better...

No, you are really not a buddy...

Just like the electronic red envelopes in last year's Spring Festival Gala, this year's blessing event is the kind of event that combines technology and tradition that make people happy and worrying when you see it, hear it, and get started!

And, this also reminded Penguin of the bad memories of last year.

This year, the Yike event left only 8 days for the outside world to react!

8 days, hurry up, and then urgently plan and publicize, how can this be in time?
Even if it is strong, how can users share it in time?
Also, the rehearsal of the Spring Festival Gala has long been confirmed. Even if Penguin is an exclusive cooperation, it can only be an electronic red envelope event, and can no longer participate in this kind of blessing event. On the other hand... what about the long-planned Yike New Year's Eve party?
It will definitely be linked again at the party! !
The only thing is, is these 8 days enough for Yixin?
It seems to be relatively reluctant, but unlike Yixin, which was just launched last year, this year's Yixin has tens of millions of users, and it can be arranged more calmly.

At the analysis meeting held by Penguin, another unpleasant thing was brought up.

"Just 8 days, will our function update be stuck by Yike's software store?"

Last year, there was a fuss in the capital for this matter, and until now, all applications for functional updates from Penguin and Letters have been approved on the last day of the regular process.

Now that there is such a blessing event, don't think about it, the software store of Yike will definitely not be updated.

It is really difficult to follow this letter.

The unique Spring Festival event, limited imitation time, and preparatory party interaction mean that this year's Yixin "Jifu" will be an exclusive marketing.

The atmosphere of Penguin's targeted meeting this time was very solid.

In the near future, everyone's focus is on the red envelopes of the Spring Festival Gala and brand fundraising, as well as ensuring that the technology is foolproof. I didn't expect Yixin to launch such an event.

How many fissions and new additions can the "Jifu" activity make?
Can the red envelopes of the Spring Festival Gala continue to attract users?
Also, what can Yike's New Year's Eve party be like?

Unfavorable factors are superimposed on the unknown.

After the meeting ended, Ma Huateng fell silent in the office, and Xu Chenye who was sitting opposite him was silent with him.

After a long silence, Xu Chenye still opened his mouth: "Pony, what are you thinking?"

"I suddenly remembered what Fang Zhuo said last time, 'A gentleman changes his face, and his writing is rich, but a villain changes his face, and he obeys the gentleman'." Ma Huateng shook his head unconsciously.

Xu Chenye frowned: "Huh?"

This is a bad memory.

He happened to go to Shanghai for business that time, so he planned to stab Fang anyway, but Fang always refused to stab him, so the scene was not very good.

"Don't talk about the deep meaning, just say the words." Ma Huateng said, "Even if the villain changes his face, he still follows the guidance of the gentleman. This is a bit like our passiveness."

"The reads follow Yixin's reads, and the red envelopes follow Yixin's red envelopes. This time, if you don't follow Yixin's red envelopes, you will be more passive."

"Innovation comes first, and micro-innovation comes after. It's not like Fang Zhuo said that the gentleman is Wenwei, and the villain is following the gentleman."

Ma Huateng said something that suddenly occurred to him.

For some reason, he just suddenly remembered that phone call.

Oh yes, why did Fang Zhuo say this?
It was to answer the question he had posed himself.

——Pony, why do you think Laixin lags behind Yixin now?

The gentleman is in front, the villain is behind, the gentleman eats in front, and the villain really can't eat in the back this time.

Xu Chenye said seriously: "Pony, it's not too late to lose. You still talked about Fang Zhuo's words here. It's not too late to talk about it after you lose!"

He held the teacup, his eyes were sharp, I can't stab Fang Zhuo, and I can't stab you?

"It's nothing to talk about." Ma Huateng paused, "It can be regarded as a constant thought, oh yes, although you said that "reform" means a change of heart, can it be said that it is only a superficial change."

Xu Chenye was not interested in these, but emphasized: "This blessing event is really good, but Yi Xin also limited the time of his own Leopard Transformation in order to prevent us from following along. The Spring Festival Gala is the number one gala in China, and its influence is beyond doubt. , we must actively retain new users.”

This is the letter now needs to enhance competitiveness, new and active.

Ma Huateng took a deep breath, yes, there is also the Spring Festival Gala, the face of change is also a change, and the change is also a change, there is still a chance to write a letter.

(End of this chapter)