Reinventing the Millennium.

Chapter 1117 Overall Strategy (4k)

Ali Tiejun shared experience and achievements at the dinner table, while the head of Yike was searching for Ali's model.

If Wei Zhe can't, then who can?

Oh, Lu Zhaoxi, another successor after Wei Zhe, is now the president of Taobao. He is indeed an old-fashioned Alibaba person. He has joined the company since 1999, and of course he can knead the core of Ali's operation.

But after Lu Zhaoxi, why did Zhang Yong, a professional manager Fan, become his successor?
From professional managers to traditional Ali people and then to professional managers.

What solution?

Fang Zhuo was toasted with a glass of wine, and answered the question by himself in an instant.

The stages are different.

From 1 to 10, values ​​have a great driving force, driving employees and the company to develop together, driving the supply department to wander in industrial areas and office buildings, let them make strange visits, even if they are chased by dogs at the factory gate. Continue to visit next time.

From 10 to 100, the driving role of values ​​has been greatly reduced, replaced by volume and capital, its inherent importance gradually dissipated, no longer an iron law and consensus that cannot be violated, and finally reduced to a symbol.

Fang Zhuo put down his wine glass, thinking that it would be very interesting to look at the domestic giants in front of him from the perspective of advertised values.

If you count by numbers, what stage is Ali in front of you?
10? 12?

Values ​​are still a consensus and are still binding, but similar to "Operation Hurricane", at certain moments, it is obvious that part of the values ​​​​is given priority to performance?

And these happened under the command of professional managers.

So, from the perspective of the person at the helm of Ali, seemingly routine mistakes require a maintenance and correction of values?
Fang Zhuo's thoughts wandered, and a sentence from the "Bible" suddenly popped up in his mind-don't be afraid, just believe.

Immediately another idea came up. Lei Jun once said in a media interview that he just wanted to use some ideas of religion to conduct business. Xiaomi in his understanding is a business religion.

Beliefs, values...and if used as a reference for Yike...

Fang Zhuo frowned.

The luncheon suddenly became quiet, including General Liu Zicheng, who had just finished his speech, holding his breath. What did he say wrong?Mr. Fang has different views on what he does?

"Oh, it's okay, I was distracted." Fang Zhuo's thoughts were pulled back by the sudden change in the atmosphere of the scene, and he said with a smile, "It's not that I have any objections to Mr. Liu's sharing, but I suddenly thought of Yi Ke."

He raised his glass with emotion: "It's not easy to be a company, and it's even more difficult when the company grows bigger. Come, let's toast everyone."

Everyone had a drink together, Mr. Fang seemed to be thinking a little bit, but like Mr. Ma, he is sometimes weird, but he can accept it.

After putting down his glass, Wei Zhe said, "What advice does Mr. Fang have for Mr. Liu's sharing?"

"The iron army of the Chinese Congregation Department is well-deserved." Fang Zhuo politely refused to be poured by others, poured a glass by himself, and pondered for a while, "Because Yike also has local promotion work. Needless to say, Yike's electronic payment local push also often asks You learned."

"Grassroots work has the style of grassroots work, and high-level work has the considerations of high-level work."

"Middle-level work is a link between the past and the future. It is necessary to control the team's methods and methods, but also to keep in mind the mission and remember our six-vein sword."

"If you don't lead a good team, your performance will fail. If you forget your mission, you will have problems in the long run."

Fang Zhuo speaks earnestly.

The wine glass on the table turned into an official seal, the chopsticks in his hand turned into documents, and Ali's dining table suddenly became the conference table of Hang Lung 23.

Fang Zhuo pinched the official seal in his hand and said with emotion: "We talked about the sense of mission five or ten years ago, and we must have sworn at that time, but everything has a shelf life. The sense of mission we talked about at that time might be ten years. The shelf life, after this time... well, whether it is still persisting, this is something that only everyone knows in their hearts."

Hearing this, Wei Zhe's first reaction was, good guy, Mr. Fang is really here to have fun, even the way he speaks is similar to that of Mr. Ma, right?

However, before he could speak, Peng Lei, one of the Eighteen Arhats, spoke first: "I heard that Mr. Fang beheaded Chen Weixiang with tears before. Is it because he can no longer 'maintain progress'?"

She quoted Yike's slogan and purpose, and pointedly mentioned the fall of Chen Weixiang, the senior vice president of Yike. The sudden investigation of this powerful faction in charge of Yike's supply chain also surprised the industry.

It's just that it sounds very unreasonable to be taken down because you can't keep improving.

Fang Zhuo said seriously: "Boss Peng, that's because he violated the law."

Peng Lei: "Hmm..."

Oh yes, illegal.

"Of course, it's right to say that weeping. Mr. Chen joined Yike very early. I am also very sad that he has become like this." Fang Zhuo looked at another Dai Shan in Ali's Eighteen Arhats, "I I believe Mr. Dai can understand my feelings."

Dai Shan nodded slightly. She is a manpower worker and has seen too many cases over the years.

"However, Mr. Chen's position is different. Mr. Peng's words are also reasonable. If he can't keep improving, he can still stay in the company, but his position will change." Fang Zhuo said seriously, "The higher the position, the higher the position. , the more you should improve the sense of mission, because the higher you go, the easier it is to influence more employees.”

Wei Zhe saw these people talking more and more seriously, and smiled: "What does Fang always think about the sense of mission?"

"How should I put it simply?" Fang Zhuo pondered for a while, "For us here, the sense of mission is what kind of business do we want to do, so that users all over the world can use excellent consumer electronics products? Is it so that there is no difficult business in the world?"

"If you do things around this, everyone is pretty good, but it's not enough just to have a sense of mission at the top. It's impossible for everyone to do things according to the sense of mission you describe. The middle and grassroots, they need to know how to do things around this mission. Feel what you can get by doing things, and what you can do in the next ten to five years."

"The latter is more routine for the company as a whole, but the former plays an important role in some critical decisions. The sense of mission does not need to be brought out all the time, it can be done in peace of mind."

Fang Zhuo cut into the position of the head of Ali, and he did not spare words like gold, and his attitude could not be called insincere.

Wei Zhe saw Mr. Fang talking more and more casually, raised his glass and said with a smile: "Mr. Fang sees if I have a sense of mission?"

Fang Zhuo also picked up his wine glass, looked at Wei Zhe in front of him again, and said after a while, "Drink, drink."

Wei Zhe almost coughed out, this President Fang...

"I saw Ali Qunxian today, so I just chatted casually." Fang Zhuo poured wine again, and said with a smile, "There is room for cooperation in business, come, let's have another toast."

Peng Lei said: "Boss Fang finally remembered that he is the head of Yike."

Fang Zhuo laughed: "If Mr. Ma is here, he will definitely be happy for me to talk about this."

……

"Mr. Fang, what the hell are you doing here to make trouble? Next time, I have to follow Pony's example and block your phone call."

The next day, when Ma Dian returned to Lin'an, he laughed and complained when he saw Mr. Fang who had been running around in Lin'an after not seeing him for many days.

Fang Zhuo said disapprovingly: "I don't know what's going on with him. Business competition belongs to business competition. What are you doing with this? The phone is blocked, and you don't use the office phone to talk."

Ma Dian asked for advice with a smile: "I know what's going on, how about I tell you something?"

"Forget it, it's nothing interesting, maybe when we decide the winner, the connection will be restored naturally." Fang Zhuo shook his head, "Why are you back in such a hurry?"

"Isn't this afraid that you will scoff at my company's people?" Ma Dian invited a small banquet when he returned to Lin'an, and along the way, he also got first-hand information about the activities of the head of Yike in Ali's headquarters.

Don't say it, really don't say it, although I don't know what Mr. Fang is thinking, but what he said is quite right.

"No, I just came to Lin'an to see my factory, and I remembered that the group buying market has become popular recently, so I'll take a look at your Ali team by the way," Fang Zhuo said.

"I heard from Peng Lei that you are the one who wants to poach me?" Ma Dian was very blunt.

"There are so many people in my family." Fang Zhuo shook his head, emphasizing, "I really have to be confirmed several times when I say something now, looking at the factory, wanting to buy a group, and looking at the team."

As for mental activity, that is another matter.

Just look at it and think about it on the ground, and then estimate Ali's "Operation Storm" launched in 08. No matter when Wei Zhe's thunder explodes, the ending will be almost the same.

And Ali B2B led by Wei Zhe seems to want to get involved in the group buying market. This is a layout business for Ali today, but the related effect is actually very good.

But, having said that, how do you define Ali's most important thing now?
Is it the continuous development of Taobao, or the B2C efforts of Taobao Mall, or the divestiture of Alipay from Ali, or even, Ali also wants to get involved in communication for the mobile era?

Different positions of different people have different priorities.

"If you look at it directly like this, then I have to consider whether you want to fuck Ali." Ma Dian laughed, but kept his eyes on Fang Zhuo's face.

"Oh, you guys, I was writing something for fun, but I still have to bring it in front of me and tell me, who was that before, that Wei Zhe asked me if Yi Ke would do group buying by himself." Fang Zhuo emphasized, " As I said, Yike will definitely not stop doing group buying, if you don’t believe me, just wait and see.”

Ma Dian was suspicious, this man's words really couldn't be easily believed.

He is very delegated to Ali's B2B business. Since Wei Zhe became the president, except for the beginning and the financial crisis, he has not intervened in the company's important decisions.

However, Ma Dian also knows that one of Wei Zhe's current considerations is whether to develop group buying.

Looking at companies at the same level, Penguin is both exiting and investing, while Yike is only investing for the time being.

"You really don't do group buying?" Ma Dian didn't bother, but asked directly.

"Why don't you believe it?" Fang Zhuo was helpless.

Ma Dian laughed and said, "Then if you end up doing group buying, Yi Xin will be overthrown by Penguin. Come on, Mr. Fang, repeat it."

Fang Zhuo couldn't laugh or cry: "Mr. Ma, do you want to be so naive? What's the use of this?"

"Sure enough, there are other things..." Ma Den was interrupted before he could finish speaking.

"If I end up doing group buying, Yixin will be overthrown by Penguin." Fang Zhuo repeated.

Ma Dian nodded: "Okay, Boss Fang is still happy, let's have a drink."

Fang Zhuo raised his wine glass.

This matter passed between questions and answers.

The secretary Liu Zonghong next to him really didn't know how to evaluate it in his heart. The dialogue between the two heads of giants was so exquisite!

One straight to the point, one open and honest!
"What else is there to do here?" Ma Dian asked again.

"Just come here for a stroll. If you really want to talk about something, I think the competition in the electronic payment market can be more orderly, because I have come to the capital twice for meetings with Penguin." Fang Zhuo said, "This electronic payment , there’s no need to get too nervous, after all, the license plate hasn’t even come down yet.”

"Is there any news about the payment license?" Ma Dian asked.

Fang Zhuo shook his head.

Ma Dian smiled and nodded: "The competition for payment needs to be orderly. Originally, it was forced by the market to do this."

Fang Zhuo let out a "hmm". Seeing how relaxed Mr. Ma's expression and words were, the competition for this area must be at the first level in his heart.

It's just that Ali may need to solve its own problems today.

……

The first thing Ma Dian did when he returned to Lin'an was to see what Fang wanted to do, but he didn't get a general idea, and felt that he was a little distracted.

The second thing is to immediately convene executives to discuss the strategy of the group.

It is not electronic payment, nor is it the group buying market, but Ali's mobile.

The warning cry from Peng Lei a while ago worked.

Compared with the other two, Ali's mobile terminal strategy has shortcomings.

Therefore, Ma Dian's meeting directly raised the topic.

"We want to work on the mobile terminal, and we can't just sit and eat. In the future mobile era, the entrance of communication will become more and more important. This is worthy of our competition."

First, Ali will make a mobile portal.

"The competition between Yike and us is becoming more and more fierce. Although Yike is a B2C, but as Yike leads the mobile era, the threat of Yigou to us will increase greatly after it completes its layout. We will do mobile , This is the future, we must pay attention to Taobao Mall B2C, this is now."

Second, the level of Taobao Mall has been improved.

"Whether Ali wants to do group buying or not, the discussion of this business must be subject to the group's mobile strategy. This is what 'Brother' and 'Agan' have to consider. There is no need to rush the answer."

Brother is the nickname of Wei Zhe in Ali, and Agan is the nickname of Gan Jiawei, the vice president of sales of the China Supply Department.

Third, whether or not Ali will end up doing group buying, this should not be a single decision for B2B, but should be based on the overall situation.

Ma Dian talked eloquently, describing his thoughts on mobility and various companies these days.

Wei Zhe heard Mr. Ma mentioned his concern, and took advantage of the moment when his speech came to an end, he gestured to speak and expressed his attitude: "Boss, I have to say, just let me discuss it eight times and ten times. I think Ali You have to do group buying by yourself.”

When he first joined Ali, he was used to calling Mr. Ma. Since he was criticized by internal meetings, he tried to integrate into the company culture, and started calling him boss last year.

Hearing such a clear statement, Ma Dian looked at Jiawei, the vice president of sales, and asked, "Agan, what do you think?"

Gan Jiawei was silent for a few seconds: "I reserve my opinion first, I need to think about this matter again."

Ma Dian glanced at several people, and said simply: "You guys discuss and discuss, we want to do Yike, but Fang Zhuo said that he will not do group buying by himself."

"Boss, he may not be telling the truth. Penguin's Pony is a lesson from the past. Fang Zhuo should not be trusted," Wei Zhe said.

"I think he's serious this time." Ma Dian said his feelings, "If you do it yourself, there's no need to invest in rice balls, it's unnecessary."

"Yike is good at testing the market in this way, and Yike will end." Wei Zhe insisted on judgment.

Ma Dian did not directly object, and emphasized again: "About this matter, I only want to say one thing. Whether or not to do it and how to do it must be in line with our overall mobile strategy."

Ali's mobile strategy is the top priority and the overall situation, and everything else is the gain or loss of one city and one pool.

　This chapter says it will recover in about two days
　
(End of this chapter)