Reinventing the Millennium.

Chapter 1112 One Body with Two Sides (4k)

"In the six months from the end of 2009 to the beginning of 2010, the Internet industry is undergoing profound changes."

"E-commerce is still popular, but in addition to the two major brands of Taobao and Tesco, vertical e-commerce projects such as Fanke, Lefeng, and Mogujie have sprung up like mushrooms."

“Suddenly, the group-buying market came into being overnight. Tuanbao, Dangtuan, and Mituan are ahead of hundreds of similar projects. They use the characteristics of the Internet to link customers and merchants together and open up a market with full potential.”

"However, what attracts the most attention is the changes in the field of instant messaging. Yike + Yixin and Penguin + Letters are in full swing, and the goal is to be the number one IM software in the mobile Internet era."

"The competition between Yixin and Laixin has become popular. Yixin has used the hippopotamus incident and electronic red envelopes to successfully complete the hot start and rapid acceleration of entering the communication field. Relying on Penguin's traditional superior strength, Laixin is firm or has to be firm. Continuing to flow."

"A detail worthy of attention is that, according to insiders, due to the growth of Yixin's user scale, Penguin had to disband several internal teams of similar projects and put all the weight on the letters."

"Perhaps the initial decision between the two companies will be earlier than we expected."

In the President's Office of Hang Lung 23, Fang Zhuo sat up straight and hit the pause button for the computer, then frowned and lay back on the chair again.

After a while, secretary Liu Zonghong walked in.

"President Fang, Qi is always on the plane in the afternoon."

"Okay, I got it. While he was in Yangcheng, let him ask Ling Jisheng informally if he would like to go to Mituan. If Mituan develops well this time, it will be a leap for them." Fang Zhuo said again Reminds me of rice balls.

Liu Zonghong agreed, and will talk to Mr. Qi again when he goes out.

"Is President Su downstairs?" Fang Zhuo asked.

"Yes." Liu Zonghong replied.

"Then I'll listen to her talk about e-shopping logistics at noon." Fang Zhuo made an impromptu decision. Originally, the morning time was reserved for the leaders of the capital, but the arrangement there changed, so he made time for it.

However, everyone was busy, and Fang Zhuo didn't want to interrupt other people's plans, so he just casually browsed the major portal websites and listened to the recent business and financial analysis.

April is not far away, listening to the video programs on the website and looking back, he has the feeling that he just opened his eyes after the Spring Festival and now is now.

April is coming, May is approaching, June is coming soon, and the first half of the year is fleeting.

Looking back, Fang Zhuo is afraid that it is indeed expected to end the competition with Penguin in the field of mobile phone communication in the next year. When the number of software users grows to a certain scale, it will naturally engulf other users.

The field of acquaintance communication can only be dominated by one company, neither Yixin nor Lixin has the restrictions of operators like Fetion, and the vast majority of users will eventually be drawn into a circle.

However, Penguin's QQ still has its own characteristics. If the letter is defeated, it must still be able to retain the traditional market.

Fang Zhuo's thoughts turned, considering the competitive resources in the next year, Yixin has already grabbed enough users by using the two hot events, and this kind of start is even far better than that of WeChat.

However, Yixin's opponents are also stronger than WeChat's opponents.

The influence of hot events will pass, and it is impossible to keep attracting new users to Yixin. The next increase in smartphone hardware and the cooperation of operators' traffic resources are extremely important.

In particular, operators need to have someone to watch over them. Smartphone manufacturers are different, they belong to the existence that can be rolled up by themselves.

As noon approached, Fang Zhuo hadn't thought of a suitable person to connect with China Unicom for a long time. Such a person must be able to eat well, play well, and do things quickly.

Just when Su Wei pushed open the door of the president's office, Fang Zhuo, who had been thinking for a long time, changed his mind.

Since there seems to be no suitable candidate in the company, what if one is poached from China Unicom?

The mind is opened, and it suddenly becomes clear.

If it is not convenient for China Unicom to dig, the executives of these three operators will transfer from time to time, and they can also dig one from China Mobile or China Telecom.

"Fang Daxia, what are you thinking? The expression on his face is so subtle." Su Wei saw Fang Zhuo's half-smile at a glance.

"I'm thinking about the speed-up promotion of e-buy this time. It's interesting. There are many criticisms." Fang Zhuo replied smoothly.

E-buy announced that the logistics will be accelerated in some areas, and the service will be delivered on the next day.

But such an attempt is considered by many media to be unable to achieve long-term success, and there seems to be voices inside that such a cost is somewhat high.

"This is a decision I have pushed back several times." Su Wei said indifferently, "It doesn't matter what others say, we take the consumer experience as the first principle."

Fang Zhuo nodded and said with a smile: "A lot of business will be rolled up this year. The speed of e-buy will squeeze that of Taobao. The homogenization of Meizu and them is also very intense, and group buying is even more popular."

"You didn't mention communication." Su Wei pointed out.

"On the contrary, it's time for us and the penguin to compete for internal strength, simplifying the complexity, and changing the quantity to the quality." Fang Zhuo predicted, "But it's not like the opponent collapsed all at once. The penguin must fight all the time."

Su Wei made a cup of coffee and said "hmm": "There won't be any landslides, it's just going from bad to worse."

"Who knows, maybe everyone really likes their read more." Fang Zhuo used read to refer to the style of the letter.

As of March, Letters and Yixin began to change in different directions. Except for the trick of "read", Letters did not follow Yixin to launch the circle of friends function.

Fang Zhuo's first feeling was that Penguin must have different ideas on products, and these ideas may involve different interests. After all, the Qzone owned by QQ itself has been contributing a lot of revenue.

When Penguin finally stopped the decline in stock price, did they have expectations and pressure on revenue?

Not necessarily all of these factors, but Fang Zhuo felt that it would definitely be taken into consideration.

Anyway, the core function of Lixin is "free SMS and voice", which can already be compared with Yixin.

Su Wei chatted a few more words about Penguin. She didn't plan to report on the logistics speed-up just launched by e-buy at noon. The effect of this service needs time to observe. A one-sided evaluation is irresponsible to employees and business.

Especially when it comes to such official affairs, she doesn't want to mislead President Fang, so as not to attract his strong intervention.

Fang Zhuo maintained respect for Mr. Su's attitude. The operation of e-buy has always been relatively independent, with complicated affairs, but a fixed route.

Let's have lunch together in the president's office.

Fang Zhuo inevitably talked about Yike's support for Mituan's local push resources.

Local promotion executives led by Geng Deheng, Fu Xu, Ling Jisheng, Tan Wentai, and Mao Xiao have all been dispatched, each leading a team to go straight to the five cities, and will decide the solution according to the business situation of each city.

When the situation is initially stabilized and mutually adjusted, the next step is to implement the development of 100 cities and the construction of the Mituan local promotion team.

"Boss Lei asked you for Geng Deheng, did you really give it to him?" Su Wei was a little surprised when she heard about the rice ball.

"Well, I'm also hesitant about this matter. If Yi Ke sends someone like this, people will have to say that I have placed a cronies." Fang Zhuo sighed.

Su Wei comforted: "It's okay, it's okay, don't listen to what others say, just see what you do."

"However, there is no way. After thinking about it over and over again, I still think that the platform of Mituan can bring them more improvement." Fang Zhuo said thoughtfully, "Yike has been listed, and the brand has also been established. Their rise in the company The range is gradually narrowing."

Mituan is different. It was only established last year. This year is the time to employ people. If it can be worked out in the future, it will be very impressive in terms of wealth and status.

Su Wei said concisely: "Well, one body has two sides."

Different things and different angles.

Fang Zhuo wanted to speak but held back, it's fine, Teacher Xiao Su's "one body with two sides" is already a good evaluation, and going on, I don't know how she has to use words.

"I will raise money for Mituan next week. After this wave of financing, it will probably be enough to support the battle until the battle is clear." Fang Zhuo said, "If you want to invest, you can make money."

Su Wei was surprised: "So generous?"

"This time I will recruit more people, and the focus is on being generous to others." Fang Zhuo smiled meaningfully.

Although she really didn't want to, Su Wei sometimes had to think about the intention behind the actions of the man in front of her. Is he aiming at the rice ball board?Want to repeat the Morningstar takeover?still……

"Mituan is a good target. No matter where it is, you are welcome to invest money. Its own business is destined to require the influence of certain cities." Fang Zhuo lifted a layer of tulle, "You also know , some institutions prefer to make this kind of money.”

Su Wei instantly understood that some institutions are just institutions, and some institutions are behind the scenes. Now that Mituan has Yike's investment and the support of the richest man, there must be many people who want to get a share of the pie.

What a generosity!

"Group buying is really a hot wind, and it's really an impatient wind." Su Wei sighed, "Blowing out the group buying market, it also blows the hearts of many people. Tsk, Mr. Lei has to bear extra pressure."

"It's okay, Lei can always resist pressure." Fang Zhuo expressed his confidence in others.

Su Wei thought about the wave of giant competition, electronic payment, ecological cooperation, talent transfer, and benefit sharing in this wave of group buying, and suddenly said: "Speaking of which, I admire the four figures in the business world today."

"Four?" Fang Zhuo was a little surprised. Could it be the heads of the four giants?
Su Wei said seriously: "Well, it's Mr. Fang, the richest man, Fang Bingqing, and Fang Daxia."

Fang Zhuo gave a thumbs up: "Sure enough, these four are indeed leaders in the industry."

……

With Mituan preparing a new round of financing plan in Shanghai, the Yike Ditui team took over the city business of Mituan in just a few days.

And, it quickly launched a new strategic slogan - 300 city plan.

Zhuo Wanming, vice president of Mituan, revealed to the media that Mituan will speed up the pace of business construction, and plans to make Mituan group buying available in 300 cities across the country in the next year, and invest at least 10 billion Huaxia coins in advertising , so that the number of employees exceeds 5000.

Zhuo Wanming is not only a verbal propaganda, but even the buses, subways, and buildings in cities such as Beijing, Shanghai, Guangzhou, and Shenzhen have a huge media publicity for Mituan.

In addition, local satellite TVs that have not yet connected to the Mituan business also advertised Mituan group buying.

300 cities of rice balls!
Now the most opened cities in the market is Tuanbao.com, which will have nearly 100, and the goal proposed by Mituan is three times that of Tuanbao!
Is there a need for 300?Can Mituan open 300 stores?
There is no definite answer to such a question, but with the observation of interested people, an important fact has surfaced, Yike has substantially intervened in the work and operation of Mituan.

Does this mean that Yike, the giant, is going to go out in person to engage in group buying?

Like Penguin and Ali.

And, has the original entrepreneurial team of Mituan been eliminated?
Just like Morningstar Semiconductor.

No wonder Mituan suddenly became so high-profile, and suddenly carried out a completely different development strategy from before.

If it is Yike, this is very in line with everyone's impression of it.

On March 3, Dangtuan.com, headquartered in Yangcheng, held a meeting, focusing on discussing changes in competitors and corresponding measures.

In the middle, we also discussed the failure of the previous strategy of poaching people from Mituan.com.

"What are you digging for? This directly dug out Yi Ke!"

"I think Yike will end sooner or later. Whether we dig or not, we have to face this day. But the most important thing now is that Mi Tuan has started to increase the size. Should we follow suit?"

The competition in the group buying market is fierce. Even if many of you present have bright resumes, you have never seen such a powerful track in such a short period of time.

"300 cities, do you think the target of these 300 cities is too much?" Li Guoqing asked hesitantly.

There were small discussions in the conference room.

It was generally believed within dangtuan.com that the goal of opening business cities should be around 150.

"Just now, Sina interviewed Mr. Lei from Mituan. He clarified the rumors that he was kicked out of Mituan, and also mentioned that the 300 cities of Mituan is Mr. Fang's judgment on the group buying market." Deputy General Manager of Business of Dangtuan.com Yu Guozhang put down his phone and suddenly made a sound.

The meeting room suddenly fell silent, and all opinions based on various arguments were taken back.

If it is Mr. Fang's judgment...

Yu Guozhang added: "After all, Tuanbao now has almost 100 cities, and I think the 300 cities are worth a try."

If it's Mr. Fang + Mr. Yu's judgment...

Seeing that there were no objections in the conference room, Li Guoqing thought about it: "Whether Yi Ke wants to swallow the rice balls or not, it is going to fight hard in this battle, and we have to follow."

If it is the judgment of Mr. Fang + Mr. Yu + Mr. Qingzi...

There was a voice of approval in the conference room.

Group buying cities, the more the better.

After the meeting, Li Guoqing skillfully dialed the phone number of Penguin President Liu Chiping.

"Mr. Liu, do you know? Yike is going to go out and do group buying in person, and the goal is directly set to 300 cities. I think this wave is going to be fierce!"

Liu Chiping understood the meaning of the call and said, "Dang Group just raised funds last month."

"Don't give Mituan a head-on blow before it's made, do you want to chase after Yixin like Laixin did?" Li Guoqing earnestly said, "Boss Liu, you can't trip over the same stone twice!"

Liu Chiping: "..."

"The competition between Dangtuan and Mituan is the competition between Penguin and Yike. Mr. Liu, this is one body with two sides, so you can't hesitate!" Li Guoqing said loudly, "Not only funds, but also resources!"

Liu Chiping was silent for a moment: "You come to Pengcheng, bring people and plans."

Li Guoqing hung up the phone, intending to let Dangtuan call out louder goals.

One cannot stumble twice over the same rock, this time hit hard!

(End of this chapter)