Reinventing the Millennium.

Chapter 1099 Internet God of Wealth (4K)

The scene of the CCTV Spring Festival Gala was very lively.

However, the content of the show was not new to Fang Zhuo who was sitting in the first row, but he was still a little nervous.

Even though the word-of-mouth and ratings of the Spring Festival Gala have declined in recent years, it is still an indispensable part of many families' New Year's Eve. In other words, the traffic is huge.

Fang Zhuo is a little uncertain about whether Yixin can successfully process the data of the electronic red envelope this time. Even after simulating and simulating, when it comes to this day, his heart is still beating.

Fortunately, there is no movement or news on the phone for the time being, and now is good news.

Sun Nan, Joey Yung, Wang Leehom, and Yu Cuizhi sang "Love Each Other" on the stage. After the four of them finished singing, Fang Zhuo could see someone taking out their mobile phones and shaking them from the corner of their eyes. He couldn't help but smiled knowingly.

This time, the cooperation between Yike and the Spring Festival Gala has been changed in several versions. Finally, at the request of the Spring Festival Gala program group, the red envelopes are placed behind each program, so as to increase the ratings of the average time period.

Regarding the total amount of the red envelope activity, CCTV initially asked Yixin to combine the funds of different sponsors to distribute red envelopes—that is, to write the names of the sponsors on the title page of the red envelopes, and use their money to do their business, but Yi The letter here was unwilling to adopt this form, and in the end it paid the money exclusively.

It is relatively non-utilitarian and avoids clutter, trying to focus everyone's attention on the Yixin brand.

Fang Zhuo sat in the first row, watched the host's oral broadcast, and took out his mobile phone to shake it, only reaching 8 cents.

Today, he really put the red envelopes of the Spring Festival Gala into action, and he inevitably has some regrets. It would be better if smartphones become more popular. If Yike and YMS are given another year, the entire Android quantity base can bring about qualitative changes.

However, it’s not too bad. This is a set of combo punches. With the hot opportunity of the 3Q battle, it’s hard not to take advantage of the opportunity to develop the business into the communication field. Then, with the unprecedented electronic red envelopes of the Spring Festival Gala and the enthusiastic promotion of the media platforms, finally Relying on the traditional Chinese New Year consumption peak season, it can also drive the sales of smartphones, and further strengthen Yixin's hardware foundation.

Faced with such an opportunity, Fang Zhuo really couldn't bear it.

Another show at the Spring Festival Gala ended, Jiang Kun, Dai Zhicheng, and Zhao Jinsheng's "Who Are You Talking About Crosstalk?" The host Zhang Zequn appeared in the first row with a microphone.

"Today, many guests from the audience came to celebrate the New Year with us. For example, the one next to me..." Zhang Zequn laughed, "Mr. Fang Zhuo, who is not a famous comedian."

"Hey, it's just a hobby for you to praise me." Fang Zhuo stood up and faced the camera. He also had a part in the Spring Festival Gala.

Previously on CCTV, he was invited by Lao Xiong to record a piece of "Zhihuzai", and performed a short cross talk. The Spring Festival Gala column team thought it was very interesting, so he added a few words to the sponsor.

Zhang Zequn corrected: "It's not Mr. Fang Zhuo, a famous cross talk lover."

"Don't keep emphasizing that it's not famous." Fang Zhuo laughed.

"Just kidding, this is Mr. Fang Zhuo, the founder of the famous mobile phone brand Yike." Zhang Zequn gave a formal introduction.

Fang Zhuo nodded again and again: "Yes, yes, this famous must be emphasized."

"We know that Yike mobile phone has become a world-renowned smart phone brand today, and it has gone through untold hardships in this process..." Zhang Zequn, the leader of Yike, paused and gave a sigh of relief.

Fang Zhuo said, "It's the hard work of my colleagues."

Zhang Zequn added: "There were setbacks in the process..."

Fang Zhuo continued: "The opponent is frustrated."

Zhang Zequn finished this sentence: "It finally succeeded."

Fang Zhuo cupped his hands facing the camera: "It is the consumers who support us."

Zhang Zequn said with a smile: "On the occasion of the Spring Festival, what would Mr. Fang Zhuo want to say to the audience in front of our TV?"

Fang Zhuo said solemnly: "On behalf of all the employees of Yike Company, I would like to wish the viewers and friends in front of the TV, and overseas Chinese and overseas Chinese friends all over the world, a happy new year, auspicious stars, happy family, and all the best."

"Thank you, Mr. Fang Zhuo, and I wish Yike's mobile phone a better and better development." Zhang Zequn finished the interaction with the important guests in the first row. The relationship between Yike and CCTV has always been very good.

Just when the two were interacting, the time came to the hour, and it was the activity of "grabbing red envelopes for all" with a maximum of 8888 yuan.

Although he is the richest man in the mainland, many viewers who don't care about business still don't know Fang Zhuo, and they are inevitably wondering, who is this?Why is there a short cross talk?Is it because the director was afraid that Jiang Kun's cross talk just now would not be funny?

"Who was that young man just now?"

"It's the person who gave us red envelopes, nicknamed the Internet God of Wealth."

"So young? It's amazing."

"He's black, hey, lord, let me tell you..."

Many family reunion chatting moments have added science popularization to a business figure.

As for the latest nickname "Network God of Wealth", this is a hot word that suddenly popped up on Weibo.

Since the launch of the Spring Festival Gala, words such as "shake", "grab red envelopes" and "share red envelopes" have appeared intensively, and then have been further extended, such as...

—— Use Yike mobile phone to receive electronic red envelopes, thank the Internet God of Wealth, and wish the whole family a happy life.

——Boss Fang, he really, he really sold Yongke Real Estate, and he has to spend money to give us red envelopes!

——I don’t buy stocks, don’t buy funds, and don’t go to Hong Kong stocks, but I still can’t escape Mr. Fang’s insistence. I’m sorry, but I received a super red envelope of 8888 yuan!
——Jijijijiji, why can’t my version be updated?Why can't I find EasyPay?

——You use Motorola, no wonder you can’t update it, we all use Yike mobile phones, Android mobile phones, of course we have Yipay.

Due to the support problems of different systems, EasyPay can be used on the Android system naturally, but there are differences in the versions of the Symbian camp, and Yike has provided the display of the balance function in a targeted manner.

If the mobile phone can display the balance, you can click on the share from your friends, and then receive a red envelope, which is added to the balance number, and you need to bind a bank card to withdraw cash.

Yike’s E-Pay built-in was updated in a small range in December in conjunction with E-buy’s Double Eleven. The content of the version pushed in January is a comprehensive update. Cash withdrawal and recharge also need to be bound to a bank card, but the display of internal data, the user The demand for this item is not great.

Now, the download of Yixin, the active update of the version, and the binding of bank cards have all been amazingly improved with the red envelopes of the Spring Festival Gala.

The Spring Festival Gala lasted from [-]:[-] p.m. on New Year's Eve to [-]:[-] a.m. on the first day of the new year, a total of four and a half hours, but the brand promotion effect brought by this short period of less than half a day is inestimable.

Weibo is in action, e-buy is not closed, and the news is flying all over the sky, shaking the whole industry.

Without official data, only from the most intuitive feeling, both inside and outside the industry quickly noticed the successful marketing of Yike with the help of this Spring Festival Gala.

This is pure throwing money, pure burning money, pure... the demeanor of a giant...

Prior to this, there were also money-burning actions in the Internet industry competition, including similar competition in the medical field at the beginning, and the recent group buying also had such signs, but this kind of naked red envelopes on the largest stage in the country... can only be said to be too naked!
Li Guoqing from Dangtuan.com was thinking about the TV screen: It’s a pleasure to burn money like this, and the fire of the surname Fang has burned Yixin’s reputation again, Penguin is in trouble, um, group buying can also be naked like this Increase the scale of burning money, burning money is useful, really useful!The one with the surname Fang can't do anything else, but he can really learn from it in business.

Mr. Lei from Mituan.com watched the whole Spring Festival Gala and experienced the electronic red envelopes: Mr. Fang is really relentless in burning money. Needless to say in business, Mr. Fang's decisiveness and ruthlessness are worth learning.

Liu Suyi from Yongke Real Estate looked at the public opinion on Weibo that the selling company paid money, and he couldn't be happier... Although it was just a joke, it was really him who was sold...

On February 2010, 2, at 14 o'clock in the morning, half an hour after the end of the Spring Festival Gala, Fang Zhuo walked out of the broadcast hall. When others came, it was inevitable to say hello and thank them.

At the same time, he also got the latest data.

In 4 and a half hours, a total of 765 million people participated in the "Shake" red envelope activity. During this period, the number of registered users of Yixin increased by 389 million, and the number of red envelope sharing exceeded 1000 million. The brand promotion on the Internet covered hundreds of millions of netizens up.

At 1:10, Fang Zhuo got into the car and used his mobile phone to try the function of "send red envelopes" just opened by Yixin. Previously, during the Spring Festival Gala, there were only "grab red envelopes" and "share red envelopes", but now they can send red envelopes to each other to celebrate the New Year , which belongs to the follow-up extension of the influence of the red envelopes of the Spring Festival Gala.

Ding dong.

"Happy Chinese New Year and Happy Valentine's Day." Fang Zhuo sent a red envelope to Su Wei.

February 2th is not only the first day of the Lunar New Year, but also Valentine's Day, which is good for red envelopes.

"Everyone praises you for your good cross talk." Su Wei replied quickly, and sent a second message, "I received the red envelope, go to bed early, and wait for you to come back."

Fang Zhuo put down his phone, and a string in his mind had been loosened.

He lowered the car window and said with a smile, "I don't know if Pony is asleep now."

Secretary Liu Zonghong replied: "Mr. Fang, I guess Mr. Ma must have been awake. When the 17th, he may have to worry about the stock price again."

香江交易所是2月13日到16日休市4天，17日周三开市。

The influence brought by the red envelopes of the Spring Festival Gala will surely dampen Penguin's share price again.

Just as Fang Zhuo was about to speak, a call from Ma Dian, the head of Ali, was displayed on his phone.

"Hey, Mr. Ma, happy new year, I haven't slept so late." Fang Zhuo called.

"I can't sleep, and I want to greet Mr. Fang." Ma Dian sighed, "You just came here directly, isn't it...too direct."

"I want to be a penguin." Fang Zhuo comforted, "How about, Mr. Ma, I'll send you a red envelope?"

"Just do Penguin, and Taobao by the way, right?" Ma Dian asked.

Although the e-commerce businesses on both sides have frictions, it is generally difficult to leapfrog. Taobao is envious of Tesco's high-quality users, and Tesco is envious of the scale and vitality of Taobao buyers and sellers. These are not things that can be competed in a short time.

However, the momentum of Alipay and Yipay in the field of electronic payment may be broken.

Although Yipay was established early, the development speed of Alipay has always been faster. Its sellers and buyers, as well as relatively low prices of goods, are rapidly pushing Alipay forward.

Alipay's online water, electricity, coal, communication and other payment based on this foundation is expanding the boundaries of electronic payment and establishing a brand of electronic payment.

Now, Yipay uses communication and social power to try to overtake in a corner. The final effect cannot be determined, but Ma Dian really sweated tonight.

Yike and Penguin are a meat grinder in the field of communication. Does this suddenly want to involve Alipay?
However, it is difficult for Alipay to come up with matching strength in the field of communication and social networking.

Ma Dian was in a bad mood on New Year's Eve.

He reckoned that his mood tonight might be the second worst. As for the first worst mood, he might not be able to steal the honor from Ma Huateng.

"Mr. Ma, what do you want me to say about this matter..." Fang Zhuo pondered for a few seconds, not quite understanding Ma Dian's meaning, and asked, "Do you want to be done with a lot of fanfare like a penguin, or just do it quietly like this?" What are you doing so loudly?"

In fact, he can do anything. If Mr. Ma asks, he can write a letter and send it to Babaili in the evening.

Ma Den smiled: "Mr. Fang, you can talk about cross talk. You, the richest man in the mainland, burn money, forcing us to keep up."

"You also have a real estate company to sell?" Fang Zhuo asked.

"I also have to follow Ma Huateng's example and block you." Ma Dian eased the surprise and anger of being attacked, and said with a smile, "Seeing that you claim to make your opponent work hard, I have to find you more opponents this year."

Fang Zhuo suspected that the other party wanted to strengthen investment in Yike's competing products, but he didn't ask, and just said: "Let's learn from each other and make progress together."

Ma Dian ended the call, still feeling depressed. This year's group buying market cannot be released. This is an important part of the spread of electronic payment, but this social field...

He thought about it, trying to find a suitable general under his command to impact social interaction.

Don't rush, Mr. Fang's aggressiveness has already begun to be aggressive.

At 2:30 in the morning, Fang Zhuo still didn't fall asleep in the hotel. He had just listened to the technical team's summary of the red envelope activity, and a call from Sohu Zhang Chaoyang appeared on his mobile phone.

"Mr. Fang, Mr. Fang, you are so strict!" Zhang Chaoyang was the type who couldn't get enough of it after reading the feedback on the red envelopes of the Spring Festival Gala. He felt that Mr. Fang made this call before he fell asleep.

"That's it, there's nothing to say." Fang Zhuo said modestly.

"Now it is said that you are the Internet God of Wealth, you God of Wealth..." Zhang Chaoyang was at a loss for words. A few words.

"It's just a little money. Penguin's letter" is too similar to our "Easy letter". I just want to see how this "letter" will follow." Fang Zhuo expressed his attitude.

Zhang Chaoyang thought about Boss Fang's secretiveness, and his money-burning red envelopes, and finished what he said just now: "You are a bit of a god of wealth."

"I'm actually learning from Penguin." Fang Zhuo said the truth, "And I will continue to learn."

"What else? I see that your Yixin can send red envelopes, what else?" Zhang Chaoyang asked.

"Learn from Penguin's Qzone." Fang Zhuo gave the answer this time.

The user growth after the Spring Festival Gala just coincided with the launch of Moments, and the outline of Yixin was completely formed.

Zhang Chaoyang remained silent for a while, then sighed, "I'm waiting to see the Penguin stock price on the 17th."

The outcome can be known almost in advance.

"Which side are you from? We are also cooperating with Sogou." Fang Zhuo reminded.

Zhang Chaoyang gave a "hmm" and said excitedly, "I'm waiting to see the Penguin stock price on the 17th!"

Fang Zhuo is very happy, this is the real fox friend.

(End of this chapter)