Reinventing the Millennium.

——"The development of Yixin should be done step by step. It is common for competitors to make mistakes in business competition, but such a big benefit is rare. We don't want to do it again. The next long-term competition of Yixin is to pay attention to the use of users. Experience."

"We hope that Yixin and Yike can complement each other in terms of software and hardware, which is the system advantage of our Yike."

——"Mr. Xiong asked a question from an investor. Group buying is indeed a very good market. We, Yike, have also dabbled in it. We invested in a rice group founded by Mr. Lei Junlei. I am still very optimistic about it."

"Ah? Penguin has already invested in Qing...Mr. Li? I really don't know about this. Bless them and remember to compete in an orderly manner."

——"The development speed of the Internet and mobile Internet must be beyond the imagination of most people. You see, the three major operators are desperately building base stations, and domestic Android manufacturers are springing up like mushrooms. The competition between Penguin and Yixin can also be regarded as mobile software. Refraction of application development, users can see that domestic brands are no worse than foreign brands, and the foundations of all aspects are already in place, and the next step is rapid development.”

——"Double Eleven of e-buy pays more attention to what kind of user experience we can create. We really envy the development of Taobao, but the models of the two sides are different, and we have to accept the gap. I think, our domestic Such a large market should be able to tolerate the notion that No.2 is also a winner."

——"The past is over. When you came to Hang Lung 23, I was also nervous and worried. Come, replace wine with tea, I forgive you."

"Zhihuzai" started with crosstalk, and then talked about the number of users and product details of Yixin, and then there were Q&As by Xiong Xiaoge, Zhou Zisen and Fang Zhuo, involving group buying, e-commerce, mobile Internet, past Entrepreneurial experience and other topics.

The three people's thoughts and speech speed are not slow, which is somewhat different from the rhythm of CCTV's past programs.

At the end of the recording, Hu Meng, an old friend of CCTV who did the entrepreneurial program "Win in China", talked about this at the dinner table.

"You should still stick to the host. You talk too fast, and there is a conversation that turns directly at a glance. The tacit understanding is a tacit understanding. The audience may not be able to receive it smoothly. A professional host will accept it. The rhythm is fine."

Xiong Xiaoge is very concerned about the recording results of this program: "Can it be broadcast?"

"The broadcast can be broadcast, and then I can cut it after thinking about it. It's just Zhihu's sponsorship. This broadcast channel selection, um..." Hu Meng hesitated.

Xiong Xiaoge calculated: "Make sure it can be broadcast first, if not, we will find Sina to push it, and then post it on Weibo, we have to increase the dissemination force no matter what."

He has already studied related programs on domestic TV, but there is actually nothing to watch. Now that he can bring the richest man over, it will reduce the dimensionality of the same kind of finance or interviews.

At that time, on the Internet, use titles such as "The richest man responds positively to the penguin competition", "Face to face with the richest man", "Yike and the penguin's horror for 24 hours", "The richest man can also talk about cross talk", how can you make money for Zhihu? Gain popularity and new users.

Hu Meng said "hmm", looked at Mr. Fang, and said with a smile, "It's a bit difficult to rely on Zhihu's sponsorship alone, but with Yike as the sponsor of the advertisement, if Mr. Fang calls, it should be no problem."

"The co-authors are putting their ideas on me." Fang Zhuo took a bite, "Is it appropriate to call for this matter?"

Yike Mobile's advertisements on CCTV are very strong, and even the advertisements of China Unicom, China Mobile, and telecom operators this year will more or less carry this world-renowned mobile phone brand.

In addition, the sponsorship of the CCTV Spring Festival Gala in the past two years, and the cooperation between Sina and CCTV in the Olympic Games last year, these relationships are very useful.

Hearing Mr. Fang's slow tone, Xiong Xiaoge got up and offered a toast: "Hey, Mr. Fang, please praise me."

Fang Zhuo touched his wine glass dumbfounded, and said, "Look at what Baidu has pushed Mr. Xiong to."

Seeing that the little bear drank the wine, he also raised his hand to finish the drink, put down the glass and sighed: "This time Baidu insulted the bear, I swear to avenge it."

Xiong Xiaoge looked at Boss Fang's serious face, opened his mouth and then closed it, forget it, whatever you want, everyone's name is that you lend me, I lend you.

Hu Meng from CCTV said again at this time: "Mr. Xiong, you'd better take advantage of your free time to make more recordings, and then we can make arrangements."

Xiong Xiaoge pondered and said: "No problem, I will call Wang Fengyi of Shenxin Kechuang later, he is the one who values ​​reputation the most, and it happens that he is also in trouble, let him and..."

Many names flashed through his mind, and finally he swayed on Zhou Hongyi, Li Guoqing, and Lei Jun, and asked, "Mr. Fang, does Mr. Lei from Jinshan have time recently?"

"If you call him Mr. Lei of Mituan, he should be happier." Fang Zhuo replied, "You call him, Mituan also operates in the capital, and if he comes over, he can also take a look at the business."

Xiong Xiaoge nodded, and smiled at Hu Meng again. Although he is not as famous as the richest man, one is known as "China's No. [-] investor", and the other is an investor who became an investor after a successful listing and started his own business again. This combination is enough.

With such a crowd of celebrities in the two episodes, the names of these four people will be used as stepping stones in the subsequent recordings, so why worry about the weak guest lineup of "Zhihuzai"?

Xiong Xiaoge is even thinking about how to talk about something that is both profound and widely disseminated, so that this kind of program can have a longer-term impact. At this moment, he still regrets that this episode was too casual and wasted President Fang's recording.

Various thoughts swirl in my mind, one is the lineup, the other is the content of the program, and the other is the prospect of Zhihu.

The others at the table chatted casually for a while, and a question from Hu Meng suddenly drew Xiong Xiaoge's attention back.

"Mr. Fang, I see that you talked about the details of Yixin when you were recording, what kind of 'read' you want to do, I really don't want to tell you." Hu Meng put forward his opinion from the user's point of view, "If someone sends me a message , I don't want to return or I don't want to return immediately, but I know that the other side can see the status of the message, how awkward!"

Fang Zhuo laughed, and said vaguely: "Not necessarily, this is all the work of the Yixin team."

Hu Meng said with a "Oh" and said with a smile: "I think you were quite sure when you recorded it. Really, Mr. Fang, this is my personal strong suggestion. You have to give us a group of migrant workers who don't want to watch it after get off work. Opportunity for work news."

"Yeah, Director Hu's opinion, I will definitely pass it on to our Yixin team." Fang Zhuo said seriously.

Seeing Boss Fang's posture, Xiong Xiaoge couldn't help but feel his heart skip a beat.

In the past, Mr. Fang really paid a lot of attention to the product details of Yixin, so he didn't want to do anything when he came to record a program.

He paid a little attention, and waited until the dinner was over before asking this question when Boss Fang got into the car: "Is there any work for Yi Xin recently? I just read that."

"Where's the fancy work? Yixin has only one strategy against the Penguins this time, which is to increase the power of publicity regardless of the cost." Fang Zhuo shook his head.

Xiong Xiaoge became more and more disbelieving that the product is a legitimate product, and Mr. Fang...

Based on the long-term experience in dealing with each other, if you pre-judge what the other party always says from the beginning, you will get a lot of interesting analysis.

The more he admires it, the more he may object in his heart.

The more scared he is, the more excited he may be.

The worse he is, the worse he may be than imagined.

According to this principle, you don’t need to listen to what product logic and user experience he said, and you can directly determine the result. Does Yixin not push “read”?
What did Mr. Fang come here with such certainty to do?
An answer came to Xiong Xiaoge's mind, and he wondered: "Penguins can innovate, but they can also stop immediately."

Fang Zhuo cast a stern look at Xiao Xiong, no, no, it is the old bear, and Xiong Xiaoge who is not immersed in Zhihu circle can be called an old bear.

His gaze was fleeting, and he shook his head slightly: "You, you are just supercilious, work on your Zhihu, and prepare for the acquisition of IDG."

It's a pity that Xiong Xiaoge can't help Mr. Fang raise the car window with his own hands. The situation is stronger than others. Mr. Fang is now the financial backer. The acquisition of IDG depends on his support.

The car quickly disappeared under the night of the capital.

Sitting in the car, Fang Zhuo said with emotion: "With the vision of the old bear, if you don't make a good investment, it's okay to go into the troubled waters of some companies."

He looked at the scenery outside the window, thinking about the supporting measures of the little trick.

In fact, it is not uncommon to put it bluntly. The user group on the YMS platform is currently the most active group of people in the domestic mobile phone market. They are willing to try something new, and they have popularized many application software.

Conversely, their voices are more prominent, and relevant feedback is highly valued by manufacturers.

Yike upgraded the user's easy payment function on a small scale before Double Eleven, and can still claim that it has provided some users with the "read" function, and then created some ghost users' praise for the function, and promoted social media and portals. Advocating, it is natural to establish the evaluation of Yike's excellent functions.

Such a fake and Yixin will soon break through tens of millions of users, the reality is stronger than any product logic in front of you.

As for whether Penguin believes it or not, and how long it can be believed, anyway, the real users of Yixin are not affected by the "read" function.

Yixin will also change the voice message function in December, and this is the part that will really make users praise.

True or false, false or true, may need to test the judgment ability of the Penguin product department, and if the relevant functions are really implemented, the subtle influence needs to be considered and analyzed by comprehensively considering all factors.

Penguin must be staring at Yixin, a heavyweight opponent, and Yixin also knows that Penguin, the communication overlord, is staring at him. What will happen if he is finally affected by the spread of public opinion and false data?

Fang Zhuo thinks this will be a very interesting attempt, like the silent communication between the two parties using the product after Pony blocked himself.

When he arrived at the hotel, he called the leader of CCTV and mentioned the program recorded today.

As Hu Meng said, the communication went smoothly.

Compared to such a small program, the phone conversation was more about the activities of this year's Spring Festival Gala.

"Don't worry, our three technical teams in Beijing, Shencheng, and Yangcheng are already debugging, and 18 of the planned 12 access clusters have been completed. This year's Spring Festival Gala is a model of the combination of tradition and technology." Fang Zhuo was full of confidence.

The other party on the other end of the phone expressed his general satisfaction.

After Fang Zhuo put down his phone, he called the deputy technical director in charge of the Spring Festival Gala to confirm the latest situation.

After the call ended, he immediately called Wu Yunjun, vice president of China Unicom.

Counting this time, he had communicated with China Unicom three times in a row in the capital, and only on the phone, both parties were very happy this time.

When they saw Wu Yunjun again the next day, their cooperation intentions were substantially advanced.

"Mr. Wu, the importance of Yixin to our new Yike system is self-evident. I have held several meetings in Shanghai recently. Everyone is both excited and contradictory about the cooperation with China Unicom."

"In the past, when there were conflicts in business, we discussed and discussed internally, and we did what we should do. Now, if there is a conflict, you, Mr. Wu, sit in our office, and the shareholder arrives, and it will be a headache."

Fang Zhuo's posture was low, pretending to be sad.

"Hahaha, Mr. Fang, it's fine if someone else says what you said." Wu Yunjun couldn't help laughing, "For you, I've only heard that the shareholders have a headache for you, but I haven't heard that you have a headache for the shareholders. It’s fine if you don’t kick us out of China Unicom later on.”

"Mr. Wu, why do you believe those unreliable rumors?" Fang Zhuo shook his head again and again.

"Well, Mr. Fang, since you have come to the capital again this time, and we have a consensus on Yixin's development, let's push it forward. The company's valuation is easy to talk about." Wu Yunjun was only a month old last time Yixin offered a valuation of US$2 million, but was interrupted before it could discuss the shares.

In just one month, following the timing of the 3Q battle, and relying on the favorable geographical location of the YMS platform, it has won word-of-mouth from users. Despite the conflict in the SMS business, Unicom's internal evaluation and expectations for Yixin are not too high.

"Since we made an appointment last time, it will be after the Spring Festival." Fang Zhuo mentioned the previous agreement, and then continued following Mr. Wu's words, "But Mr. Wu's words are also reasonable, we have a consensus, and now we can implement it Research on traffic packages."

Wu Yunjun pondered for a moment, a little embarrassed: "Mr. Fang, if this package pushes Yixin users up, then you will have to make a fuss with us again in terms of valuation."

"This is not the Yixin package, but the Yike package." Fang Zhuo said with a smile, "Mr. Wu, the cooperation between us is not only Yixin, our mobile phone is the best-selling mobile phone of China Unicom. There are a lot of new users, and Yixin is still a small company, and we are a new symbol of cooperation between giants."

Unicom has set up an exclusive purchase package for Yike mobile phones.

But, a year later, the package's appeal has waned.

From this point of view, Mr. Fang's words also make sense.

Wu Yunjun looked at Mr. Fang's sincerity, thought for a moment, and said, "Mr. Fang, China Unicom is very sincere in cooperating with Yixin this time, but you also know that there are other voices inside. Let's do this. Let’s push the matter of the package, and after the Spring Festival, we will implement the matter of investing in shares, how about it?”

You can use data packages, but you can’t wait for more packages to take effect before completing the equity cooperation, which shows the sincerity of cooperation and does not affect the overall situation.

Fang Zhuo nodded slightly, got up and stretched out his right hand, and praised: "Mr. Wu, our China Unicom is like a giant, and we have a happy cooperation."

Wu Yunjun shook his hand up and down, and said with a smile, "Mr. Fang, it's a happy cooperation."