Reinventing the Millennium.

Google's intention to acquire Groupon for US$20 billion caused waves in foreign venture capital circles, and what made the waves even bigger was that Groupon quickly made a decision to reject the giant's acquisition.

How can a company that has been established for a year get such a high purchase price?
What confidence does it have to refuse this price?
The acquisition from Google suddenly made the unknown Groupon famous all over the world, especially the in-depth analysis of its business model in the "Harvard Business Review".

It's not surprising, but during the period when the Internet is booming towards the mobile Internet, Groupon's achievements in using the Internet in a light mode to leverage both merchants and customers are particularly conspicuous.

A commercial unicorn was born in one year, and it seems that it still has more room for prospects. This kind of venture capital wind quickly spread to China.

As an active angel investor, Li Guoqing often travels back and forth between the Yangtze River Delta and Beijing recently, and he feels that he has won some good projects.

On the night of November 11th, he chatted with a group of investment friends in Shanghai, and he naturally talked about excellent foreign projects, and the word "Groupon" popped up in front of him.

"What? 20 billion US dollars? It's all rejected? Yes!" Li Guoqing has been on the road for the past two days and heard everyone talking about foreign projects. of?"

"It's Groupon, it seems to be a homonym for coupons, grou-pon." Yao Deshan, vice president of Zhongding Capital, replied next to him.

Li Guoqing smiled and said, "Groupon, why does it sound familiar to me?"

Yao Deshan praised the scene: "Mr. Li's eyes are like a torch. He may not know when he thought this model was good before. We also have it in China now."

Just as Li Guoqing was about to nod to this insightful matter, a familiar source of "Groupon" suddenly appeared in his mind.

——Or, let me introduce you to a job.

——There is a Groupon abroad, do you know?

——It is group buying, a model that came out of foreign countries last year, as the name suggests, online group buying with discounts, can you understand?

That person's voice seemed to ring in his ears.

This year in Lin'an, by the West Lake, Fang Zhuo of Yike asked himself that.

Is that Groupon?
Li Guoqing suddenly felt dry mouth, couldn't help but said: "It's the Groupon, that is the group buying one, the one that came out last year, the online discount group buying one, that Groupon?"

Yao Deshan felt that Mr. Li's tone was a little hurried and strange, and said, "Yes, it's that Groupon, everyone has been chatting these two days."

Li Guoqing: "..."

Yao Deshan continued: "Google's acquisition, come on, everyone, look at it, this thing has great potential, and there are people in our country who are doing it, that is, the former Jinshan Lei Jun, he set up Mituan.com, that's it. This Groupon model has already received investment from Yike, isn’t it Niubi?”

Li Guoqing: "..."

He picked up the wine glass, and the wine in the glass was rippling, this, that, you... I... Mingyue... Ditch, ditch...

Why didn't the surname Fang lie to others this time?

"This model can really be done, and the potential of this market is also great. It will definitely not only accommodate one company. I heard that someone is already planning a team. Now we have to see if there is an excellent team with strong execution that can continue to do this. " Yao Deshan analyzed carefully.

Li Guoqing suddenly let out a long sigh, that's all, that's all, not all people surnamed Fang are cunning and treacherous, maybe they really have some good intentions, the past is over, Lao Li forgives him.

Seeing Mr. Li's reaction, Yao Deshan suddenly smiled and said, "Mr. Lei was also engaged in investment before, and now he has pulled together a team to do group buying in a hurry. I think Mr. Li can do it too. Mr. Li raised his arms and shouted. This appeal, this execution Li, can this be done?"

As soon as he said this, the people at the table were all carried in flower sedan chairs and joined in the show.

For a moment, the box seemed to be filled with the voice of "President Li is not here, why buy a group?"!

Li Guoqing thought of Mr. Fang who was in Lin'an, ah no, Mr. Fang's approval when he was in Lin'an - if he didn't approve of Lao Li, could he use group buying as an issue? Thinking of Mr. Lei who was one step ahead, the career fire in his heart burst into flames .

"Okay, okay, I would like to toast everyone. If my old Li does this, then the investment will be up to you." Li Guoqing got up and raised a glass of wine.

When everyone heard this, they responded with a bang. The atmosphere should be warmed up first, drink first, and talk about the rest later.

However, Li Guoqing is serious. Someone has already made the most important judgment of whether a project has a future. Google wants to buy it, and Mr. Fang is investing. They can produce a valuation of 20 billion US dollars a year, and the direction must be right. of.

Looking at this model again, isn’t it just to join a group to find a merchant for a discount?
is it hard?
Let’s look at the project team again... The one in the United States doesn’t understand yet, but the one in China got investment from Yike...

Mr. Lei can do it, why can't I?

The more Li Guoqing drank, the more the fire of career in his heart burned. If he really had a deep talk with Mr. Fang when he was in Lin'an this year, maybe he would be the one who made Mituan.com!
However, it is not too late now!

This matter can be done!
……

On November 11, the day after Yixin updated the version of "Easy Payment" for some users, Hang Lung 6 is still holding the seminars that it has become accustomed to in recent days.

This time the focus is on China Mobile's Fetion and the attitude of operators.

There is no obvious feedback from Telecom for the time being, but it is obvious from China Mobile and China Unicom.

It is said that China Mobile expressed strong opposition after seeing that Yixin, Penguin, and Netease were all thinking about impacting the SMS business, thinking that this would allow Internet companies to bypass the operator's network and directly provide various data services to end users. If it is reduced to a pure transmission pipeline, there will still be problems such as signaling.

The attitude of China Unicom is more ambiguous. On the one hand, some executives believe that this will indeed impact the business of operators. On the other hand, there are also voices that commercial innovation behaviors are worth encouraging as long as they conform to economic laws.

"I know that China Unicom warned Penguin very seriously, but this did not stop Penguin from launching the new version of QQ."

"When a company encounters a major development point, no matter what the outside says, no matter how the outside threatens to punish, it has to go up first and then talk about other things."

"The positioning of a mobile internal project like Fetion is awkward. On the one hand, it has the potential for transformation and rapid development. On the other hand, it is bound to be limited by internal conflicts of interests."

"We see that China Mobile's public bids this year are all seeking agency operators for Fetion, rather than further optimizing related functions and improving the details of the functions that have been criticized. This is self-limitation under the conflict of interest."

"We bystanders know that this kind of mistake cannot be made."

Fang Zhuo took Fetion as an example of project development today and talked about the relationship between Yixin and the YMS ecosystem.

Today's Fetion is the largest communication tool on the mobile side. Of course, some people in China Mobile are aware of its development potential, but the huge revenue brought by the SMS service has become the most serious obstacle.

The future is of course very promising, but the status quo is also good, and because of the internal ecology of China Mobile, it can only be so incomprehensible, and it will be even more incomprehensible in the future.

At the end of the meeting, Fang Zhuo, Zhang Xiaolong, and Qi He chatted for a few more words, and then heard the secretary remind that Wang Fengyi, the general manager of Shenxin Kechuang, was already in the office.

"There's been a lot of trifles lately. Did he come to see me for a drink or something serious?" Fang Zhuo asked as he walked.

Liu Zonghong shook his head, Mr. Wang didn't say this, but his expression looked serious.

Fang Zhuo signaled the secretary not to follow, pushed open the door of the president's office, and saw Wang Fengyi quietly admiring the green plants by the window.

"What's the matter, Brother Wang?" He asked, making tea again.

"Mr. Fang, something happened. The higher-ups asked me to write a detailed report on Shenxin's reduction of penguin holdings." Wang Fengyi said plainly, "This...how is this going to happen?"

The analysis report is easy to write. The problem is that Shenxin Kechuang’s previous shareholding reduction process has procedures. Does this mean that this procedure is not recognized and has been questioned?

"Why, even your decision as the number one investor in the country is not professional enough?" Fang Zhuo didn't panic, and said with a smile, "Didn't I ask you to talk more about investing in rice balls after reducing your holdings in Penguin?"

Wang Fengyi chatted!
But, no more talking!
In the past two days, as Google's acquisition of Groupon has become popular, he really regrets slapping his thigh. He should have followed Mr. Fang's words, or why is he the world's richest man*2?
"Speaking of which, I don't know if it has anything to do with our meeting in the capital. Pony said in front of the leader that Shen Xin's reduction of penguin holdings was an insider transaction." Fang Zhuo remembered something.

This is a sentence that Pony brought out to criticize himself at the meeting. At that time, the leader’s complexion changed a little. I don’t know if it is a follow-up effect now.

Wang Fengyi stayed where he was.

After a while, he gritted his teeth and said, "This is a disaster for no reason! I am a disaster for no reason!"

Fang Zhuo thought for a while and said, "It doesn't count, you were the one who reduced your penguin stock holdings first."

Wang Feng became more anxious: "Mr. Fang, didn't you ask me to reduce my holdings?"

"I asked you to talk more about investing in rice balls." Fang Zhuo said disapprovingly, "The big deal is to start a business. How can I send you in if I ask you to write a report?"

Wang Fengyi was a little depressed, almost certainly because of Yi and Goose's war.

Because the decision process has been reported long ago, but the time to complete the big transaction was delayed, and the report was suddenly asked to be written again, which must be a new change.

He sighed: "Okay, next time I won't go for a big deal, I'll go directly to the secondary market, Mr. Ma, don't blame me for smashing the deal."

Fang Zhuo remained silent. This was not what he said, it was Brother Wang's own decision, and it was the Penguin shareholders' own decision.

Wang Fengyi calmed down his emotions. Whether this matter is big or small, he still wants to have a good reputation in the position of Shenxin Kechuang.

"Then I'll talk more about rice balls later." He walked over to the sofa and took a sip of tea.

"It should be more about the prospects of the domestic group buying market. The first investor should talk about the general trend and the industry." Fang Zhuo said with a smile, "If it doesn't work, just distribute some of the money to my Lin'an factory."

"Will the Lin'an factory be spun off?" Wang Fengyi asked.

"Maybe there is an advance plan. Whether or not to invest in the future will be discussed separately. While optimistic about the subversive development of mobile Internet to all walks of life in China, while investing in cold-stove industries such as semiconductors, hey, Brother Wang, you belong to the kind of worthy big investment in the future." The investor who wrote the book." Fang Zhuo thought about it for a while.

Wang Fengyi then imagined the time for a cup of tea.

Then, he said, "Oh yes, on the way here, guess who I got a call from."

"Is it Little Bear? He also called you?" Fang Zhuo guessed.

Wang Fengyi said "ah": "No, Mr. Xiong called? What is he going to do? He lied to me last time to invest, how dare he call me?"

"Baidu Q&A has been doing a lot of marketing lately. He called me to discuss, and wanted to set up a column on Zhihu to promote the website." Fang Zhuo opened the top file on the table and replied, " Just recently, I need a channel to talk about my thoughts on Yixin, and talk about the details of the software.”

Wang Fengyi changed his mind, and announced his answer first: "It was Li Guoqing who called me. Guess what, he wants to attract investment and also engage in group buying projects."

Fang Zhuo looked up in surprise, it was Qingzi.

Well, the domestic group buying market has just started, and this business seems to have a head start, but the competition that soon ushered in is unexpectedly fierce.

"He asked you to invest, how could he think of looking for you?" Fang Zhuo was a little puzzled.

"I'm probably well-known." Wang Fengyi said self-confidently, "However, he also mentioned that he had talked with you about group buying, but, I thought, that's how Mr. Xiong lied to me last time, so I stopped by to talk to you." You confirm."

Fang Zhuo frowned and said, "It's good to concentrate on Mituan. Isn't Qingzi also investing now? If he starts a new business like this, he can't persuade others to invest if he doesn't invest money. I said, if he calls you again, you can simply persuade him to pay more attention to mobile Internet projects."

Like Qing Zi and Lei Jun, everyone knows that they have money, and when they set out to start a project again, unlike other grassroots entrepreneurs, they must use their own funds.

However, the competition in the group buying market is extremely costly. Lei Jun was sure that he would pay for it himself, but he also came to the giant as a backer immediately.

With Qingzi replaced, can he win the giant?
If it can't be pulled, this wave of group buying meat grinders may not be able to grind to the end, but it will be beaten by eggs.

"Can he be persuaded? I think he has a passion for entrepreneurship on the phone." Wang Fengyi said.

"Since he can use my name to talk about things, if he asks you again, you can just say what I said. Don't force yourself to start a business." Fang Zhuo shook his head.

It would have been better if it had been earlier, now that Mr. Lei has launched the rice balls, they would have missed each other.

Wang Fengyi nodded, remembered this matter, and started to ask Mr. Xiong about the so-called new column, to see if he could participate in it. Mr. Fang needs a channel to talk about communication products, and he also needs a channel to talk about the prospect of group buying.

Wang Fengyi didn't leave Hang Lung 23 until after lunch at noon.

That is, not long after he got in the car, he received another call from Li Guoqing. This time, he just relayed what Mr. Fang meant, Qingzi, don't force yourself.

Li Guoqing was like a basin of cold water poured into his heart.

But immediately, stronger emotions emerged. The surname Fang may have good intentions in his heart, but it is definitely not much. Why does he look down on me, Lao Li, so much?

Lei Jun with an honest face can do it, why can't I, I have to force it!