Start from receiving the certificate with Tianhou
Chapter 157 The dilemma of domestic animation
Chapter 157 The dilemma of domestic animation
Ever since Li Zhengrong finished filming "If there is love in the sky", he always feels that he is not good at doing anything when he is free.
Li Xingruo and Zhang Songnian would be called home for dinner every now and then, so that Zhang Songnian would accompany him to drink a glass of wine to relieve boredom or something.
Another reason is to create opportunities for these two young people.
Li Zhengrong knew it very well, he could tell from their coy looks on weekdays.
Although the two of them had done the fake show on the surface, they didn't do it completely.
At least some things are not done.
Although both of them were still young and had their own careers, Li Zhengrong, who was watching from the side, felt a little anxious when he saw the two of them.
These two people are so slow, when will I be able to hug my grandson?
So Li Zhengrong thought about ways to speed up the progress of these two people.
After having a glass of wine with Zhang Songnian, Li Zhengrong took a sip and asked curiously, "I heard you're going to make an animation movie?"
Zhang Songnian took a sip of the wine, then put down the cup in his hand and smacked his lips.
This wine is really strong, and it tastes like medicinal wine.
Zhang Songnian didn't understand why the father-in-law's taste had changed so quickly recently, and he actually drank health wine.
Hearing Li Zhengrong's question, Zhang Songnian nodded and replied: "That's right, the project has already been approved. It was originally planned to be released during the summer vacation. Looking at the progress now, it should be too late. The National Day festival is too late."
After finishing speaking, Zhang Songnian shook his head helplessly. Whether it was "Assassin Wu Liuqi", "The Rabbit" or "The Little Master of China", the works made by the animation department before are not very sophisticated, so as long as the artist's speed can keep up In fact, the efficiency is still very fast.
But one of the first requirements for this animation movie is the sense of picture, which must reach the level of details down to hair.
The animation department was established after Zhang Songnian. Most of the previous employees were recruited from the film and television department. Most of them had never done such detailed 3D images, so the project started It was difficult.
Fortunately, Jin Yu is powerful and has enough money.
Professional things are left to professional people. At present, Zhang Songnian has asked the company to help find excellent 3D painters in the circle. This problem can be solved quickly with money.
As a studio that has gained fame in the past six months, Jinyu Entertainment's animation department is backed by the big tree of Jinyu Entertainment, and it is still very easy to recruit a few outstanding talents.
Li Zhengrong couldn't help giving Zhang Songnian a thumbs up, and said, "Anime movies, no one has dared to play like this for many years, you are quite brave."
Zhang Songnian shook his head and said helplessly: "In fact, we have never lacked excellent scripts, but we lack a heart to do animation seriously."
"I learned before that the survival of domestic animation is to compress the production cost under the official subsidy, so the creators will try their best to reduce the cost, and then the ending will be worse and worse."
Speaking of this, Zhang Songnian said with some embarrassment: "Actually, I also had the same idea before. When doing animation, I always want to use low cost to gain high profits. Whether it is "Assassin Wu Liuqi" or "The Rabbit", it is actually a bit In a clever way."
Li Zhengrong waved his hand and said, "Hey, that's not quite right. There's nothing wrong with the low cost of your two animations, but that's based on the premise of your excellent script. The picture quality of this animation is not bad, at least it is a sincere work, which is different from those that are only for cheating subsidies."
"Making animation is actually similar to making movies. As long as you are sincere to your heart, audiences are willing to watch good works, and they will even be more tolerant."
Zhang Songnian nodded when he heard the words, and then said: "I want to make an animation film this time because I also want to try to see if there is any possibility of domestic animation films surviving. If so, the animation department can also expand its influence and influence in the future." avenues for increasing income.”
Li Zhengrong nodded towards Zhang Songnian, and said approvingly: "The idea is right. We are in the entertainment industry, not only for making money, but also for the environment. If we have the ability, if conditions permit, It’s not impossible to try to promote the development of the industry, this is a quality that a large company or industry leader should possess.”
After listening to Li Zhengrong's words, Zhang Songnian nodded thoughtfully.
At the moment of thinking, Li Zhengrong raised his wine glass again.
Zhang Songnian picked up the cup and touched Li Zhengrong habitually.
Seeing Zhang Songnian clinking glasses with his father so frequently, Li Xingruo frowned.
But she was very puzzled, her mother Ye Huiyi used to hate her father's drinking, but now she sees this scene like a normal person.
Li Xingruo couldn't help touching Ye Huiyi, and asked in a low voice, "Mom, the two of them drink like this, why don't you talk about it?"
Ye Huiyi raised her head and said casually: "It's okay, the two of them drank medicinal wine, and I don't know where your father got the deer penis wine. It’s good to drink some to replenish your body.”
Zhang Songnian was stunned when he heard the words, and looked at the wine in the glass in front of him, it was really medicinal wine.
Li Xingruo looked at Zhang Songnian with blushing immediately.
Zhang Songnian finally understood. No wonder he always felt hot and uncomfortable when he slept at night these days.
The old man really took great pains.
Zhang Songnian subconsciously moved the cup away.
Good guy, sharing the same bed with Li Xingruo was already a test for me.
What kind of deer penis wine is there now, even the veteran cadres can't stand such a test.
Li Zhengrong coughed a few times, and glanced at his wife reproachfully.
This teammate can't do it.
It's difficult now, and I guess it will be a bit difficult to get Zhang Songnian to drink with him in the future.
Zhang Songnian felt that his father-in-law must be too busy, otherwise how could such a boring thing be done.
Please, this is totally not what a great director should do!
After ignoring this embarrassing topic, Zhang Songnian thought about Xingcan, and couldn't help asking again: "Dad, I don't think the company has any movie projects approved during the summer vacation, why?"
Li Zhengrong said with a smile: "In fact, the three major companies have always maintained a very subtle tacit understanding. Normally, the [-]th National Day file belongs to Jin Yu, and the May [-]st file and summer file in the first half of the year are dreams. Hua and Xingcan are two companies, and during the Spring Festival, everyone will rely on their own abilities."
It was the first time Zhang Songnian heard such a statement, but after thinking about it, it seemed that this was the most reasonable benefit distribution plan.
Except for the Spring Festival, which is the largest and most competitive market, everyone plays their own games at other times.
In this way, the internal friction of resources between the three major companies can be avoided to the greatest extent, and they can make money happily together, while other companies follow suit.
But the other two companies didn't expect Jin Yu to be so ignorant of martial arts this year.
Relying on a low-cost and fast-produced film "If there is love in the sky", they caught their long-prepared film project by surprise, and directly bit off the biggest piece of the cake at the box office in May [-]st.
Thinking of this, Li Zhengrong couldn't help laughing and said: "But this year, Jin Yu has broken this tacit understanding, and maybe the company didn't expect that "A Rumor of Love" would be able to publish Xingcan's original announcement and claim to invest hundreds of millions. "A Space Odyssey", a sci-fi giant, can't hold its head up."
After listening to Li Zhengrong's words, Zhang Songnian was stunned for a moment, and asked tentatively, "Then we broke the rules?"
"Actually, it's not necessarily a broken rule. After all, the film company probably just wanted to drink the soup at the beginning. Who would have thought that not only would they drink the soup, but they would also eat the meat." Li Zhengrong explained.
Zhang Songnian said emotionally after hearing the words: "Dad, are you interested in playing the tiger's mouth again?"
(End of this chapter)
Ever since Li Zhengrong finished filming "If there is love in the sky", he always feels that he is not good at doing anything when he is free.
Li Xingruo and Zhang Songnian would be called home for dinner every now and then, so that Zhang Songnian would accompany him to drink a glass of wine to relieve boredom or something.
Another reason is to create opportunities for these two young people.
Li Zhengrong knew it very well, he could tell from their coy looks on weekdays.
Although the two of them had done the fake show on the surface, they didn't do it completely.
At least some things are not done.
Although both of them were still young and had their own careers, Li Zhengrong, who was watching from the side, felt a little anxious when he saw the two of them.
These two people are so slow, when will I be able to hug my grandson?
So Li Zhengrong thought about ways to speed up the progress of these two people.
After having a glass of wine with Zhang Songnian, Li Zhengrong took a sip and asked curiously, "I heard you're going to make an animation movie?"
Zhang Songnian took a sip of the wine, then put down the cup in his hand and smacked his lips.
This wine is really strong, and it tastes like medicinal wine.
Zhang Songnian didn't understand why the father-in-law's taste had changed so quickly recently, and he actually drank health wine.
Hearing Li Zhengrong's question, Zhang Songnian nodded and replied: "That's right, the project has already been approved. It was originally planned to be released during the summer vacation. Looking at the progress now, it should be too late. The National Day festival is too late."
After finishing speaking, Zhang Songnian shook his head helplessly. Whether it was "Assassin Wu Liuqi", "The Rabbit" or "The Little Master of China", the works made by the animation department before are not very sophisticated, so as long as the artist's speed can keep up In fact, the efficiency is still very fast.
But one of the first requirements for this animation movie is the sense of picture, which must reach the level of details down to hair.
The animation department was established after Zhang Songnian. Most of the previous employees were recruited from the film and television department. Most of them had never done such detailed 3D images, so the project started It was difficult.
Fortunately, Jin Yu is powerful and has enough money.
Professional things are left to professional people. At present, Zhang Songnian has asked the company to help find excellent 3D painters in the circle. This problem can be solved quickly with money.
As a studio that has gained fame in the past six months, Jinyu Entertainment's animation department is backed by the big tree of Jinyu Entertainment, and it is still very easy to recruit a few outstanding talents.
Li Zhengrong couldn't help giving Zhang Songnian a thumbs up, and said, "Anime movies, no one has dared to play like this for many years, you are quite brave."
Zhang Songnian shook his head and said helplessly: "In fact, we have never lacked excellent scripts, but we lack a heart to do animation seriously."
"I learned before that the survival of domestic animation is to compress the production cost under the official subsidy, so the creators will try their best to reduce the cost, and then the ending will be worse and worse."
Speaking of this, Zhang Songnian said with some embarrassment: "Actually, I also had the same idea before. When doing animation, I always want to use low cost to gain high profits. Whether it is "Assassin Wu Liuqi" or "The Rabbit", it is actually a bit In a clever way."
Li Zhengrong waved his hand and said, "Hey, that's not quite right. There's nothing wrong with the low cost of your two animations, but that's based on the premise of your excellent script. The picture quality of this animation is not bad, at least it is a sincere work, which is different from those that are only for cheating subsidies."
"Making animation is actually similar to making movies. As long as you are sincere to your heart, audiences are willing to watch good works, and they will even be more tolerant."
Zhang Songnian nodded when he heard the words, and then said: "I want to make an animation film this time because I also want to try to see if there is any possibility of domestic animation films surviving. If so, the animation department can also expand its influence and influence in the future." avenues for increasing income.”
Li Zhengrong nodded towards Zhang Songnian, and said approvingly: "The idea is right. We are in the entertainment industry, not only for making money, but also for the environment. If we have the ability, if conditions permit, It’s not impossible to try to promote the development of the industry, this is a quality that a large company or industry leader should possess.”
After listening to Li Zhengrong's words, Zhang Songnian nodded thoughtfully.
At the moment of thinking, Li Zhengrong raised his wine glass again.
Zhang Songnian picked up the cup and touched Li Zhengrong habitually.
Seeing Zhang Songnian clinking glasses with his father so frequently, Li Xingruo frowned.
But she was very puzzled, her mother Ye Huiyi used to hate her father's drinking, but now she sees this scene like a normal person.
Li Xingruo couldn't help touching Ye Huiyi, and asked in a low voice, "Mom, the two of them drink like this, why don't you talk about it?"
Ye Huiyi raised her head and said casually: "It's okay, the two of them drank medicinal wine, and I don't know where your father got the deer penis wine. It’s good to drink some to replenish your body.”
Zhang Songnian was stunned when he heard the words, and looked at the wine in the glass in front of him, it was really medicinal wine.
Li Xingruo looked at Zhang Songnian with blushing immediately.
Zhang Songnian finally understood. No wonder he always felt hot and uncomfortable when he slept at night these days.
The old man really took great pains.
Zhang Songnian subconsciously moved the cup away.
Good guy, sharing the same bed with Li Xingruo was already a test for me.
What kind of deer penis wine is there now, even the veteran cadres can't stand such a test.
Li Zhengrong coughed a few times, and glanced at his wife reproachfully.
This teammate can't do it.
It's difficult now, and I guess it will be a bit difficult to get Zhang Songnian to drink with him in the future.
Zhang Songnian felt that his father-in-law must be too busy, otherwise how could such a boring thing be done.
Please, this is totally not what a great director should do!
After ignoring this embarrassing topic, Zhang Songnian thought about Xingcan, and couldn't help asking again: "Dad, I don't think the company has any movie projects approved during the summer vacation, why?"
Li Zhengrong said with a smile: "In fact, the three major companies have always maintained a very subtle tacit understanding. Normally, the [-]th National Day file belongs to Jin Yu, and the May [-]st file and summer file in the first half of the year are dreams. Hua and Xingcan are two companies, and during the Spring Festival, everyone will rely on their own abilities."
It was the first time Zhang Songnian heard such a statement, but after thinking about it, it seemed that this was the most reasonable benefit distribution plan.
Except for the Spring Festival, which is the largest and most competitive market, everyone plays their own games at other times.
In this way, the internal friction of resources between the three major companies can be avoided to the greatest extent, and they can make money happily together, while other companies follow suit.
But the other two companies didn't expect Jin Yu to be so ignorant of martial arts this year.
Relying on a low-cost and fast-produced film "If there is love in the sky", they caught their long-prepared film project by surprise, and directly bit off the biggest piece of the cake at the box office in May [-]st.
Thinking of this, Li Zhengrong couldn't help laughing and said: "But this year, Jin Yu has broken this tacit understanding, and maybe the company didn't expect that "A Rumor of Love" would be able to publish Xingcan's original announcement and claim to invest hundreds of millions. "A Space Odyssey", a sci-fi giant, can't hold its head up."
After listening to Li Zhengrong's words, Zhang Songnian was stunned for a moment, and asked tentatively, "Then we broke the rules?"
"Actually, it's not necessarily a broken rule. After all, the film company probably just wanted to drink the soup at the beginning. Who would have thought that not only would they drink the soup, but they would also eat the meat." Li Zhengrong explained.
Zhang Songnian said emotionally after hearing the words: "Dad, are you interested in playing the tiger's mouth again?"
(End of this chapter)
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