Exploiting Hollywood 1980.

"How is the work going in Queensland?"

Fast forward to July, and "Die Hard" held its grand premiere at the ACVO Theater in the Westwood district of Los Angeles.Two days before the premiere, Ronald hosted Rachel Ward, who had just flown in from Brisbane, and she and her husband, Barry Brown, were due to appear at the premiere together.

"Haven't you ever filmed a TV series, Ronald?" Ward was a little thinner than when we met last time, maybe she was also following the latest trend in Hollywood and becoming a vegetarian.Whether an actress becomes popular or not depends on luck.Some actors who are no longer popular will attribute the reason to their body being too fat, so they desperately try to lose weight.

"Yes, I have not filmed TV dramas, only TV commercials and MVs."

"Ha, that's no wonder. TV dramas are different from movies. We have to shoot as many shots as possible within the specified time, and we don't have much time to refine them." Barry Brown also acted in TV dramas with his wife in Australia. This kind of shooting really doesn't have much technical content.

Ronald nodded and said yes, it seems that the methodologies of TV dramas and movies are completely different, he shook his head, "By the way, what's the result of the trial screening of the 'Cocktail' starring Tom?"

"Hehehe..." Barry Brown smiled, "I'm one of the leading actors, I can't say the real reaction to the test screening..." His wife Ward gently poked him, this is Ronald, he wants Knowing the reaction of some test screenings, there are many channels, wouldn't it be offensive not to tell him.

"However, I can say that about half of the audience in the test screening came to watch Tom Cruise. Those people only came when Tom appeared on the screen to be handsome, such as when he was doing fancy bartending. Hurray, for the rest of it, like when I'm doing fancy bartending, they're just sitting on the ground talking to each other."

"It doesn't seem to work. I'm so focused on the stars, I can't read the full story. It is estimated that this 'cocktail' will have a very bad reputation. Maybe it will become Tom Cruise's Waterloo." Ronald thought to himself, this kind of beautiful daughter of a rich family, falling in love with a poor boy has never been missing since ancient times, but it is still too boring to arrange a job for a poor boy as a fancy bartender.

Sure enough, on the day of the premiere, the expression of Tom Cruise who came first was not very good.

"Die Hard" gained a good reputation in the test screenings. Twentieth Century Fox discussed with Ronald and Joel Silver and adopted a curiosity strategy in the announcement.

The marketing link in advance was not spoilers at all, it just aroused the curiosity of the audience.After the good word-of-mouth of the first batch of audiences spread, and then combined with the favorable comments from various film critics, the hype was suddenly aroused.

The announcement of "Cocktail" can only adopt a conservative strategy, desperately using Tom Cruise and Elizabeth Sue as the breakthrough point of the publicity, and using Cruise's most handsome fancy style in the movie For the bartending session, a separate trailer was cut and broadcast on major TV stations.

Regardless of other things, Cruise is also a little worried. If the audience enters the movie theater and finds that the best shots have been included in the trailer, will people be fooled?

"Barry," Cruise forces a small smile, hugging Barry Brown, who plays his master. "Hi, Ronald, congratulations, I heard the review session for this film was very good."

"Thanks, let's take a picture." Ronald and Tom hugged before posing for a picture with Joel Silver.

"Bruce, congratulations." Tom Cruise took a photo with starring Bruce Willis, Alan Rickman and others, then waved to the audience and reporters at the scene, and was about to go inside.

"Tom, Tom, look here, want to talk about your new film?" Of course, the reporter pointed the camera at the most popular Cruise, and kept shooting.

"Why isn't Mimi here?" Ronald asked Paula Wagner, who was following Tom Cruise.The invitation was sent to the couple. Demi Moore, the wife of starring Bruce Willis, was about to give birth and could not come.The heroine, Bonnie Bedelia, will go to Mexico to audition for Paul Newman's new movie. Now, those who are capable are going to go abroad to make movies to avoid screenwriters' strike...

If Mimi doesn't come here, there will be a duo of Stallone and Schwarzenegger today, and the premiere will really become a male hormone conference.

"They're having a fight, you know it," Paula Wagner said to Ronald in a low voice. The turmoil of "Rain Man" also made Cruise's team fully understand who is the director and friend for their long-term interests. Ronald does not shy away from such things.

"Hey..." In the film industry, filming usually lasts for a few months, and after filming, you may meet your spouse and go out to film.

"Mainly because Tom felt that Mimi wasn't devoted enough to Scientology..."

Why?Ronald did not expect that the problem would lie here.Mimi Rogers, before Scientology did not have this name, she was already a member when she bluffed in Los Angeles with the psychological name of "Dianetics". Her father was the founder of Scientology, L. One of Ron Hubbard's earliest followers.how come?
But this kind of thing is hard to say. Ronald has long felt that Mimi Rogers is a very scheming woman. At that time, she wanted to find a beauty from Scientology to do an "audit" for Ronald. calculation of benefits.Could it be that Mimi Rogers is a Scientologist who believes in Scientology in order to meet a Hollywood star like Tom Cruise?
"Mimi went to some Catholic events and was not very respectful of the current Scientology president, David Miscavige."

"Um...", Ronald felt that there was still a struggle between some philosophers who founded the religion, the old team after death, and the new chairman when he heard this.Tom Cruise was there anyway, just to cure his dyslexia... huh?

"Ronald..."

A muscular man came over and greeted Ronald warmly.With a slight German accent and an always standard smile, he put his arms around Ronald and motioned for reporters to take pictures.

"Arnold...How about your new film? I haven't spared time to watch it yet." Ronald finished his work with the photographers and chatted with Arnold Schwarzenegger.

"The box office is not satisfactory, but the film critics have a good evaluation of me. They say that I am no longer the Austrian bodybuilding champion with only developed muscles, and I have learned to act."

"Hahaha, you're definitely not good at bodybuilding..." Ronald thought, such a venomous tongue must come from the Chicago duo.

"Hahaha..." Schwarzenegger also laughed, "I went to Moscow to shoot real scenes this time, and I also learned from Huaguo there, letting go of Hollywood to shoot scenes, but we seem to be less curious about Moscow than about the greatness of Huaguo." .”

Ronald was not surprised by this. Moscow has been hostile to America all year round, and the stereotype of the people there is barbaric, cold, and the biggest opponent and threat.But Huaguo is not the main enemy, and it has a long history. When people mention it, they often have a sense of mystery and the idea of ​​traveling.

So, Schwarzenegger's "Red Heat" was dismal at the box office after it was released last month.The gimmick of on-site shooting in Red Square did not bring many audiences into the cinema.

"How do you feel about filming in Moscow?" Through cooperating with the TV series in Australia, Ronald is now full of interest in going to places around the world that are not bound by various labor unions and where the shooting cost is cheap.

"It's very troublesome. We stayed for two weeks to wait for the shooting permit of the Red Square. Dozens of departments had to stamp their approvals for one thing there. After shooting the Red Square, we went to Lithuania and Latvia to shoot scenes. Anyway, the street scenes are similar. The way people there are closer to Europeans."

Schwarzenegger is also very interested in the commercial operation of the film. When Ronald asked him about these shootings, it happened to talk about what he was interested in, and the two chatted happily.

"Our enemies are not very good. When we went to Austria and Germany to shoot exterior scenes, there were many beautiful women on the plane with us. When we arrived there, we stayed in the hotel. Many men came and went in and out of the room every day. We stayed for a week and went back. On the plane, there is a lot more luggage, all of which are perfumes and cigarettes, luxuries."

"Until he falls, they still want to destroy the red empire of our imperialist capitalists." Ronald saw another muscular man coming in the door, knowing that Schwarzenegger and him would not appear in the photo at the same time, he personally go in with him.

"Ah, yes, Bruce is my friend, and I admire director John McTiernan, yes, I would love to work with him. Sly is still the best."

When Ronald came out, Stallone was already chatting with reporters with a female companion.He divorced the Nordic supermodel named Nelson, lost more than half of his family property, and his film career fell to the bottom. Now that the Cannon that signed him with a high salary of over ten million yuan has changed hands, it is impossible for him to get this tens of millions of salary again Give him a chance to perform arm wrestling.

Therefore, Stallone is easy to make appointments, as long as there is an opportunity for him to appear with action stars of the same level, he is easy to talk, and the invitation will come.However, the agent is not willing to lower the price if he wants to pay the appearance fee.There are rumors that his endorsements have begun to focus on quantity rather than quality, and some household items for women, such as dishwashing liquid, have also entered the scope of his endorsements.

"Maybe the rumors are true..." Ronald watched Stallone being interviewed by Joel Silver from a distance, and said to Michelle Cannold next to him.

Silver was in front of reporters, trying to get Stallone to say something nice about the "Die Hard" movie.They have a division of labor. Those who have old grudges with Ronald like Stallone will be received by Silver, while Schwarzenegger and Cruise will be received by Ronald.

"How do you say that?" Kannold didn't understand.

"Look at his female partner..." Ronald pouted at Stallone's female partner, with a protruding chin, a big nose, a short person, and curly hair that has not been carefully taken care of. It looks like a rich girl who wants to enter Showbiz for fun.

"Puchi..." Michelle Cannold is also a handsome guy who has high requirements for women's appearance. Seeing that Stallone has been reduced to this kind of nanny, he also laughed out loud.

"Huh..." Seemingly hearing Ronald pointing at him, Stallone let out a contempt in his throat. Didn't he want to follow me back then and change the script for me?
Ronald didn't care about rough people, and when he saw Joel Silver rushing over, he asked, "Have you got all the pictures?"

"It was photographed. Stallone needed this chance to appear. He cooperated very well and performed several bodybuilding moves in front of the photographers."

"That's good, that's good... We're setting a record, right?"

"That is, together with Jean-Claude Van Damme, and Lundgren, the premiere of Die Hard is equal to a big gathering of all Hollywood action stars. Everyone appreciates this movie and calls on all action movie lovers to go Go to the cinema and watch this epoch-making action movie."

Joel Silver swiped empty-handed in the air, as if he had seen tonight's entertainment news program on TV, and the subtitles swiped under the screen were all advertising "Die Hard" for free.

"It seems that your plan is very good and successful." Ronald turned around and shook hands with the marketing consultant, Michael Gray.Since the successful marketing of "Moonlight Sultry", every time Daydream's blockbuster is released, Gray has to be invited to make a marketing plan.

His idea this time is to invite all Hollywood action stars to promote this movie and position the movie as a movie recommended by action stars.Anyway, this movie is different from the previous action movies. Bruce Willis’s character has many shortcomings, like an ordinary person. If this kind of action movie is successful, it will broaden the way for all action stars who come today. , They are also very willing to say something good, let's see how the final box office results are.

"Hello, Ronald!" I was worried about the photos of today's premiere. There were only a group of muscular men and Stallone's ugly girlfriend. Here came a short-haired beauty with black hair and black eyes. Ronald said hello.

"Hi, Winona, how are you doing?"

"It's not bad. My agent has shown me a lot of scripts. When will our Sid Sisters premiere?"

Winona Ryder, the heroine of the "Syd Sisters" that Ronald co-published, is now waiting for the movie to be released, so she can get better roles with this movie.It has not been released, which makes Winona very worried.

"I have signed up for next year's Sundance Film Festival, and the large-scale screening will be held after the film festival. You just obediently listen to your agent's arrangements." Ronald said with a smile, waiting for the famous beautiful actress , It feels like the little sister next door.Everyone thinks she is cute.

"My agent said the same thing, but my boyfriend said, maybe it would be better to take another play at this stage?" Winona Ryder had a feeling of worshiping a big man to Ronald, and expressed her inner thoughts It's all said and done.

"Your boyfriend?" Ronald looked at the release manager Michelle Cannold. Why do you have a boyfriend in the past few months?
"It's Johnny... Johnny..." Winona Ryder looked up and saw her boyfriend, and waved him over, "Johnny Depp is also an actor."

Seeing that Johnny Depp, the actor who played the soldier with Charlie Sheen in the field platoon, walked over to do nothing, Ronald frowned.How do you make up and paint like a vampire?Also drew eyeshadow.

"You decide for yourself. Discuss more with your agent, and ask him to call Mr. Cannold to save the schedule for next year's film festival. You are the heroine of the movie."

Ronald admired Winona Ryder and patted her on the head.

"Hee hee...", Ryder smiled cutely, and walked away holding her boyfriend's hand.

"Isn't he the actor with that, what's his name?...?" Ronald pointed to Johnny Depp's back and asked Richard beside him. "Why are you dressed like a gypsy now?"

"Sheryn Fenn, um, they were once engaged, but after shooting Platoon, I heard they broke up shortly after. Depp didn't have any new movies after Platoon, and now he's forming a band with some friends... ’ Richard was aware of these developments.Johnny Depp's exposure rate in Hollywood is not low now, but it's all gossip news, and the real actor's career has actually stagnated.

In "Platoon", Depp also wrote the name of his then girlfriend Xue Linfen on the helmet... At that time, it was written as a sweet anecdote by the Hollywood Reporter...

It's no wonder, on the one hand, celebrity couples are always difficult to get along with, on the other hand, after several months of filming, there is a lot of tension and pressure, and it is very relaxing to have a relationship at this time, which makes people addicted to it.Ronald put down the topic and walked into the screening hall with several colleagues. The movie is about to start...

"Wow wow wow..."

After the screening, the audience began to yell while applauding. This action movie is a type they have never seen before. How weird?It seems to combine romance, suspense, and action.

Why does such a thrilling scene, such a wonderful fight, and such a good-looking action movie still have a plot?
And the plot is obviously reasonable, right?The lead actor actually has acting skills!And that villain, how can such a dignified and gentle person be so bad!

Buying a ticket, it seems that after watching three movies, the audience disliked the applause and began to stamp their feet to express their inner emotional fluctuations. Before being thrown to death with the villain, the only policeman who believed in the protagonist and the luxury car driver finally met the protagonist And calm down.

"It seems that the response is very good?" Ronald was overjoyed when he saw this scene.In the middle of the whole movie, there is not a single audience member who goes to the toilet...

"It depends on the film reviews after the weekend, whether the marketing strategy recommended jointly with male action movie stars is useful." Michael Gray, a marketing consultant, said to Ronald.